“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many...
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke...
Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going...
Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why? After a pandemic, when essentially the entire...
Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research...
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that...
As we know by now, Google loves to keep us on our toes in terms of the requirements for success with its ranking algorithm. One of...
For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a...
In 2022, we surveyed over 500 video marketers and found that YouTube sees the highest usage, more than TikTok and Instagram. It’s also the platform marketers...
Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search...
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