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Pay-per-click (PPC) Advertising Market is Dazzling Worldwide| Google, Bing, Yahoo

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Pay-per-click (PPC) Advertising Market

Pay-per-click (PPC) Advertising Market

The latest 99+ page survey report on Global Pay-per-click (PPC) Advertising Market is released by HTF MI covering various players of the industry selected from global geographies like United States, Europe, China, Japan, Southeast Asia, India & Central & South America. A perfect mix of quantitative & qualitative Market information highlighting developments, industry challenges that competitors are facing along with gaps and opportunity available and would trend in Pay-per-click (PPC) Advertising market.

The study bridges the historical data from 2014 to 2019 and estimated till 2025*. Some are the key & emerging players that are part of coverage and were profiled in current version are Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo & Sogou.

Be the first to knock the door showing potential that Global Pay-per-click (PPC) Advertising market is holding in it. Uncover the Gaps and Opportunities to derive most relevant insights from our research document to gain market size.

Get Free Sample Report + All Related Graphs & Charts @ : https://www.htfmarketreport.com/sample-report/1809376-global-pay-per-click

Analyst at HTF MI have classified and compiled the research data from both perspective (Qualitative and Quantitative)

Quantitative Data:

Market data break-up by regions, Type & Application/End-users

o Pay-per-click (PPC) Advertising Market Revenue & Growth Rate by Type [, Flat-rate PPC & Bid-based PPC] (Historical & Forecast)

o Pay-per-click (PPC) Advertising Market Revenue & Growth Rate by Application [Middle and Small-sized Enterprise & Large-scale Enterprise] (Historical & Forecast)

o Pay-per-click (PPC) Advertising Market Revenue, Volume & Growth Rate by Each Country Specified, Application & Type (Historical & Forecast)

o Pay-per-click (PPC) Advertising Market Revenue, Volume* & Y-O-Y Growth Rate by Players (Base Year)

Qualitative Data:

It would include sections specific to market dynamics and the trending factors affecting or driving the growth of the market. To list few names of sections covered are

o Global Pay-per-click (PPC) Advertising Industry Overview

o Global Pay-per-click (PPC) AdvertisingMarket Growth Drivers, Trends & Restraints

o Gaps & Opportunities in Pay-per-click (PPC) Advertising Market

o Market Entropy** [Highlighting Aggressiveness or Strategic Moves of Industry Players]

o PESTLE Analysis (360 degree view of market)

o Porters Five Forces Model (competitive rivals, potential new market entrants, suppliers, customers, and substitute products)

o Patent & Trademark Analysis** [Licenses, Trademarks & Approvals]

o Competitive Analysis (Landscaping SWOT Analysis of each Players/Manufacturers Profiled in Study)

o Pay-per-click (PPC) Advertising Market Development and Insights etc. [Covers Product/Service Launch, Innovation etc]

o Investment & Project Feasibility Study**

Competitive landscape highlighting important parameters that players are gaining along with the Market Development/evolution

o % Market Share, Segment Revenue, Swot Analysis for each profiled company [Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo & Sogou]

o Consumption, Capacity & Production by Players

o Business overview and Product/Service classification

o Product/Service Matrix [Players by Product/Service comparative analysis]

o Recent Developments (Technology advancement, Product Launch or Expansion plan, Manufacturing and R&D etc)

Important Features that are under offering & key highlights of the Pay-per-click (PPC) Advertising market report:

1) What Market data break-up does basic version of this report covers other than players information?

Global Pay-per-click (PPC) Advertising Product Types In-Depth: , Flat-rate PPC & Bid-based PPC

Global Pay-per-click (PPC) Advertising Major Applications/End users: Middle and Small-sized Enterprise & Large-scale Enterprise

Geographical Analysis: United States, Europe, China, Japan, Southeast Asia, India & Central & South America

2) What are the companies profiled in basic version of report? Is it possible to customize list

Players that are currently profiled in the the study are “Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo & Sogou”. Yes list can also be customized, a maximum of 5-6 players can be swapped with the list of your target competition.

** List of players mentioned may vary in the final report subject to Name Change / M&A activity in recent year. Final confirmation about the players would be provided by research team depending upon the difficulty of survey.

Buy Latest 2020 version of Global Pay-per-click (PPC) Advertising Market Study @ https://www.htfmarketreport.com/buy-now?format=1&report=1809376

3) What all regions or countries covered? Can we have list of country of my choice?

Currently, basic version research report is focusing on regions such as United States, Europe, China, Japan, Southeast Asia, India & Central & South America. List of countries can be customized as per your interest and final confirmation would be dependent upon feasibility test and data availability in research repository.

4) How can we include Segmentation / Market breakdown of Business Interest? Is it possible to get information on Market Makers

Yes, inclusion of additional segments is very much possible subject to data availability and difficulty of survey. At times our client request for market makers information that can be covered on special request after considering requirement with Analyst group of HTF MI.

** Depending upon the requirement the deliverable time and quote will vary.

To comprehend Global Pay-per-click (PPC) Advertising market sizing in the world, the Pay-per-click (PPC) Advertising market is analyzed across major global regions. HTF MI also provides customized specific regional and country-level reports for the following areas.

o North America: United States, Canada, and Mexico.

o South & Central America: Argentina, Chile, and Brazil.

o Middle East & Africa: Israel, Saudi Arabia, United Arab Emirates, Turkey, North African Countries and South Africa.

o Europe: UK, France, Italy, Germany, NORDIC Countries, Spain, and Russia.

o Asia-Pacific: India, China, Japan, South Korea, Malaysia, Singapore, Indonesia, Singapore, and Australia.

Browse for Full Report at @: https://www.htfmarketreport.com/reports/1809376-global-pay-per-click

Actual Numbers & In-Depth Risk & Return Analysis of Pay-per-click (PPC) Advertising Market with opportunities Available in final Report.

Thanks for reading full article, contact us at sales@htfmarketreport.com to better understand in-depth research methodology and sound approach behind this study adopted by Analyst of HTF MI.

Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA – 08837
Phone: +1 (206) 317 1218
sales@htfmarketreport.com

About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.

This release was published on openPR.

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GOOGLE

Google to pay $391.5 million settlement over location tracking, state AGs say

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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