Connect with us

SEO

14 Mobile Optimization Best Practices You Need To Know

Published

on

14 Mobile Optimization Best Practices You Need To Know

It has been a while since Google began rolling out its mobile-first index.

When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile development guidelines.

Optimizing for the mobile web is an entirely comprehensive sub-field within SEO, requiring specialist-level knowledge and its own best practices in order to be successful.

So much so, that many industries require a full, quality implementation of their website on mobile. And not everyone measures up.

In many cases, sometimes most sites fall short in fulfilling their goal to be compliant.

Clearly, this is a mistake because of the fact that mobile design is such a prevalent part of our digital society:

  • 96% of Americans aged 18-29 own a smartphone.
  • As of 2020, there were over 3.6 billion users who used a smartphone device worldwide. There will be 4.3 billion by 2023.
  • In 2020, mobile users spent 90% of their time in apps as opposed to mobile browsers.
  • Google accounts for 93.22% of the mobile search market share in the United States in 2021.
  • Initial mobile search result on Google tends to achieve a 26.9% organic CTR (click-through rate).

In order to take advantage of the absolute best possible online presence, you must optimize for many different types of devices and screen resolutions. Not just for desktops.

And now, Google is rolling out their desktop page experience update. But that update is beyond the scope of this article, although it does play into page experience overall.

To achieve the absolute best mobile implementation, it’s important to ensure that you create a mobile site that is in compliance with these best practices, and that also creates opportunities to increase your Core Web Vitals numbers.

By using a responsive design and not an m-dot subdomain, observing best practices with image creation and optimization, and observing compression and minification, you can achieve a quality mobile site that reaches as many people within your audience as possible.

That is where your mobile site is going to be successful.

1. Make Sure All Content Is The Same On Desktop & Mobile

The idea behind this best practice is to avoid duplicate content and accusations of cloaking.

To be safe, always make sure that all content is the same on the desktop version of your site as it is on mobile.

One of the best techniques to use to make sure this happens is responsive design.

Responsive design, for those who don’t know, involves creating a style sheet that uses “media queries” to automatically transition designs between a wide variety of platforms and devices.

If you want to squeeze out all possible speed and make your design lean and mean, consider looking into CSS sprites to reduce server-side requests.

2. Above The Fold Isn’t Gone Entirely

It’s important to remember that in a mobile environment, where things scroll endlessly, above the fold is not gone entirely.

It is still preferable to have at least some of the text content above the fold on a mobile design, to show someone that there is a reason to scroll.

The psychological benefits and desires of wanting to see what you offer are not gone entirely, so you do still have to optimize for this somewhat on many different mobile devices.

3. Use A ‘Top Down’ Development Approach

A “from the top-down” development approach means that you consider all potential consequences of each decision made in a design from start to finish.

You develop for mobile-first, rather than desktop-first, and then tacking on a mobile design after. This development approach is ideal because you don’t introduce issues into the final design.

Here’s an example: You create a desktop website. About three-quarters of the way through the process, you decide that you want to create a mobile site on top of it.

You create the mockup. But, after coding the mockup and moving throughout the transitions, you find a bug here. And you find a bug there. Then you find a bug over there. This is because the bottom-up approach does not work and causes scope creep.

This is the phenomenon where unseen issues crop up at the last minute, causing unforeseen bugs and increases in hours that were not originally provided for when the project was originally scoped out.

The truth is, if the top-down approach for mobile responsive design were considered straight from the beginning, these bugs and things that need to be worked out would not be popping up at the end, causing this dreaded issue.

4. Don’t Focus Exclusively On The Mobile Consumer, Though

As mobile and desktop merge, so too are the goals and desires of the users of these platforms.

When you focus on what your user wishes to achieve based on the platform, you create a holistic approach that reaches customers through your website more effectively.

Whether a user is purchasing a product or performing research on the services you provide, the blend of user goals and client acquisitions of the business will continue.

So much so, that specifically focusing on these ideals and values will become less necessary.

Not less important, mind you, just less necessary as this blend of mobile and desktop continues.

5. Use Responsive Design Techniques

The days of separate m-dot websites (m.example.com) are over.

There is no possible redeemable reason to use such an implementation in the mobile-first era.

The structure can be very messy, with multiple URLs creating duplicate content issues if they are not properly optimized.

There are many techniques available to ensure that an effective transition is completed, but otherwise, m-dot implementations have gone the way of the dodo with the advent of new technologies.

