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10 Key Training’s only at Hero Conf. Austin 2022

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10 Key Training's only at Hero Conf. Austin 2022


One thing is certain about digital marketing: it is ever-changing and it’s constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! 

Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to February 1st, we’ll be putting it all in motion again! We are taking the challenge and narrowing the most pressing key solutions in 40 actionable sessions led by 44 industry experts, to make sure you walk away with everything you need to see the results you want in 2022. 

Here are some of the key session takeaways that you’ll get at Hero Conf. Austin 2022:

1.) Expand your brand’s online presence during today’s E-commerce Boom and learn how you can get started with self-serve platforms like Walmart and Instacart or sell-side platforms like Criteo.

2.) Maximize Video Ads Conversion and make sure you are making the most out of every tool Youtube offers.

3.) Learn how to take charge of your PPC Automation with what’s new in scripts from Google and Microsoft.

4.) Master Smart Bidding using your own intel and 2021’s best techniques.

 5.) Discover New Marketing Tactics from Interviews with Top Brands like Airtable, Figma, Uber, Nextdoor, Patreon, Loom, Zapier, and more.

6.) Everything Google: Ads (B2B & B2C), Optiscore, Tag Manager, Audience segmentation. Prepare to be part of the ultimate skill-sharpening experience that will save you time and budget.

7.) Dissecting the Social Universe: LinkedIn Ads, Facebook Ads, YouTubeAds, Social Creative Efficiency, Social Commerce. Not one aspect of Paid Social will be left behind.

8.) Nurturing your Audience: We’ll have various sessions dedicated to mastering Targeting, First-party data, Attribution, and International PPC campaigns.

9.) Building Multi-Channel Strategies: You’ll learn a new approach, easy-to-implement research tactics, and the latest tools to help you determine what will work best for your campaign.

10.) Comprehending the relationship between Conversion rates and A/B testing: Our websites will be under the loop to help us make enhancing tweaks and rethink how/when/what you should be testing.

A Holiday Gift to All our Readers

We are truly grateful for each one of you who has helped keep our blog alive for over a decade! Join us in celebrating Hero Holidays by receiving a 10% off your Hero Conf Austin 2022 ticket by using the promo code HERODAYS at checkout.

See You in Austin!





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How to Maximize Website Conversion Rates Through Mobile Optimization Strategy

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How to Maximize Website Conversion Rates Through Mobile Optimization Strategy


If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive.

Nope – the solution’s much more simple. Mobile optimization!

Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to be ready.

Below, we’ll walk you through our top 4 mobile optimization tips. Follow them, and you’ll end up with a clean, compelling, and customer-centric site – that’s ready to convert.

What is Mobile Optimization Strategy?

First things first – what is mobile optimization, exactly?

Mobile optimization is the process of tailoring your website to users accessing it on a mobile device, such as a smartphone or tablet (as opposed to on a desktop computer.)

It involves ensuring that your website’s layout, structure, and content are customized to mobile devices. So why is that important?

Well, think about the consequences of a site that isn’t optimized for mobile. Content displays as misshapen or missized. Elements jump around on the page, as if with a life of their own; you find yourself having to zoom madly in and out, simply to read the text on the screen.

It’s not a good user experience (UX). But, more importantly, it’s not good for business. 57% of mobile users won’t recommend a business with poor mobile optimization. 

Sloppy mobile optimization – or total lack of it – means a frustrated user. And frustrated users rarely turn into customers!

How To Maximize Your Conversion Rates Through Mobile Optimization Strategy: 4 Top Tips

Ready to start maximizing your conversion rates – and make your website more mobile-friendly in the process? Here are our 4 top mobile optimization tips:

  1. Provide a simple, clean checkout experience
  2. Add on-page product recommendations
  3. Offer more ways to pay
  4. Strengthen your CTAs – and their visibility

Read on for the full scoop.

1. Provide a Simple, Clean Checkout Experience

The first way of boosting your mobile site’s conversion rates? Optimizing your checkout flow to ensure you’re providing a frictionless experience at the checkout.

How exactly you do this will depend on how you’ve built your website. But a few broad tips include:

One of Website Builder Expert’s tips for improving your conversion rates is to use fewer form fields – which is also an important aspect of your checkout experience.

Image source: Average Website Conversion Rates in 5 Key Industries

2. Add On-Page Product Recommendations

Integrating on-page product recommendations is a low-effort – but potentially high-impact – action for optimizing your mobile site.

The on-page product recommendations you recommend could be products the customer has recently viewed, or ones similar to the products they’re currently looking at. These will appear in the frame as they browse your store on their mobile, meaning they can quickly, and easily navigate to the kinds of products they like.

On-page product recommendations are great for UX. But they’re also good for your conversion rates – as you’re removing one more barrier to your customer making a purchase.

3. Offer More Ways to Pay

These days, offering a diverse range of ways to pay isn’t simply a ‘nice to have.’

It’s a must-have. And, along with choosing the right web hosting provider and building your site with the most suitable platform, it’s one of the biggest website decisions you’ll make.

Consumers are more discerning now than ever. Many distrust the process of paying online; others just want the process to be as slick, seamless, and speedy as possible.

Your job? To ensure your customers can pay with multiple different payment methods, including:

  • Mobile wallets (such as Apple Pay and Google Pay)
  • Credit and debit cards
  • PayPal

Millennials, in particular, are fond of the convenience and ease mobile wallet payments offer. In the US, Gen Y leads the share of consumers making digital or mobile wallet payments (46%), according to Statista.

And, to target Gen Z, you can even offer your customers a ‘Buy Now, Pay Later’ (BNPL) service. It’s big with that demographic – in the US, 55.1% of Gen Z consumers 14 years old and over will use a BNPL service at least once this year.

4. Strengthen Your CTAs – And Their Visibility

When it comes to maximizing conversions, compelling call-to-actions are a must.

So take the time to audit the content, placement, and design of your website’s current CTAs. Do they:

  • Start with command verbs that create excitement and engagement.?
  • Cultivate a sense of urgency?
  • Demonstrate the benefit to the customer if they choose to take action?

Remember, you’re optimizing your CTAs here for mobile devices. So think about your user, and how they’re interacting with your site. They’re already on their phone, after all – so how can you tap into that to improve your CTAs?

One tip is to use phone call-based CTAs. Instead of inviting someone to fill out a lengthy contact form, or get in touch via email – both trickier to do from a mobile phone, or while on the go – invite them to call to make an inquiry, instead.

Plus, CTAs aren’t just about the wording – what they say – but about how they look. So make sure they stand out from the rest of the page’s content (you want people to know they’re looking at a CTA, after all!). Harness the powerful simplicity of white space. And, if there’s a button, make sure it’s big, bold, and screams “click me!”

Summary

Mobile optimization won’t just improve the look, feel, and usability of your site. It’ll increase your conversion rates – and help you grow your business online, too.

So good luck, and have fun implementing these tips. Mobile optimization can be tricky and time-consuming. But the results will be worth it in the end – trust us!





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