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How To Write A Stand Out SEO Resume (With Examples)

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How To Write A Stand Out SEO Resume (With Examples)

The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity:

  • In-house.
  • With an agency.
  • At an SEO SaaS company.
  • As an Independent or Freelance Consultant.

Whatever your aspirations, you need a professional and high-quality SEO resume to set you apart.

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives.

This is evident by a rising reliance on in-house and external efforts to drive organic traffic.

And if you’re looking for a career in SEO, that’s great news for you.

In this article, you’ll learn about the current state of the U.S. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

What Does The SEO Job Market Look Like Going Into 2022?

As companies’ SEO needs grow, so do the number of available SEO positions, the diversity of those positions, and the range of industries hiring SEO professionals.

Image from Conductor, January 2022

And as your experience grows, so too will your salary, making SEO an appealing career choice to invest in.

How To Write A Standout SEO Resume (With Examples)Image from Search Engine Journal, January 2022

To keep track of this evolving industry and guide you towards the right SEO job, we’ve created this SEO job market overview.

Let’s start with…

Who Hires SEO Professionals?

In-House SEO

One of the biggest benefits of being an in-house SEO expert is having access to its first-party research and data.

Plus, you are privy to the company’s marketing objectives and previous efforts, which puts you in a strong position to kick off your work.

Seek out companies with dedicated SEO teams or individuals. The number of SEOs in a company will give you a sense of its current investment in the field.

Joining an existing team may also aid your transition into the company and clarify opportunities for growth.

That being said, now’s a great time to advocate for a new SEO role or team.

Organic has proven itself the lifeblood of company web traffic and remains reliable even in uncertain times.

Consider pitching a new SEO role within your current company by proving the organic’s value to a CMO skeptical of bringing SEO in-house.

Or during an interview, suggest it as a role you could eventually step into given your SEO skill set.

Agency SEO

At agencies, SEO roles would all be client-facing.

You’d be supporting the SEO needs of other companies.

Difficulties include potentially not having access to first-party data, clarity into the client’s marketing objectives, or being able to directly implement the changes that will have the greatest impact.

However, the benefits include exposure to multiple clients across a variety of industries, platforms, data sources, and SEO challenges.

These will provide you with a wealth of experience that expands your skills and makes you a highly appealing job applicant.

SEO SaaS (Software As A Service) Company

You can’t get much more SEO than working for a company dedicated to the industry.

And there are many options.

Similar to at an agency, your role could be client-facing, using your mastery of your SaaS platform to support their needs.

This type of role could eventually lead you to oversee the strategic direction of client relationships.

Outside of SEO teams, there is a range of departments that include SEO-dedicated roles:

  • Sales: Promoting the benefits of SEO to prospective customers.
  • Account Management: Helping clients establish their SEO goals. and strategic needs through the productive use of your company’s platform or service.
  • Marketing: SEOing the company itself to promote its values, emphasize its SEO expertise, and organically promote its offerings.

Independent Or Freelance Consultant

Freelancing can provide you with more flexibility around title, salary, and hours.

It doesn’t commit you to any particular company but by developing strong relationships with in-house teams, you may be able to establish a roster of regular roles.

This type of position would allow you to be highly independent but it also leaves you at the whim of your temporary employer.

There may be limited guidance and access to first-party data, both of which you should determine in advance to set expectations.

What Types Of SEO Jobs Are Currently Available?

Once you’ve investigated the industries that hire SEOs, you can look for the following positions:

In-house Or Agency

  • SEO Analyst.
  • SEO Specialist.
  • SEO Senior Analyst.
  • SEO Manager.
  • SEO Senior Manager.
  • SEO Director.

You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component.

But carefully read each job description to ensure that your expectations align with those of the company you’re applying to.

SEO SaaS Company

  • SEO Performance Analyst
  • SEO Success Manager
  • SEO Success Senior Manager
  • Customer Support Manager
  • SEO Customer Success director
  • VP SEO Customer Success.

You can also look for roles within Account Management, Sales, or Marketing.

Looking at the Career sections of these companies or at employee LinkedIn profiles will help you understand the job titles for each department.

Consultant/Freelancer

Freelancing or consulting as an SEO may give you the freedom to choose your own job adventure, including picking your own title.

