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How To Write A Stand Out SEO Resume (With Examples)



How To Write A Stand Out SEO Resume (With Examples)

The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity:

  • In-house.
  • With an agency.
  • At an SEO SaaS company.
  • As an Independent or Freelance Consultant.

Whatever your aspirations, you need a professional and high-quality SEO resume to set you apart.

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives.

This is evident by a rising reliance on in-house and external efforts to drive organic traffic.

And if you’re looking for a career in SEO, that’s great news for you.

In this article, you’ll learn about the current state of the U.S. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

What Does The SEO Job Market Look Like Going Into 2022?

As companies’ SEO needs grow, so do the number of available SEO positions, the diversity of those positions, and the range of industries hiring SEO professionals.

Image from Conductor, January 2022

And as your experience grows, so too will your salary, making SEO an appealing career choice to invest in.

How To Write A Standout SEO Resume (With Examples)Image from Search Engine Journal, January 2022

To keep track of this evolving industry and guide you towards the right SEO job, we’ve created this SEO job market overview.

Let’s start with…

Who Hires SEO Professionals?

In-House SEO

One of the biggest benefits of being an in-house SEO expert is having access to its first-party research and data.

Plus, you are privy to the company’s marketing objectives and previous efforts, which puts you in a strong position to kick off your work.

Seek out companies with dedicated SEO teams or individuals. The number of SEOs in a company will give you a sense of its current investment in the field.

Joining an existing team may also aid your transition into the company and clarify opportunities for growth.

That being said, now’s a great time to advocate for a new SEO role or team.

Organic has proven itself the lifeblood of company web traffic and remains reliable even in uncertain times.

Consider pitching a new SEO role within your current company by proving the organic’s value to a CMO skeptical of bringing SEO in-house.

Or during an interview, suggest it as a role you could eventually step into given your SEO skill set.

Agency SEO

At agencies, SEO roles would all be client-facing.

You’d be supporting the SEO needs of other companies.

Difficulties include potentially not having access to first-party data, clarity into the client’s marketing objectives, or being able to directly implement the changes that will have the greatest impact.

However, the benefits include exposure to multiple clients across a variety of industries, platforms, data sources, and SEO challenges.

These will provide you with a wealth of experience that expands your skills and makes you a highly appealing job applicant.

SEO SaaS (Software As A Service) Company

You can’t get much more SEO than working for a company dedicated to the industry.

And there are many options.

Similar to at an agency, your role could be client-facing, using your mastery of your SaaS platform to support their needs.

This type of role could eventually lead you to oversee the strategic direction of client relationships.

Outside of SEO teams, there is a range of departments that include SEO-dedicated roles:

  • Sales: Promoting the benefits of SEO to prospective customers.
  • Account Management: Helping clients establish their SEO goals. and strategic needs through the productive use of your company’s platform or service.
  • Marketing: SEOing the company itself to promote its values, emphasize its SEO expertise, and organically promote its offerings.

Independent Or Freelance Consultant

Freelancing can provide you with more flexibility around title, salary, and hours.

It doesn’t commit you to any particular company but by developing strong relationships with in-house teams, you may be able to establish a roster of regular roles.

This type of position would allow you to be highly independent but it also leaves you at the whim of your temporary employer.

There may be limited guidance and access to first-party data, both of which you should determine in advance to set expectations.

What Types Of SEO Jobs Are Currently Available?

Once you’ve investigated the industries that hire SEOs, you can look for the following positions:

In-house Or Agency

  • SEO Analyst.
  • SEO Specialist.
  • SEO Senior Analyst.
  • SEO Manager.
  • SEO Senior Manager.
  • SEO Director.

You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component.

But carefully read each job description to ensure that your expectations align with those of the company you’re applying to.

SEO SaaS Company

  • SEO Performance Analyst
  • SEO Success Manager
  • SEO Success Senior Manager
  • Customer Support Manager
  • SEO Customer Success director
  • VP SEO Customer Success.

You can also look for roles within Account Management, Sales, or Marketing.

Looking at the Career sections of these companies or at employee LinkedIn profiles will help you understand the job titles for each department.


Freelancing or consulting as an SEO may give you the freedom to choose your own job adventure, including picking your own title.

But this isn’t always the case.

