Connect with us

MARKETING

Integrate announces the recipients of its College Game Changers awards

Published

on

Integrate announces the recipients of its College Game Changers awards


Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court ruling against NCAA restrictions on compensation for college athletes, as well as the NCAA’s new interim policy allowing athletes to benefit from their name, image and likeness.

The first five recipients of the “College Game Changers” awards have been announced. They include not only walk-on athletes but also athletes in under-represented or under-funded sports. That describes Meiko Pearson, a volleyball player at Missouri University of Science & Technology. Volleyball, of course, is a high profile sport but at Missouri S&T it’s Division II so scholarship support is limited.

Meiko Pearson

The Integrate program. It was Meiko’s father who discovered the Integrate program. “My dad just happened to be scrolling online one day and happened to find it. I figured with the new rule change I should apply and give it a shot,” she told us. “Before, the NCAA wouldn’t let college athletes do things like this.”

Being a Division II team had meant splitting eight scholarships between over 20 girls, she said. “I received barely anything for my tuition, so this is helping so much for me.” Missouri S&T places a much heavier emphasis on academics than sports; all its teams are Division II with the exception of men’s volleyball which is Division I (mainly because there aren’t many men’s volleyball teams).

Medicine is her future. Meiko is majoring in pre-med and has earned her Certified Nursing Aide license. She was torn between becoming a veterinarian, her mother’s profession, and geriatric medicine, her grandmother’s. “Being with my grandma once while she was working at the practice she owned in Kansas City, I got to see the relationships she formed with all of her patients and how much of an impact she had on their well-being.” That made up her mind.

See also  LinkedIn announces a new podcast network

She started playing recreational volleyball at elementary school. “I fell in love with the sport from an extremely young age. What it’s taught me, going from rec to club volleyball to high school and now college, is that it’s not just the sport that I love. It’s the relationships I have with all my teammates. It’s taught me time management, leadership, communication for sure. It will help with what I want to do career-wise. Being a physician you need to communicate with all the other people around you, you need to be a leader, you need to be able to work through all the chaos.”

No career in professional volleyball then? “I’m not tall enough.”

The other recipients are Levi Dorsey, a walk-on football player at North Carolina State, Trey Hurlburt, a walk-on basketball player at University of Nevada, Nico Magri, a walk-on football player at University of Colorado and Emma Winters, a walk-on acrobatics and tumbling athlete at Gannon University.

Advertisement

Read next: Denny’s Name, Image, Likeness program supports student athletes

Why we care. Not only is it good to see young athletes at long last able to accept some financial benefits after the long years of colleges profiting from their skills, it’s good to see a dream come true for Jeremy Bloom, co-founder and CEO of Integrate. A former Olympic skier and University of Colorado Boulder football player, Bloom sued the NCAA in 2004 to obtain a waiver so that he could accept the endorsements necessary as a professional skier while continuing to play college football. He lost and his football career was cut short by two years.

See also  Data.ai launches new solutions for the app ecosystem

Integrate has said that Bloom has committed to spending millions of dollars to support eligible athletes and the college sports landscape over the next several years.


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

MARKETING

Old Navy to drop NFTs in July 4th promo update

Published

on

Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

Advertisement

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

See also  What is Marketo?

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


Get the daily newsletter digital marketers rely on.

Advertisement



About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

Advertisement
See also  Meta Announces Events for Black History Month, Including a New, Metaverse-Aligned Project

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish