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25 WordPress Alternatives Best For SEO

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25 Best SEO-Friendly Alternatives to WordPress Websites

WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option.

There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories.

We explore user-friendly website builders like Wix, Squarespace, and Weebly, which offer drag-and-drop simplicity. We look at flexible open-source options for developers and tech-savvy users, including Joomla, Drupal, and Hugo.

Ecommerce merchants can choose between hosted platforms like Shopify or open-source solutions like Magento. We also cover blogging-focused options like Ghost and Tumblr, web hosting providers like Bluehost, and community management tools like vBulletin.

For each alternative, we summarize the key features, benefits, and drawbacks to consider. Factors like budget, technical abilities, and website goals are examined to help identify the best fit based on individual needs.

While WordPress powers a large share of sites, there’s no shortage of quality options for creating the perfect online presence for those seeking alternatives.

Why Consider A WordPress Alternative?

There are several reasons why someone might consider a WordPress alternative for their website:

  • Specific needs: While WordPress is versatile, some websites may have particular requirements for which other platforms are better suited.
  • Ease of use: Some users may find WordPress challenging, especially if they lack technical skills.
  • Maintenance and security: As an open-source platform, WordPress requires users to handle updates, backups, and security measures themselves.
  • Built-in features: Some alternatives come with built-in features that WordPress requires plugins for.
  • Customization: While WordPress offers many customization options, some users may prefer platforms that allow more granular control over the website’s appearance and functionality.
  • Simplicity: Other publishing platforms might be a better fit for users who want a simple platform to publish content without dealing with the complexities of managing a website.

How To Choose An Alternative To WordPress

Choosing the right WordPress alternative depends on your specific needs and goals. To help you make an informed decision, consider the following factors:

  • Purpose of your website: Determine its primary purpose. Is it a blog, an online store, a portfolio, or a complex business website?
  • Budget: Consider your budget for building and maintaining your website. Some alternatives are free, while others require a subscription or a one-time payment.
  • Technical skills: Assess your technical skills and those of your team. Some alternatives are designed for users with little coding experience, while others may require more technical knowledge.
  • Customization and flexibility: Evaluate how much control you want over your website’s appearance and functionality.
  • Scalability: Consider your website’s potential for growth. If you anticipate a significant increase in traffic or content, choose a platform that can scale with your needs.
  • Support and community: Look into the level of support and the size of the community surrounding each alternative.
  • Hosting: Decide whether you prefer a self-hosted solution or a hosted platform.
  • Features: List the features your website requires. Ensure that your alternative offers these features natively or through extensions.

Once you’ve considered these factors, research various WordPress alternatives and compare them based on your requirements.

Read reviews, explore user communities, and, if possible, test out the platforms through free trials or demos.

This will help you better understand how each alternative works and whether it aligns with your needs and expectations.

25 Best WordPress Alternatives

1. Wix

Screenshot from: Wix.com, March 2024.

Wix is best suited for individuals, small businesses, and entrepreneurs who want to create a professional-looking website without extensive technical skills or a large budget.

The platform’s user-friendly drag-and-drop interface makes it easy for users to design and customize their websites, offering various templates and design elements suitable for multiple purposes.

As a hosted platform, Wix takes care of technical aspects like server maintenance and security updates, making it ideal for those who don’t want to deal with these issues.

Wix also offers a free plan, allowing users to create a website without cost, although with limitations such as Wix branding and a non-custom domain.

One nuance to remember when using Wix is that once you’ve chosen a template and started building your site, it can be challenging to switch to a different template without redesigning your content.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available for all plans.
  • Free custom domain available with paid plans.
  • Customer support.

Cons:

  • There is no option to retain complete control of your site as you can with WordPress.
  • No access to source code.

2. Squarespace

1713545870 853 25 Wordpress Alternatives Best For SEOScreenshot from: squarespace.com, March 2024.

Squarespace is best suited for creatives, bloggers, and small business owners who want to create visually stunning websites with minimal technical knowledge.

The platform is known for its sleek, modern templates, which showcase content beautifully and are optimized for mobile devices.

As an all-in-one platform, Squarespace includes hosting, domain registration, and various tools for managing your website.

While Squarespace offers a high degree of customization, it may not be as flexible as some alternatives. The platform has a specific structure and set of features, which can be limiting for those who require advanced functionality or integrations.

Nonetheless, for most users, Squarespace’s built-in features and integrations are more than sufficient.

One tip for getting the most out of Squarespace is to use its built-in SEO and marketing tools, such as custom meta descriptions, alt tags, and automatic sitemaps.

Key Features:

  • Complete hosting solution (including video).
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available for all plans.
  • Free custom domain available with an annual subscription.
  • Customer support.

Cons:

  • There is no option to retain complete control of your site as you can with WordPress.
  • No custom coding.
  • No access to source code.
  • No third-party extensions.

3. Weebly

weebly website homepageScreenshot from: weebly.com, March 2024.

Weebly is best suited for individuals, small businesses, and entrepreneurs who want to create a simple, functional website without investing much time or money.

The platform’s drag-and-drop interface and intuitive editor make it beginner-friendly and easy to use, even for those without website-building experience.

However, it may not be as powerful or flexible as other alternatives, with a limited set of features and integrations that can be restrictive for those requiring advanced functionality or custom solutions.

One tip for getting the most out of Weebly is to explore its app center, which offers a range of third-party apps and integrations to extend your website’s functionality, including tools for marketing, social media, and ecommerce.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available.
  • Inexpensive premium plans are as low as $6.00 per month.
  • Free custom domain available with premium plans.
  • Customer support.

Cons:

  • No option to retain complete control of your site as you can with WordPress.
  • No access to source code.
  • The free version restricts you to a maximum of five pages.

4. Google Sites

google sites website homepageScreenshot from: workspace.google.com/intl/en_ph/lp/sites/, March 2024.

Google Sites is best suited for individuals, educators, and small businesses who need a simple, easy-to-use platform for creating basic websites or intranets. Its seamless integration with other Google tools, like Google Docs, Sheets, and Drive, makes it an excellent choice for those familiar with and heavily using these tools.

Google Sites also offers collaboration features, allowing multiple users to work on the same website simultaneously, making it ideal for team projects or class websites.

However, it’s a relatively basic website builder compared to other alternatives, with limited features and customization options. It may not be the best choice for those needing advanced functionality or design flexibility.

Additionally, it lacks built-in ecommerce features, making it less suitable for online stores.

One tip for getting the most out of Google Sites is leveraging its integration with other Google tools, such as embedding Google Docs, Sheets, or Slides into your web pages or using Google Forms to collect visitor data.

Key Features:

  • The creator has complete control over page access and permissions.
  • Tools can be accessed anywhere.
  • It can be used as a basic project management program.
  • Plenty of web development and deployment options.
  • Real-time editing.
  • Uses website speed optimization tools to minimize loading times.

Pros:

  • Fast to get started and easy to use.
  • Free to use.
  • Integrated with other Google products.

Cons:

  • Limited functionality compared to other website builders.
  • It may not work with non-Google apps.
  • Limited customization options.
  • No SEO tools, and you can’t edit metadata.
  • It cannot integrate Facebook pixels.

5. Jekyll

jekyll website homepageScreenshot from: jekyllrb.com, March 2024.

Jekyll is best suited for developers, bloggers, and tech-savvy individuals who prefer a lightweight, flexible website creation platform. It’s particularly popular among the GitHub community, as it can be easily integrated with GitHub Pages for free hosting.

Jekyll requires specific technical knowledge, as users must be comfortable working with the command line and writing code. While Jekyll offers plugins and themes to extend its functionality, users may need to rely on their coding skills to customize their website fully.

One tip for getting the most out of Jekyll is to utilize its built-in blogging features, which offer a simple, intuitive way to create and manage blog posts using Markdown.

Another nuance to remember is that Jekyll generates static pages that may not be the best choice for websites requiring frequent updates or complex functionality.

Key Features:

  • No programming is involved.
  • SEO is built-in.
  • GitHub manages redirects.
  • Easy setup of custom domains.

Pros:

  • No server maintenance.
  • Very fast.
  • Secure.
  • Free hosting.
  • Free SSL certificate.
  • Works with GitHub as CMS.

Cons:

  • It can’t create contact forms.
  • No dynamic content options.
  • Posts cannot be scheduled.
  • Does not include image manipulation functionality.

6. Hugo

hugo website homepageScreenshot from: gohugo.io, March 2024.

Hugo is best suited for developers, bloggers, and content creators who value speed, flexibility, and simplicity. Its lightning-fast build times and static page generation make it ideal for those who frequently update their site or publish new content regularly.

While Hugo offers themes and templates to help users get started, creating a unique design may require coding skills.

One tip for getting the most out of Hugo is to leverage its built-in shortcodes, which allow users to easily add complex functionality to their web pages without writing extensive code.

Another nuance to remember is that, as a static site generator, Hugo may not be the best choice for websites that require dynamic features like user authentication or real-time data updates.

Key Features:

  • Can build most websites in seconds.
  • Cross-platform with easy installation.
  • Allows you to host your site anywhere.
  • Customizable URLs.
  • “Minutes to Read” and “WordCount” functionality.
  • Integrated Google Analytics and Disqus comment support.

Pros:

  • It easily integrates with Google Calendar and other apps.
  • Easy to use with responsive customer service.
  • Multilingual capabilities are built-in.
  • Extendable as needed.

Cons:

  • It can’t create one-off tasks.
  • It can be confusing upon initial use, particularly in templating syntax.
  • No plugins are available.
  • Limited text formatting features.

7. Webflow

webflow website homepageScreenshot from: webflow.com, March 2024.

Webflow is best suited for freelance designers and small agencies who want complete control over their website’s design without worrying about hosting, security, or performance.

One nuance of Webflow is that extending a site’s functionality is not as straightforward as installing a plugin like WordPress.

Users must either set up integrations between their Webflow site and other platforms using third-party tools like Zapier, or they can embed custom code blocks on pages to add features.

A key aspect to note about Webflow is its pricing structure. Building a site is completely free, and users only need to purchase a site plan and custom domain when they are ready to launch.

This makes it an attractive option for freelancers and small teams who want to design and prototype sites without upfront costs, paying only when they are ready to go live.

Key Features:

  • More than 100 templates to choose from.
  • Design is prioritized, with animation, interaction, and parallax scrolling options.
  • Offers automatically generated sitemaps and customizable 301 redirects.
  • Multiple payment options for ecommerce sites and automatic tax calculation.

Pros:

  • Affordable plans range from free to $235 for top-tier ecommerce plans.
  • Free starter plan.
  • Numerous learning and help resources.
  • Good range of templates.
  • Good security.

Cons:

  • Steep learning curve.
  • Integration with social media can be frustrating.
  • Advanced capabilities aren’t built-in and require integration.

8. Joomla

joomla website homepageScreenshot from: joomla.org, March 2024.

Joomla is best suited for creating social networking, community, and membership sites. With its built-in multilingual support and advanced user and content management options, Joomla enables site owners to manage hundreds of users, create custom post types, and publish content in multiple languages.

One nuance of Joomla is that it has a steeper learning curve compared to more beginner-friendly CMSs like WordPress.

While Joomla aims to combine the power and flexibility of Drupal with the user-friendliness of WordPress, users with some web development experience will be better equipped to understand and take full advantage of Joomla’s built-in features and settings.

Users can choose from over 6,000 extensions available in the official directory to extend a Joomla site’s functionality. However, unlike WordPress plugins that can be installed with just a few clicks, Joomla extensions must be installed via the backend.

This process requires more technical know-how and may be challenging for beginners.

Key Features:

  • Almost 6,000 extensions are available.
  • Traditional content editing (no drag-and-drop visual editor).
  • Optimized for mobile (depending on the template).
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • Free, open-source software.
  • Premade designs and templates.
  • Access to source code.

Cons:

  • No free subdomains or custom domains are available.
  • No customer support.
  • Requires a PHP-enable server to run.
  • Fewer templates and extensions than WordPress.

9. Drupal

drupal website homepageScreenshot from: drupal.org, March 2024.

Drupal is best suited for large corporations, government agencies, and universities with dedicated teams of developers. With its extensive customization options and ability to handle large data and heavy traffic, Drupal is ideal for complex, high-performance websites.

One key nuance of Drupal is its steep learning curve. Drupal is designed for developers or users with a strong understanding of HTML, CSS, and PHP.

Customizing a Drupal site involves working with numerous modules and themes, which can be highly configurable but require technical expertise to set up and maintain.

For organizations with the necessary technical resources, Drupal’s flexibility and robustness make it a top choice for building highly secure and customized websites.

Key Features:

  • Content management system (CMS).
  • Over 47,000 modules are available.
  • Traditional content editing (no drag-and-drop visual editor).
  • Optimized for mobile (depending on the theme you choose).
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • Free, open-source software.
  • Premade designs and templates.
  • Access to source code.
  • Strong security and data encryption.

Cons:

  • No free subdomains.
  • No customer support.
  • Requires a PHP-enabled server to run.

10. DataLife Engine

datalifengine website homepageScreenshot from: dle-news.com, March 2024.

DataLife Engine (DLE) is best suited for media companies, news websites, and blogs, prioritizing SEO, security, and performance. The platform’s focus on handling high traffic levels with minimal server load makes it an attractive choice for websites that expect significant visitors and must ensure a smooth user experience.

DLE’s user-friendly interface and content management features suit organizations with multiple users involved in creating and publishing well-suited content.

