With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why...
Have you mapped out your Valentine’s Day marketing plan yet? The most romantic day of the year is coming up fast, and if you haven’t considered...
Marketers use a lot of images. In an average week, 42.8% of surveyed marketers publish at least five visuals, and 40.8% use two to five images,...
While TikTok continues its meteoric rise, and looks set to become an even more influential platform this year, YouTube remains the clear leader in the online...
Last week, Microsoft reported earnings and yesterday Google (Alphabet) reported earnings and both companies showed a 32% increase with their advertiser revenues. So Google Ads combined...
Google flat out tells us that links help them evaluate a site’s reputation, and that search rankings are “partly based on analysis of those sites that...
Meta has posted its Q4 2021 and full-year performance result, showing a rise in monthly active users, and significant growth in revenue, as it continues to...
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. This information is shared during...
In case you didn’t know it, Instagram really, really wants people to give Reels a chance, as part of its broader effort to stop users switching...
Google Ads will consolidate the current advertiser Identity verification and Business operations verification programs under a unified Advertiser verification program to provide a simplified and improved...