Freelancing at an agency, for example, may require you to accept an assigned title based on the way an SOW was written that included your position.

However, you can decide how you want to present yourself on your resume.

You could ignore specific titles and focus on a title related to your consultancy expertise.

In that case, ensure that your accomplishments accurately reflect the level of effort, managerial responsibilities, and budgets as a means of expressing the scope of your experience.

What Are SEO Employers Looking For?

The most critical part of any resume is your experience.

But building a noteworthy and eye-catching record of your accomplishments that will help the reader envision you at their company is a challenging feat.

Not only does each job need to demonstrate the impact of your work but you want to show growth from one to the next.

Ensure that you layer SEO within as many line items as possible.

For a larger scale marketing effort or campaign, tie in SEO to highlight your individual contribution to the team.

When writing a description of professional achievements, keep these sentence structures in mind:

[Active success verb] + [KPI improvement] due to [project/SEO initiative][Active action verb] + [project/SEO initiative] + which resulted in [KPI or output improvement]

For example:

  • Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.
  • Improved site load speed after reducing site technical errors by 20%. Prioritized broken issues such as links, redirect, and images which lead to lag and hurt the user experience.
  • Created the team’s first SEO strategy that outlined all SEO plans and objectives for the year and established a cross-team collaborative workflow.

The goal is to prove how your actions, either independently or as part of a team, contributed to SEO business objectives.


Three key SEO skill areas that hiring managers are always looking for are Content Writing, Technical, and Data Analytics.

Content Writing

Writing and language are at the heart of SEO since the goal is to match user intent, via language used in searches, to the content you have on your site.

It’s a form of Q&A. Valuable applicants can show how they conduct keyword research, interpret it, and directly apply findings to writing content.

The same goes for knowing all of the written components that make content more likely to rank well on Google, such as Title Tag, Meta Description, and Alt Tags.

Preparing these yourself using keyword research prior to content publication, shows you can save your team’s time and energy by getting SEO-ed content live faster.


The majority of technical SEO expectations don’t require direct web design, web development, or programming experience, though you should highlight any related capabilities you have.

These can be highly beneficial to an SEO career and are skill sets you should invest in if you want to advance your technical capabilities.

Key technical SEO support includes understanding and optimizing the backend components of a site that help get it ranked and improve rank.

You’ll be expected to run site crawls to identify what helps your pages (ex: inclusion of meta tags) and what hurts it (ex: slow page speed, broken links).

You may be asked to launch a new site or support a site migration, which has many technical implications.

Depending on the company, you may be able to update the website yourself or request changes be made.

Asking for clarification about this in advance will help you determine your workload.

Data Analytics And Reporting

Knowing how to compile, organize, and analyze data is especially relevant for SEO roles.

What’s even more valuable is knowing how to derive insights from data and use it to tell a story. To do this, make Excel your best friend if you haven’t already.

Learn how to do vlookups, concatenates, IF statements, and pivot tables.

Once you do, you won’t know how you ever survived without them.

Using SEO data, you can tell the story of the full organic traffic funnel, from content appearing on Search Engine Results Page (SERP), to clicks through to the site based on specific queries, to site organic pageviews, and on to eventual conversions.

To do this, you’ll need to be familiar with site analytics platforms, Google’s Search Console, and whatever ways your company tracks conversions.

Mapping out this funnel will support optimization creation and aid you in obtaining buy-in for your efforts.

If you don’t have experience with these platforms, there are online courses and training available.

But also consider requesting access to these platforms at your current job, even if you don’t use them in your day-to-day, to practice with.

Proving expertise in at least one of these SEO-related skills and knowledge of the other two will help you stand out for SEO roles.

Outside of these, a hiring manager may look for the following items in your resume, especially for more experienced candidates:

Insights And Optimizations

Optimization is the literal name of the game.

Ensure that as you write out your professional accomplishments, you reference the insights you’ve uncovered, the optimizations that were implemented, and their impact.

Interpersonal Skills

Being able to present yourself well, communicate clearly, and concisely explain the critical thinking behind your SEO practices will make you appear not only confident but reliant and trustworthy.

Think about how to express these efficiently in the way you write your accomplishments and plan ahead for how you can let these qualities shine in an interview.