But this isn’t always the case.

Freelancing at an agency, for example, may require you to accept an assigned title based on the way an SOW was written that included your position.

However, you can decide how you want to present yourself on your resume.

You could ignore specific titles and focus on a title related to your consultancy expertise.

In that case, ensure that your accomplishments accurately reflect the level of effort, managerial responsibilities, and budgets as a means of expressing the scope of your experience.

What Are SEO Employers Looking For?

The most critical part of any resume is your experience.

But building a noteworthy and eye-catching record of your accomplishments that will help the reader envision you at their company is a challenging feat.

Not only does each job need to demonstrate the impact of your work but you want to show growth from one to the next.

Ensure that you layer SEO within as many line items as possible.

For a larger scale marketing effort or campaign, tie in SEO to highlight your individual contribution to the team.

When writing a description of professional achievements, keep these sentence structures in mind:

[Active success verb] + [KPI improvement] due to [project/SEO initiative][Active action verb] + [project/SEO initiative] + which resulted in [KPI or output improvement]

For example:

  • Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.
  • Improved site load speed after reducing site technical errors by 20%. Prioritized broken issues such as links, redirect, and images which lead to lag and hurt the user experience.
  • Created the team’s first SEO strategy that outlined all SEO plans and objectives for the year and established a cross-team collaborative workflow.

The goal is to prove how your actions, either independently or as part of a team, contributed to SEO business objectives.

Skills

Three key SEO skill areas that hiring managers are always looking for are Content Writing, Technical, and Data Analytics.

Content Writing

Writing and language are at the heart of SEO since the goal is to match user intent, via language used in searches, to the content you have on your site.

It’s a form of Q&A. Valuable applicants can show how they conduct keyword research, interpret it, and directly apply findings to writing content.

The same goes for knowing all of the written components that make content more likely to rank well on Google, such as Title Tag, Meta Description, and Alt Tags.

Preparing these yourself using keyword research prior to content publication, shows you can save your team’s time and energy by getting SEO-ed content live faster.

Technical

The majority of technical SEO expectations don’t require direct web design, web development, or programming experience, though you should highlight any related capabilities you have.

These can be highly beneficial to an SEO career and are skill sets you should invest in if you want to advance your technical capabilities.

Key technical SEO support includes understanding and optimizing the backend components of a site that help get it ranked and improve rank.

You’ll be expected to run site crawls to identify what helps your pages (ex: inclusion of meta tags) and what hurts it (ex: slow page speed, broken links).

You may be asked to launch a new site or support a site migration, which has many technical implications.

Depending on the company, you may be able to update the website yourself or request changes be made.

Asking for clarification about this in advance will help you determine your workload.

Data Analytics And Reporting

Knowing how to compile, organize, and analyze data is especially relevant for SEO roles.

What’s even more valuable is knowing how to derive insights from data and use it to tell a story. To do this, make Excel your best friend if you haven’t already.

Learn how to do vlookups, concatenates, IF statements, and pivot tables.

Once you do, you won’t know how you ever survived without them.

Using SEO data, you can tell the story of the full organic traffic funnel, from content appearing on Search Engine Results Page (SERP), to clicks through to the site based on specific queries, to site organic pageviews, and on to eventual conversions.

To do this, you’ll need to be familiar with site analytics platforms, Google’s Search Console, and whatever ways your company tracks conversions.

Mapping out this funnel will support optimization creation and aid you in obtaining buy-in for your efforts.

If you don’t have experience with these platforms, there are online courses and training available.

But also consider requesting access to these platforms at your current job, even if you don’t use them in your day-to-day, to practice with.

Proving expertise in at least one of these SEO-related skills and knowledge of the other two will help you stand out for SEO roles.

Outside of these, a hiring manager may look for the following items in your resume, especially for more experienced candidates:

Insights And Optimizations

Optimization is the literal name of the game.

Ensure that as you write out your professional accomplishments, you reference the insights you’ve uncovered, the optimizations that were implemented, and their impact.

Interpersonal Skills

Being able to present yourself well, communicate clearly, and concisely explain the critical thinking behind your SEO practices will make you appear not only confident but reliant and trustworthy.

