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Snapchat Launches New Option to Display eBay Listings in Snaps

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Snapchat has announced a new integration with eBay, which will enable users to share eBay listings within Snaps.

As you can see in this sequence, now, when viewing an item in the eBay app, you’ll be able to share that product to your Snaps and Snap Stories, with the listing showing up as a sticker that you can overlay on your post.

As per Snapchat:

More than 142M buyers shop on eBay globally to find everything from the latest sneaker drops to rare, vintage handbags, and now, Snapchatters have a seamless way to share what they’ve been eyeing, or even what they are selling, right where conversations with real friends are already happening.”

The latter could be more valuable, with eBay sellers able to effectively promote their latest listings to their connections on Snap. Which is kind of like free advertising, though restricted to your connections only.

It’s another step towards expanded eCommerce for Snap, which is also integrating an expanding range of AR shopping tools, shoppable Bitmoji digital items, enhanced product listings and more.

Snapchat also displays Amazon products listings via the Snap Camera, which could also be integrated with its eBay listing at a later stage, providing more ways for users to discover unique items in-app.

Each small step helps to build more habitual shopping behaviors in the app, and with the majority of Snapchatters often seeking their friends’ opinions before they buy things, it could be a valuable, logical expansion of its shopping push.  

In order to add an eBay listing to your Snap:

  • Open the eBay app and select any listing
  • Tap the ‘Share’ icon and then tap the ‘Snapchat’ option to automatically jump to the Snapchat Camera with the automated eBay sticker
  • From there, create an original Snap with the eBay sticker, and layer on using any of our creative tools
  • When a Snapchatter sends a Snap that includes an eBay sticker to their story or directly to their friends, the recipient or viewer will be able to tap the eBay sticker to jump back to the listing in the eBay app. 

You can read more about Snap’s new eBay integration here.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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