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5 Powerful Buying Motives & How to Appeal to Them to Increase Sales

Published

4 months ago

July 31, 2023

5 Powerful Buying Motives & How to Appeal to Them to Increase Sales

Why do people buy? It’s a question marketers have asked themselves for decades. Centuries, even. You have a product or service. You know your product or service solves a very tangible problem. You even know who your ideal customer is. But what hidden mechanism inside that customer pushes them from the point of “I’m considering it” to “I’m committed to buy?” And how do you craft the kind of messaging that appeals to said mechanism?

That’s what we’re here to talk about today. Turns out, there are five key motives that lay dormant within all prospective buyers. And as a marketer or business owner, it’s your job to appeal so strongly to those hidden motives that your customer has no choice but to pull the trigger.

The five key buying motives we’re going to discuss today are, in order:

The need for security
The need for esteem
The need for self-actualization
The need for variety and novelty
The need for efficiency and convenience

Let’s dive in.

1. The need for security

Chance the Rapper was onto something when he wrote I Might Need Security. Every person on earth seeks security in some fashion—even the greatest risk-takers and independent souls—need for security is one of the key motives that drives consumer behavior.

The need for security is rooted in the fundamental human desire for safety and protection. It can be triggered by a number of factors, from physical threats, to financial instability, to emotional vulnerability–the list goes on.

How does that relate to consumer behavior? Well, consumers who are motivated by the need for security tend to value products and services that offer reliability, predictability, and stability. They are risk-averse, and generally speaking, are hesitant to try new things or take chances that could compromise their safety or well-being.

Well, at least the part of them that needs security is averse to these things.

That doesn’t mean you need to suddenly back all of your products with a 30-day money-back guarantee. But it does mean that, in order to appeal to the need for security, you need to focus, above all else, on building trust with your customers.

Testimonials, reviews, and case studies can be massive when it comes to making your customer feel like they are in safe hands. This is invaluable marketing collateral that you should promote on your website, product pages, email campaigns, sales calls–anywhere you get the chance. If you’re a B2B business, try offering a free trial or demo to give customers the chance to actually use your product before committing.

buying motives - security - example of testimonials on website to appeal to security buyers motive

Testimonials, case studies, and reviews can all go a long way in appealing to your prospects’ need for security.

Everybody has been burned before. Everybody has bought that one product or service and immediately experienced buyer’s remorse; or worse, been done tangible or financial harm.

Emphasizing safety and trust, being transparent, and specifically highlighting your track record of integrity and credibility, can go a really long way in assuaging those concerns for buyers.

2. The need for esteem

The need for esteem is a powerful buying motive that is driven by the human desire for recognition, respect, and status. People who are motivated by the need for esteem want to feel valued and respected by others, and as such, they often seek out products and services that enhance their image and social status.

Think about that one person you know who (either personally or second-hand), has the G-Wagon in their garage. Rest assured, the need for esteem was heavily involved in that purchase, and you better believe that Mercedes appeals to that need in its messaging.

buying motives - esteem - example of g wagon ad appealing to esteem buyer motive

Interestingly, Mercedes stresses safety and strength in a lot of its G-Wagon ads (thus appealing to the need for security), but the need for esteem is clearly present in this one.

Messaging: My Car Is My Castle.

Implication: Buying a G-Wagon is akin to owning an enormous, stone-clad home that people will find universally impressive.

Appealing to the need for esteem requires you, as a marketer, to focus on building a strong brand identity that communicates prestige, quality, and exclusivity.

Here are some time-honored strategies you can use to do just that:

Go hard on exclusivity. Those motivated by the need for esteem are much more likely to buy your product if it is a limited edition, of “premium” quality, or if it equips them with status among their peers.
Offer personalized experiences. Think about the luxury shirt company that brings a customer in, offers him a glass of whisky, and brings out a distinguished-looking gentleman to tailor his shirt. By offering personalized products or services, you can appeal to the need for esteem.
Leverage social media influencers and celebrities. We talk a lot about social proof in marketing, and there’s no better way to show your customer they’re among elite company than by partnering with a celebrity or an esteemed influencer.

Market your product as elite, and you’ll have customers that value esteem in your back pocket.