Think about how to express these efficiently in the way you write your accomplishments and plan ahead for how you can let these qualities shine in an interview.

Diversity In Your Customer, Client, And Brand Base

Having a well-rounded background of industry knowledge will help showcase your value.

Especially when working with customers, experience and familiarity with different fields make you a very appealing job prospect.

It lets you jump right into various client worlds’ and make yourself invaluable to them.

SEO Tools

To emphasize your skills and range of day-to-day abilities, call out the tools you’ve used and mastered.

Start by creating a Skills section in your resume and listing out the SEO tools you’ve had experience with.

You don’t need to include specific tools under Experience.

Use that section to focus on taking credit for initiatives and results.

But if you incorporate language relevant to the processes and capabilities of the platforms and tools, those reading your resume who are familiar with the tools will understand their supportive role.

Tools fall into two different sets, both of which are important to include.

First, there are the paid tools and those that connect directly to a website that companies and clients give you access to.

For example:

Usage and application of at least one of each of these will be looked for by potential employers.

This isn’t just to check off requirements but to understand the ways you’ve been exposed to SEO and get a sense of how you work.

Experience with tools will almost certainly be asked about in an interview so be prepared to address platform use cases and outcomes from your resume.

For team efforts, focus on your individual role with the tool and collaboration with other team members.

Second, there are a plethora of free SEO resources that a skilled SEO professional should have at their fingertips.

These not only help you with your craft but also look great on a resume. A few include:

These aren’t required but a knowledgeable SEO hiring manager will look for these tools to indicate that you’re leveraging SEO skills and applying SEO capabilities on a regular basis.

SEO Resume Tips For Those New To The Field

Early in your career and especially for your first job, it’s fine to only have experience with one of the three key SEO skills.

For example, if you wrote for a college publication, had a marketing or analytics internship, or worked on a personal dev project, lean into it and focus on the tactical capabilities you’ve learned.

Mention the range of projects, skills, tools, research, and clients you were exposed to.

As you try to join the field of SEO or are entry-level looking to move up, leverage the range of online resources for getting started with SEO.

This thorough guide consolidates 37 basic SEO tips into one hub.

If you’re not sure where to start, focus on the top SEO skills recommended by those in the industry, especially the tips for beginners.

Most will tell you to learn and reinforce knowledge of the skills and tools listed above.

In addition, work on the following SEO project journey to understand its individual components and how they connect together.

Leverage data to uncover searches driving current trends, whether those searches show your page, and if what shows up encourages people to click through.

Use that data to find content gaps with high enough search volume to warrant the creation of new content or edits to existing content.

Look to understand the basics of HTML, CSS, and Javascript, particularly, what are the components that can be read by Google and help the site get ranked.

Based on what Google can read, it then decides whether that content is relevant to a specific keyword.

So know when to apply your writing skills or when to collaborate with writers to incorporate the best language that answers users’ searches in the on-page and coded site components.

Those Applying To More Experienced SEO Roles

If you’re already got a few years of experience, focus on further strengthening your SEO resume in the following ways:

Highlight how your experience and tactical capabilities in the three key SEO skills have evolved, especially in your more recent roles.

Demonstrate development for each and take credit for your role in project conception, execution, and results.

Apply a similar process to strategic growth.

Go beyond a one-off project.

Present your role in influencing a shift in a business practice via large-scale impact and long-lasting value.

For example: Explain how you trained and obtained buy-in from a team of content writers, who were previously unfamiliar with SEO and keyword research.

Then show how your efforts both halted unnecessary errors and set content up for success from the moment it’s published.

Include any managerial experience, the number of direct reports and trainings hosted to show impact and recognition.

What Helps An SEO Resume Stand Out

Whether you’re applying for your first SEO job or looking to improve or refresh your SEO resume, the list below covers all the essential, optional, and red-flag components that will set you up for success on your job hunt.

How To Write A Standout SEO Resume (With Examples)Image created by author, January 2022

Necessary Structural Components

  • Name.
  • Contact information.
  • Professional experience.
  • Professional skills and platform knowledge.
  • Academic education.

While these may seem like obvious inclusions, there are a few things to note.

