MARKETING
Which One Should You Use?
Animation has been a popular technique in the past few years. As online platforms are on the rise, video animation consumption has seen a surge in numbers. That said, most professionals and businesses have begun to use animation as part of their online projects.
Animation helps simplify messages in an engaging way. People are more likely to understand new things if presented in animation forms.
Creating animation videos, however, isn’t easy in the first place. You’ll need video tools that also allow you to animate the design of your projects. That’s why many beginners find it challenging to choose the right animation software.
There are many applications out there worth trying, and you definitely won’t try them one by one before choosing one. You can save time by learning some of the most popular software here.
Below is beginner-friendly animation software you should know.
1. Stop Motion Studio
This software is not only a great stop motion animation tool but also an overall video editor. It’s compatible with most operating systems and doesn’t require you to download any additional plugins.
Stop Motion Studio modernizes the classic 2D stop motion animation software by creating a 3D version. The software allows users to create animated commercials using their own pictures, videos, and soundtracks in three steps: import, animate, and publish.
It’s easy to use for both beginners and professionals alike, but it’s still powerful enough for professionals to use it for more than just simple basic animations. This is one of the best stop motion animation tools that you can try today.
2. Toon Boom Animation
Toon Boom is an animation software considered one of the best stop motion animation tools for Adobe users. It’s a complete package that includes a variety of programs for animation, so it’s great for both beginners and professionals alike.
Toon Boom allows you to create 2D and 3D animations using its simple interface. With this software, you can animate your characters, create storyboards, and share your work with others.
The software also comes with other elements such as sound effects, music tracks, and voiceovers. It’s one of the most complete stop motion animation tools out there, so you should try it!
3. Blender
Blender is a free and open-source 3D computer graphics software that allows you to create 3D animations. It’s a great tool for both beginners and professionals.
Many well-known studios such as Pixar, Dreamworks, and Disney also use this software. It’s one of the most popular stop motion animation tools you need to try.
4. Krita
Krita is an open-source digital painting program that allows you to do more than just paint on your computer. It also lets you do animation! With this program, you can create 2D or 3D animations using its simple interface.
You can easily create your own characters using any available tools or import them from other sources such as Google SketchUp or Blender. You can even use a webcam to record yourself while creating your animations.
5. Moovly
Moovly is a free web app that lets you create stunning stop motion and motion graphics animations. It’s incredibly easy to use because it has a simple drag and drop feature, so you can easily make your animations without the need to be a pro animator.
It also allows you to create 3D animations using Google SketchUp, one of the most popular 3D modeling tools. It has a wide range of templates that make it easier to create your unique animation.
6. Animaker
Animaker is another great tool for stop motion animators out there. It comes with an in-app purchase that allows you to access more features such as advanced camera tools and audio filters. You can also export your finished work directly to YouTube and Vimeo.
Its interface is pretty simple and easy to use; even beginners can use it easily. Depending on what kind of effect you want for your video animation, you can choose from different templates provided by Animaker.
7. Autodesk Maya
Autodesk Maya is a popular 3D animation tool used by professionals. It’s also a bit more complicated to use than other tools. It has a wide range of features that allow users to create stunning animations.
It comes with a lot of plugins and add-ons that make it easier for users to create their custom presets. You can also export your work directly in the Autodesk FBX format, one of the most popular 3D formats.
Takeaway
As a beginner, it’s hard to learn animation from scratch if you don’t use the proper animation software. You may want to start with simple animation programs like Windows Movie Maker and iStopMotion right from your computer. But, you can upgrade your tools and discover more features.
These animation tools above will help you build your skills in animation so you can easily create stunning animations. When you become more experienced, you can try out more advanced tools like Autodesk Maya or Adobe After Effects. These tools will allow you to create professional-level animations.
If making stop motion videos is your passion, then this is the right time to pursue it. You can make your shorts, commercials, or even animate your creations using the different animation software mentioned above. With the help of these programs, you’ll be able to do all of those things with ease!
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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