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Introducing MarTech’s guide to agile marketing for leaders

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Introducing MarTech's guide to agile marketing for leaders

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It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “MarTech’s guide to agile marketing for teams” in collaboration with renowned agile marketing coach Stacey Ackerman.

While giving teams tools needed to implement common agile marketing practices was the goal of the first ebook, for those to work the way they were intended to, organizations must also make cultural changes. And often what determines success or failure is good leadership.

That’s why today we are launching another ebook from Ackerman, “MarTech’s guide to agile marketing for leaders.”

This ebook is designed to give you the needed skills and perspective, to effectively lead an agile marketing organization. We’ll explore how to create a vision for change, a value-based approach to leadership, leadership behaviors needed for marketing agility, a new way of marketing planning, how marketers embrace agile ways of working and what agile marketing teams need from you. Click the button below to get your free copy.


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About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.

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MARKETING

How to avoid digital pollution and focus on your audience

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Content

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale.

Register today for “Has ‘Content’ Become a Dirty Word?” presented by Aprimo.


Click here to view more MarTech webinars.


About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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