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As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off...
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program,...
For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later,...
Investors may have celebrated the end of high inflation too soon. The CPI report shows inflation bouncing higher and thus pushing back the start date for...
Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully...
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which...
Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares...
Does your head spin when someone mentions artificial intelligence? It’s understandable. LinkedIn and Twitter (fine…X) are rife with newly minted AI experts and tech bros sharing...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...