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Which One Should You Use?

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Which One Should You Use?

Animation has been a popular technique in the past few years. As online platforms are on the rise, video animation consumption has seen a surge in numbers. That said, most professionals and businesses have begun to use animation as part of their online projects.

Animation helps simplify messages in an engaging way. People are more likely to understand new things if presented in animation forms.

Creating animation videos, however, isn’t easy in the first place. You’ll need video tools that also allow you to animate the design of your projects. That’s why many beginners find it challenging to choose the right animation software.

There are many applications out there worth trying, and you definitely won’t try them one by one before choosing one. You can save time by learning some of the most popular software here.

Below is beginner-friendly animation software you should know.

1. Stop Motion Studio

This software is not only a great stop motion animation tool but also an overall video editor. It’s compatible with most operating systems and doesn’t require you to download any additional plugins.

Stop Motion Studio modernizes the classic 2D stop motion animation software by creating a 3D version. The software allows users to create animated commercials using their own pictures, videos, and soundtracks in three steps: import, animate, and publish.

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It’s easy to use for both beginners and professionals alike, but it’s still powerful enough for professionals to use it for more than just simple basic animations. This is one of the best stop motion animation tools that you can try today.

2. Toon Boom Animation

Toon Boom is an animation software considered one of the best stop motion animation tools for Adobe users. It’s a complete package that includes a variety of programs for animation, so it’s great for both beginners and professionals alike.

Toon Boom allows you to create 2D and 3D animations using its simple interface. With this software, you can animate your characters, create storyboards, and share your work with others.

The software also comes with other elements such as sound effects, music tracks, and voiceovers. It’s one of the most complete stop motion animation tools out there, so you should try it!

3. Blender

Blender is a free and open-source 3D computer graphics software that allows you to create 3D animations. It’s a great tool for both beginners and professionals.

Many well-known studios such as Pixar, Dreamworks, and Disney also use this software. It’s one of the most popular stop motion animation tools you need to try.

4. Krita

Krita is an open-source digital painting program that allows you to do more than just paint on your computer. It also lets you do animation! With this program, you can create 2D or 3D animations using its simple interface.

You can easily create your own characters using any available tools or import them from other sources such as Google SketchUp or Blender. You can even use a webcam to record yourself while creating your animations.

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5. Moovly

Moovly is a free web app that lets you create stunning stop motion and motion graphics animations. It’s incredibly easy to use because it has a simple drag and drop feature, so you can easily make your animations without the need to be a pro animator.

It also allows you to create 3D animations using Google SketchUp, one of the most popular 3D modeling tools. It has a wide range of templates that make it easier to create your unique animation.

6. Animaker

Animaker is another great tool for stop motion animators out there. It comes with an in-app purchase that allows you to access more features such as advanced camera tools and audio filters. You can also export your finished work directly to YouTube and Vimeo.

Its interface is pretty simple and easy to use; even beginners can use it easily. Depending on what kind of effect you want for your video animation, you can choose from different templates provided by Animaker.

7. Autodesk Maya

Autodesk Maya is a popular 3D animation tool used by professionals. It’s also a bit more complicated to use than other tools. It has a wide range of features that allow users to create stunning animations.

It comes with a lot of plugins and add-ons that make it easier for users to create their custom presets. You can also export your work directly in the Autodesk FBX format, one of the most popular 3D formats.

Takeaway

As a beginner, it’s hard to learn animation from scratch if you don’t use the proper animation software. You may want to start with simple animation programs like Windows Movie Maker and iStopMotion right from your computer. But, you can upgrade your tools and discover more features.

These animation tools above will help you build your skills in animation so you can easily create stunning animations. When you become more experienced, you can try out more advanced tools like Autodesk Maya or Adobe After Effects. These tools will allow you to create professional-level animations.

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If making stop motion videos is your passion, then this is the right time to pursue it. You can make your shorts, commercials, or even animate your creations using the different animation software mentioned above. With the help of these programs, you’ll be able to do all of those things with ease!

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MARKETING

8 Effective Ways to Ensure Ecommerce Business Success

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8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. 

According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025.

Image via Statista

While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape.

If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc.

In this post, I will be sharing 8 key factors you need to focus on to ensure your ecommerce business success and sustainable business growth. 

Let’s get started.

8 Key Factors for Ecommerce Business Success in 2022

The future of ecommerce is bright and the small businesses that jump on the bandwagon early will reap great benefits. But what does it take to taste this success? 

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Here are the 8 key success factors for ecommerce businesses.

1. Target a Niche Audience 

The secret to ecommerce business success lies in understanding your target audience and focusing all your efforts on engaging them. Instead of trying to attract a broad audience on the search engines, select a niche audience specific to your small business, understand their pain points and interests, and position your brand to meet their needs. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.