3. The need for self-actualization

You know that one friend who, no matter what job or career they’re in, can’t seem to find satisfaction? The need for self-actualization is strong with this one.

The need for self-actualization is driven by the desire to reach one’s full potential and achieve personal growth and fulfillment. People with this buying motive seek out products and services that help them develop their skills, pursue their passions, and achieve their goals.

While we don’t all have the benefit of marketing a nonprofit, you can and should stress that by purchasing your product, your customers can either better themselves, better their situation, or better the situations of those around them.

buying motive - self actualization - ad from college that appeals to self actualization buyer motive

Attend UV Irvine, and you can give a passion greater purpose (thereby achieving your full potential).

Here are some examples of self-actualization in action:

Your software helps business owners save valuable time and money–time and money that they can in turn devote to cultivating their passions or running their businesses.
Your ecommerce brand donates a portion of all sales to charity, thereby making the buyer feel better about their purchase.
Your online class helps customers learn a valuable skill that they can use to earn more money or create something meaningful.

Again, you don’t need to run a nonprofit to appeal to the need for self-actualization; and if you’re running a small business, especially a local business, customers should inherently feel good about buying from you, rather than a large company. But if you can take that a step further by emphasizing the fact that customers can deeply improve their lives by buying from you, you’re going to sell a lot of products.

4. The need for variety and novelty

As a guy who can never work two days straight in the same place, this one hits pretty close to home. The need for variety and novelty drives people to seek out new and exciting experiences and to avoid boredom and monotony. When people are influenced by this buyer motive, they purchase products and services that offer new and unique experiences or allow them to express their individuality.

Like our last example, some of your ability to appeal to this buyer motive will be determined by your vertical. If you’re in the travel industry, for example, the need for variety is going to be a core target in a lot of your marketing messaging. By offering people the opportunity to travel to a new place, you’re giving them a chance to shrug off the malaise of their everyday lives, have new experiences, and come home feeling refreshed.

buying motive - variety - ad that appeals to variety buyer motive for travel company

This slogan, “Let yourself go,” appeals deeply to the need for variety.

But like the other buyer motives on this list, your ability to appeal to the need for variety isn’t limited by your vertical.

Let’s say you’re a clothing store, like True Classic. Customers love your basic t-shirts, but perhaps they’re getting a bit stale. By introducing new products and new lines, you can keep people engaged and encourage purchase behavior: even among customers that already own your t-shirts.

Or let’s say you’re a fast food giant, and you want to drive more sales around a critical fall holiday.

buying motive example ad from burger king around halloween

Even offering the same product, but in new and novel ways (like creative packaging), can be a way of appealing to the need for variety.

Keep your customers and prospects on their toes, and you give yourself a great chance of driving sales among the segment of your target audience that’s driven by this powerful buyer motive.

5. The need for efficiency and convenience

You’ve heard all the statistics by now, but it’s worth a reminder: the average human attention span is 8.25 seconds. 8.25 seconds. In less than the amount of time it takes the average person to open and close the refrigerator, you can lose their attention with a marketing campaign.

That’s what makes this buyer motive, the need for efficiency and convenience, so powerful. The need for efficiency and convenience drives individuals to seek out products and services that make their lives easier, save them time and effort, and streamline their daily routines.

By way of example, check out this banner ad from Shell:

ad example that appeals to buying motive of efficiency and convenience

Not only does this ad explicitly tout efficiency; it contains a call to action that is universally appealing to the need for efficiency. Let’s go. 99% of people are on the run, and quickly moving from one task to the next. This call to action says that you need not stop what you’re doing to use this product.

The message, Let’s make what we’ve got go further, is all about doing more with less. That’s the need for efficiency in a nutshell. Not only should the process of buying your product be as quick and seamless as possible for people; your product should actually make their lives easier, so your customers can spend their valuable time doing the things they want to do.

Appeal to a buyer motive; sell a product

Appeal to a motive; sell a product. It’s really that simple. Think deeply about what motivates your customers to buy your product or service, and group it into one of these five buckets. From there, take a cue from the marketing campaigns we’ve called out in this post and craft some messaging that directly appeals to said buyer motive. I’m confident that if you can do that, you’ll see results in the form of increased sales and revenue.

