Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added...
The time to act is now; this is the year to replace your older POTS lines. The History of POTS Plain old telephone services (POTS), have...
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just...
Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown...
Snapchat has announced a new integration with eBay, which will enable users to share eBay listings within Snaps. As you can see in this sequence, now,...
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive...
It pains me to write this – Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed...
The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing....
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around...
SEO isn’t as technical as it used to be. That’s the good news. The bad news is, you still can’t ignore it and think you’re going...
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