Today, the ideal implementation involves a responsive design. These designs use what are called media queries to define the display resolutions that the design will support.

Each separate resolution is what’s called a “breakpoint” in the design, or the point at which the responsive design transitions from one resolution to the next.

The benefit to using this kind of structure is that you do not run into the duplicate content issues that you would on an m-dot implementation.

Also, your mobile implementation will be on the latest technology.

6. Think ‘Code’ Instead Of ‘Images Everywhere’ To Increase Site Speed

Do you really need to use that two-color background as the 2-pixel wide by 1200-pixel high repeating background?

If you don’t, and you can code it instead, code it instead.

While something so small won’t make a major dent in site speed, the optimizations can add up as they are completed.

Next time you perform a site audit or otherwise create a website, think: “Do I really need this image here or can I simply code it instead?”

If the image really isn’t necessary, coding the object could help increase site speed exponentially, especially on-site designs that utilize an overabundance of graphics.

7. Customize WordPress For Mobile

There are many plug-ins available for WordPress.

So much so, that some even provide functionality for increased mobile compatibility.

The most useful plug-ins for this purpose are Duda Mobile, W3 Total Cache, as well as plug-ins for minifying HTML and CSS.

8. Don’t Use Intrusive Interstitials To Sell Your Product

Yes. We know. Your product is the greatest, most awesome thing to grace this planet. That’s why we are probably visiting your website and doing research on it before we buy.

But, we do not need to have an intrusive ad that blocks our activity throughout your site to bug us on the sale.

Where possible, keep the intrusive interstitials to a minimum, and keep the ads towards the bottom or off to the side with an option to click on the ad and remove it at the very least.

It is important to note that Google does penalize intrusive interstitials.

It is worth reading their developer guides along with their webmaster guidelines on this issue, as well as their blog post on this topic.

9. Check Your Site On Multiple Operating And Display Systems

Any SEO should know how to identify weaknesses in a website’s existing implementation, including where and how to find problems on various displays and devices.

You want to check your site on more than one operating system, as well as more than one display device. Doing this ensures that your site is compatible with as wide a range of displays and platforms as possible.

But, what if you cannot afford a thousand devices in order to check them?

This all comes down to a few applications. Yes! It’s possible to check these types of issues with more than one application.

Google’s Web Developer Chrome Extension

If you’re on a budget, using Google’s Web Developer Chrome Extension can help you examine how your site looks in many different screen sizes and resolutions.

It also offers the ability to see how your site looks through different device orientations, how touch inputs interact through simulation, and much more.

It’s also possible to use their debugging tool to examine a site’s code for problems.

BrowserStack

BrowserStack.com is a great tool for testing on many different browsers, operating systems, and display resolutions. They also have a Google Chrome extension you can take advantage of for this purpose.

You can test any site on over 2,000 real devices, browsers, and operating systems.

By having a paid account, you get unlimited access to their browser extension for testing.

Cross Browser Testing

CrossBrowserTesting.com is an alternative to BrowserStack that you can use for testing browsers and devices.

Offering more than 1,500 browsers and platforms for testing, its product offering is not short on what you can do.

Screenshot comparisons are possible with their tool, along with being able to simulate how your website behaves on real-world devices.

10. Follow Mobile Video Best Practices

Yes, there are mobile video SEO best practices! Google still needs to have some signals embedded on the page so its search engine better understands the video that’s on that page.

This article from Search Engine Journal’s own Matt Southern details Google’s five recommended video SEO best practices.

Things like on-page text, referral links, structured data, and video files are important.

There are also other things you want to watch out for as you create videos

For example, you want to make sure that your videos are accessible to the public. This means making sure that your YouTube privacy settings are set to public, and that you should have a Google-accessible webpage with that video.

With structured data, using the VideoObject data type on Schema.org is recommended.

Google recommends using the following mobile video best practices for a flawless mobile video implementation:

  • Using custom controls with a div root element, along with a video media element, and a div child element that is dedicated to video controls.
  • Using a play/pause video button.
  • Ensuring that the user can seek backward and forward.
  • Their comprehensive technical implementation of a mobile video is second to none and walks you through the process step-by-step.

As Google says:

“If the user’s primary reason for visiting is for video, this user experience must become immersive and re-engaging.”