Contact Information

A full address used to be commonplace on resumes but it’s no longer required since email is the primary method of communication.

If it’s needed by employers, they’ll request it in the application process.

Professional Experience And Skills

While details about these sections are included above, it’s critical that the information you include is accurate to you and your experience and relevant to the job description.

Determine if it’s worthwhile sending out different versions of your resume to different companies based on the job descriptions.

The time that will take should be well worth the effort.

Education

The placement of this section should depend on the level of professional experience you’ve had.

Keep it at the top of your resume, under contact information, if you’re a recent grad or haven’t yet had a job with skills relevant to SEO.

Once your professional experience becomes relevant to the work you’re applying to, move Education below it.

Direct experience is what recruiters and hiring managers will want to see first.

For each institution attended, including the school’s name, major/area of study, years attended, and degree/s awarded.

If no degree was awarded, summarize what was studied but do not include the degree name or level.

Include any non-degree SEO, writing, marketing, design, UX, dev/tech, or analytics courses that trained and tested you in platform usage and/or awarded marketing certifications.

Add them to Skills or Experience if you took a course while employed to distinguish them from degree-based education.

Optional Components Include

  • Volunteer experience.
  • Awards won.
  • Languages known and level of proficiency.
  • URL for a LinkedIn profile.

Overall: Including these should come down to relevancy.

If awards represent the quality of work, if volunteer experience represents the quality of character, and if languages show skill of value, include them.

But if they take up too much space or seem frivolous, limit or remove them.

LinkedIn Profile Link

This isn’t required as your resume should be the full depiction of your work.

But sharing it might have other benefits.

You may have overlapping connections with company employees or their connections.

Or you may have posted SEO or marketing content that shows you’ve got a finger of the pulse of the industry.

If you include it, personalize your profile’s URL so that it’s short and clearly contains your name.

For example:

  • www.linkedin.com/in/firstnamelastname
  • www.linkedin.com/in/firstnamemiddleinitiallastname

Optional, But Not Recommended

  • Photo.
  • Summary statement.
  • Hobbies.
  • Use of more than one page (no more than two).
  • URLs for social media profiles.

Overall: Don’t include fluff or irrelevant content that will needlessly elongate your resume and take focus from your experience.

Expect resume readers will only look at the first page so keep your relevant experience there.

Remove any of the above if they push experience off the first page.

If you absolutely must have two pages, put skills, education, volunteerism, and/or awards on page two.

Use a summary statement if you have something to add that isn’t obvious elsewhere in your resume.

But most people applying for the same job would likely want to call out similar qualities and qualifications so a statement may do little to differentiate you from other candidates.

Components That Will Negatively Impact Your Resume

  • Spelling mistakes or grammatical inconsistencies.
  • Unoriginal or untruthful content.
  • Poor formatting in digital or printed versions.
  • Professional experience entirely irrelevant to the job.
  • Lack of continuity and short tenure in previous roles (for full-time positions).

Common red flags include:

Mistakes And Unoriginal Content

Assume that any company you apply to has resume-reading software that may call out mistakes or scan for plagiarism and remove you from the running.

Formatting

Using fonts that are too small and margins that are too narrow may look visually unappealing and suggest that you have trouble editing down your work.

Tiny margins may also prevent your resume from printing out properly.

Irrelevant Job Experience

Don’t waste the reader’s time by going into irrelevant detail about past roles.

If you must include a role to indicate a gap in time, then limit it to your title, employer, and dates.

Oldest Job Experience

If you’ve been in the industry for more than two or three jobs, scaling back on details from your first job/s or internships.

Lack Of Continuity And Short Tenure

While two years is no longer the job tenure standard, staying for less than a year across multiple jobs may make you seem unworthy of the investment a company plans to make in its new hires.

While there are good reasons for a short job tenure (bad fit, layoffs, better opportunities, etc…),  you become less appealing if this is a clear trend in your work history.

SEO Resume Examples

Here are two examples of SEO resumes to use for inspiration. They incorporate titles, experience, achievements, skills, and styles that help SEO resumes get noticed.

You can also see how the formatting guidelines and correct balance of components mentioned above are represented on paper.

If you choose to emulate them, be sure to change and personalize them as much as possible.