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Related Topics:Appeal buying Increase Motives Powerful sales seo

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The Easy Guide to Facebook Video Ads for Any Business

Published

2 days ago

December 8, 2023

Max

The Easy Guide to Facebook Video Ads for Any Business

Social media platforms are focusing more and more on video content. Facebook used to be a place for folks to upload their photos into albums to keep them organized and share what they’d been up to, but with the increase in popularity of TikTok and Instagram Reels, users are now so much more accustomed to scrolling through endless videos designed to make them laugh, cry, or stay informed. With this change in user behavior, it’s now more important than ever to be sure you’re creating engaging content that cuts through the noise and stands out.

An example of a Facebook video ad.

Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and AI have helped democratize this and now any brand can advertise using high-quality videos without spending much at all.

In this post, I want to talk through some best practices for Facebook video ads and show you some tools you can use to execute those strategies.

Facebook video ads best practices

Follow these Facebook video ad tips to squeeze the most out of your Facebook ad costs.

1. Create videos in all aspect ratios

If you’ve used Meta Ads recently, you probably know there are tons of different placements your ads can show up on the network. The good news is that to cover this vast list of placements, you only need to come up with three distinct aspect ratios for your video ads:

Having videos in each of these aspect ratios ensures you’re eligible to show in all the placements you’d like to.

We’ll talk later about how you can make these aspect ratios if you don’t have a dedicated creative team, but in the ad creation process, you’re able to select different video files to fit into each aspect ratio. Facebook will then automatically serve the creative with the right sizing for each spot to ensure you have the best-looking ads.

Now, while it might not seem like a huge deal to have all three ratios, I think it’s actually one of the easiest things you can do to help make sure your ads look good and stand out. In the image above, you can easily see how different an ad will look in the vertical and horizontal placements if you only have a square image. They’re not bad, necessarily, but they certainly don’t have the high-quality, professional look that most users have become accustomed to in recent years.

🛑 Want to know how your Facebook ads are really performing? Find out with our free Facebook Ads Performance Grader!

2. Be prepared for all sound options

If you’re a Facebook or Instagram user, you’ve likely visited the platforms in all sorts of scenarios. With full sound while sitting on your couch or in your bed. Maybe you have your headphones in while out in public, or maybe you’re even one of those crazy people with their sound up on the subway. But odds are, there have been at least a few instances where you were on those platforms and didn’t have the sound on at all.

For each of these instances, you were bound to see ads and the level of volume you were using likely had an impact on how sticky those ads were for you. Designing your ads to be digestible regardless of a user’s sound level is highly important.

Here are a few questions to ask yourself while crafting Facebook video ads sounds:

Do you have an engaging/entertaining voiceover?
Is there music you can choose to fit the mood of the ad?
Do you have subtitles for the voiceover in case someone’s sound is off?
Is the voiceover clear and easily understandable even in a loud environment?

3. Get your main message across in the first 3 seconds

No matter what the original purpose was for someone to visit social media, the main point is that they’re not there to view your ads. I feel very confident in saying that for the majority of people visiting Facebook or Instagram, they’re not there to see what product or service you’re selling.

Similar to ads on YouTube, users are pretty easily able to skip and scroll past the ads on Facebook and Instagram. That is, unless you run non-skippable ads, but those are pretty rare. So, you need to make sure you’re making a big impact in the first few seconds of your ads…before the remainder of it is skipped. If you do a good job of creating a compelling hook in that short time, you can certainly draw their attention for longer, maybe up to 15-30 seconds, some even longer. But odds are, your views will be short so you need to be front-heavy.

In this time, it’s important to get your business name and core brand messaging across so that even if a user does scroll past you, you’ve at least made that much of an impact. They’ll have a higher chance at brand recall later if they’ve heard your name in that brief intro. This can include text, voiceover, business logos, and more, so be creative, engaging, and entertaining.

4. Blend into the platform aesthetic

In my experience, the best ads on Facebook or Instagram (I’m typically an Instagram user) are ones that blend into the platform aesthetic. The ads that typically entice me the most are the ones I don’t really know are ads until I look down to see the Sponsored messaging down at the bottom.

The best way to discover this is to become a user of the platform itself. For Instagram, go to the Explore tab and type in some of your key terms, maybe the same ones you use for search or maybe some terms that mirror the interest or behavior targeting you’re using for your campaigns.

