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Top 10 American SEO Content Writing Agencies in 2023

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Top 10 American SEO Content Writing Agencies in 2023

In today’s growing market, it is essential for businesses to keep up with any changes that may affect the way they reach their audience. One of the best ways in which businesses can keep up with their customers is by having an effective SEO team that can improve their rankings on search engines like Google.

Luckily, there are lots of different content writing agencies that specialize in SEO. But that’s also why it can be difficult to pick the right service provider for your business. All content writing agencies are different and have specific approaches to SEO marketing, so to help you narrow down your search we gathered the top 10 American SEO content writing agencies you should consider in 2023.

WriterArmy

Operating out of Washington, WriterArmy is an award-winning company with ten years of experience in the industry and more than 200 global clients on its record. They specialize in scalable, premium SEO blogs and content, white-label SEO content for agencies, and sales copywriting. One of the best things about them is that all accounts get assigned to a professional account manager to ensure everything goes right from start to finish. You can simply fill out the online form on their website to get a fast response from their team.

Ignite Visibility

Operating out of California, Ignite Visibility is another award-winning agency specializing in providing marketing services to grow your business. Some of those services include search engine optimization, international search marketing, local search marketing, PPC advertising, and many more. You can easily fill out their website contact form to connect with their expert team and get a custom marketing strategy.

Higher Visibility

Operating out of Tennessee, Higher Visibility specializes in PPC advertising, local SEO, website design, and link building for a number of different industries, including law firms, financial services, and automotive companies. With a team of over 60 professionals and having worked with hundreds of companies from small businesses to Fortune 1000’s, they promise exceptional customer service and a deep assessment of your pain points.

Outerbox

Operating out of Ohio, Outerbox is a digital marketing agency that specializes in SEO, ecommerce web design, paid search, and digital marketing campaigns. They’ve been in the industry since 2004, accumulating vast experience in helping businesses to increase leads, online sales, and their bottom line. Last but not least, Outerbox offers free proposals for anyone looking to understand how they can assist them with their SEO needs.

SEO Brand

Operating out of Florida, SEO Brand is a data-driven growth agency with over fifteen years of experience in building online brands. They specialize in SEO, data and analytics, social media management, and paid advertising, to name a few. As part of their record, they have ranked 100,000+ pages, generated 25,000+ calls and 250,000+ leads. You can easily get a free quote from their team by filling out their website form.

StraightNorth

Operating out of Texas, Straight North is a digital marketing agency that offers SEO, PPC advertising, and web design services. Their promise as a company is to help B2B and B2C businesses of all sizes generate qualified leads and increase ecommerce traffic and sales. One of the best things about them is that their team includes in-house staff that reads form submission and listens to phone calls generated by the company to ensure accurate results. By filling their website form you can quickly get an SEO audit from their team.

Manta

Operating out of Utah, Manta is a marketing agency with over 20 years of experience. They focus on growing business leads, sales, and revenue by providing organic SEO services for law firms, dental clinics, and construction businesses mainly. One of the main benefits of working with them is getting access to their technology, tools, and resources for small businesses. Such technological emphasis is there to ensure their results-driven approach to marketing.

NP Digital

Operating out of California, NP Digital focuses on providing analytics and strategies for global businesses to optimize and grow fast. Their services are digital IQ, earned media, paid media, and tech tools. Their differentiating value lies on their “specialists, not generalists” approach, providing deep expertise in a small number of fast-evolving digital channels with great success.

Titan Growth

Titan Growth is another agency that operates out of California, providing growth-focused SEO and PPC advertising. One of the best thing about them is that they use their own search engine spider to predict search engine outcomes. This helps them identify exactly what your company site needs to improve rankings and overall traffic. Moreover, Titan Growth is a Google All-Star and Premier Partner, certifying them with the skills to research, analyze, and deliver results.

BluShark Digital

Operating out of Washington, BluShark Digital, specializes in local SEO, paid ads, and analytics, and provides high technical optimization to its customers. They focus on authoritative link building to ensure that your company ranks as high as possible, and pride themselves on being an agency that puts its clients first, no matter the size of practice. You can request a free consultation by filling out the form in their website.

