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How to Do a Full Backlink Audit In 30 Minutes (or Less!)

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How to Do a Full Backlink Audit In 30 Minutes (or Less!)

There’s nothing like a good backlink. Not only do you get a shiny vote of confidence from that site, but Google weighs backlinks heavily into its ranking algorithm.

But just as much as high-quality links help your site, low-quality links can hurt your site. Plus, getting quality backlinks is no walk in the park.

A backlink audit can help you with all of these things. So in this post, I’m going to walk you through how to do a backlink audit so you can:

  • Keep a positive online reputation
  • Rank higher on Google
  • Maintain optimum site health

Let’s get started!

Table of contents

What is a backlink audit?

A backlink audit shows you a detailed report and analysis of all of the links that are pointing to your website from other websites (these are called backlinks). This includes which domains and pages are linking to your site, which specific pages are getting the links, as well as details to help you assess the quality of those links like the IP addresses, categories, anchor text, types (follow vs. no follow) and authority scores of those referring links.

Most, if not all backlink audit tools will surface these insights and provide action items that you can complete right in the report, like whitelisting or disavowing.

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what is a backlink audit - actions to take

💡 Generating backlinks is one way to boost your SEO and increase traffic. Get 20+ more in our free guide!

Why do a backlink audit?

Given that backlinks are one of the top Google ranking factors, a backlink audit is a must for anyone trying to maintain the highest ranking possible. But let’s go one layer deeper into why this practice is so good for SEO:

  • Identify linking opportunities: Just as important as eliminating harmful links is building beneficial links. A backlink audit can help you identify sites that might be worth reaching out to for a more intentional initiative. You can also audit another site’s backlink profile to find broken or toxic links and offer your link as a replacement.
  • Troubleshoot traffic anomalies: Spikes and dips in traffic performance can happen for many reasons, and one of them is backlinks. You’d be surprised at how much traffic comes from a small subset of backlinks—like a specific region of the globe or even a particular site. Algorithmic, policy, and privacy changes can impact these backlink sources and cause large fluctuations in your website traffic.
  • Avoid Google penalties: In the name of EEAT, Google has ways of detecting unnatural backlinks obtained through black hat SEO practices. Even if you’re not engaging in any of these intentionally, website and comment spam does happen, so a backlink audit can keep you out of the Google penalty box.
  • Prevent missed traffic opportunities: A backlink audit will reveal broken backlinks to your site and therefore traffic you’re missing to your site.
  • Eliminate harmful links: When a site links to you, Google builds an association between you and that site. A backlink audit will show you all your toxic backlinks—those links from spammy, suspicious or low credibility sites that you’ll want to remove or disavow.

why do a backlink audit - eliminate toxic links to bring down toxicity scorewhy do a backlink audit - eliminate toxic links to bring down toxicity score

How to do a backlink audit in 5 steps

Here’s an easy five-step process you can use to assess the backlinks on your website.

1. Choose your tool

There are two main ways to do a backlink audit for your site. The first is through Google Search Console. This method is free, but since it does not provide granular details, it’s best for just a basic overview or for carrying out a specific objective for a smaller site.

The second is through an SEO tool like Ahrefs or Semrush. Though these tools are paid, you’ll get the granular insights you need to fix mistakes, harness opportunities, troubleshoot anomalies, and optimize for the results you want. I’ll share the process for both of these methods later in the post.

🔎 Speaking of helpful tools…have you tried our Free Keyword Tool?

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2. Know your metrics

Without an understanding of backlink lingo, even the most basic of audit reports will put your head in a spin. Here are some of the key data points to look for in a backlink audit:

  • Number of backlinks: Quality is more important than quantity, but it’s still helpful to see where you stand in relation to competitors.
  • Number of referring domains: This number will always be less than the number of backlinks, since one domain can link to your site multiple times.
  • Authority Score: Also known as Domain Authority, this is a measure of a site’s credibility, based on many EEAT factors (including backlinks!). You can view the Authority Score of the sites linking to yours, as well as your own Authority Score.

how to do a backlink audit - authority scorehow to do a backlink audit - authority score

  • Top linked pages: The pages on your site with the most backlinks.
  • Top linking domains: The websites that link to you the most.
  • Link velocity: How many new backlinks you’re gaining each week.
  • Link toxicity: A measure of how many harmful links you have pointing to your site, aka links from low authority, harmful, or spammy sites.

how to do a backlink audit - take stock of toxicity scorehow to do a backlink audit - take stock of toxicity score

3. Assess

A healthy backlink profile has a mix of anchor text types (branded and non-branded, keyword and non-keyword, for example) and a mix of Authority Scores from referring domains. This indicates that you’ve earned these links ethically and naturally over time. And despite your best efforts, the internet is a wild, wild world—so you need to go in and assess the quality of your links to make sure they are a reflection of your efforts and trustworthiness.

how to do a backlink audit - assess your current state from your reportshow to do a backlink audit - assess your current state from your reports

4. Take action

Several action items can result from your backlink assessment, but here are some key examples.

  • Whitelist high-quality backlinks: Mark these backlinks as safe, trustworthy, or sites worth reaching out to for more opportunities.
  • Remove harmful backlinks: Where applicable, reach out to sites to remove harmful backlinks.
  • Disavow harmful backlinks: If you have a high volume of harmful backlinks or cannot get the site to remove their link, you can submit a disavow list in Google Search Console. To “disavow” is to ask Google to ignore those links/disassociate them from your site. Refer to Google’s help page on disavowing links for more on this.
  • Fix broken backlinks: If you have broken backlinks, reach out to the referring domain to fix the link or create redirects.

how to do a backlink audit - fix broken backlinkshow to do a backlink audit - fix broken backlinks

  • Identify your best and worst pages: Your top linked pages can help you with your internal linking strategy and also identify strategies to apply to other pages to help them succeed. Conversely, you’ll want to identify which pages to get more backlinks for.