Conclusion

There’s no question – writing a great resume takes serious work.

It’s incredibly challenging to condense your entire professional and educational life into such a limited space.

Then needing to refine and condense even further with each new position you attain.

For SEO experts, this can be even more of a feat since the SEO industry has only recently been recognized as a full-time job and not just a skill.

But by following these recommendations, connecting with others in the field, practicing explaining your role and accomplishments with non-SEOs, and pushing yourself to expand your SEO knowledge, you’ll find that writing and talking about SEO becomes more natural.

And most importantly, just be your organic self.

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Everything You Need To Know

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Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at the top of my list.

Why? Because they’re so versatile. You can do almost anything with them if you think through your strategy carefully.

For example, you can use the mighty sitelink in your advertising to:

  • Promote low search volume themes.
  • Push lagging products out the door.
  • Maximize hot sellers.
  • Highlight certain product categories.
  • Answer common questions.
  • Handle PR problems.

And that’s just a start! Sitelink assets can almost do it all.

Best Practices For Using Sitelink Assets Extensions

If you truly want to get the most out of your sitelinks, you need to think about your intention.

To help you with that, I’m going to lay out a few sitelink guidelines.

1. Get clear on your objectives. Before you start, you need to think about your goals. What are you trying to achieve with these assets? Are you advertising products or services? Will the asset work well with both branded and non-branded keywords? Your answers to these questions will help determine if your sitelinks are versatile and useful to the searcher.

2. Use sitelinks as part of your larger strategy. Don’t think of your sitelinks in isolation. You should also consider the accompanying ad, landing page, and other assets. Make sure they all work together in service to your overarching strategy.

3. Use a mix of sitelinks. Sitelinks can serve multiple purposes, so make sure you’re using a variety. For example, you don’t want to use every sitelink on an ad to promote on-sale products. Instead, use a mix. One could promote an on-sale product, one could generate leads, one could highlight a new product category, and one could direct prospective clients to useful information.

4. Create landing pages for your sitelinks. Ideally, you want to send users to landing pages that tightly correlate with your sitelink instead of just a regular page on your website.

5. Track sitelink performance and adjust. It’s not enough to set up sitelinks. You should also track them to see which links are getting traction and which ones are not. This doesn’t mean that all sitelinks should perform equally (more on this below), but it does mean they should perform well given their type and objectives.

Why it’s Better To Use A Mix Of Sitelink Assets

Let’s dive deeper into this idea of using a mix of sitelinks by looking at an example.

In a new client account, we created four different types of sitelinks:

  • Two sitelinks are product-focused (as requested by the client).
  • One sitelink connects users with an engineer to learn more about the product (“Speak to an Engineer”). It has more of a sales focus.
  • One sitelink allows users to learn more about the products without speaking to an engineer (“What is?”).

The “What is?” sitelink is outperforming the “Speak to an Engineer” sitelink when we measure by CTR. While we need more data before making any changes, I predict we’ll eventually swap out the sales-y “Speak to an Engineer” sitelink for something else.

The fact that the educational link (“What is?”) is performing better than the sales-y link (“Speak to an Engineer”) isn’t too surprising in this case. The product is a new, cutting-edge robot that not many people are aware of, yet. They want more info before talking to someone.

Screenshot by author, January 2023

By using a mix of sitelinks, and assessing the performance of each, we gained a lot of valuable information that is helping to guide our strategy for this account. So going with a mix of sitelinks is always a good idea. You never know what you’ll discover!

Sitelink Assets Examples

Now, let’s look at some specific examples of sitelink assets in Google Ads.

Example 1: Chromatography

Sitelinks extension - Chromatography exampleScreenshot from Google, January 2023

Application Search: This ad is for a highly technical product that can be used in a wide variety of applications. (Chromatography is a laboratory technique for separating mixtures.) So putting “application search” in a sitelink here might make sense. It helps prospective clients find what they’re looking for.

Sign up and Save Big: A good sitelink for lead generation and potential revenue.

Technical Support: I’m not a big fan of putting technical support in sitelinks. Tech support seems more targeted to current users rather than prospective users. But who knows, maybe they really do want to help current users get tech support via their advertising.

