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Which One Is Best For You?

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Which One Is Best For You?


Back in October 2013, Snapchat made a big update to their platform with the addition of Stories.

Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned down by Snapchat’s founder and CEO, Evan Spiegel.

In an effort to compete, Facebook launched its own version of Stories through Instagram in August of 2016.

The Snapchat versus Instagram Stories debate was officially off to the races.

Brands and creators found themselves wondering which platform they should be posting on – Snapchat Stories, Instagram Stories, or both?

Even now, many still have this same question.

What Are Snapchat & Instagram Stories?

Overall, the premise for Snapchat Stories and Instagram Stories is the same.

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Stories on each platform are comprised of pictures and videos that expire after 24 hours.

Disappearing content creates that fear of missing out (FOMO) and a sense of urgency, prompting people to check back often for new content.

When it first launched, Instagram Stories was bare bones.

It took some time before they had a large library of filters, stickers, and GIFs that competed with what Snapchat already had.

Fast forward to 2021, and their features are mostly the same because whenever one platform adds something new, the other seems to follow suit.

How To Choose The Right Platform For You

So, how do you decide which one to use when they’re so similar? Well, there are two key questions to ask yourself before committing to one or the other.

Here’s what you need to figure out.

1. Where Is Your Audience Spending Their Time?

The key to succeeding on social media is to be and create content where your audience is hanging out.

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Otherwise, you’ll be creating content for all the wrong people.

And what’s the point in that?

Figure out if your audience is more likely to use Snapchat Stories or Instagram Stories.

Factoring in each platform’s demographics will help you out with this. Another option is to simply ask them.

Send out a survey to get to know your audience better and ask which social media platforms they use the most.

Post a LinkedIn or Twitter poll survey.

That’ll tell you where you need to be!

2. Which Platform Will Play To My Strengths?

One thing that a lot of people don’t consider when choosing which social media platforms will be part of their strategy is how they can play to their strengths.

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Some platforms favor certain types of content and styles over others.

Because Snapchat and Instagram Stories are so similar, look at the features each platform offers to determine which one will be the best for you.

Have fun, play around, and experiment.

If one clearly sticks out as playing more to your strengths, pick that one.

Now, let’s talk about each individual platform and some of the benefits each one has to offer.

The Case For Snapchat Stories

Snapchat paved the way for the platforms that now offer Stories that expire in 24 hours.

After Snapchat led the way, Instagram, Facebook, and even Twitter all created their own versions of this in an effort to compete with the social networking giant.

Even though Snapchat is still performing well according to the data, it does seem to be faltering a bit when compared to its competitors.

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As of late 2020, Snapchat had 530 million monthly active users around the world as of April 2021 with over 210 million “snaps” being created on the platform every day.

Snapchat’s users are 58% female and 40% male. The largest age group on the platform is 13–34, making up 75% of the Snapchat community.

Although it seems like it isn’t talked about as much, Snapchat did see significant growth over the course of 2020.

Screenshots taken by author

Before you start recording new content with Snapchat, you have the ability to add lenses (or filters).

You can also set a timer to make filming easier or add music ahead of time to sync your content to a chosen song.

On Instagram, you can’t add music until the editing stage. Snapchat provides you with access to a variety of popular songs and access to your own custom sounds.

To brighten up and add to your Stories, there are plenty of playful stickers to choose from.

Here are some benefits of Snapchat Stories:

It’ll help you connect with your younger audience.

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If you’re trying to reach those who are on the younger range of your target demographic, they’re likely on Snapchat.

By being active there, you have plenty of opportunities to show your brand’s human, playful side and form new connections.

There’s less competition.

Many brands appear to have moved away from Snapchat in favor of Instagram Stories, but that doesn’t mean you should abandon it, too.

This simply means you have less competition and could use the app to stand out from others in your industry.

Geofilters help you reach local audiences.

Snapchat allows users to create custom geofilters that can be placed as decorations on top of Story posts.

It’s a great way to draw attention to local, brick and mortar businesses and events in the area.

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Plus, people can find you on the Snap Map and watch your Stories, again helping to generate more exposure.

The reality is, Snapchat is still thriving.

And if your competitors aren’t active on the platform, this is your opportunity to jump on board and start connecting with your target audience.

Sharing fun, creative content will help you attract people and build the all-important Know, Like, and Trust Factor.

The Case For Instagram Stories

Over 1 billion people use Instagram every month, making it the sixth most popular network just behind Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.

Instagram reaches 140 million users in the United States.

And in 2020, users spent an average of 30 minutes per day using Instagram.

In terms of demographics, females make up 57% of Instagram’s users, while males make up 43%. The largest age group actively using Instagram are those aged 25–34.

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But what about Stories? Well, 500 million people use Instagram Stories every day, with Stories from brands seeing an 86% completion rate.

Those stats make it an Instagram feature you’ll want to take advantage of since the average user is watching brand Stories and even making purchases from there.

Instagram stories.Screenshots taken by author

In the screenshots above, you can see some of the features that Instagram Stories has to offer when creating content.

Before you start filming, you can choose different modes like Boomerang, Layout, Hands-Free, and Photo Booth.

You can use also pre-made templates (found under the “Create” option) like the “Quick Draw Challenge” to have a little fun with your followers.

When editing, you can add stickers, a timestamp, the temperature, and even GIFs.

Here are some highlights of Instagram Stories:

They’re part of a bigger platform.

On Instagram, there are so many ways you can create permanent content. You can publish photos or videos to your feed and upload videos to IGTV or Reels.

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Instagram Stories are able to complement everything else you share without all of your hard work disappearing in 24 hours.

The stories feed promotes recent posts.

You’ve probably noticed that Instagram puts the Stories of those you watch often at the front of the list.

However, you’re also seeing them based on timeliness, as in how recent the posts are. You can generate more views when you’re front and center.

Stories are great for instant feedback.

Getting to know your audience can shape your content strategy not just on social media, but for your blog, YouTube, and your podcast.

Adding a poll, quiz, questions box, or slider can help you get feedback.

Don’t forget to check your analytics too to learn more about your followers. That’s something Snapchat lacks.

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Overall, most brands already have a built-in audience on Instagram. That means they don’t need to start all over with building an audience from scratch on another platform.

If you’re already using it as part of your strategy, it’s worthwhile to share a few Stories throughout the day.

Which One Deserves Your Attention?

The battle of Snapchat versus Instagram Stories really comes down to where your audience spends the most time.

Sharing content on social media isn’t going to do you much good if you aren’t reaching your desired audience.

So, where are they really spending their time? And where are they most likely to watch and engage with your content?

If you see the value in using both platforms, the good news is that you could easily cross-post content.

For instance, you could film content in Snapchat (taking advantage of their better video editing options), save it to your camera roll, and then upload it to Instagram.

This way, you can be on Snapchat and Instagram Stories without having to do twice the work.

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Give both Stories features a go and see how they work for you!

More resources:


Featured Image: Eugenio Marongiu/Shutterstock





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SEO

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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Featured Image: 1st footage/Shutterstock

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