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Google Partners Program Update Pushed To 2021



Given everything that’s going on in the world, we’ll take our wins where we can.

And Google just handed Google Parners a bone.

I just received the following email:

Dear valued partners,

As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your customers, and your business. Our thoughts are with all of those who’ve been affected, and we want you to know that we’re here for you.

To help you focus on what matters most, we’ve decided to postpone the June 2020 launch of the new Google Partners program and new badge requirements until 2021. If you’ve had a badge or specializations on or after January 1, 2020, you’ll be able to keep your status until the 2021 launch. If you don’t yet have a badge or specializations, you’ll still be able to earn and retain your status until the launch by meeting the current requirements. To learn more, visit our FAQ page.

We hope this change helps give you and your customers the time you need to adjust to the ongoing developments, and we will continue to provide you with the content, tools, and insights to support you moving forward.

Please stay safe, healthy, and connected as we work through this together.

Thanks for being a great partner,


Google Partners team

As most are aware, there’s been a lot of concern about the update and so most of us are happy with the postponement, regardless of the reason.

And for good reason, it pots a lot of pressure on Partners to follow Google’s recommendations, regardless of whether we feel they will aid our clients.

So good news for the paid search community.

And I said, take your wins where you can.

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?



Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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