Guides and Posters: Again, this sitelink is a bit unusual, but it might be appropriate for this product. Perhaps people are downloading branded posters and posting them in their workplaces. If so, it’s a great way to build brand awareness.

Example 2: Neuroscience Courses

Sitelink Extensions - Nueroscience courses exampleScreenshot from Google, January 2023

I love everything about these sitelinks! The advertising is using them to reach people in all phases of the buyer journey.

For people not ready to commit:

  • Study Neuroscience: This sitelink is broad and informational. It’s helpful to people who have just started to explore their options for studying neuroscience.
  • Get Course Brochure: This sitelink is also great for people in the research phase. And while we mostly live in an online world, some people still prefer to consume hard-copy books, brochures, etc. With this sitelink, the school is covering its bases.

For people getting close to committing:

  • Online Short Course: This is the course the school offers. It’s a great sitelink for those almost ready to sign up.

For people ready to sign up:

  • Register Online Now: This is the strongest call to action for those ready to commit. It takes people directly to the signup page.

Example 3: Neuroscience Degrees

Let’s look at another example from the world of neuroscience education: this time for a neuroscience degree program.

Sitelink extensions - neuroscience degree exampleScreenshot from Google, January 2023

In contrast to the previous two examples, the sitelinks in this ad aren’t as strong.

Academics Overview: This sitelink seems more appropriate for a broad term search, such as a search on the school’s name. If the searcher is looking for a specific degree program (which seems like the intention based on the term and the ad), the sitelinks should be something specific to that particular degree program.

Scholarships: Just as with the above sitelink, “Scholarships” doesn’t seem very helpful either. The topic of scholarships is important—but probably doesn’t need to be addressed until the person determines that this school is a good fit.

Example 4: Code Security

Next, let’s look at two Google search ads for code security products.

Sitelink extensions - code security exampleScreenshot from Google, January 2023

 

The sitelinks in these two ads look like typical assets you’d find for SaaS, cloud-based, or tech companies. They click through to a lot of helpful information, such as product plans and success stories.

I particularly like the Most Common Risks sitelink in the second ad. It leads to a helpful article that would be great for engaging top-of-funnel leads.

On the flip side, I’m not a big fan of the Blog sitelink in the first ad. “Blog” simply isn’t very descriptive or helpful.

Still, there are no right or wrong sitelinks here. And it would be interesting to test my theory that blog content is not a top-performing asset!

Sitelink Assets Are More Than An Afterthought

I hope I’ve convinced you of the usefulness and versatility of sitelinks when created with specific objectives that align with your broader strategy.

So don’t create your sitelink assets as an afterthought.

Because if you give them the careful consideration they deserve, they’ll serve you well.

Note: Google sitelink assets were previously known as sitelink extensions and renamed in September 2022.

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AI Content In Search Results

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AI Content In Search Results

Google has released a statement regarding its approach to AI-generated content in search results.

The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it.

Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

Google advises creators looking to succeed in search results to produce original, high-quality, people-first content that demonstrates E-E-A-T.

The company has updated its “Creating helpful, reliable, people-first content” help page with guidance on evaluating content in terms of “Who, How, and Why.”

Here’s how AI-generated content fits into Google’s approach to ranking high-quality content in search results.

Quality Over Production Method

Focusing on the quality of content rather than the production method has been a cornerstone of Google’s approach to ranking search results for many years.

A decade ago, there were concerns about the rise in mass-produced human-generated content.

Rather than banning all human-generated content, Google improved its systems to reward quality content.

Google’s focus on rewarding quality content, regardless of production method, continues to this day through its ranking systems and helpful content system introduced last year.

Automation & AI-Generated Content

Using automation, including AI, to generate content with the primary purpose of manipulating ranking in search results violates Google’s spam policies.

Google’s spam-fighting efforts, including its SpamBrain system, will continue to combat such practices.

However, Google realizes not all use of automation and AI-generated content is spam.

For example, publishers automate helpful content such as sports scores, weather forecasts, and transcripts.

Google says it will continue to take a responsible approach toward AI-generated content while maintaining a high bar for information quality and helpfulness in search results.

Google’s Advice For Publishers

For creators considering AI-generated content, here’s what Google advises.