Aside from the obvious, other mobile video SEO best practices include:

Making it as easy as possible for Google to actually find your videos. This means:

  • Using a video sitemap: If you don’t submit a video sitemap, Google may not be able to find your videos directly. A video sitemap makes it even easier for you to submit this sitemap in Google Search Console, which makes it even easier for Google to crawl and potentially index your videos.
  • Don’t use complex user actions or URL fragments: If these are used to load your videos, it’s possible that Google may not find your videos at all, because these things on your page are too complex for Google to understand.
  • Use an easily-identifiable HTML tag: Some of the valid ones include video, iframe, object, or embed. It’s easier for Google to identify videos when they are embedded within common tags.
  • Make sure your videos can actually be indexed. It happens: sometimes somebody may make a change to a robots.txt file that blocks video files from being crawled (through no fault of your own…hopefully). If your videos were being indexed, and now all of a sudden they are not, it’s worth taking a look at your robots.txt file to make sure they are not being blocked.
  • Use Google-supported thumbnail formats: There are also thumbnail best practices that you need to follow in the above Google web developer documentation

Mobile video SEO is not always as easy as one may think.

While not every single box needs to be checked, there are things that could be detrimental to your mobile video crawling and indexing if they are not.

11. Use Schema.org Structured Data

Schema.org structured data is important for not only identifying pages on your site that have special, structured information the search engines need to see but when the mobile index comes into full play, expect to see an increased reliance on Schema.

This is a concise, easy method of understanding information that can then be translated into rich snippets in the mobile search results.

But, either way, it is this author’s opinion that Schema structured data be used even on desktop implementations because it can help you appear in rich snippet results based on your targeted keyword. This can help enhance the visibility of your site when implemented correctly.

12. Don’t Block Supporting Scripts Like JavaScript, CSS, Or Things Like Images

This should be common sense when developing sites for any platform, whether desktop or mobile, but some people still do it.

It is important to make sure that supporting scripts for your mobile design is not blocked, because this blockage can result in issues like mobile soft 404s down the line. It can also result in desktop 404s.

But, if you block these files from being crawled by Google, they cannot crawl these files to see that your website works correctly.

When they can’t do this, this can result in lower rankings because they can’t fully understand your website.

13. Image Compression And Optimization

For the mobile web, image optimization is a critical component to get right. This means that you must ensure that images are properly optimized for all image sizes on all possible resolutions.

It’s not possible to create one image and ensure that it is viewable everywhere. Well, you can. But it will look distorted on resolutions it was not made for.

Instead, using holistic SEO best practices and making sure that you create images that are high quality at every resolution but also load quickly is something that is recommended.

This is why there are several responsive design best practices that Google recommends using in order to optimize your images for the mobile platform. They recommend the following:

  • Use relative image sizes. If you use relative image sizes, you end up preventing them from overflowing the container tag that houses the image.
  • Use inline images. It’s possible to reduce page speed by ensuring that inline images are used in order to reduce file requests. These should be used on pages that may not be used elsewhere on your site.
  • For higher DPI devices, use the srcset attribute for images. This helps you add more than one image file for different devices.
  • If you are doing e-commerce SEO, you may want to make your product images expandable. Customers may want to enlarge the image that they are potentially purchasing on their device in order to see it better. So, providing this option makes sense.

The trick to integrating images in your mobile optimizations is: Striking a balance between image size, loading them on a mobile device, and ensuring the right page speed without lowering image quality on any major device that your audience is searching for.

14. Optimize Overall Page Size

Page size is a major consideration for a mobile-friendly website. To be truly mobile-friendly, page size must load fast. To do this, optimizing the overall DOM size is necessary.

To do this effectively, you must take into consideration not only what I discuss in the above link, but also the following:

Don’t Use Unnecessary Custom Fonts

Using unnecessary custom fonts can complicate your page load process and increase the number of scripts that are required in order to process your page.

This translates to increased page load time and can increase your Core Web Vitals scores out of the desirable range.

Where possible, use system fonts instead and you can bring the impact that this causes down to a minimum.

Optimize Your Images

You also want to make sure that you optimize your images while preserving image quality. It’s not a professional result if someone arrives on your site and your image’s quality is grainy because of over-compression, you have not achieved the best result.

Ideally, you should be using image file sizes that are in line with what will produce the highest quality on the mobile devices that your site is optimized for while making sure that you don’t dip below that quality point.

This is a delicate balancing act and requires someone with expertise in optimizing images in order to arrive at the desired results.

