YouTube Taps into the Popularity of BTS to Boost its New ‘Shorts’ Option

After rolling out the next stage of its TikTok-esque ‘Shorts’ feature last week, which sees the beta version of the option now available in all regions, and making Shorts available…

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On TikTok, Black creators’ dance strike calls out creative exploitation

There’s a new Megan Thee Stallion music video out in time for triple digit temperatures. But instead of launching a fresh viral TikTok dance for summer, the single inspired an…

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5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…

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Instagram adds affiliate and shop features for creators

As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital…

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20 Creative YouTube Video Ideas You Should Use in 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising,…

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How to Use YouTube Ads to Grow Your Business

Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better…

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How to Check Subscriber Count on YouTube, Instagram, Twitter, & More

Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you…

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TikTok launches a Green Screen Duet feature, tests dedicated ‘Topics’ feeds

As competition with tech giants heats up, TikTok is rolling out a series of new features to help keep its short-form video app ahead of rivals. The company today announced…

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YouTube Allows Videos to Be Sampled by Default

YouTube Allows Videos to Be Sampled by Default

YouTube Video creators are automatically opted-in to allow other creators to sample their content for YouTube Shorts videos. YouTube Shorts is a relatively new form of video similar to TikTok…

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YouTube Channels Can Change Their Name Without Affecting Their Google Account

It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Creators can change both their channel name and photo…

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