The platform’s ability to track statistics and automatically filter words in comments can benefit media websites and blogs that need to moderate user-generated content and analyze audience engagement.

However, there are some nuances to consider when using DLE. The limited number of plugins and themes may restrict how much websites can customize their appearance and functionality compared to other CMSs like WordPress.

It’s also important to note that while DLE supports English users, they are considered a secondary focus.

Key Features:

  • Content management system (CMS).
  • Designed for multiple users.
  • SEO-focused.
  • Tracks statistics.
  • Automatically filters words in comments.
  • It supports an unlimited number of categories.
  • Low server load.
  • Allows plugins.

Pros:

  • Stores data using MySQL.
  • Excellent user experience
  • Websites load quickly, even on low-end servers.
  • Excellent for publishing news and blog posts.

Cons:

  • No free version licenses vary from $79 for basic to $199 for unlimited.
  • English users are a secondary focus.
  • A limited number of plugins and themes.
  • The lowest license doesn’t include customer support.

11. Sitefinity

sitefinity website homepageScreenshot from: progress.com/sitefinity-cms/, March 2024.

Progress’ Sitefinity is best suited for organizations that manage multiple websites, brands, or marketing channels from a single platform.

The CMS’s ability to sync assets across pages and sites makes it an attractive choice for companies with a diverse online presence. It streamlines content management and ensures consistency across various touchpoints.

One notable advantage of Sitefinity is its low-cost license compared to other CMS options, which may make it an attractive choice for budget-conscious organizations.

Additionally, the minimal coding required for integration and the flexible deployment time can help businesses reduce development costs and bring their websites to market faster.

However, Sitefinity setup and administration can be challenging. Organizations may need to invest time and resources into training their teams or hiring experienced professionals to ensure a smooth implementation and ongoing management of the platform.

Key Features:

  • Manage multiple sites from one location.
  • Sync assets across pages and sites.
  • It makes personalization simpler.
  • Integrated analytics and optimization.
  • Four versions include basic, marketing-focused, PaaS, and ecommerce.
  • Multilingual capabilities.

Pros:

  • Low-cost license compared to other CMS.
  • No setup fee.
  • Minimal coding is required for integration.
  • Flexible deployment time shortens time to market.
  • Options for marketing automation.

Cons:

  • Free trial, but no free version.
  • Setup and administration can be challenging.
  • No mobile interface.

12. CMS Hub

CMS hub website homepageScreenshot from: hubspot.com/products/cms, March 2024.

CMS Hub, previously known as Hubspot CMS, is best suited for businesses that already use HubSpot’s marketing, sales, or service tools and want to integrate their website with their existing HubSpot ecosystem.

It combines the ease of use of a drag-and-drop website builder with the flexibility and performance of a CMS.

CMS Hub seamlessly integrates with HubSpot’s CRM platform, allowing businesses to create personalized content experiences, optimize marketing efforts, and streamline sales processes.

It also focuses on security and performance, with HubSpot handling website hosting, SSL certification, and CDN configuration.

However, while CMS Hub offers customization options, it may not be as flexible as other CMSs like WordPress or Drupal, potentially limiting businesses with particular design or functionality requirements.

Additionally, CMS Hub’s pricing model can be expensive compared to other CMS options, so companies must carefully consider their budget and weigh the benefits of its all-in-one approach.

Key Features:

  • Cloud-based.
  • Includes SEO recommendations.
  • Includes numerous themes and responsive templates.
  • Fully integrated CRM.
  • Drag-and-drop webpage editor.
  • Built-in security.

Pros:

  • Adaptive A/B testing helps you identify the best page layout.
  • All-in-one publishing tools.
  • Built-in SEO tools.
  • Supports smart content with personalized rules.
  • Mobile pages supported with Google AMP.

Cons:

  • Does not support ecommerce.
  • No automatic backup and recovery.

13. Contentful

1713545870 70 25 Wordpress Alternatives Best For SEOScreenshot from: contentful.com, March 2024.

Contentful is a headless CMS best suited for businesses and developers requiring a flexible, scalable, and customizable content management solution.

It’s particularly well-suited for organizations delivering content across multiple channels, such as websites, mobile apps, and IoT devices.

One of Contentful’s key advantages is its content modeling capabilities. The platform allows users to create custom content models that can be easily adapted to their needs.

When using Contentful, it’s important to remember that it’s a headless CMS that focuses on content management and delivery rather than providing a built-in front end or presentation layer.

Developers must build a front end using their preferred tools and frameworks and then integrate with Contentful’s API to retrieve and display the content.

Another aspect to consider is the learning curve associated with Contentful. While the platform is designed to be user-friendly, it may take some time for content editors and managers to become familiar with its interface and content modeling concepts.

Features:

  • RESTful API gives you complete control over assets, translations, and versions.
  • Customizable interface and framework that works across third-party component providers.
  • It provides regional autonomy, so pieces in multiple languages and time zones can be published globally.
  • Content modeling allows you to structure content by channel.
  • Single sign-on and secure access.

Pros:

  • Focus on integration simplifies the technology stack.
  • User-friendly with a clean interface.
  • Free version for up to five users.
  • Good scalability.

Cons:

  • Expensive for an upgraded version ($489/month).
  • Poor internal search tools.
  • Modeling content can be tricky.

14. Adobe Experience Manager

adobe experience manager homepageScreenshot from: business.adobe.com/products/experience-manager/adobe-experience-manager.html, March 2024

Adobe Experience Manager (AEM) is an enterprise-level CMS best suited for large organizations with complex content management needs and a significant budget. AEM’s target audience includes global brands, financial institutions, healthcare providers, and government agencies.

One of AEM’s key strengths is its tight integration with other Adobe products, such as Analytics, Target, and Creative Cloud.

This integration allows organizations to leverage the full power of Adobe’s digital marketing suite, enabling them to create, manage, and optimize content and experiences across the entire customer journey.

AEM also offers advanced features like intelligent content delivery, AI-powered content tagging, and multi-site management, making it a comprehensive solution for enterprise content management.

The platform’s complexity and extensive feature set can overwhelm smaller organizations or teams with limited resources. Additionally, AEM’s licensing and implementation costs are among the highest in the market, making it a significant investment for any organization.

Key Features:

  • Comprehensive marketing platform.
  • End-to-end digital document solution.
  • Enterprise-level security.
  • Analytics included.
  • Intelligent search.
  • Scalable to your needs.

Pros:

  • Streamlines workflows by keeping everything on one platform.
  • Individual marketers can handle authoring and publishing.
  • Easy authorization of workflow.
  • Can handle massive content loads.
  • Can manage multiple sites at once.

Cons:

  • Steep learning curve.
  • Requires different sign-ins to access other areas.
  • Doesn’t integrate well with external DAMs.
  • Not ideal for communities and forums.

Ecommerce Platforms

15. BigCommerce

big commerce website homepageScreenshot from: bigcommerce.com, March 2024.