Diversity In Your Customer, Client, And Brand Base

Having a well-rounded background of industry knowledge will help showcase your value.

Especially when working with customers, experience and familiarity with different fields make you a very appealing job prospect.

It lets you jump right into various client worlds’ and make yourself invaluable to them.

SEO Tools

To emphasize your skills and range of day-to-day abilities, call out the tools you’ve used and mastered.

Start by creating a Skills section in your resume and listing out the SEO tools you’ve had experience with.

You don’t need to include specific tools under Experience.

Use that section to focus on taking credit for initiatives and results.

But if you incorporate language relevant to the processes and capabilities of the platforms and tools, those reading your resume who are familiar with the tools will understand their supportive role.

Tools fall into two different sets, both of which are important to include.

First, there are the paid tools and those that connect directly to a website that companies and clients give you access to.

For example:

Usage and application of at least one of each of these will be looked for by potential employers.

This isn’t just to check off requirements but to understand the ways you’ve been exposed to SEO and get a sense of how you work.

Experience with tools will almost certainly be asked about in an interview so be prepared to address platform use cases and outcomes from your resume.

For team efforts, focus on your individual role with the tool and collaboration with other team members.

Second, there are a plethora of free SEO resources that a skilled SEO professional should have at their fingertips.

These not only help you with your craft but also look great on a resume. A few include:

These aren’t required but a knowledgeable SEO hiring manager will look for these tools to indicate that you’re leveraging SEO skills and applying SEO capabilities on a regular basis.

SEO Resume Tips For Those New To The Field

Early in your career and especially for your first job, it’s fine to only have experience with one of the three key SEO skills.

For example, if you wrote for a college publication, had a marketing or analytics internship, or worked on a personal dev project, lean into it and focus on the tactical capabilities you’ve learned.

Mention the range of projects, skills, tools, research, and clients you were exposed to.

As you try to join the field of SEO or are entry-level looking to move up, leverage the range of online resources for getting started with SEO.

This thorough guide consolidates 37 basic SEO tips into one hub.

If you’re not sure where to start, focus on the top SEO skills recommended by those in the industry, especially the tips for beginners.

Most will tell you to learn and reinforce knowledge of the skills and tools listed above.

In addition, work on the following SEO project journey to understand its individual components and how they connect together.

Leverage data to uncover searches driving current trends, whether those searches show your page, and if what shows up encourages people to click through.

Use that data to find content gaps with high enough search volume to warrant the creation of new content or edits to existing content.

Look to understand the basics of HTML, CSS, and Javascript, particularly, what are the components that can be read by Google and help the site get ranked.

Based on what Google can read, it then decides whether that content is relevant to a specific keyword.

So know when to apply your writing skills or when to collaborate with writers to incorporate the best language that answers users’ searches in the on-page and coded site components.

Those Applying To More Experienced SEO Roles

If you’re already got a few years of experience, focus on further strengthening your SEO resume in the following ways:

Highlight how your experience and tactical capabilities in the three key SEO skills have evolved, especially in your more recent roles.

Demonstrate development for each and take credit for your role in project conception, execution, and results.

Apply a similar process to strategic growth.

Go beyond a one-off project.

Present your role in influencing a shift in a business practice via large-scale impact and long-lasting value.

For example: Explain how you trained and obtained buy-in from a team of content writers, who were previously unfamiliar with SEO and keyword research.

Then show how your efforts both halted unnecessary errors and set content up for success from the moment it’s published.

Include any managerial experience, the number of direct reports and trainings hosted to show impact and recognition.

What Helps An SEO Resume Stand Out

Whether you’re applying for your first SEO job or looking to improve or refresh your SEO resume, the list below covers all the essential, optional, and red-flag components that will set you up for success on your job hunt.

How To Write A Standout SEO Resume (With Examples)Image created by author, January 2022

Necessary Structural Components

  • Name.
  • Contact information.
  • Professional experience.
  • Professional skills and platform knowledge.
  • Academic education.

While these may seem like obvious inclusions, there are a few things to note.

Contact Information

A full address used to be commonplace on resumes but it’s no longer required since email is the primary method of communication.

If it’s needed by employers, they’ll request it in the application process.

Professional Experience And Skills

While details about these sections are included above, it’s critical that the information you include is accurate to you and your experience and relevant to the job description.