Reduce The Amount Of Resources The Overall DOM And Critical Rendering Path Need

The more resources that your page needs in order to render, the higher your page download speed will be. You should never need more than 10 plugins (max) and three to four script files in order to process a webpage.

This author has seen situations where there are 160 plugins loading and the page file size is 10 MB. This is absolutely not where you want to be.

To be the most effective, this author’s opinion is that pages on a WordPress site should never exceed 150-250 KB – on average – and should not include more than five to seven resources max (CSS, external font if needed, an ad file, a JavaScript file, and three plugins). If you require more, then you may not be as optimized as you think.

And, don’t underestimate the savings that utilizing system fonts over external web fonts will save you.

Minify Your Pages

The process of minification on your pages involves compressing your files in order to save space and reduce their overall page load times as a result.

Using minification as a process will help you get rid of unwanted white space in your code, and compress that code so that it takes up the absolute least possible space necessary.

Ideally, the best process will involve no plugins. You would want to hire a developer to manually minify your pages.

If you’re already overloaded with plugins, adding another one to minify your pages is a bad idea. In these cases, you would want to use a professional-level developer in order to ensure the best result.

If you have minimal plugins already, then using a professional developer for this task will help you achieve even better page load times and Core Web Vitals scores.

If you absolutely must use a plugin, just be sure to use it as a temporary measure until you can have a professional developer go in and manually minify your code.

Mobile-First Is Here; The Need For Implementation Has Reached Critical Mass

With the arrival of Google’s mobile-first index, implementing your cross-platform, cross-device, cross-compatible website has now reached massive priority.

This means that the longer you delay, the more that not having just a mobile implementation, but not having the right mobile implementation is going to cost you in many ways.

Not just rankings.

If you haven’t yet made the jump to mobile, why not?

More Resources:


Featured Image: Dragana Gordic/Shutterstock



Source link

SEO

What Are the Benefits of SEO? (And How to Get Started)

Published

on

What Are the Benefits of SEO? (And How to Get Started)

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line?

In more simple terms: Why do SEO? 

1. It increases your organic share of voice

There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO. 

One of the key benefits of SEO is increasing your organic share of voice (SOV). More organic SOV means more traffic, leads, and revenue for your business.

It also means more market share in your industry. We can see from the graph below that there is a strong relationship between SOV and market share

Relationship between SOV and market share graph

At Ahrefs, we calculate organic SOV by dividing the traffic to the site by the total search traffic for all keywords.

In other words, if you only track one keyword and the top 10 positions are occupied by pages of your website, your SOV is 100%.

So how can you measure organic SOV?

We first need to create a new project in Ahrefs’ Rank Tracker and add our keywords for the website we want to track.

How to add keywords in Ahrefs' Rank Tracker, via Ahrefs' Rank Tracker

Once you have added a new project and added your keywords, you can go to the dashboard and check your SOV.

It should look something like this:

SOV screenshot, via Ahrefs' Rank Tracker

If you click through the SOV on the dashboard, you can look at your competitor’s SOV compared to your SOV.

SOV vs. competitors screenshot, via Ahrefs' Rank Tracker

If no competitors are showing in your dashboard, you can change that by: 

  • Going into Settings.
  • Clicking on the Competitors tab.
  • Clicking on + Add competitor.

Enter your competitors manually or press the + to add them from the list below that shows the keyword intersection.

Adding competitors via settings menu, via Ahrefs' Rank Tracker

Once you are happy, click the Save button and return to the dashboard. You should now be able to compare your competitor’s SOV against your website’s SOV. 

Recommendation

Check out Michal Pecánek’s article on SOV to get a detailed guide on how to measure SOV.

2. It’s less intrusive than other types of marketing

Intrusive marketing is annoying.

It may seem obvious. But when our lives are full of adverts, cold calls, and emails from random people trying to sell you their products all the time, it’s very advantageous to be an inbound marketing channel

Intrusive outreach example, via Linkedin.com
An intrusive marketing example sent to me from LinkedIn.

SEO targets people who are actively searching for your services or products. 

Because of this, it’s excellent at converting—all you need to do is focus on what they are searching for.

You can find what your customers are searching for using Ahrefs’ Keywords Explorer.

Enter a relevant topic and go to the Matching terms report. Here, you’ll see many topics your customers are searching for, which you can target.

Matching terms report example, via Ahrefs' Keywords Explorer

You can search, discover, and analyze keywords using our very own Ahrefs’ Keywords Explorer.

