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7 Facebook Ad Examples to Inspire Your Campaign

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7 Facebook Ad Examples to Inspire Your Campaign


There are many Facebook ads to choose from when promoting your brand on the popular social media platform. All come with their advantages and disadvantages; therefore, it is vital to know the type of advertising campaign you wish to run.

Understandably, this can be a hard decision to make, especially if it is your first time creating a Facebook ad campaign. But not to worry, here we have Seven Facebook ad examples to inspire your campaign, drawing the attention of the millions of potential customers at your disposal.

Here are Seven Facebook Ad Examples to Inspire Your Campaign:

Facebook image ads

There are endless examples of Facebook image ads used to attract the attention of Facebook users. Image ads are simple and effective and can deliver excellent results.

A bright, colorful, creative, and appealing image can stop scrollers in their tracks, grabbing their attention for that crucial moment to sell your product or service. At the same time, an enticing image can tempt people to click your call-to-arms to see what the image is portraying fully.

A handy tip for Facebook image ads is to keep the CTA button simple, e.g. click here or view event, rather than a long-winded shout-out that detracts from the alluring advertising image.

5 Tips for making the best Facebook image ads: 

  1. Use an image showing people using your service or product to personalize the ad.
  2. Keep any needed text to a minimum. It is an image ad so let the image do the talking.
  3. Ensure the image in the ad is of high resolution. Quality is a must in advertising.
  4. A simple image usually is more impactful than a busy image that needs interpreting.
  5. Have one clear call-to-action rather than multiple contradictory CTA’s that can cause confusion and take away from the image.

Facebook event ads

Facebook event ads are a great option to boost brand awareness as it offers a triple threat when viewed. Those who first see the Facebook event ad can RSVP themselves, and in doing so, create additional exposure on the Facebook feeds of their social media pals.

On top of an event attendee and the organic exposure, a Facebook event ad can also build followers as the brand’s Facebook page is commonly used as the host of the event. 

Getting people to your page is half the battle, and once you have them there, you have a realistic chance of that follow button being clicked. This is why it is a fantastic idea to promote an event on Facebook.

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5 Tips for making the best Facebook event ads: 

  1. Keep the event name brief to get to the point and grab attention. Long event names can also get cropped on a smartphone.
  2. Ask employees and friends to RSVP they are attending the Facebook event to build anticipation.
  3. Keep posting about the Facebook event after it’s created to keep it in current feeds.
  4. Ask people to share it; you don’t have to do this alone.
  5. Post inside the event page to speak directly to those who have RSVP’d.

Facebook video ads

Video content is the most sought-after content by social media users; therefore, using it for advertising makes a lot of sense. Facebook video ads are brilliant for engaging viewers and can be made to suit any ad campaign and format. 

Unlike other video advertising platforms, Facebook video ads give more freedom when creating videos. If you wish to do a two-minute in-depth explanatory Facebook video ad, that is perfectly fine, as is a short twenty-second catchy and enticing snippet.

However, the most beneficial advantage of a Facebook video ad is that you can trial your video content on your Facebook page first. If you notice high effectiveness, it can be promoted to ad status, which means you confirm its likeability before investing to use it in an advertising campaign.

5 Tips for making the best Facebook video ads: 

  1. Keep an eye on the length of the video. Between 15 – 90 seconds is ideal; after that, viewers drastically drop off.
  2. Get straight to the point. You have 5-10 seconds to get and keep the viewer’s attention. 
  3. Facebook business pages can use video ads to replace their cover image. It’s a great way to promote your brand.
  4. Caption your Facebook video ad. Not only will it help the deaf community, but many viewers will see video ads with their sound off.
  5. Choose a video thumbnail that is engaging and tempting to click; default thumbnails can deter customers.

Facebook carousel ads

Facebook carousel ads are the campaign of choice to advertise your brand thoroughly and in different ways. A carousel ad combines up to 10 images or videos that can be scrolled through, maximizing the advertising real-estate.

The carousel ad creator has greater flexibility when making the advertisement showcase. They can use one large image and spread it across multiple panels or combine video, images, and text to engage a wide range of viewers with different content in one appealing swipe.

A wise move to inspire your campaign is to ensure user-generated content (UGC) and call-to-arms (CTA) panels are utilized. UGC gives authenticity, which is appreciated by guests and is known to help improve conversion rates. At the same time, CTA’s are an important tool to get your ad over the line, which a Facebook carousel ad gives you many chances to do so.

5 Tips for making the best Facebook carousel ads: 

  1. Marketing is a storytelling industry, so do your best to tell a story in your carousel ad.
  2. Ensure each carousel panel has a strong call-to-action that directs to your landing page.
  3. Try to correlate your carousel images and videos, keeping your ad consistent across the ad.
  4. Make sure your brand identity is clear throughout the ad, so viewers remember your brand, not just the pretty images and fun videos.
  5. Make the swiping possibility obvious to users, so they do not miss the carousel feature.

Facebook slideshow ads

In similar effect to the Facebook carousel ad, a Facebook slideshow ad offers a collection of images or videos to flick through. 

A slideshow ad is commonly used to show a compilation of happy customers using the product the brand is trying to sell. Showing the product in action encourages buying behavior.

There is an opportunity to use friendly tools such as emojis, add product guarantees, and highlight payment methods like PayPal on Facebook slideshow ads. These features can be hard to encompass in a Facebook image ad without disrupting the attraction of the image.

5 Tips for making the best Facebook slideshow ads: 

  1. A slideshow ad is a form of communication, so make your slideshow a story from start to finish.
  2. Using text on top of your image or video helps grab viewers’ attention and get to your ad’s point quicker.
  3. Millions of businesses compete for the same audience; therefore, standing out with a unique and eccentric slideshow ad can be rewarding.
  4. Don’t forget to advertise your brand clearly throughout the entire slideshow ad.
  5. Incorporate different products without losing continuity to show off your business variety. 

Facebook lead ads

Facebook lead ads are probably the most rewarding type of social media advertising as it collects data about users who click the ad. Therefore, the business is building a potential customer pool to entice in different ways in the future rather than only engaging at the moment of sale.

A business can build on customer details and preferences from one Facebook lead ad with email campaigns, newsletter distributions, event requests, and other helpful marketing tools.

However, it is not as easy as it sounds as a Facebook lead ad needs to be exciting to grab attention while also building awareness for appealing events to transpire in the future. This is why using a step-by-step guide to Facebook lead ads could be a wise decision for optimum lead generation results. 

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5 Tips for making the best Facebook lead ads: 

  1. Use links, especially in captions, that take viewers directly to Facebook landing pages.
  2. Due to algorithm changes, video content is the most noticed form of Facebook lead ads and should be used in all advertising campaigns.
  3. Remember to pin lead ads, so they stay at the top of your Facebook page timeline for 7-days for optimum viewing opportunities.
  4. A Facebook CTA is a must. The vital lead generation tactic will give you direct access to potential customers.
  5. Run ads that allow viewers to sign up simply and quickly.

Facebook offers ads

Who doesn’t like a special offer?! We are all human, so when a Facebook offer ad comes onto our screen, there is every chance we will look at it before swiping on. Whether it’s a freebie, a two-for-one, or a fantastic discount, a Facebook offer ad can instantly grow your followers to build a regular client base.

With so much competition online, a Facebook offer ad must be clear and concise. If it isn’t straight to the point, there is every chance the viewer will move on to the plethora of options at their disposal. 

It must be said, a user clicking a CTA button in a Facebook offer ad is the moment to seize an opportunity. The CTA button can be configured in many ways, as it can direct customers to a physical store, take them to a home page or save the ad to a user’s Facebook account, which can send a gentle reminder before the offer expires. So make your CTA decision wisely.

5 Tips for making the best Facebook offer ads: 

  1. Make the value of the offer stand out for all to see.
  2. Use a CTA that gives you direct access to customers to seize their business immediately.
  3. Add a signup rule as a part of the offer to help with lead generation.
  4. Create multiple offer ads over a month with shorter deadlines than one with a long expiry, allowing customers to explore other options or procrastinate.
  5. Include incentives to follow your brand as a part of your written content.

Find the optimum Facebook ad campaign that works for you

With these seven Facebook ad examples to inspire your campaign, you are ready to create and manage your ideal Facebook ad campaign. Maybe it is one example in particular that suits your business, or perhaps it’s a mixture of them. 

Whatever you decide, be sure to find the optimum Facebook ad campaign that works for you and get your brand out to the billions of Facebook users today.





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How Can PPC Help Inform a Powerful Link-Building Strategy

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How Can PPC Help Inform a Powerful Link-Building Strategy


If you’re just setting out to create a marketing strategy, then you may have read a lot about the power of link building, and how much it can supercharge an SEO campaign.

Though link building is certainly a powerful discipline, like any marketing technique, it shouldn’t exist in a vacuum. In today’s post, we’ll look at the relationship between PPC and link-building, and how the insights you glean from PPC campaigns can inform your link-building strategy for greater success.

How to Succeed in PPC Marketing

Before we get into how you can leverage PPC findings for better link-building, let’s go over some of the fundamental principles of PPC marketing success…

Effective Keyword Research: Just like when creating content, choosing the right keywords will determine whether or not your PPC ads will be seen by a particular audience segment. Researching, testing, and tweaking your keyword selection as you incept and manage a campaign will magnetize your audience, and ensure that you’re getting a good return on investment from your PPC budget.