See what the grid looks like. What shows up? What brands are there? How are they marketing to people? While you may not want to become just part of the noise, blending in allows you to make a greater impact and feel more natural to the audience.

For example, I have a renewed interest in landscape photography and am in the market for a new camera. If I were a camera brand (or someone selling camera-adjacent things), either of the two grids above could help give an idea of what my ads can/should look like to blend into the platform. Then, make sure you follow the other best practices above to get your message across.

💡 Ready to improve your Facebook ads? Get 16 effective strategies for Facebook ads to try now!

5. Retarget users who engage with your videos

I might be biased, but one of the biggest mistakes I think advertisers make is not retargeting people who watch their Facebook videos. Sure, they might find their way to seeing you again through prospecting or they may remember you enough to come back to your site, but why would you target people (who you seemingly thought were valuable) once, then not work to target them again? Especially after they are already aware of you?

On the Facebook ads platform, you can make audiences of users who have engaged with your videos in many different ways. Just head to the Facebook ads audience manager and choose Video as your source for an audience.

From there, you can choose how they have interacted with those videos. Did they watch the whole thing? A certain percentage of it? Think about where your value propositions and messaging hits in those videos and be sure to include that in your audience filters.

Next, you can choose the videos you want to retarget people from. Yes, you can select only certain videos if you think they’re more impactful, part of a separate campaign, etc.

Lastly, you can choose how long you want to reengage with someone who watched those videos for that amount of time. One error I see is always setting the time frame to the longest possible setting. Now be honest…if you saw a video ad once 180 days ago, do you think you’re still a hot prospect for that brand? Probably not. Make sure you keep that in mind when making these audiences. Higher engagers can likely stick around longer, but lower engagers probably should be let free from your retargeting grasp a bit sooner.

Helpful Facebook video ad tools

Now that we have some best practices out of the way, I want to talk about how to make the Facebook video ad creatives. Not every Facebook video ad has to be done by a hugely expensive creative shop. Some can be done just as well with your own means, and sometimes for free! Here are some of the top Facebook video ad creative resources your business can take advantage of:

Yes, phone cameras are acceptable

A big expensive camera only makes world-changing videos when there’s an amazing photographer or videographer behind the lens. For most people, a camera phone will do just fine. In many cases, they’ll do better than if you tried to use an expensive camera due to all the ways the tech companies are making them easier to use.

Next time you need to put together a video, take a shot with your phone first. Many times, those videos will turn out great, and will help fit you into the platform aesthetic naturally as much of the content on Facebook and Instagram is also shot on a phone.

Facebook’s cropping tool

Once you have a video, there are options in Facebook ads to adjust your creatives for different sizes.

In the image above, you can see we have a square video that needs cropped to vertical. Granted, this would be a terrible user experience, but if your video does lend itself to this easy cropping, there is an option directly within Facebook to do that for you.

Facebook video builder

If you don’t already have any creatives and you need to build something almost from scratch, Facebook also has a video creation tool you can use to put together videos.

You can use existing images combined with Facebook’s video ad templates to make a video for your account. There are tons of templates that allow you to control for colors, text, timing, and more. Just lead on the user-friendly builder and you’ll end up with a platform-ready Facebook video ad in no time!

Canva

While there are some paid in-platform upgrades, Canva is a great tool to get just about any type of creative made (video or otherwise).

There are countless free templates you can customize to help promote your brand. Canva also includes easy options to convert one theme into a new aspect ratio, helping you to cover all the video sizes as I mentioned above. In short, if you’re a novice to video marketing but need to get something done, you should check Canva out.

Create great Facebook video ads today

Facebook and Instagram video ads are a great way to interact with your customer base and are only getting more necessary as other platforms lean into video. It doesn’t take any particular expertise or deep pockets to get your Facebook video ads up and running. Just a bit of patience and some guidelines and you’re on your way!

When you want to improve your results, follow these Facebook video ad best practices:

Create videos in all aspect ratios
Be prepared for all sound options
Get your main message across in the first 3 seconds
Blend into the platform aesthetic
Retarget users who engage with your videos

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How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

Published

3 days ago

December 7, 2023

Max

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)

With millions of videos vying for attention, your YouTube thumbnails serve as the first point of engagement for potential viewers. These seemingly small images carry significant weight in attracting clicks and views.