SEO is not just for Christmas.

In all, 45.6% of SEOs say SEO takes about three to six months. It may seem like a long time for the channel to work, but SEO is a long-term marketing channel where growth typically compounds over time. In other words, if you put the time and effort into SEO, the results will likely be well worth it. 

Looking at Ahrefs’ organic traffic graph, most of our rapid growth occurred in the last year or so when our traffic started to compound. 

Ahrefs.com organic traffic performance

Google’s algorithm updates mean that your website’s traffic will fluctuate. But as you can see from the graph, it’s a positive trend in the long term.

Over time, you should be able to rely on SEO to bring in a constant stream of traffic to your site. 

When we asked ~4,300 SEOs how long SEO takes, they gave a variety of responses. But only 16.2% of SEOs said that SEO takes between one and three months.

Pie chart showing percentage breakdown of SEOs responses to how long SEO takes

I agree with the majority of SEOs here. But I would add a qualifier—that it depends on the type of website you are working on.

For example, if you set up a brand-new website, it will have little to no authority. This is because it will have no links pointing to it and will probably have minimal content on the site. 

These elements are just some indicators or ways in which Google judges your website’s authority and decides which top results should be on its SERPs.

Recommendation

If you are improving the SEO of a website that’s been around for a few years, then the SEO will likely take effect faster. This is based on my experience, but you may get different results with your website.

Unlike paying for PPC, organic search traffic is free. 

If Ahrefs used PPC to pay for its organic traffic, Ahrefs’ Site Explorer estimates it would cost an eye-watering $2.3 million per month or $27.6 million per year.

Monetary value of Ahrefs' organic traffic, via Ahrefs' Site Explorer

You can see from this example why improving SEO and increasing your organic traffic can be a highly valuable investment for your business.

Getting started with SEO doesn’t always mean you have to spend a lot, either. If you are willing to learn about SEO basics, you can do a lot of the work yourself to bring costs down.

Recommendation

When it comes to tools, you don’t have to spend a lot when you are starting out. You can use Ahrefs Webmaster Tools for auditing your site and our free SEO tools to optimize it further.

It’s always on—24/7

Unlike paid marketing, SEO is always on. It continues to work for you while you are asleep. 

You’ll get more overall value from SEO than other marketing channels. It doesn’t cost any extra to have it running all the time.

Another benefit is that once your website is established with good rankings, SEO will maintain them over time and drive consistent traffic to your website. 

The only thing that can stop this is if there is a serious technical issue with your site or you have fallen foul of Google’s search guidelines

Reduce your dependency on PPC 

It’s easy for a business to rely on pay-per-click (PPC) marketing, but it can be expensive to maintain this marketing strategy. 

SEO can help you change this.

Once you have some important keywords ranking number #1 on Google, you can consider turning off some of your PPC marketing, which could result in significant savings for your business.

5. It improves user experience

Many people have high expectations for websites these days. They expect them to be clear, intuitive, and lightning-fast. 

When websites don’t work as people expect, they get frustrated. And if they have a bad experience, this can create a negative perception of the brand. 

To do well in SEO, you’ll need to provide your visitors with the best possible user experience. 

But how can you optimize for user experience in SEO?

SEOs typically divide user experience issues into three categories: 

  • Site speed
  • Core Web Vitals
  • On-site optimization

Let’s take a closer look.

Site speed

Site speed is one of the most critical factors for your visitors. If your website is slow to use, visitors will likely leave your site and probably not return.

A few years ago, Google tested 900,000 websites worldwide. It reported that 53% of people would leave a website if it took three seconds or more to load.

To test your site speed, you can use a tool like webpagespeedtest.org. Let’s take a look at Ahrefs speed metrics using this tool.

Ahrefs' speed performance

We can see above that the speed index is under three seconds for Ahrefs. If your website loads in more than three seconds, then you may want to consider speeding up your website. 

Core Web Vitals

Core Web Vitals are Google’s quality signals it introduced to quantify the user experience of your website. 

They are:

  • Largest Contentful Paint (LCP) – For load performance.
  • First Input Delay (FID) – For visual stability.
  • Cumulative Layout Shift (CLS) – For interactivity.

Here’s what Google classifies as good and bad scores for these metrics.