Google’s concept of E-E-A-T is outlined in the “Creating helpful, reliable, people-first content” help page, which has been updated with additional guidance.

The updated help page asks publishers to think about “Who, How, and Why” concerning how content is produced.

“Who” refers to the person who created the content, and it’s important to make this clear by providing a byline or background information about the author.

“How” relates to the method used to create the content, and it’s helpful to readers to know if automation or AI was involved. If AI was involved in the content production process, Google wants you to be transparent and explain why it was used.

“Why” refers to the purpose of creating content, which should be to help people rather than to manipulate search rankings.

Evaluating your content in this way, regardless of whether AI-generated or not, will help you stay in line with what Google’s systems reward.


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Seven tips to optimize page speed in 2023

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Tips-to-optimize-page-speed-in-2023

30-second summary:

  • There has been a gradual increase in Google’s impact of page load time on website rankings
  • Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience
  • The following steps can help you get a better idea of the performance of your website through multiple tests

A fast website not only delivers a better experience but can also increase conversion rates and improve your search engine rankings. Google has introduced the three Core Web Vitals metrics to measure user experience and is using them as a ranking factor.

Let’s take a look at what you can do to test and optimize the performance of your website.

Start in Google Search Console

Want to know if optimizing Core Web Vitals is something you should be thinking about? Use the page experience report in Google Search Console to check if any of the pages on your website are loading too slowly.

Search Console shows data that Google collects from real users in Chrome, and this is also the data that’s used as a ranking signal. You can see exactly what page URLs need to be optimized.

Optimize-to-Start-in-Google-Search-Console

Run a website speed test

Google’s real user data will tell you how fast your website is, but it won’t provide an analysis that explains why your website is slow.

Run a free website speed test to find out. Simply enter the URL of the page you want to test. You’ll get a detailed performance report for your website, including recommendations on how to optimize it.

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Use priority hints to optimize the Largest Contentful Paint

Priority Hints are a new browser feature that came out in 2022. It allows website owners to indicate how important an image or other resource is on the page.

This is especially important when optimizing the Largest Contentful Paint, one of the three Core Web Vitals metrics. It measures how long it takes for the main page content to appear after opening the page.

By default, browsers assume that all images are low priority until the page starts rendering and the browser knows which images are visible to the user. That way bandwidth isn’t wasted on low-priority images near the bottom of the page or in the footer. But it also slows down important images at the top of the page.

Adding a fetchpriority=”high” attribute to the img element that’s responsible for the Largest Contentful Paint ensures that it’s downloaded quickly.

Use native image lazy loading for optimization

Image lazy loading means only loading images when they become visible to the user. It’s a great way to help the browser focus on the most important content first.

However, image lazy loading can also slow cause images to take longer to load, especially when using a JavaScript lazy loading library. In that case, the browser first needs to load the JavaScript library before starting to load images. This long request chain means that it takes a while for the browser to load the image.

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Today browsers support native lazy loading with the loading=”lazy” attribute for images. That way you can get the benefits of lazy loading without incurring the cost of having to download a JavaScript library first.

Remove and optimize render-blocking resources

Render-blocking resources are network requests that the browser needs to make before it can show any page content to the user. They include the HTML document, CSS stylesheets, as well as some JavaScript files.

Since these resources have such a big impact on page load time you should check each one to see if it’s truly necessary. The async keyword on the HTML script tag lets you load JavaScript code without blocking rendering.

If a resource has to block rendering check if you can optimize the request to load the resource more quickly, for example by improving compression or loading the file from your main web server instead of from a third party.

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Optimize with the new interaction to Next Paint metric

Google has announced a new metric called Interaction to Next Paint. This metric measures how quickly your site responds to user input and is likely to become one of the Core Web Vitals in the future.

You can already see how your website is doing on this metric using tools like PageSpeed Insights.

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Continuously monitor your site performance

One-off site speed tests can identify performance issues on your website, but they don’t make it easy to keep track of your test results and confirm that your optimizations are working.

DebugBear continuously monitors your website to check and alerts you when there’s a problem. The tool also makes it easy to show off the impact of your work to clients and share test results with your team.

Try DebugBear with a free 14-day trial.

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