Determine if it’s worthwhile sending out different versions of your resume to different companies based on the job descriptions.

The time that will take should be well worth the effort.


The placement of this section should depend on the level of professional experience you’ve had.

Keep it at the top of your resume, under contact information, if you’re a recent grad or haven’t yet had a job with skills relevant to SEO.

Once your professional experience becomes relevant to the work you’re applying to, move Education below it.

Direct experience is what recruiters and hiring managers will want to see first.

For each institution attended, including the school’s name, major/area of study, years attended, and degree/s awarded.

If no degree was awarded, summarize what was studied but do not include the degree name or level.

Include any non-degree SEO, writing, marketing, design, UX, dev/tech, or analytics courses that trained and tested you in platform usage and/or awarded marketing certifications.

Add them to Skills or Experience if you took a course while employed to distinguish them from degree-based education.

Optional Components Include

  • Volunteer experience.
  • Awards won.
  • Languages known and level of proficiency.
  • URL for a LinkedIn profile.

Overall: Including these should come down to relevancy.

If awards represent the quality of work, if volunteer experience represents the quality of character, and if languages show skill of value, include them.

But if they take up too much space or seem frivolous, limit or remove them.

LinkedIn Profile Link

This isn’t required as your resume should be the full depiction of your work.

But sharing it might have other benefits.

You may have overlapping connections with company employees or their connections.

Or you may have posted SEO or marketing content that shows you’ve got a finger of the pulse of the industry.

If you include it, personalize your profile’s URL so that it’s short and clearly contains your name.

For example:


Optional, But Not Recommended

  • Photo.
  • Summary statement.
  • Hobbies.
  • Use of more than one page (no more than two).
  • URLs for social media profiles.

Overall: Don’t include fluff or irrelevant content that will needlessly elongate your resume and take focus from your experience.

Expect resume readers will only look at the first page so keep your relevant experience there.

Remove any of the above if they push experience off the first page.

If you absolutely must have two pages, put skills, education, volunteerism, and/or awards on page two.

Use a summary statement if you have something to add that isn’t obvious elsewhere in your resume.

But most people applying for the same job would likely want to call out similar qualities and qualifications so a statement may do little to differentiate you from other candidates.

Components That Will Negatively Impact Your Resume

  • Spelling mistakes or grammatical inconsistencies.
  • Unoriginal or untruthful content.
  • Poor formatting in digital or printed versions.
  • Professional experience entirely irrelevant to the job.
  • Lack of continuity and short tenure in previous roles (for full-time positions).

Common red flags include:

Mistakes And Unoriginal Content

Assume that any company you apply to has resume-reading software that may call out mistakes or scan for plagiarism and remove you from the running.


Using fonts that are too small and margins that are too narrow may look visually unappealing and suggest that you have trouble editing down your work.

Tiny margins may also prevent your resume from printing out properly.

Irrelevant Job Experience

Don’t waste the reader’s time by going into irrelevant detail about past roles.

If you must include a role to indicate a gap in time, then limit it to your title, employer, and dates.

Oldest Job Experience

If you’ve been in the industry for more than two or three jobs, scaling back on details from your first job/s or internships.

Lack Of Continuity And Short Tenure

While two years is no longer the job tenure standard, staying for less than a year across multiple jobs may make you seem unworthy of the investment a company plans to make in its new hires.

While there are good reasons for a short job tenure (bad fit, layoffs, better opportunities, etc…),  you become less appealing if this is a clear trend in your work history.

SEO Resume Examples

Here are two examples of SEO resumes to use for inspiration. They incorporate titles, experience, achievements, skills, and styles that help SEO resumes get noticed.

You can also see how the formatting guidelines and correct balance of components mentioned above are represented on paper.

If you choose to emulate them, be sure to change and personalize them as much as possible.


There’s no question – writing a great resume takes serious work.

It’s incredibly challenging to condense your entire professional and educational life into such a limited space.

Then needing to refine and condense even further with each new position you attain.

For SEO experts, this can be even more of a feat since the SEO industry has only recently been recognized as a full-time job and not just a skill.