Good Needs improvement Poor
LCP <=2.5s <=4s >4s
FID <=100ms <=300ms >300ms
CLS <=0.1 <=0.25 >0.25

Defining metrics for user experience is a benefit, as website owners can know exactly how their websites perform against Google’s expectations. 

Monitoring Core Web Vitals and site performance may sound technical, but you can keep an eye on them using Ahrefs’ Site Audit

For example, here’s a screenshot from the Performance dashboard highlighting two issues with CLS and LCP. 

Pages with poor CLS and poor LCP, via Ahrefs' Site Audit

As you can see from the above, Site Audit automatically identifies all low-performing pages for you.

On-page optimization

On-page optimization is another area of SEO that can help benefit your website. With on-page optimization, SEOs critically examine your website and audit it for any issues that may impact the user experience.

A good example of on-page optimization is adding subheadings, or heading tags, to your articles. Adding subheadings makes your content easier to read by establishing a visual hierarchy.

Subheadings improve readability by creating visual hierarchy

On-page optimization is less quantifiable than Core Web Vitals, but spending time on it will pay dividends for your website in the long run.

Ahrefs’ Site Audit can monitor headings, image alt text, internal linking, and other on-page optimization factors.

Here’s an example of a scheduled report you can get for heading optimization opportunities.

Heading optimization opportunities, via Ahrefs' Site Audit

You can use this report to identify many improvement opportunities for your website.

6. It puts your store online

If your business has a physical store, you can add it to a Google Business Profile for free.

Google My Business local listing example for Google San Francisco

Adding your business to Google’s business listings means you will appear on Google Maps when someone searches for your business or related keywords.

It’s a great way to highlight your business locally. For some businesses focused on local trade, this listing can be one of their most crucial organic search assets.

It also gives you a helpful way to communicate your business hours and opening times to your customers—something they will appreciate.

By having a solid organic presence and utilizing tools such as Google Business Profile, you can be sure that your online business will pick up sales even when you can’t open your physical store. 

So how do you set up your own Google Business Profile listing?

Setting up a Google Business Profile is straightforward and a three-step process.

  1. Claim your business profile 
  2. Add your business hours and details 
  3. Manage your profile, share any business updates, and respond to customer reviews

Once you have done this, you can monitor your business profile’s performance with the built-in analytics.

GMB analytics, via Google My Business

Using a Google Business Profile allows you to discover how people are searching for your website and helps you to understand how your business connects with customers online.

Building trust with customers is just as important online as it is offline. You wouldn’t buy something from a physical shop if the shop was run-down and the service was poor. 

The same applies to websites.

Your website should be fully operational and perform well in search engines. It should be secure and provide a great user experience to your customers. 

Having good SEO on your website shows you’re an authority in your industry. It shows you have the information and expertise customers are looking for.

It also means searchers will click on your website in the results because it is more prominent than your competitors—you will get the customers, and they won’t. 

The bottom line here is that by improving your website’s SEO, more visitors will trust your brand, which will drive more traffic and sales.

Learn more

Now you know the key benefits of SEO, you may want to start learning about it in more detail.

I’ve collected some helpful resources below to help you get started, so you can learn about SEO and start to reap the benefits:

Got more questions? Ping me on Twitter. 🙂



Source link

Continue Reading

SEO

How To Get More Traffic By Fixing Keyword Cannibalizations

Published

on

How To Get More Traffic By Fixing Keyword Cannibalizations

This post was sponsored by DinoRANK. The opinions expressed in this article are the sponsor’s own.

Google is a great source of qualified and recurring traffic for your business – that’s a fact.

Many people say that the key to SEO success is to establish yourself as an authoritative source for all the keywords in your industry, even niche keywords.

Unfortunately, your competition is doing the same thing. In some cases, you may even be competing with yourself.

Everyone is creating the same content to rank high on Google. So, you need to set yourself apart.

Your competition may be using the same niche keywords as you, but are they optimizing their domain’s SEO by cleaning up cannibalized content and keyword cannibalization?

They may not be; so, this is a great way to propel your website to the top of Google.

What Is Keyword Cannibalization In SEO?

As you may know, sometimes two or more URLs on the same domain may rank for the same keyword or group of keywords.

When this happens, Google does not know which piece of content to show on search engine results pages (SERPs).

When these URLs compete for the same search terms, it is called SEO cannibalization.

How Cleaning Up Cannibalization Can Instantly Boost Your Rankings

When you and your competition are ranking for the same keywords, yet your position on SERPs is lower, you may have a cannibalization issue.