The goal is to make your product unique and market it to a relevant audience that is more likely to make a purchase. This strategy can increase customer loyalty and win repeat customers for your small business. Therein lies the secret to your ecommerce business success. 

2. Go Mobile-First 

The pandemic has accelerated our shift to ecommerce and given rise to m-commerce. Insider Intelligence estimates that by 2025, m-commerce sales will account for 44.2% of total ecommerce sales in the US.

So it’s clear that the success of your ecommerce business relies on the mobile-friendliness of your site. Having a mobile-friendly online store can help you deliver a seamless online shopping experience to customers on the go.

You can begin by running Google’s Mobile-Friendly Test and building a progressive web application (PWA) for your online store. A responsive design for your website will help boost sales and pave the way for your ecommerce business success.

3. Choose the Right Distribution Channels 

Your audiences are active on different channels and if want your products to be visible to them, you need to choose the right distribution channels. 

If your business model focuses solely on your ecommerce website, you should broaden your perspective and consider other sales channels. There are several other options to sell your products like Amazon, eBay, social media, affiliate marketing, and so on. You can manage your sales process effectively with the help of sales CRM tools. These tools integrate your different sales channels and makes your sales process more efficient.

Conduct extensive research to figure out which of these channels are preferred by your target customers. Showcase your products in an attractive way to boost your ecommerce sales. This digital marketing strategy can contribute to your ecommerce business success.

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4. Create Unique Content

You heard that right. To ensure that your ecommerce brand stands out in the crowd, you should invest in high-quality and diverse content. 

Today internet users are flooded with content and to grab their attention you need to think out of the box and create content marketing strategies that truly grab their attention. Remember, video content is ruling the landscape delivering great results. You can use Premiere Pro Presets to create unique and impressive videos and stay ahead of the competition.

Gather insights from customer data analysis, see what your competitors are doing, and learn from your previous digital marketing campaigns to create a more targeted content marketing strategy for your small business. 

5. Continually Update Your Email Marketing List 

Marketers rely on email marketing to achieve diverse marketing goals. Emails can be used to generate leads, nurture them, build relationships with customers, ensure customer satisfaction and boost ecommerce sales.

But to leverage the power of email marketing, you need to be smart about your email lists and use the right email tools to manage them. There’s no point in sending a thousand emails when only a couple of hundreds of recipients are your target audience. 

That’s why segmenting your email lists and keeping them updated is crucial to your ecommerce business success. An effective way to manage your email lists is to ask for the recipients’ feedback on your emails and the information they prefer to receive.

By analyzing the responses, you can make more strategic decisions and ensure the success of your ecommerce business.

6. Deliver a Great Shopping Experience 

The expectation of customers in terms of customer experience has skyrocketed and that’s why you need to work towards improving customer satisfaction.

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Personalized communication could be one of the biggest game-changers, be it in recommending products, reminding them of abandoned carts, or introducing them to your latest offerings. Creating user story maps can go a long way in making your personalization efforts more effective.

Right from the moment customers land on your page to when they make a purchase, you should strive to create a smooth customer experience. You can also consider incorporating an AI-powered chatbot into your website to take your customer service to the next level.

To make your customers happy, offer them special deals and discounts. Such moves will surely boost your ecommerce business success.

7. Invest in Social Media Marketing

Social media, can be immensely effective in creating brand awareness, extending customer service, and generating leads for your ecommerce business. Facebook, Instagram, Pinterest, and YouTube are all marketers’ favorites to reach out to niche audiences and drive traffic for their sites.

Having said that, it is a crowded market, and winning big on social media isn’t easy. As an ecommerce brand, you need to use social media analytics to create digital marketing campaigns that not only generate engagement but also fill your sales funnel with quality leads.

Ecommerce brands should also leverage social selling as it is growing into a prominent trend. This shoppable post by Macy’s allows its Facebook followers to buy what they like instantly. 

Image via Facebook

If invested strategically, selling on social media can act as a profitable sales channel for your business. 

8. Leverage Ecommerce Tools

Your team need not struggle to ensure the success of your ecommerce business. A variety of advanced ecommerce tools are at your disposal to optimize your efforts. 

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Some of the must-use tools for you are: 

  • Website tools – to design, set up, and manage your ecommerce site
  • Ecommerce marketing tools – to help strategize and execute your campaigns with ease 
  • Competitor analysis tools – to understand the gaps in your planning and improve it
  • Analytics tools – to help you gauge the performance of your digital marketing campaigns
  • Business tools – to help you manage daily operations, finances, logistics, inventory, and customer service 

Choose the ones that can boost the success of your ecommerce business. 

Final Thoughts

There you have it, a list of 8 key factors you need to work on to ensure the success of your ecommerce business. Gaining this success is hard work but it is worth it. 

If you want to fuel your business growth, I strongly recommend building your ecommerce marketing strategy to enhance customer experience and build your brand identity. Go ahead and give them a try to beat the competition and establish a successful ecommerce business.


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