BigCommerce is a hosted ecommerce platform best suited for businesses of all sizes looking to create and manage an online store. It caters to many users, from small and medium-sized businesses to large enterprises.

One of BigCommerce’s key advantages is its scalability. The platform accommodates businesses as they grow, offering features like unlimited products, file storage, and bandwidth.

BigCommerce also provides a range of advanced ecommerce functionalities, such as multi-channel selling, abandoned cart recovery, and built-in SEO tools, which can help businesses optimize their online sales performance.

When considering BigCommerce, it’s important to remember that while the platform offers a wide range of features, some of the more advanced functionalities may require a higher-tier plan or additional costs.

BigCommerce also enforces certain design limitations on its themes, which may restrict the level of customization available without diving into custom coding.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • High level of customization options.
  • Over 100 themes to choose from (including some free).
  • No platform commission fees.
  • Free subdomain available.
  • Customer support.

Cons:

  • No free version is available.
  • No access to source code.
  • Pricing is based on revenue, which isn’t great if you have tight margins.

16. Shopify

shopify website homepageScreenshot from: shopify.com, March 2024.

Shopify is an ecommerce platform well-suited for entrepreneurs and small business owners who want to establish an online presence quickly without extensive technical expertise.

Shopify’s extensive app marketplace allows businesses to extend its functionality and customize their online store to meet specific needs.

The platform also provides built-in features like inventory management, payment processing, and abandoned cart recovery to help streamline operations and optimize sales performance.

When using Shopify, consider the platform’s transaction fees, which vary depending on the payment gateway. Some advanced design changes may require HTML, CSS, and Liquid knowledge.

Despite these considerations, Shopify remains a top choice for businesses seeking a reliable, scalable, and feature-rich ecommerce platform.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Premade designs and templates.
  • Free subdomain available.
  • Customer support.

Cons:

  • No free version is available.
  • No access to source code.
  • Platform commission fees.

17. Magento

megento website homepageScreenshot from: business.adobe.com/products/magento/magento-commerce.html, March 2024

Magento is an open-source ecommerce platform best suited for medium to large enterprises with complex online selling needs.

Magento’s flexibility and scalability come with a steeper learning curve than other ecommerce platforms. It requires more technical expertise to set up, customize, and maintain, making it less suitable for small businesses or users without web development knowledge.

When using Magento, remember that its powerful features and customization options can impact website performance if not optimized properly.

Choosing a reliable hosting provider and working with experienced Magento developers is crucial for ensuring optimal store performance and security.

Key Features:

  • Option to pay for Magento Commerce for a complete hosting platform or download the free, open-source software to install on your web server.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one ecommerce platform or open-source ecommerce software package.
  • Free version available.
  • Designed for large-scale ecommerce.
  • Premade designs and templates.
  • Free subdomain available (mainly for setup and testing purposes).
  • Customer support (paid version only).
  • Access to source code with the downloadable version.

Cons:

  • No blog module, although you can add it as an extension.
  • Not optimized for web projects or website purposes outside of ecommerce.
  • The steep learning curve for inexperienced users.
  • A large investment for small-scale ecommerce.

18. PrestaShop

prestashop website homepageScreenshot from: prestashop.com, March 2024.

PrestaShop is an open-source ecommerce platform best suited for small to medium-sized businesses looking for a cost-effective and customizable solution.

PrestaShop offers a wide range of themes and modules, allowing businesses to customize their online store’s appearance and functionality. The platform also has a strong community of developers and users, providing support and resources for store owners.

While PrestaShop is generally easy to use, some advanced customizations may require coding knowledge. Additionally, the number of installed modules can impact the platform’s performance.

Key Features:

  • Customizable to your needs, including themes and features.
  • Includes backend tools like payments, shipping and data.
  • Community of translators for multilanguage digital stores.
  • Secure payment modules.
  • Scalable.
  • Includes demographic assistance.

Pros:

  • Free version available.
  • Open source so that you can customize your site to your needs.
  • 5,000+ themes, modules, and services are available with the premium plan.
  • Excellent user experience.

Cons:

  • Limited scalability.
  • No support team.
  • Initial setup requires some programming knowledge.

19. OpenCart

opencart website homepageScreenshot from: opencart.com, March 2024.

OpenCart is a free, open-source ecommerce platform best suited for small—to medium-sized businesses with limited budgets.

OpenCart offers a decent range of features and extensions, allowing businesses to customize their online store. However, its marketplace is smaller than other platforms, which may limit advanced functionality options.

When using OpenCart, be mindful of its performance limitations as the store grows. Optimizing and carefully selecting extensions may be required to maintain a smooth user experience.

Additionally, its simplicity may not be suitable for businesses with complex ecommerce needs.

Features:

  • The administrator dashboard gives you information at a glance.
  • User management allows you to assign permissions and separate access.
  • Allows you to run multiple stores from one dashboard.
  • Customizable variables let you include options for sizes, colors, or anything else.

Pros:

  • The platform is entirely free, as are many add-ons.
  • Extensive metrics and reports were provided.
  • Works with your current payment gateway.
  • Comes with dedicated technical support.
  • Flexible.

Cons:

  • Often creates duplicate pages, which can cause SEO problems.
  • Not all extensions, modules, plugins, and add-ons work well together.
  • Checkout can be slow, particularly if you have numerous plugins.
  • Can be difficult to import a list of inventory.
  • Requires some degree of technical ability for optimal use.

Blogging Platforms

20. Medium

medium website homepageScreenshot from: medium.com, March 2024.

Medium is a publishing platform best suited for individual bloggers, writers, and content creators who want to share their ideas and stories with a built-in audience.

Medium’s clean and minimalistic interface allows readers to concentrate on the content. The platform also offers a built-in social network, making it easy for writers to connect with readers and other creators.

However, this simplicity comes with limited customization options for branding and design.

When using Medium, it’s important to understand that the platform controls the distribution and monetization of content. While this can lead to increased exposure, it also means less control over the presentation and ownership of your content compared to self-hosted solutions.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Optimized for mobile.
  • Blog module.
  • Limited social media tools.

Pros:

  • A community site for blogs.
  • Free version available.
  • Medium Partner Program to earn revenue.
  • Customer support.

Cons:

  • No extensions.
  • No ecommerce stores.
  • No premade designs or themes.
  • No free subdomains.
  • No third-party extensions.
  • No access to source code.

21. Ghost

ghost website homepageScreenshot from: ghost.org, March 2024.

Ghost is a lightweight, open-source publishing platform best suited for bloggers, writers, and small publications who value simplicity and performance. It’s designed for users who want a clean, focused writing experience without the complexity of more feature-rich CMS platforms.

Ghost offers a simple, intuitive editor and a minimalistic default theme, allowing users to create and publish content quickly.