YouTube thumbnails provide a snapshot of your video content, setting expectations for what viewers can expect. A well-crafted thumbnail not only piques interest but also conveys the essence of the video.

In this article, I’ll share everything you need to know about YouTube thumbnails, including tools to create them, tips to keep in mind, and other lessons I’ve learned from running my own YouTube channel.

What is a YouTube thumbnail?

A YouTube thumbnail serves as a visual snapshot of what a video contains. It appears as a small image next to the title of the video on YouTube’s search results page, related videos section, or the recommended videos section.

This image plays a crucial role in attracting potential viewers and encouraging them to click on the video. The design and content of this thumbnail often influence the decision of a viewer to watch the video or not. Therefore, it holds significant importance in the world of YouTube content creation.

YouTube thumbnail size

The best YouTube thumbnail size is 1280×720 pixels. This is an aspect ratio of 16:9. The minimum width you should shoot for is 640 pixels.

You should also shoot for a relatively small file size—under 2MB. YouTube thumbnails can be saved as JPGs, GIFs, or PNGs.

YouTube thumbnail tips

Your YouTube journey begins with a single image—the thumbnail. This seemingly small, but critically important element is the initial gateway for your viewers.

“If people don’t click, they don’t watch. So, you want to give them something to click,” said YouTube star MrBeast.

Here are some tips to create effective YouTube thumbnails.

Make them engaging

Think of your thumbnails as digital hooks to capture your audience’s attention. Make them visually striking, vibrant, and engaging.

💕 Want more tips and ideas? We’ve got 130+ for you! Get the guide >> 130+ of the Best Online Marketing Tips for Generating More Traffic, Leads, & Sales

Be consistent

Building a recognizable brand on YouTube starts with consistency in your thumbnail design. A uniform style helps viewers easily identify your content. In addition to consistency in your thumbnail design, keeping a close eye on others in your field who share your audience is a smart strategy.

Checking out what your competitors are up to can give you helpful clues about how many people click on their stuff. This helps you see how your channel’s look, content, titles, and colors stack up, so you can ensure you’re putting your best foot forward.

As you can see below, MrBeast’s thumbnails are visually striking and attention-grabbing, featuring bold colors, expressive facial expressions, and compelling imagery. He maintains a consistent style in his thumbnails, making them instantly recognizable to his viewers and helping build a strong brand presence on YouTube.

Represent your video accurately

Your thumbnail should provide an honest representation of your video. Misleading thumbnails can lead to viewer frustration and backlash.

Create an emotional impact

It’s well known that emotions are contagious. This means that watching someone else have an emotional reaction to something can cause you to have the same reaction.

Humans react to other human faces, and it’s an easy trick to get more people to click on your YouTube videos. Humans will naturally assess the emotional state of the face. When their mouth is open, it’s usually to show that they are surprised. When someone sees this surprised reaction, they are enticed to see what is so surprising.

🚨 Speaking of emotion…get our free guide >> 135 of the Best Words & Phrases for Marketing with Emotion

Learn and adapt

Continuously analyze your analytics to adapt your content and strategy based on audience feedback and changing trends.

The thumbnail below was my first to go well (in relation to my other videos). The simple title in the thumbnail, the upward arrow, society’s current fascination with ChatGPT, the length of the video, me in it—smiling and wearing something that matched the color scheme of the thumbnail. These are things I took note of as potential drivers of success for future videos and thumbnails.

Source

Free YouTube thumbnail makers

Here are a few YouTube thumbnail creation tools to try, including the one I use for all my thumbnails.

1. Fotor

I use an app called Fotor to create my thumbnails. Fotor is a fantastic all-in-one platform that makes thumbnail creation a breeze. It’s an easy-to-use photo editing and graphic design tool, available in web, desktop, and mobile versions. It provides a full suite of tools that cover most image editing needs, including face retouching and image-generative AI.

Fotor also includes advanced AI-powered tools such as background remover, image enlarger, and object remover, which make complex edits simple.

I created a super simple video walkthrough where I use it to create a YouTube thumbnail. Check it out here.

2. Canva

Canva is a design tool (with a free option) that can help you create impactful YouTube thumbnails. Simply navigate to the site, choose YouTube thumbnail as your design option, and find an already-created template to customize or create your own design.

