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Daily Search Forum Recap: May 2, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google may have done another search algorithm update around May 1st, but the prior week was pretty volatile anyway. Google says you can use hashtags in your meta descriptions if you want. Google Discover added a long tap to preview a story. Google Search added tips to dictionary results to give you similar sounding words. Google has changed the format for the SEO office hours – which is a bit concerning to me. I also released a vlog today with a former special ops and now PPC consultant, Lior Krolewicz.

Search Engine Roundtable Stories:

    • Possible Google Search Algorithm Update May 1st With Rumbles All Week

      For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most of them, didn’t really pick up signs of a Google update.

    • Google Discover Long Tap To Preview Stories For iOS Chrome

      Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched “long tap to preview” functionality in Discover in Chrome on iOS. Long tap the story & you see a preview of the article, you can open in a new tab, incognito, or add to your reading list.”

    • Google Search Dictionary Has A Tip For Similar-Sounding Words

      Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on some terms that communicate “similar-sounding words” to the word you searched for.

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Source: www.seroundtable.com

SEARCHENGINES

Unusual Spike In Google Business Profile Insights Traffic For Some

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Google Business Profile Performance Metrics With Products

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”

He shared this chart from the Insights report in Google Business Profiles:

click for full size

Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”

Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”

I am guessing bots?

Forum discussion at Local Search Forums.

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Source: www.seroundtable.com

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