Know your Audience: Although PPC is heavily data-driven, and a far cry from more creative, traditional advertising techniques, you’ll still need to craft your ads based on a firm understanding of your audience. By going into PPC campaigns with a clear picture of your customer personas, the audience segments they feed into, and how this should inform your copy, you’ll be able to enjoy stronger results right off the bat.

Leverage Automation: All major PPC platforms now offer automation tools you can use to bring in more leads, improve your conversion rate, and enjoy a stronger ROI, all while saving your team time and energy. PPC automation algorithms are also capable of analyzing countless data sets to inform decisions, based on your past performance, budget, and goals.

Strategies to Follow When Building Quality Links

Now that we’ve looked at the key components for success in PPC marketing, it’s time to run through some of the most effective link-building strategies you can employ for a successful campaign. Here are our top 3 for the current SEO climate…

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3 Main Link-Building Techniques to Use in 2022

1. Digital PR

Digital PR refers to applying proven PR tactics to earn organic backlinks. This means creating linkable assets, such as long-form blog posts, infographics, and interactive content, then promoting these assets to journalists or publications in a way that encourages them to write about your company or assets and link to them. 

This tactic is fairly challenging because you’ll need to come up with some truly great content to earn a link. However, if it’s successful, you can gain some hugely valuable link equity.

2. Contributed Content / Guest Posts

Contributed content and guest posting have been popular methods for link building for some time, and for a good reason: it’s a great way to generate the kind of trust and quality signals that Google favors when ranking websites. 

“Providing valuable, optimized content to real businesses’ websites via guest posting allows [business] to build natural references from related websites in the industry,” says link-building agency Hive19. “Like all marketing activities, there are good versions of this – and bad. [S]pecialise in working closely with editors to provide editorials that seamlessly fit with their brand voice and editorial calendar.”

3. Reclaiming Unlinked Brand Mentions, Broken and Lost Links

Sometimes, all the necessary legwork is done in the way of gaining a link, and all you have to do is reach out to the right contact. There may be instances where a blogger has mentioned your brand, but not linked to it. 

In other cases, there may be links pointing to dead pages that had previously hosted content in your topic or niche, which can be reclaimed by creating a similar piece of content and reaching out to the referring domain’s webmaster. Sometimes backlinks are lost through routine maintenance of a referring domain, and a simple email to the webmaster can be enough to replace it. 

Combining these kinds of low-hanging fruit can be a great way to supercharge your backlink profile, and require very little effort! 

How PPC Analytics Can Help Inform Your Strategy

For many marketers, PPC data is used to inform current and future PPC campaigns, and their usefulness stops there. Though you may not be aware of it, there are a number of ways PPC data analytics can be used to inform and optimize your link-building strategy.

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Use PPC Data to Identify your Strongest Landing Pages

If you’re managing a large website with large PPC campaigns, then it may be hard to know which pages will be the most prudent to target in a link-building campaign. PPC analytics suites offer a quick and easy way to see a complete breakdown of your landing pages, keywords, and how they’re being received by your target market.

Simply drill down to the destination URLs in your campaign, and analyze metrics like conversion rate, clickthrough rate by keyword, etc. By carving off a proportion of the highest-performing landing pages, you’ll easily be able to prioritize target pages for your link-building campaign.

Use PPC Data as a Starting Point to Recycle Content

To flip the previous technique on its head, PPC data can also be used to identify pages that aren’t performing well but show masses of untapped potential. Let’s say, for example, that you’re running a campaign advertising a free ebook for your marketing agency. You may have a great clickthrough rate for a keyword like “content marketing guide”, but see that a poor proportion of people are actually downloading the ebook. This shows that although people are finding your copy compelling, they’re not convinced by the content on your pages. 

These kinds of scenarios can be a fantastic starting point for you to recycle content, and attract new links through quality, authoritative pages.

Look for Spikes in Demand to Inform Topical Content

Finally, analyzing both your own ads and the average CPC for certain keywords can be a great source of inspiration when you’re looking for topical content. If a certain ad suddenly gains a much higher-than-average click-through, and trends in your other ads discount a universal jump in your brand equity, it may be time to ride the buzz around a certain topic by meeting it with relevant content. 

Suggested CPC can also be a good indicator of when a certain type of content is gaining traction, giving you a useful advance warning to get ahead of the game and publish popular content before everyone’s talking about the same trends.

In Conclusion 

This article has given you the fundamentals of leveraging PPC insights for a more targeted and data-focused link-building strategy. 

We’ve discussed the relationship between PPC and link building and how these valuable insights can help guide and inform your link-building strategy for greater success. 

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Adopting link-building strategies such as digital PR and guest posting to reclaiming unlinked brand mentions, using your PPC data will help inform and optimize your marketing strategy going forward. By identifying your highest and lowest-performing landing pages through PPC insights, you’ll be able to prioritize the most valuable pages for link building and see higher ROI for your marketing efforts.





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