The platform also provides built-in SEO features and supports memberships and subscriptions, making it a good choice for content creators looking to monetize their work.

As Ghost primarily focuses on publishing, it may not be the best fit for users who require extensive customization options or advanced functionality beyond blogging.

Key Features:

  • You can subscribe through Ghost’s hosting platform or download the free, open-source software to install on your web server.
  • Basic drag-and-drop visual builder.
  • Extensions are available through integrations with other tools.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store (subscription only).
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available with the paid version.
  • Customer support.
  • Access to source code.

Cons:

  • Not compatible with all third-party web hosts.
  • Highly specialized with limited capabilities beyond blogging.
  • Not built to scale up into a business site or complex website.

22. Tumblr

tumblr website homepageScreenshot from: tumblr.com, March 2024.

Tumblr is a microblogging and social networking platform best suited for younger audiences who enjoy sharing short-form multimedia content.

Tumblr’s emphasis on community and content discovery makes it easy for users to connect with others who share similar interests. The platform’s reblogging feature spreads content quickly, increasing visibility and engagement.

When using Tumblr, it’s important to understand the platform’s unique culture and demographics. Tumblr is known for its diverse, often niche communities, which can be both a strength and a challenge for brands and marketers.

Additionally, while Tumblr offers some customization options, it may not be the best choice for users who require a highly professional or branded online presence.

Key Features:

  • Features strong social media functionality.
  • Customizable.
  • Google Analytics Integration.
  • Unlimited storage.
  • Ad-free blog themes.
  • Free SSL certification.

Pros:

  • Free to use; no upgrades are required to access all features.
  • Free web hosting.
  • User-friendly and easy to set up.
  • No storage limits.
  • Can post audio, video, images, gifs, and more.

Cons:

  • Daily posting limit (250/day).
  • Files must be under 10 MB.
  • No plugins.
  • Safety and security leave something to be desired.
  • Unsuited to long-form content.

23. Bluehost

bluehost website homepageScreenshot from: bluehost.com, March 2024.

Bluehost is a web hosting provider best suited for beginners and small businesses looking for an affordable, easy-to-use hosting solution.

Bluehost’s advantages are its user-friendly interface and one-click installations for popular CMS platforms like WordPress.

This makes it easy for users with limited technical knowledge to set up and manage their websites. Bluehost also provides 24/7 customer support and a free SSL certificate with each hosting plan.

While Bluehost is known for its reliability and performance, it may not be the best choice for websites with high traffic or complex requirements. Some users have reported issues with slow loading speeds and limited storage space on shared hosting plans.

Key Features:

  • Domain names can be purchased through Bluehost.
  • Versatile hosting options let you choose what works best for you.
  • Dedicated servers and virtual private servers are available.
  • A variety of plans are available based on your needs.
  • Comes with customer service chat options.

Pros:

  • The first term is inexpensive.
  • Lots of storage and unlimited bandwidth.
  • Good uptime.
  • Free SSL certificates.

Cons:

  • Extra features come with added costs, which can get pricey.
  • High renewal rates.
  • Speed could be better.
  • All servers are U.S.-based.

24. Blogger

blogger website homepageScreenshot from: blogger.com, March 2024.

Blogger is a free, beginner-friendly blogging platform best suited for hobbyists, casual bloggers, and those who want to start a blog without investing in a self-hosted solution. It’s ideal for users who prioritize simplicity and ease of use over advanced customization options.

Blogger offers a straightforward, intuitive interface that makes it easy for users to create and publish blog posts.

The platform provides a selection of customizable templates and allows users to add gadgets and widgets to enhance their blog’s functionality. However, unlike other blogging platforms, Blogger’s design and customization options are relatively limited.

Blogger’s simplicity and lack of advanced features may make it unsuitable for professional bloggers or those looking to create a more sophisticated online presence.

Features:

  • Clear analytics.
  • Included layout/themes.
  • Monetization options, including Google Adsense integration.
  • Uses Google security.
  • Unlimited storage.

Pros:

  • Free to use.
  • Extremely user-friendly.
  • Free SSL security.
  • Good uptime.

Cons:

  • You don’t own your website.
  • Fewer options and control over design.
  • Limited support.
  • Hard to port to a different platform.

Community Management

25. vBulletin

 

vBulletin is a proprietary forum software best suited for businesses, organizations, and communities looking to create and manage an online discussion platform.

vBulletin offers many features, including private messaging, user groups, and content management tools, making it a powerful solution for managing large, active communities.

The platform also provides a high level of customization, allowing administrators to tailor the look and feel of their forum to match their brand or website.

One of the primary considerations when using vBulletin is its licensing cost, which can be a significant investment for some users.

Additionally, while vBulletin offers a range of customization options, some technical knowledge may be required to optimize and maintain the platform entirely.

Key Features:

  • Built-in SEO and security.
  • Includes a chat app.
  • Easy to get started.
  • Built-in applications.
  • Optimized for mobile users.
  • Blogging functionality.
  • Fully customizable.

Pros:

  • Frequent patches and bug fixes.
  • Customer support.
  • Easy to install and get started.
  • Designed to host forums.
  • Includes templates.

Cons:

  • No free option.
  • Limited features compared to some other platforms.
  • Requires some tech skills to take full advantage of the functionality.
  • It can’t customize code for the cloud-based version.

Which One Is Right For You?

With so many options, determining the right alternative to WordPress depends on your specific needs and goals.

For individuals and small businesses seeking an easy-to-use website builder, Wix, Squarespace, or Weebly offer intuitive drag-and-drop interfaces. Those prioritizing simplicity and speed may prefer static site generators like Jekyll or Hugo.

Developers and tech-savvy users who value flexibility and customization can explore headless CMS options like Contentful or more robust open-source platforms like Joomla and Drupal.

Ecommerce merchants must evaluate features like inventory management, payment processing, and scalability when choosing between Shopify, BigCommerce, WooCommerce, and others.

No matter your requirements, there is likely a WordPress alternative that is well-suited to your needs. Thoroughly assessing your website goals, budget, and technical abilities will help you select the right platform to build your ideal online presence.

With some research and planning, you can find the perfect alternative to take your website beyond what WordPress offers.

More Resources:


Featured Image: GaudiLab/Shutterstock

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Google’s Search Algorithm Exposed in Document Leak

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The Search Algorithm Exposed: Inside Google’s Search API Documents Leak

Google’s search algorithm is, essentially, one of the biggest influencers of what gets found on the internet. It decides who gets to be at the top and enjoy the lion’s share of the traffic, and who gets regulated to the dark corners of the web — a.k.a. the 2nd and so on pages of the search results. 

It’s the most consequential system of our digital world. And how that system works has been largely a mystery for years, but no longer. The Google search document leak, just went public just yesterday, drops thousands of pages of purported ranking algorithm factors onto our laps. 