If your content is cannibalizing itself, you not only have to fight your competitors for a top position – you also have to fight your own pages.

There’s enough competition out there without having it at home, right?

Cannibalization is a detrimental factor when URLs compete with each other. They can even harm your domain authority if there are too many of them, especially if you haven’t told Google that there is a clear difference between two similar pieces of content.

As you can see, cannibalizations have a negative influence on your domain’s SEO.

To solve the cannibalization problem, we must first know how to find them.

How To Find Cannibalization On Your Website

There are different ways to find cannibalization on your domain:

  • The Manual Way
  • The Easy Way

How To Find Cannibalized Keywords By Hand

There are two ways to locate content and keyword cannibalization without using a tool:

  1. Use a rank tracker or Google Search Console to see which positions your pages are ranking in the search results, as well as the keywords they are ranking for; then, find matching URLs for the same keywords.
  2. Review your site’s content manually to see if there are several pages that address the same topic or include the same keywords. Then, go to Google and search for that keyword you suspect you are cannibalizing and check if you really do it or not; this can also help you prevent it from happening.

How To Locate Keyword Cannibalization With A Single Click

Using DinoRANK, you can simply click one button and instantly see all your cannibalized content.

All you’ll need to do is create a project in the tool, and sync it with your Google Analytics and Google Search Console account. DinoRANK does the rest.

Screenshot from DinoRANK.com, January 2023

See what content is cannibalized on your website now →

Now, once you have located all the cannibalizations that affect your website, what decision should you make? 

What Is The Best Way To Fix Cannibalization?

Once you have found the cannibalizations on your website, you can take these steps to solve the problem:

  • Join or merge two URLs into one.
  • Make a 301 redirect.
  • Make a shift in focus to one of the two contents and de-optimize or optimize for the word that it cannibalizes.
  • Place a canonical tag in one of the two URLs.
  • Remove one of the two contents if you consider it thin content or duplicate content.

How Do I Pick The Best Method?

What analysis should you do when facing cannibalization to perform the most optimal action?

Let’s say that you have 2 URLs of the same domain that are positioned for the same keyword; 1 URL is in position 5, and the other URL is in position 7 on the SERPs.

In this case, you should:

  1. Check the content of both pages to see if they are addressing the same topic or include the same keywords. If so, they are probably competing with each other and causing cannibalization.
  2. Review the page authority of each page, as measured by the number of inbound links, quality of links, site structure, etc. The page with higher authority will likely perform better in search results.
  3. Check the traffic received by each page to see which one is receiving more visits, and analyze which URL is responding better to the search intention of that or those keywords.
  4. Check the conversion rates of each page to see which is generating more sales or conversion actions.

Once the analysis is done, you will have enough elements to recognize what action you should take in each cannibalization.

Still not sure?

Don’t worry. DinoRANK will show you recommendations on how to proceed, depending on the case.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

Usually, content is consolidated into one of the two cannibalized URLs (the one with higher authority or higher traffic), and the discarded URL should become a 301 redirect.

The impact of this repair is usually positive in a very high number of cases. 

Although if both contents fulfill their function (for example, one URL belongs to the product card and the other to a blog post), a better option would be to optimize or de-optimize the content as appropriate or choose to implement a canonical tag to one of the URLs to indicate to search engines which is the main page.

In any case, it is important to continuously monitor the performance of the pages and make adjustments if necessary to avoid cannibalization in the future; with DinoRANK you will have this under control.

How To Optimize Or De-Optimize Content That Is Cannibalizing

Search engines use algorithms to determine the relevance of a web page for a given search query, and one of the ways they do this is by identifying the keywords that appear most frequently on a page, relative to the keywords that appear on other similar pages.

Before optimizing or de-optimizing one of the two contents, it’s important to know all the keywords for each URL being cannibalized.

Then, you’ll need to analyze their semantic content with TF*IDF analysis.

So, analyzing a URL whose content you want to optimize/promote for a specific keyword with TF*IDF will allow you to understand which keywords are relevant to that content.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

Expanding and semantically optimizing content that is already ranking highly, whether it is cannibalizing or not, is one of the best ways to gain more relevance for those terms that only received impressions or a few clicks. This is because you are now providing a greater semantic richness to that content.

With DinoRANK, you can use TF*IDF analysis on already published URLs to see how to optimize them.