But by following these recommendations, connecting with others in the field, practicing explaining your role and accomplishments with non-SEOs, and pushing yourself to expand your SEO knowledge, you’ll find that writing and talking about SEO becomes more natural.

And most importantly, just be your organic self.

More Resources:

Featured Image: fizkes/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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SEO Trends You Can’t Ignore In 2024



SEO Trends You Can’t Ignore In 2024

Most SEO trends fade quickly. But some of them stick and deserve your attention.

Let’s explore what those are and how to take advantage of them.

If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.

This is super impressive, but there are a couple of issues:

  • Everyone else using ChatGPT is creating the same content. It’s the same for users of other GPT-powered AI writing tools, too—which is basically all of them.
  • The content is extremely dull. Sure, you can ask ChatGPT to “make it more entertaining,” but it usually overcompensates and hands back a cringe version of the same boring content.

In the words of Gael Breton:

How to take advantage of this SEO trend

Don’t use AI to write entire articles. They’ll be boring as heck. Instead, use it as a creative sparring partner to help you write better content and automate monotonous tasks.

For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)—and it does a pretty decent job.


Create an outline for a post entitled “[working title]” based on these keywords: [list]


ChatGPT's outline for a blog post. Pretty good!ChatGPT's outline for a blog post. Pretty good!

When you’ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.

ChatGPT proofreading my content and making it betterChatGPT proofreading my content and making it better

Then you can automate the boring stuff, like creating more enticing title tags…

ChatGPT writing enticing title tagsChatGPT writing enticing title tags

… and writing a meta description:

ChatGPT writing a meta descriptionChatGPT writing a meta description

If you notice a few months down the line that your content ranks well but hasn’t won the featured snippet, ChatGPT can help with that, too.

For example, Ahrefs tells us we rank in position 3 for “affiliate marketing” but don’t own the snippet.

Ahrefs showing featured snippets that we don't own, despite ranking in the top 3Ahrefs showing featured snippets that we don't own, despite ranking in the top 3

If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.

ChatGPT rewriting a definition and making it betterChatGPT rewriting a definition and making it better

In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.

Nomadlist’s location pages are a perfect example:

Example of a page from NomadListExample of a page from NomadList

Each page focuses on a specific city and shares the same core information—internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in total.

Estimated monthly search traffic to NomadListEstimated monthly search traffic to NomadList

Programmatic SEO is nothing new. It’s been around forever. It’s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.

The problem? As John Mueller pointed out on Twitter X, much of it is spam:

How to take advantage of this SEO trend

Don’t use programmatic SEO to publish insane amounts of spam that’ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of time.

For example, Wise’s currency conversion pages currently get an estimated 31.7M monthly search visits:

Estimated monthly search traffic to Wise's currently conversion pages (insane!)Estimated monthly search traffic to Wise's currently conversion pages (insane!)

This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount…

The interactive currently conversion tool on Wise's pagesThe interactive currently conversion tool on Wise's pages

… the exchange rate over time…

The exchange rate over time graph on Wise's pagesThe exchange rate over time graph on Wise's pages

… a handy email notification option when the exchange rates exceed a certain amount…

The email notification option on Wise's pagesThe email notification option on Wise's pages

… handy conversion charts for popular amounts…

The handy conversion charts on Wise's pagesThe handy conversion charts on Wise's pages

… and a comparison of the cheapest ways to send money abroad in your chosen currency:

The useful comparison table on Wise's pagesThe useful comparison table on Wise's pages

It doesn’t matter that all of these pages use the same template. The data is exactly what you want to see when you search [currency 1] to [currency 2].

That’s probably why Wise ranks in the top 10 for over 66,000 of these keywords:

Wise's keyword rankings for currency conversion pagesWise's keyword rankings for currency conversion pages

Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide below.

People love ChatGPT because it answers questions fast and succinctly, so it’s no surprise that generative AI is already making its way into search.

For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.

Bing's search results for "definition of mental health"Bing's search results for "definition of mental health"
Bing's search results for "how to add drop down list in google sheets"Bing's search results for "how to add drop down list in google sheets"

In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It’s like featured snippets on steroids.

This might not be a huge deal right now, but when Google’s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a cliff.

How to take advantage of this SEO trend

Don’t invest too much in topics that generative AI can easily answer. You’ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.

How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it’s clearly an easy question.

