A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified...
Here is a recent photo from the New York City Google office and the view this conference room has. It was the first time this Googler...
Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug...
Welcome to Next Week on Xbox! In this weekly feature, we cover all the new games coming soon to Xbox Series X|S, Xbox One, and Windows...
Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly....
Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based...
Former Philippine senator Ferdinand “Bongbong” Marcos Jr holds a huge lead over his nearest rival and nemesis Leni Robredo – Copyright AFP/File Jam STA ROSA Twitter...
Everybody tells you to make SOPs as an agency owner. It’s the only way to grow, right? Yes…and no. Your marketing agency needs SOPs. That’s a...
PC Game Pass is hosting our second Game Pass Has PC Games Invitational with Boom TV, this time, featuring Minecraft. Our last invitational was truly legendary...
Facebook has more than 2 billion users and their favorite content is of course video. That’s why marketers are inclined to create Facebook video ads now...