Google and YouTube will prohibit the monetization of climate denial content through ads
Google and YouTube announced Thursday a new policy prohibiting climate deniers from monetizing their content via ads or creator payment. Why it is important: This is one of the most aggressive…
Study finds half of Americans get news on social media, but percentage has dropped
A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36%…
Twitter Super Follows has generated only around $6K+ in its first two weeks
Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been…
YouTube Adds 5 Features for Creators
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The new capabilities include: Evergreen video…
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized. The advertiser-friendly content guidelines are YouTube’s rules that govern which…
Bright raises $15M for its live video platform that lets you learn from top creators
Bright, a live video platform that lets fans engage in live conversations with their favorite creators and celebs, has raised $15 million in new funding, the company announced today. The…
YouTube to pilot test shopping from livestreams with select creators
YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of…
YouTube Taps into the Popularity of BTS to Boost its New ‘Shorts’ Option
After rolling out the next stage of its TikTok-esque ‘Shorts’ feature last week, which sees the beta version of the option now available in all regions, and making Shorts available…
On TikTok, Black creators’ dance strike calls out creative exploitation
There’s a new Megan Thee Stallion music video out in time for triple digit temperatures. But instead of launching a fresh viral TikTok dance for summer, the single inspired an…
5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…