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Google Search Algorithm Update May 1st With Rumbles All Week Prior

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For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most of them, didn’t really pick up signs of a Google update.

So I watched and watched, and waited for the signals I track to align and they really didn’t seem to align. The chatter within the SEO community about a possible Google update started around Tuesday of last week, they were sporadic but SEOs were talking about ranking changes but the tools like I said, really did not show huge volatility.

Then Sunday, May 1st came and the tools and the chatter seemed to significantly increase. Honestly, it is weird to see a lead up like this to an update. I know Google tends to roll out confirmed (and likely unconfirmed) updates over several days to weeks, but this just felt weird.

SEO Chatter

Let me start by sharing some of the comments in terms of chatter from both here and WebmasterWorld starting a week ago through today:

Extremely low number across all sites for me today almost as though my analytical program is broken / not working …

Global site with 6 consecutive days averaging 126.3%, lowest day 110%.

Saturdays and Sundays I usually expect about 66% of my weekday average, yesterday I was 38%, the last date I had a similar number was 25th December 2021 at 37%. Yes, my quietest day of the year.

So far today, after 10.5 hrs, I’m at 28.3% … Something’s happened / changed / been “manipulated”, again.

RedBar indeed lower numbers today. This is an inverse from my typical Sunday. Existing user interaction has increased though. New users are far fewer than it should be.

Non commerce research site had a rank increase. 3x impression rate with added traffic. Increase of keyword base. Near 200 keyword sets at position 10 and above now.

Other sites are the same.

Today we see a new dropt of -50% so far the biggest drop since panda algo launched years ago.
It is creasy because we do have a lot of #1-#3 spots but it seems to mean nothing.
We see our descriptions coming up in a lot of featured snippets ( so it should be a trusted source).
What we are missing is business traffic. So before this quality update we had a lot of business traffic. It seems that all traffic from those source are completely directed to google ads.

I see absolutely stellar gains – search traffic is up 49%(450,000 visitors) over last month on an old site but it’s the newer content doing the heavy lifting. This site has remained unaffected by updates since 2009 so site age alone is not likely a problem.

Initially Monday was not looking good for me yet finished at 103.3%, Tuesday started in a similar vein but ended with 113.7%, today seems to have started well and nearly at 50% already … fingers crossed.

Traffic sources have been normal with the USA down a couple of points.

What I have seen is a bizarre 4 paid for clicks, 2 x USA, 1 x Belgium, 1 x UK.

wow… huge drop today… all right, let’s go again 😐

pretty big this time, yes. One of the biggest drops we have ever seen so far.

Can confirm a big drop this end (entertainment news niche). Lots of spam in the results which always gives me hope that it reverses.

Yesterday the drop was big. Today I can already see that it will be even bigger. Something big coming? 😐

Yesterday somewhat of a drop, today a massive drop in traffic looks like. But my ranking is higher today. Perhaps this is new for some of you, but I’ve been seeing these days where traffic drops off a cliff on a regular basis now. IF this is a way of rotating traffic so that more sites get seen instead of always the same sites on top I could accept that, but I doubt Google is being that generous. It’s more about the experiments with page layout and loading the pages with other Google widgets.

It’s a bug got to be, there is no way that these SPAM and new sites large publisher websites should be outranking everyone. I wish they will fix it.

Volatility is very high for May 1. Massive jump from yesterday. This not being a gradual increase from tweaking different levers means they decided to roll out something bigger.

Today could be a rough ride that continues for a few days. Much slower start to the morning for me but its early and no way to tell how things will shape up.

I also see a big jump today, after a big drop yesterday. These swings are not unusual these days, I am seeing days with very large drops in traffic on a regular basis.

ok so last 2 days it’s fail, organic dropped from 3,6K to 3,2k, it’s like a filter or something on it, ridiculous .. also direct/refferal traffic lower

Yes!!! As I posted yesterday, I’m experiencing very, very weird traffic anomaly.

And the past 24 hours the same thing – very very low traffic and conversions are terrible. One of my website even had 0 traffic for 2-3 hours, despite rankings are the same.

This is getting ridiculous.

Anyone experiencing weird traffic throttling since yesterday?

All across my websites I’m experiencing very, very low traffic. Keyword ranking are all the same, which made me even more confused.

Yesterday’s sales and conversions are its lowest point since this year.

the last 2 days, rankings high, but very low low traffic. Conversions have been non existent!!!

This week have been the worse on record

There does seem to me more of a spike in the SEO chatter later on in the week, even over the weekend but it is always hard to compare weekday levels to weekend levels of chatter.

Google Search Tracking Tools

The Google search tracking tools have been calm for most of the week but they seem to be showing changes towards the past day or so. Here are some screenshots from these tools, I do suspect some will update this morning and show bigger changes.

Semrush:

click for full size

Algoroo:

click for full size

RankRanger:

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Mozcast:

click for full size

Advanced Web Rankings:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

SERPstat:

click for full size

Knowledge Panel Shifts

With many of these Google updates, there are also folks who pick up on the knowledge panels and there changes. So that does coincide with these reports as well:

So as you can see, there is a lot of chatter within the SEO industry but the tools were quiet most of the week. However, something bigger caught the ‘eye’ of some of the tracking tools over the past day or so. So something does seem to be up…

Forum discussion at WebmasterWorld.



Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: May 23, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 21, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s CEO, Sunda Pichai, spoke about AI Overviews killing the web, small publishers dying and not giving us Search Console data (well, kinda). The Google site reputation abuse policy also applies to Google Discover. Google AI Overview colors have nothing to do with the confidence of the answer. Google about source knowledge panels get graphical. Google also is rolling out a more graphical and richer search results interface. Google Marketing Live was this afternoon, more on that tomorrow… I am going to try publishing the newsletter earlier in the day (see how you like it).


Search Engine Roundtable Stories:


  • Google’s Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data


    Nilay Patel, Editor-In-Chief of The Verge interviewed Sunday Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web, how smaller/indepdent publishers are dying and if we can get data in Search Console.

  • Google Rolling Out More Graphical & Richer Search Results


    Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like more links and facts from Knowledge Graph as well as AI Overviews.”


  • PSA: Site Reputation Abuse Policy Also Applies To Google Discover


    Just a PSA – the newish Google site reputation abuse policy not only applies to Google Search but also applies to Google Discover. Google updated the Discover content policies a while back to add a line that reads, “Publishers should be aware of the new site reputation abuse policy that becomes effective as of May 5, 2024.”


  • Google Adds Visuals To About Source Knowledge Panels


    December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing showing this information in a more graphical user interface.



  • Google AI Overviews Colors Do Not Indicate Confidence Of Response


    Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun.





  • Android Shrubbery Statue


    Here is an Android statue at the Google London office that is covered in shrubbery. This is a super green and plant-like Android figurine.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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