The Leak

There’s some debate as to whether the documentation was “leaked,” or “discovered.” But what we do know is that the API documentation was (likely accidentally) pushed live on GitHub— where it was then found.

The thousands and thousands of pages in these documents, which appear to come from Google’s internal Content API Warehouse, give us an unprecedented look into how Google search and its ranking algorithms work. 

Fast Facts About the Google Search API Documentation

  • Reported to be the internal documentation for Google Search’s Content Warehouse API.
  • The documentation indicates this information is accurate as of March 2024.
  • 2,596 modules are represented in the API documentation with 14,014 attributes. These are what we might call ranking factors or features, but not all attributes may be considered part of the ranking algorithm. 
  • The documentation did not provide how these ranking factors are weighted. 

And here’s the kicker: several factors found on this document were factors that Google has said, on record, they didn’t track and didn’t include in their algorithms. 

That’s invaluable to the SEO industry, and undoubtedly something that will direct how we do SEO for the foreseeable future.

Is The Document Real? 

Another subject of debate is whether these documents are real. On that point, here’s what we know so far:

  • The documentation was on GitHub and was briefly made public from March to May 2024.
  • The documentation contained links to private GitHub repositories and internal pages — these required specific, Google-credentialed logins to access.
  • The documentation uses similar notation styles, formatting, and process/module/feature names and references seen in public Google API documentation.
  • Ex-Googlers say documentation similar to this exists on almost every Google team, i.e., with explanations and definitions for various API attributes and modules.

No doubt Google will deny this is their work (as of writing they refuse to comment on the leak). But all signs, so far, point to this document being the real deal, though I still caution everyone to take everything you learn from it with a grain of salt.

What We Learnt From The Google Search Document Leak

With over 2,500 technical documents to sift through, the insights we have so far are just the tip of the iceberg. I expect that the community will be analyzing this leak for months (possibly years) to gain more SEO-applicable insights.

Other articles have gotten into the nitty-gritty of it already. But if you’re having a hard time understanding all the technical jargon in those breakdowns, here’s a quick and simple summary of the points of interest identified in the leak so far:

  • Google uses something called “Twiddlers.” These are functions that help rerank a page (think boosting or demotion calculations). 
  • Content can be demoted for reasons such as SERP signals (aka user behavior) indicating dissatisfaction, a link not matching the target site, using exact match domains, product reviews, location, or sexual content.
  • Google uses a variety of measurements related to clicks, including “badClicks”, ”goodClicks”, ”lastLongestClicks” and ”unsquashedClicks”.
  • Google keeps a copy of every version of every page it has ever indexed. However, it only uses the last 20 changes of any given URL when analyzing a page.
  • Google uses a domain authority metric, called “siteAuthority
  • Google uses a system called “NavBoost” that uses click data for evaluating pages.
  • Google has a “sandbox” that websites are segregated to, based on age or lack of trust signals. Indicated by an attribute called “hostAge
  • May be related to the last point, but there is an attribute called “smallPersonalSite” in the documentation. Unclear what this is used for.
  • Google does identify entities on a webpage and can sort, rank, and filter them.
  • So far, the only attributes that can be connected to E-E-A-T are author-related attributes.
  • Google uses Chrome data as part of their page quality scoring, with a module featuring a site-level measure of views from Chrome (“chromeInTotal”)
  • The number, diversity, and source of your backlinks matter a lot, even if PageRank has not been mentioned by Google in years.
  • Title tags being keyword-optimized and matching search queries is important.
  • siteFocusScore” attribute measures how much a site is focused on a given topic. 
  • Publish dates and how frequently a page is updated determines content “freshness” — which is also important. 
  • Font size and text weight for links are things that Google notices. It appears that larger links are more positively received by Google.

Author’s Note: This is not the first time a search engine’s ranking algorithm was leaked. I covered the Yandex hack and how it affects SEO in 2023, and you’ll see plenty of similarities in the ranking factors both search engines use.

Action Points for Your SEO

I did my best to review as much of the “ranking features” that were leaked, as well as the original articles by Rand Fishkin and Mike King. From there, I have some insights I want to share with other SEOs and webmasters out there who want to know how to proceed with their SEO.

Links Matter — Link Value Affected by Several Factors 

Links still matter. Shocking? Not really. It’s something I and other SEOs have been saying, even if link-related guidelines barely show up in Google news and updates nowadays.

Still, we need to emphasize link diversity and relevance in our off-page SEO strategies. 

Some insights from the documentation:

  • PageRank of the referring domain’s homepage (also known as Homepage Trust) affects the value of the link.
  • Indexing tier matters. Regularly updated and accessed content is of the highest tier, and provides more value for your rankings.

If you want your off-page SEO to actually do something for your website, then focus on building links from websites that have authority, and from pages that are either fresh or are otherwise featured in the top tier. 

Some PR might help here — news publications tend to drive the best results because of how well they fulfill these factors.

As for guest posts, there’s no clear indication that these will hurt your site, but I definitely would avoid approaching them as a way to game the system. Instead, be discerning about your outreach and treat it as you would if you were networking for new business partners.

Aim for Successful Clicks 

The fact that clicks are a ranking factor should not be a surprise. Despite what Google’s team says, clicks are the clearest indicator of user behavior and how good a page is at fulfilling their search intent.

Google’s whole deal is providing the answers you want, so why wouldn’t they boost pages that seem to do just that?

The core of your strategy should be creating great user experiences. Great content that provides users with the right answers is how you do that. Aiming for qualified traffic is how you do that. Building a great-looking, functioning website is how you do that.

Go beyond just picking clickbait title tags and meta descriptions, and focus on making sure users get what they need from your website.

Author’s Note: If you haven’t been paying attention to page quality since the concepts of E-E-A-T and the HCU were introduced, now is the time to do so. Here’s my guide to ranking for the HCU to help you get started.

Keep Pages Updated

An interesting click-based measurement is the “last good click.” That being in a module related to indexing signals suggests that content decay can affect your rankings. 

Be vigilant about which pages on your website are not driving the expected amount of clicks for its SERP position. Outdated posts should be audited to ensure content has up-to-date and accurate information to help users in their search journey. 

This should revive those posts and drive clicks, preventing content decay. 

It’s especially important to start on this if you have content pillars on your website that aren’t driving the same traffic as they used to.

Establish Expertise & Authority  

Google does notice the entities on a webpage, which include a bunch of things, but what I want to focus on are those related to your authors.

E-E-A-T as a concept is pretty nebulous — because scoring “expertise” and “authority” of a website and its authors is nebulous. So, a lot of SEOs have been skeptical about it.

However, the presence of an “author” attribute combined with the in-depth mapping of entities in the documentation shows there is some weight to having a well-established author on your website.

So, apply author markups, create an author bio page and archive, and showcase your official profiles on your website to prove your expertise. 

Build Your Domain Authority

After countless Q&As and interviews where statements like “we don’t have anything like domain authority,” and “we don’t have website authority score,” were thrown around, we find there does exist an attribute called “siteAuthority”.