What To Look For In An SEO Content Writing Agency

Although all SEO content agencies want the same thing for your business, they don’t operate the same nor do they have the same experience. You want to look for an agency that has sufficient experience within your industry and target. This will allow them to have a deep understanding of your business and the best strategy for it.

You also want to make sure you choose a company that has been recognized for its hard work and achievements, as it implies a higher chance of success with your business. You should also read through their reviews to see what active and previous clients have to say about them.

Last but not least, it’s always a good idea to verify that the company you choose shares similar values and practices in terms of communication and collaboration, as these factors can make or break the synergy between an agency and client, directly impacting the quality and longevity of the service provided.

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11 Free Email Hacks to Step Up Your Productivity

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11 Free Email Hacks to Step Up Your Productivity

If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails.

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How CTV can deliver market research for B2B marketers

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How CTV can deliver market research for B2B marketers

Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising.

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Why we care. Hit shows on streaming services get the credit for the CTV surge. But within these mass audiences there is data for targeting and segmentation. B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. 

Serving prospects ads on ad-supported Netflix, or managing your own video programming like a kind of B2B Netflix, is a much different experience than traditional whitepapers that recognize professionals’ changing media consumption and self-serve research habits.

CTV data. “Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad. “This is something that we never had for a TV — [traditional linear] TV advertising has always had limited or no reporting.”

Because of CTV’s digital infrastructure, ad campaigns on that channel have performance and measurement data that can be used as a market research tool.

“The beauty of approaching connected TV just like another digital channel is that you can apply the same targeting criteria you are applying today on LinkedIn, or on Facebook,” he added. “The insights that you’re getting from connected TV advertising can be applied to all the other channels, or the insights that you’re getting from the creative can be applied into the other channels.”

Dig deeper: Bringing your ABM strategy to CTV

Finding audiences on CTV. When advertising on CTV, B2B marketers should execute multiple campaigns, or target different audiences with a single campaign.

For example, a B2B marketer could run one campaign based on job titles, and another one based on firmographic criteria. You could also launch a retargeting campaign, based on first-party data acquired from those who have visited your website and shared their info.

“For each of these audiences, you will get audience segment reporting,” Javidan-Nejad explained. “So you will be able to see which of these audiences have performed better, which of these audiences had a better verified visit rate, and all the other metrics [to discover] which audiences are performing better. And then you can take those audience insights and apply them to the other channels.”

Matched audiences. B2B marketers can also use existing customers and prospects from their CRM and match them with a CTV adtech partner, in order to deliver CTV ads to those prospects when they’re watching streaming TV.

“This is the same audience that you’re using across all the other paid social channels,” said Javidan-Nejad. “The insights and learnings that you get from CTV can be extended and implemented across the other channels.”

Testing creative. Before committing a large budget on a robust TV campaign, B2B marketers can test different kinds of creative on CTV to determine what messages and visual cues stick with customers and prospects.

While every digital ad channel has its own sweet spot for what works in video ads, some of these insights about what works best on CTV can be applied to other channels.

“We are all familiar with A/B testing,” Javidan-Nejad said. “As digital marketers, we always try to leverage this feature or functionality across all the other digital channels. Now you’re able to do that for your TV advertising.”

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How to Write YouTube Titles for SEO

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How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.

Whether your video is going to be a success is determined by how many people will be able to find it and watch it.

Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.

One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

And one of the most important SEO elements of any page is its title.

What is a Youtube title?

“Title” is what you see on the browser tab when you open any Youtube page:

It is controlled by the “Title” field which is required when you upload your video to Youtube:

In the code of the page the title can be found within <title></title> tags.

On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.

Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.

How can titles impact the findability of your video?

Page titles are key on-page SEO elements because they do both:

  • Page titles are direct ranking factors (Google uses them to understand what the page is about)
  • Page titles impact click-through by being the most visible parts of standard search snippets.

In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:

Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:

How to create an effective Youtube title

1. Include your keyword

This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.

Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).

Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.

It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:

2. Make it sound interesting

I know it sounds obvious but there are too many boring video titles for me not to mention it.

Your video title needs to invite a click, so make sure it is interesting enough to invite one.

I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.

Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”

There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.

This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.

3. Include numbers

Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.

You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.

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4. Mention a brand (if there’s one to mention)

Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.

Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name. 

Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:

No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.

Keep a close eye on your results

Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.

Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:

Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:

Conclusion

You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!



The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.

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