MARKETING
Top 5 Digital Marketing Trends To Follow In 2022
As we move further into the 21st century, technology is constantly evolving and changing the way we do things. This is especially true in the world of marketing, where new Digital Marketing Agency trends are emerging all the time. If you want your business to stay ahead of the curve, it’s important to be aware of these trends and what they entail. So if you’re wondering what to expect from digital marketing in 2022, read on! We’ve compiled a list of the top five trends that are likely to dominate over the next few years. Keep these in mind as you plan your marketing strategy for the future!
1. Influencer Marketing
Influencers are more than just social media star with the power to bring in followers and likes. They can actually help you market your products through their influence on people who trust them, as well as how they engage others online!
Influencers are the new rock stars of social media, and their popularity can’t be denied. From YouTube stars to Instagram models- everyone seems convinced that this is how you get ahead in life: by having a tight relationship with your fans! With so many people taking part, it’s no wonder marketing strategies have changed too; influencer relations provide an opportunity for brands who want attention from other demographics besides just traditional customers or followers on Twitter/Facebook.
2. AI Optimisation
Artificial intelligence has become more prevalent in marketing lately, as it infiltration Everywhere else and becomes bigger. It is behind many services nowadays such as chatbots or search engines. To make sure you get the best results possible, Google has implemented artificial intelligence into their search engine. This gives them an edge over other companies that don’t use this technology and may not know how to optimize a site for mobile devices as well!
The use of artificial intelligence in marketing is more than just a little bit effective. AI can even help your search ranking, get in touch with an SEO Agency for further support. AI can analyse consumer data, which helps brands figure out where they should focus their efforts and what kind of information would be most beneficial for them to know about potential customers – all while saving time!
3. Video Content
The video marketing trend is here to stay. It’s important that you have a presence on social media, or else your competitors will be beating out traffic with theirs! In 2022 there aren’t any signs of this being slowing down – so make sure yours looks impressive too by investing time in creating high-quality content like short commercials which can help promote products and services easily through word-of-mouth advertising at no cost whatsoever.
Video marketing is a great tool to use alongside other trends. It can be equally effective in creating engaging, highly-effective strategies for your business’s needs! With live streams now gaining momentum as well they should because people love watching content and you’re giving them exactly what their want by providing valuable information or entertainment through this new form of advertisement that doesn’t interrupt anyone else nearby like traditional commercials do but still gets across its message without any fuss at all – how cool?!
4. Personalization
The power of personalized content has made it one of the most sought-after marketing strategies. This form draws in consumers much better than broad strokes, ensuring that this trend will continue into future generations with an increased focus on niche markets or specific customer needs for product development based around personal preferences revealed through social media data mining
What if your content was tailored just for you? Personalized products and services that are designed to meet the individual needs of each customer. Or interactive videos created with data about who’s watching them, so they can see what will work best!
5. Interactive Content
Interactive content is a huge part of standing out in today’s marketplace. Audio and visual media have been seeing increased importance year after year, while social networks are an obvious place to take advantage of marketing campaigns for your business or organization!
Interactive marketing is a great way to gather information from consumers while grabbing their attention. Some examples include questionnaires, quizzes and polls which you can use for this purpose on your site or through social media channels like Facebook Ads Manager.
Wrapping Up
Digital marketing is always changing, and the trends vary from year to year. One change can have a big impact on your company’s bottom line so it’s important for you not only to stay up-to-date with what people like but also how they’re using new technologies. Try to think of ways in which you can combine these trends for greater effect.
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MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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