Within Canva, you can adjust colors, add your own images, and brand your YouTube thumbnail with your business logo.

3. Visme

Visme is another online design tool that makes it easy to create YouTube thumbnails. Like Canva, Visme has already created templates that you can choose and customize according to your branding.

Simply choose your template, customize it, download it, and you’re all set!

Start making effective YouTube thumbnails with ease

Creating a great YouTube thumbnail is only one piece of the puzzle when it comes to effective video marketing on the site. But the right YouTube thumbnail strategy can help you build consistency, attract people to click on your videos, and increase engagement with your content.

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PPC

12 Holiday Emails for Customers (Templates & Examples!)

Published

5 days ago

December 5, 2023

Max

12 Holiday Emails for Customers (Templates & Examples!)

How to put your customers into a holiday slumber 😴 :

To our valued customers,

As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year!

sleepy bored face

Want to send an authentic holiday email this year that your customers will actually want to read? This is your cheat sheet!

How to use these holiday email templates

This post contains both the copy and creative you can use for your holiday customer appreciation emails. These emails are longer and more personalized—great for your most loyal customers or for businesses with a small client base. If you want shorter, more general copy, head on over to my holiday greetings and messages.

The copy is also pasted into some templates I made in Canva, which you can access with a free Canva account!

Here’s the link to the templates in Canva.

free holiday email templates in canva

Holiday customer email tips

In such a short piece of content as this, small details have big effects. Here’s how to get it right.

Express gratitude! Customer appreciation is the goal here.

Keep it short and use a conversational tone. This is an e-toast, not a live journal.
Be inclusive of all holidays, and be warm and positive, but not overly hyped—the holidays can be difficult for many people.
Make it visual with creative graphics or a team photo.
Share your growth and achievements to give customers a reason to stay confident in your business. BUT make it about them—the growth you achieved with their support. What you achieved together.
Connect it back to your mission (NOT your value prop).
Focus on the future. Speak to an ongoing relationship, but not through a CTA or sales promotion. Save that for your year-in-review email.

Words & phrases to make your holiday email message authentic

Take a gander through these words and phrases you can use that the other gajillion businesses out there aren’t using:

Instead of ‘valued customer’

Don’t call them valued, make them FEEL valued through your messaging.

Dear customers
To our awesome customers
To our customers near and far, old and new
To all of you
To each and every one of you
To the Baker & Co. family
To the SparkLife community
To you and your families
Dear customers, partners, and your families
Friends
First name (if you have a small list and can MANUALLY do it).

Instead of ‘exciting year’

It’s been a…

Lively
Rewarding
Exhilarating
Electrifying
Wild
Awesome
Zestful
Refreshing
Bustling
Bright
Spirited
Rousing
Rigorous

….year!

Instead of ‘as we approach’

Any “as we.” As we approach, enter, wind down, you know them all. How about:

Every year, I/we
If you’re like us, you are…
As the saying goes…
One of my favorite quotes is
Ask a question
Whether this email finds you ___ing, ____ing, or ___ing, we hope it finds you well!
As I sit here listening to [unique/meaningful/inclusive song name]
Exactly 11 months ago, we were…..
When we started out this year we _____. Little did we know…
Here at ___ we believe in ____, so…
One of our core values here at ____ is ____.
As I write this email, I’m watching the snow falling outside my window for the first time this year.
As it turns out…

Instead of ‘take this opportunity to’

Take THIS opportunity to remove yourselves from the mileu by using phrases like:

Words can’t describe our…
We’re reaching out to say…
We want you to know that…
We extend our deepest…
It is with pride and joy that we…

Instead of ‘thank you for your support’

Nothing wrong with this statement, but make it better with specifics.

Thank you for…

Trusting us with your ____
Using ____ for your ____ needs.
Confidence and loyalty to _____
How much you’ve [taught us, inspired us, encouraged us, etc..]
Choosing us as your ____ provider
Giving us a reason to come into work each day
Showing up to our events
Your reviews, social shares, votes
Positive vibes, enthusiasm

5 holiday email templates any business can use

To make your life easier, I’ve compiled some templates that incorporate the tips and words and phrases above. Check’em out.

If you want to You can also customize them in Canva