You can also use this feature when you want to create new content based on a keyword or a group of keywords you want to rank for.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

DinoRANK arranges the information visually, separating the graph into three filter layers: one keyword, two keywords, and three keywords.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

In addition to the recommendations, you will also be able to quickly see the header structure used by your most direct competitors in Google’s Top 10.

In a very short time, you’ll discover opportunities and content ideas with an optimal heading structure, including the related semantic keywords needed to rank.

If, in addition, this semantic content extension is complemented by some internal links to that optimized URL, and you do it with anchor text of the primary keyword or exact semantic keywords, you will strengthen the authority and the typicality of that URL you want to promote.

With internal links, you derive a greater semantic context and strengthen the authority of that page already optimized, thanks to the semantic prominence analysis TF*IDF.

If you want to use these features to work the SEO of your projects in a simple but effective way, you can try DinoRANK.

All the SEO your website needs can be found in DinoRANK.



Source link

Continue Reading

SEO

Microsoft Announces ChatGPT Capabilities Coming To Bing

Published

on

Microsoft Announces ChatGPT Capabilities Coming To Bing

Microsoft announced today that it is bringing cutting-edge AI capabilities to its Bing search engine, with the addition of a new ChatGPT-like feature.

Microsoft revealed its plans for integrating ChatGPT at a private event held at its Redmond headquarters today, which centered around its partnership with OpenAI.

Unlike recent virtual events, this particular press conference was held in person and not broadcast online.

During the event, Microsoft CEO Satya Nadella highlighted the significance of this new feature and how it will revolutionize the way people interact with search engines.

“I think this technology is going to reshape pretty much every software category,” says Nadella.

Nadella proclaimed, “The race starts today,” and Microsoft is going to “move and move fast.”

The event attendees were given a sneak peek at the latest search experience, which Microsoft refers to as “your AI-powered copilot for the web.”

This new experience combines the all-new Bing search engine and Edge web browser, which are designed to complement each other.

Nadella explained that the new Bing would provide direct answers to questions and encourage users to be more creative.

He also stated that the current search experience is not working as efficiently as it should be, as 40% of the time, people click on search links and then immediately click back.

This clearly indicates that the search experience needs to be updated and improved. Nadella claims that the search engine user experience hasn’t changed in 20 years, and it’s time for Microsoft to adapt.

Introducing The New Bing

The new Bing is powered by a next-generation language model from OpenAI, which has been specifically customized for search purposes. It’s even more powerful than the ChatGPT model.

Microsoft has implemented a new way of working with OpenAI called the “prometheus model,” which enhances the relevancy of answers, annotates them, keeps them up to date, and more.

The search index has also been improved by applying the AI model to the core search algorithm, which Nadella calls the largest jump in relevance ever.

It runs on a new user experience with an expanded search box that accepts up to 1,000 characters. Examples shared during the event look exactly like recent leaks.

The new Bing includes a chatbot that behaves similarly to ChatGPT, allowing users to interact with Bing in a natural language.

Bing’s new ChatGPT-like feature will take it a step further by allowing users to have an actual conversation with the search engine, with the ability to follow up on previous questions and provide more context for their search.

The new Bing is now available for a limited preview on desktop, and anyone can try it out by visiting Bing.com and performing sample searches.

You can also sign up to be notified when it becomes more widely available.

The preview will be expanded to millions of users in the near future, and a mobile version will be available soon.

The New Edge Browser

The chat interface Microsoft demonstrated in Bing is available as a sidebar feature in Edge, allowing users to access it without navigating to the Bing website. The interface can run alongside any webpage and interact with it.

During a demonstration, the AI assistant in Edge could summarize a 15-page PDF with one click and even translate a code snippet from Stack Overflow into another programming language.

Another benefit of the Edge browser’s “AI co-pilot” is having it complete tasks for you, such as filling out forms and writing emails.

In Summary

Microsoft has made a substantial leap in search engine technology by integrating a ChatGPT-like feature in its Bing search engine.

The new Bing is powered by a next-generation language model from OpenAI, which takes key learnings and advancements from ChatGPT and GPT-3.5.

Bing with the AI co-pilot is now available for a limited preview on desktop, and a mobile version will be available soon.

Additionally, the chat interface will be available as a sidebar feature in the new Edge browser, which has the ability to summarize information, translate code, and even complete tasks.


Source: Microsoft

Featured Image: Poetra.RH/Shutterstock



Source link

Continue Reading

Trending

en_USEnglish