For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the US:

Estimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords ExplorerEstimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords Explorer

If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty words.

ChatGPT's answer to the Google Sheets percentage calculation formulaChatGPT's answer to the Google Sheets percentage calculation formula

This is the perfect example of a topic where generative AI will remove the need to click on a search result for many.

That’s probably not going to be the case for a topic like this:

Example of a topic that AI shouldn't impact too muchExample of a topic that AI shouldn't impact too much

Sure. Generative AI might be able to tell you how to create a template—but it can’t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You’ll always have to click on a search result for a template created by that person.

These are the kinds of topics to prioritize in 2024 and beyond.


None of this means you should stop targeting “simple” topics altogether. You’ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.

Bonus: 3 SEO trends to ignore in 2024

Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.

People are using voice search more than ever

In 2014, Google revealed that 41% of Americans use voice search daily. According to research by UpCity, that number was up to 50% as of 2022. I haven’t seen any data for 2023 yet, but I’d imagine it’s above 50%.

Why you should ignore this SEO trend

75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you’re already optimizing for those things, there’s not much more you can do.

People are using visual search for shopping more than ever

In 2022, Insider Intelligence reported that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just 15% in 2021.

Why you should ignore this SEO trend

Much like voice search, there’s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages—but you should be doing this stuff anyway as it’s been a best practice since forever.

People are using Bing more than ever before

Bing’s Yusuf Mehdi announced in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.

Why you should ignore this SEO trend

Bing might be more popular than ever, but its market share still only stands at around ~3% according to estimates by Statcounter. Google’s market share stands at roughly 92%, so that’s the one you should be optimizing for.

Plus, it’s often the case that if you rank in Google, you also rank in Bing—so it really doesn’t deserve any focus.

Final thoughts

Keeping your finger on the pulse and taking advantage of trends makes sense, but don’t let them distract you from the boring stuff that’s always worked: find what people are searching for > create content about it > build backlinks > repeat.

Got questions? Ping me on Twitter X.

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Mozilla VPN Security Risks Discovered




Mozilla VPN Security Risks Discovered

Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which were presented to Mozilla to be addressed with fixes to ensure user privacy and security.

Many search marketers use VPNs during the course of their business especially when using a Wi-Fi connection in order to protect sensitive data, so the  trustworthiness of a VNP is essential.

Mozilla VPN

A Virtual Private Network (VPN), is a service that hides (encrypts) a user’s Internet traffic so that no third party (like an ISP) can snoop and see what sites a user is visiting.

VPNs also add a layer of security from malicious activities such as session hijacking which can give an attacker full access to the websites a user is visiting.

There is a high expectation from users that the VPN will protect their privacy when they are browsing on the Internet.

Mozilla thus employs the services of a third party to conduct a security audit to make sure their VPN is thoroughly locked down.

Security Risks Discovered

The audit revealed vulnerabilities of medium or higher severity, ranging from Denial of Service (DoS). risks to keychain access leaks (related to encryption) and the lack of access controls.

Cure53, the third party security firm, discovered and addressed several risks. Among the issues were potential VPN leaks to the vulnerability of a rogue extension that disabled the VPN.

The scope of the audit encompassed the following products:

  • Mozilla VPN Qt6 App for macOS
  • Mozilla VPN Qt6 App for Linux
  • Mozilla VPN Qt6 App for Windows
  • Mozilla VPN Qt6 App for iOS
  • Mozilla VPN Qt6 App for Androi

These are the risks identified by the security audit:

  • FVP-03-003: DoS via serialized intent
  • FVP-03-008: Keychain access level leaks WG private key to iCloud
  • VP-03-010: VPN leak via captive portal detection
  • FVP-03-011: Lack of local TCP server access controls
  • FVP-03-012: Rogue extension can disable VPN using mozillavpnnp (High)

The rogue extension issue was rated as high severity. Each risk was subsequently addressed by Mozilla.

Mozilla presented the results of the security audit as part of their commitment to transparency and to maintain the trust and security of their users. Conducting a third party security audit is a best practice for a VPN provider that helps assure that the VPN is trustworthy and reliable.

Read Mozilla’s announcement:
Mozilla VPN Security Audit 2023

Featured Image by Shutterstock/Meilun

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