Though we don’t know specifically how this measure is computed, and how it weighs in the overall scoring for your website, we know it does matter to your rankings.

So, what do you need to do to improve site authority? It’s simple — keep following best practices and white-hat SEO, and you should be able to grow your authority within your niche. 

Stick to Your Niche

Speaking of niches — I found the “siteFocusScore” attribute interesting. It appears that building more and more content within a specific topic is considered a positive.

It’s something other SEOs have hypothesized before. After all, the more you write about a topic, the more you must be an authority on that topic, right?

But anyone can write tons of blogs on a given topic nowadays with AI, so how do you stand out (and avoid the risk of sounding artificial and spammy?)

That’s where author entities and link-building come in. I do think that great content should be supplemented by link-building efforts, as a sort of way to show that hey, “I’m an authority with these credentials, and these other people think I’m an authority on the topic as well.”

Key Takeaway

Most of the insights from the Google search document leak are things that SEOs have been working on for months (if not years). However, we now have solid evidence behind a lot of our hunches, providing that our theories are in fact best practices. 

The biggest takeaway I have from this leak: Google relies on user behavior (click data and post-click behavior in particular) to find the best content. Other ranking factors supplement that. Optimize to get users to click on and then stay on your page, and you should see benefits to your rankings.

Could Google remove these ranking factors now that they’ve been leaked? They could, but it’s highly unlikely that they’ll remove vital attributes in the algorithm they’ve spent years building. 

So my advice is to follow these now validated SEO practices and be very critical about any Google statements that follow this leak.

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Google Search Leak: Conflicting Signals, Unanswered Questions

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Google Search Leak: Conflicting Signals, Unanswered Questions

An apparent leak of Google Search API documentation has sparked intense debate within the SEO community, with some claiming it proves Google’s dishonesty and others urging caution in interpreting the information.

As the industry grapples with the allegations, a balanced examination of Google’s statements and the perspectives of SEO experts is crucial to understanding the whole picture.

Leaked Documents Vs. Google’s Public Statements

Over the years, Google has consistently maintained that specific ranking signals, such as click data and user engagement metrics, aren’t used directly in its search algorithms.

In public statements and interviews, Google representatives have emphasized the importance of relevance, quality, and user experience while denying the use of specific metrics like click-through rates or bounce rates as ranking-related factors.

However, the leaked API documentation appears to contradict these statements.

It contains references to features like “goodClicks,” “badClicks,” “lastLongestClicks,” impressions, and unicorn clicks, tied to systems called Navboost and Glue, which Google VP Pandu Nayak confirmed in DOJ testimony are parts of Google’s ranking systems.

The documentation also alleges that Google calculates several metrics using Chrome browser data on individual pages and entire domains, suggesting the full clickstream of Chrome users is being leveraged to influence search rankings.

This contradicts past Google statements that Chrome data isn’t used for organic searches.

The Leak’s Origins & Authenticity

Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, alleges he obtained the documents and shared them with Rand Fishkin and Mike King.

Azimi claims to have spoken with ex-Google Search employees who confirmed the authenticity of the information but declined to go on record due to the situation’s sensitivity.

While the leak’s origins remain somewhat ambiguous, several ex-Googlers who reviewed the documents have stated they appear legitimate.

Fishkin states:

“A critical next step in the process was verifying the authenticity of the API Content Warehouse documents. So, I reached out to some ex-Googler friends, shared the leaked docs, and asked for their thoughts.”

Three ex-Googlers responded, with one stating, “It has all the hallmarks of an internal Google API.”

However, without direct confirmation from Google, the authenticity of the leaked information is still debatable. Google has not yet publicly commented on the leak.

It’s important to note that, according to Fishkin’s article, none of the ex-Googlers confirmed that the leaked data was from Google Search. Only that it appears to have originated from within Google.

Industry Perspectives & Analysis

Many in the SEO community have long suspected that Google’s public statements don’t tell the whole story. The leaked API documentation has only fueled these suspicions.

Fishkin and King argue that if the information is accurate, it could have significant implications for SEO strategies and website search optimization.

Key takeaways from their analysis include:

  • Navboost and the use of clicks, CTR, long vs. Short clicks, and user data from Chrome appear to be among Google’s most powerful ranking signals.
  • Google employs safelists for sensitive topics like COVID-19, elections, and travel to control what sites appear.
  • Google uses Quality Rater feedback and ratings in its ranking systems, not just as a training set.
  • Click data influences how Google weights links for ranking purposes.
  • Classic ranking factors like PageRank and anchor text are losing influence compared to more user-centric signals.
  • Building a brand and generating search demand is more critical than ever for SEO success.

However, just because something is mentioned in API documentation doesn’t mean it’s being used to rank search results.

Other industry experts urge caution when interpreting the leaked documents.

They point out that Google may use the information for testing purposes or apply it only to specific search verticals rather than use it as active ranking signals.

There are also open questions about how much weight these signals carry compared to other ranking factors. The leak doesn’t provide the full context or algorithm details.

Unanswered Questions & Future Implications

As the SEO community continues to analyze the leaked documents, many questions still need to be answered.

Without official confirmation from Google, the authenticity and context of the information are still a matter of debate.

Key open questions include:

  • How much of this documented data is actively used to rank search results?
  • What is the relative weighting and importance of these signals compared to other ranking factors?
  • How have Google’s systems and use of this data evolved?
  • Will Google change its public messaging and be more transparent about using behavioral data?

As the debate surrounding the leak continues, it’s wise to approach the information with a balanced, objective mindset.

Unquestioningly accepting the leak as gospel truth or completely dismissing it are both shortsighted reactions. The reality likely lies somewhere in between.

Potential Implications For SEO Strategies and Website Optimization

It would be highly inadvisable to act on information shared from this supposed ‘leak’ without confirming whether it’s an actual Google search document.

Further, even if the content originates from search, the information is a year old and could have changed. Any insights derived from the leaked documentation should not be considered actionable now.

With that in mind, while the full implications remain unknown, here’s what we can glean from the leaked information.

1. Emphasis On User Engagement Metrics

If click data and user engagement metrics are direct ranking factors, as the leaked documents suggest, it could place greater emphasis on optimizing for these metrics.

This means crafting compelling titles and meta descriptions to increase click-through rates, ensuring fast page loads and intuitive navigation to reduce bounces, and strategically linking to keep users engaged on your site.

Driving traffic through other channels like social media and email can also help generate positive engagement signals.

However, it’s important to note that optimizing for user engagement shouldn’t come at the expense of creating reader-focused content. Gaming engagement metrics are unlikely to be a sustainable, long-term strategy.

Google has consistently emphasized the importance of quality and relevance in its public statements, and based on the leaked information, this will likely remain a key focus. Engagement optimization should support and enhance quality content, not replace it.

