Does Google Set Limits to Search Traffic?
Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.
The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.
So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about biking.
Google Search Traffic Limit Theory
Some in the SEO search marketing community have suggested that Google throttles traffic. Throttling means to control how much of something flows through.
Web publishers have noticed that traffic sometimes comes in bursts and that the daily traffic totals seem to have a ceiling, a limit.
This phenomenon is what caused some publishers to suggest that Google throttles traffic.
The person asking the question implicitly asks if it has something to do with the server capacity.
Does Google Put Limits on Search Traffic to Websites?
Here is the question that was asked of John Mueller:
“…as we see Google crawling according to the server capacity, so does Google set a Discover traffic limit?
Like that website received that much of traffic from Discover than its server can handle?”
Google’s John Mueller answered the question but didn’t limit the answer to Google Discover. He expanded the answer to be inclusive of search traffic as well.
John Mueller Looked Up as He Considered His Answer
Google’s John Mueller answered:
“No. I don’t think so.
I mean, we generally don’t have any kind of… search traffic limits.
So that applies to Discover as well.
So it’s not that we would say this website gets 1,000 visitors from search and then we stop showing it.
Because, I mean, the ideal situation is we show a website that is really good for a search query, and we show it to anyone who comes because it’s a good website.
So it would be kind of weird to say, we think it’s a good website but we’re not going to show it to people.”
Google Traffic Throttling is a Myth
There are many reasons why traffic might be heavy during a part of the day and then taper off. Sometimes it’s because people at work or after school are researching. Sometimes it’s because people are at lunch and are casually browsing the web.
Search intent is not just why someone is using certain keywords. It’s also situational in that search intent is also related to where the query is made and when the query is made.
Tools such as Google Trends can help publishers understand where (geographically) the majority of certain queries are made and that can give a clue as to why those search visitors tend to taper off at a certain time of day.
Google’s John Mueller confirmed that if search traffic tapers off at a set amount per day, the reason is not because Google is turning off the search traffic.
Citation
Watch Google’s John Mueller answer if Google throttles search traffic:
Google Warns About Misuse of Its Indexing API
Google has updated its Indexing API documentation with a clear warning about spam detection and the possible consequences of misuse.
Warning Against API Misuse The new message in the guide says:
“All submissions through the Indexing API are checked for spam. Any misuse, like using multiple accounts or going over the usage limits, could lead to access being taken away.”
This warning is aimed at people trying to abuse the system by exceeding the API’s limits or breaking Google’s rules.
What Is the Indexing API? The Indexing API allows websites to tell Google when job posting or livestream video pages are added or removed. It helps websites with fast-changing content get their pages crawled and indexed quickly.
But it seems some users have been trying to abuse this by using multiple accounts to get more access.
Impact of the Update Google is now closely watching how people use the Indexing API. If someone breaks the rules, they might lose access to the tool, which could make it harder for them to keep their search results updated for time-sensitive content.
How To Stay Compliant To use the Indexing API properly, follow these rules:
- Don’t go over the usage limits, and if you need more, ask Google instead of using multiple accounts.
- Use the API only for job postings or livestream videos, and make sure your data is correct.
- Follow all of Google’s API guidelines and spam policies.
- Use sitemaps along with the API, not as a replacement.
Remember, the Indexing API isn’t a shortcut to faster indexing. Follow the rules to keep your access.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
AI
Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate
According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.
In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.
However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.
The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.
In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.
For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.
The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.
In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.
Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.
Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator