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The Industry Mourns The Loss Of Bill Slawski

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It pains me to write this – Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I’ve personally known Bill for two decades, starting when I first got into SEO and learning from Bill in the old Cre8asite Forums.

Bill Slawski is someone I would coin the mentor to the SEO community. He knew SEO better than most, he understood how search engines work inside and out and he understood how to build sites that work for users and search engines. But no, he didn’t keep that knowledge to himself and look to cash in through easy money. Instead, he mentored me, he mentored you – the search community. From his writing on patents and SEO on SEO By The Sea to speaking at countless events, to hosting webinars and helping people on social. He was never shy when it came to correcting SEO myths and theories or to correct subtle inaccuracies on social. Heck, I referenced Bill’s work on this site countless times. He was literally the man you could go to in order to validate anything on search and SEO.

That man, our SEO mentor, our educator, our instructor, our Bill is no longer with us. It is hard to think of an SEO industry without Bill Slawski. But he has left us with a huge amount of published knowledge on the internet, on social and on video. He has taught us all to be better SEOs, to dig deeper into the truth, to truly understand how search operates and to do it for the betterment of our colleagues and the search industry.

Bill was one of the few people to have two nominations for the say something nice about an SEO campaign I ran years ago, you can read that entry here. As you may remember, in December 2020, Bill had a stroke and he was recovering, he was super active during his recovery in the industry and continued to help the industry throughout. That lead to an outpouring of stories people shared online of how Bill has helped them over the years – take a moment to read some of those stories.

Bill – you have no idea how much you’ve impacted this industry. You will be deeply missed not just by those you’ve directly helped, but all the SEOs you helped indirectly through your knowledge.

We will miss you – may you rest in peace.

Here is some, not all, but some of the industry reaction to Bill’s passing:

There is just so much more on social about how much this man meant to us all.

We will miss you Bill!

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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