2. Potential Changes To Link-Building Strategies

The leaked documents contain information about how Google treats different types of links and their impact on search rankings.

This includes details about the use of anchor text, the classification of links into different quality tiers based on traffic to the linking page, and the potential for links to be ignored or demoted based on various spam factors.

If this information is accurate, it could influence how SEO professionals approach link building and the types of links they prioritize.

Links that drive real click-throughs may carry more weight than links on rarely visited pages.

The fundamentals of good link building still apply—create link-worthy content, build genuine relationships, and seek natural, editorially placed links that drive qualified referral traffic.

The leaked information doesn’t change this core approach but offers some additional nuance to be aware of.

3. Increased Focus On Brand Building and Driving Search Demand

The leaked documents suggest that Google uses brand-related signals and offline popularity as ranking factors. This could include metrics like brand mentions, searches for the brand name, and overall brand authority.

As a result, SEO strategies may emphasize building brand awareness and authority through both online and offline channels.

Tactics could include:

  • Securing brand mentions and links from authoritative media sources.
  • Investing in traditional PR, advertising, and sponsorships to increase brand awareness.
  • Encouraging branded searches through other marketing channels.
  • Optimizing for higher search volumes for your brand vs. unbranded keywords.
  • Building engaged social media communities around your brand.
  • Establishing thought leadership through original research, data, and industry contributions.

The idea is to make your brand synonymous with your niche and build an audience that seeks you out directly. The more people search for and engage with your brand, the stronger those brand signals may become in Google’s systems.

4. Adaptation To Vertical-Specific Ranking Factors

Some leaked information suggests that Google may use different ranking factors or algorithms for specific search verticals, such as news, local search, travel, or e-commerce.

If this is the case, SEO strategies may need to adapt to each vertical’s unique ranking signals and user intents.

For example, local search optimization may focus more heavily on factors like Google My Business listings, local reviews, and location-specific content.

Travel SEO could emphasize collecting reviews, optimizing images, and directly providing booking/pricing information on your site.

News SEO requires focusing on timely, newsworthy content and optimized article structure.

While the core principles of search optimization still apply, understanding your particular vertical’s nuances, based on the leaked information and real-world testing, can give you a competitive advantage.

The leaks suggest a vertical-specific approach to SEO could give you an advantage.

Conclusion

The Google API documentation leak has created a vigorous discussion about Google’s ranking systems.

As the SEO community continues to analyze and debate the leaked information, it’s important to remember a few key things:

  1. The information isn’t fully verified and lacks context. Drawing definitive conclusions at this stage is premature.
  2. Google’s ranking algorithms are complex and constantly evolving. Even if entirely accurate, this leak only represents a snapshot in time.
  3. The fundamentals of good SEO – creating high-quality, relevant, user-centric content and promoting it effectively – still apply regardless of the specific ranking factors at play.
  4. Real-world testing and results should always precede theorizing based on incomplete information.

What To Do Next

As an SEO professional, the best course of action is to stay informed about the leak.

Because details about the document remain unknown, it’s not a good idea to consider any takeaways actionable.

Most importantly, remember that chasing algorithms is a losing battle.

The only winning strategy in SEO is to make your website the best result for your message and audience. That’s Google’s endgame, and that’s where your focus should be, regardless of what any particular leaked document suggests.



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Google’s AI Overviews Shake Up Ecommerce Search Visibility

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Google's AI Overviews Shake Up Ecommerce Search Visibility

An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers.

The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector.

Notably, 80% of the sources listed in these AI overviews do not rank organically for the original query.

“Ranking #1-3 gives you only an 8% chance of being a source in AI overviews,” Góralewicz stated.

Shift Toward “Accelerated” Product Experiences

International SEO consultant Aleyda Solis analyzed the disconnect between traditional organic ranking and inclusion in AI overviews.

According to Solis, for product-related queries, Google is prioritizing an “accelerated” approach over summarizing currently ranking pages.

She commented Góralewicz’ findings, stating:

“… rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next.”

Solis explains that for queries where Google previously ranked category pages, reviews, and buying guides, it’s now bypassing this level of results with AI overviews.

Assessing AI Overview Traffic Impact

To help retailers evaluate their exposure, Solis has shared a spreadsheet that analyzes the potential traffic impact of AI overviews.

As Góralewicz notes, this could be an initial rollout, speculating that “Google will expand AI overviews for high-cost queries when enabling ads” based on data showing they are currently excluded for high cost-per-click keywords.

An in-depth report across ecommerce and publishing is expected soon from Góralewicz and Onely, with additional insights into this search trend.

Why SEJ Cares

AI overviews represent a shift in how search visibility is achieved for ecommerce websites.

With most overviews currently pulling product data from non-ranking sources, the traditional connection between organic rankings and search traffic is being disrupted.

Retailers may need to adapt their SEO strategies for this new search environment.

How This Can Benefit You

While unsettling for established brands, AI overviews create new opportunities for retailers to gain visibility without competing for the most commercially valuable keywords.

Ecommerce sites can potentially circumvent traditional ranking barriers by optimizing product data and detail pages for Google’s “accelerated” product displays.

The detailed assessment framework provided by Solis enables merchants to audit their exposure and prioritize optimization needs accordingly.


FAQ

What are the key findings from the analysis of AI overviews & ecommerce queries?

Góralewicz’s analysis of 25,000 ecommerce queries found:

  • 16% of ecommerce queries now return an AI overview in the search results.
  • 80% of the sources listed in these AI overviews do not rank organically for the original query.
  • Ranking positions #1-3 only provides an 8% chance of being a source in AI overviews.

These insights reveal significant shifts in how ecommerce sites need to approach search visibility.

Why are AI overviews pulling product data from non-ranking sources, and what does this mean for retailers?

Google’s AI overviews prioritize “accelerated” experiences over summarizing currently ranked pages for product-related queries.

This shift focuses on showcasing directly what users seek instead of traditional organic results.

For retailers, this means:

  • A need to optimize product pages beyond traditional SEO practices, catering to the data requirements of AI overviews.
  • Opportunities to gain visibility without necessarily holding top organic rankings.
  • Potential to bypass traditional ranking barriers by focusing on enhanced product data integration.

Retailers must adapt quickly to remain competitive in this evolving search environment.

What practical steps can retailers take to evaluate and improve their search visibility in light of AI overview disruptions?

Retailers can take several practical steps to evaluate and improve their search visibility:

  • Utilize the spreadsheet provided by Aleyda Solis to assess the potential traffic impact of AI overviews.
  • Optimize product and detail pages to align with the data and presentation style preferred by AI overviews.
  • Continuously monitor changes and updates to AI overviews, adapting strategies based on new data and trends.

These steps can help retailers navigate the impact of AI overviews and maintain or improve their search visibility.


Featured Image: Marco Lazzarini/Shutterstock



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