The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate...
Are you considering investing in Twitter Ads for your business? There’s a lot changing at the app, which has seen some brands pull back their ad...
The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase...
We admit IHG Hotels & Resorts hasn’t traditionally been an all-inclusive-heavy hospitality group. That’s soon to change, though, thanks to IHG’s new partnership with Spanish hospitality...
The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after...
Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part...
To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs,...
Meta said it intends to appeal the ruling – Copyright AFP/File Lionel BONAVENTURE A Kenyan court on Friday ordered the suspension of the mass sacking of...
In the constantly evolving world of digital marketing, businesses are continually looking for innovative ways to optimize communication, engage audiences, and increase conversions. One such technological...
In a world where Facebook-parent Meta Platforms Inc. META reigns supreme with three out of the top five social media platforms in terms of monthly users, curiosity arose when Elon...