Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap...
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to...
Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills...
Team Xbox is proud to honor the contributions and significance of the Asian and Pacific Islander (API) community. As a second-generation Asian American, I am excited...
“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many...
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke...
Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going...
Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why? After a pandemic, when essentially the entire...
Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research...
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that...