5. Check and maintain

Once you’ve completed your action items, run your audit tool again to see if your scores change. And be sure to schedule regular backlink crawls and set up notifications for new, broken, and/or lost backlinks.

💕 Want more tips and ideas? We’ve got 130+ for you! Get the guide >> 130+ of the Best Online Marketing Tips for Generating More Traffic, Leads, & Sales

How to do a backlink audit with Google Search Console

To do a backlink audit with Google Search Console, follow these steps:

  1. Go to Search Console (search.google.com/search-console)
  2. Click on links in the left-hand panel
  3. You will see four different lists:
    • Top linked pages (external)
    • Top linked pages (internal)
    • Top linked text (ext)
    • Top linking sites (ext)
  4. Click into the list you want (see below)
  5. Click export (optional, but helpful if you want to view in spreadsheet format and create columns to assign statuses and action items).

how to do a backlink audit on google search consolehow to do a backlink audit on google search console

Here’s a closer look at each of those lists:

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Top linked pages (external)

This is a list of your website pages ordered by how many backlinks they have (incoming links), as well as linking sites. The reason these two numbers are different is that one site can link out to one of your pages multiple times.

In the example below, you can see that the Hatch homepage gets the most backlinks by far (17,040) from a total of 328 sites.

1703701563 827 How to Do a Full Backlink Audit In 30 Minutes.webp1703701563 827 How to Do a Full Backlink Audit In 30 Minutes.webp

You can also click on any one page and see which sites are linking to it. It’s helpful to see your top referrers for many reasons:

  • Reach out to them with additional and more targeted requests
  • Identify similar sites that might add value by linking to your site
  • Rule out spam bots or low-quality sites in the event of a traffic spike

backlink audit - top sites linking to pagebacklink audit - top sites linking to page

Top linking sites (external)

While top linked pages will rank your pages by how many backlinks they have, this list will show you the sites that link to you the most. In this analysis, we can see that the top three sites are Woodfordbros.com, Pellabranch.com, and sunshinecontractingcorp.com. Depending on your knowledge of these sites and relationship with those businesses, you may or may not want to look into exactly what they’re linking to and where.

backlink audit - top linked sitesbacklink audit - top linked sites

Top linking text (external)

The top linking text list shows you a list of the anchor text used to link to your site. There aren’t specific metrics here, just a ranking. Our top three linked text includes “powered by hatch” which makes sense since we offer a chat widget on customer websites, “hatch,” and “www.usehatchapp.com.”

backlink audit - top linked textbacklink audit - top linked text

Top linked pages (internal)

Top linked pages (internal) orders your website pages by how many links they have from other pages on your site. Internal linking is essential for SEO and user experience.

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backlink audit - top linked pages internalbacklink audit - top linked pages internal

Just like with the external link analysis, you can click into any one target link and look at the pages that are linking to it.

backlink audit - top linked pages internalbacklink audit - top linked pages internal

How to do a backlink audit with an SEO tool

As mentioned above, the second way to do a backlink audit is to use an SEO tool. Ahrefs is known for having the best backlink analysis capabilities, as it originated as a backlink tool. But for any standard backlink analysis, any tool should do. In this example, I’m going to use Semrush.

Here’s how to do a backlink audit with Semrush (you can find more detailed steps on Semrush’s page):

  1. Enter your domain
  2. Configure your settings. These include:
    • Campaign scope: Whether you want to cover the entire root domain, just the www version, the non www version, etc.
    • Brand settings: You can define what constitutes a brand name. For example Hatch, use hatchapp, the hatch app.
    • Domain categories: Selecting categories helps with measuring the relevancy of links to your site.
    • Target countries: This helps to identify which links are coming from countries that are (and are not) relevant to your target audience.
  1. Follow the steps to connect to Google Search Console.
  2. View your report. You’ll see an overview page that surfaces key insights for you and top metrics (covered above), and then tabs for diving deeper. Filter and export as needed. Refer to the report interpretation that your tool provides. Here is Semrush’s backlink audit overview, for example.

backlink audit - seo tool example from semrushbacklink audit - seo tool example from semrush

Put a backlink audit on your to-do list today

Backlinks are a key factor in Google’s algorithm, but merely producing content worthy of backlinks is not enough. You need to have an informed, proactive strategy that keeps quality at the forefront, and you can’t have this without regular backlink audits. Use the steps, tips, and tools outlined in this post to keep your site’s health, reputation, and rankings high.

Here’s how to do a backlink audit in five steps:

  1. Choose your tool
  2. Know your metrics
  3. Assess
  4. Take action
  5. Check and maintain

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A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000

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A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000

What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online.

If you’re your looking for a guide on how to use Google Adwords to advertise your business you might enjoy our Ultimate Guide to PPC.

The Conceptual Foundation of Google Ads

Before Google Adwords was launched, the online advertising landscape was vastly different. Traditional models dominated, and the concept of pay-per-click (PPC) advertising was still in its infancy. Google Ads introduced a game-changing model that allowed advertisers to pay only when a user clicked on their ad, offering a more performance-driven approach than ever before. This innovation not only maximized the efficiency of advertising budgets but also laid the groundwork for a more interactive and targeted advertising ecosystem.

But Google Adwords was not technically the first pay per click advertising platform. There was another PPC paid search platform known as Overture which launched before Adwords.

The Early Days of Online PPC Search Advertising

Before Google AdWords became synonymous with search advertising, there was Overture. Founded in 1998 as GoTo.com, Overture was the pioneer of the pay-per-click (PPC) advertising model. In February of that year, Jeffrey Brewer of Goto.com presented a pay per click search engine proof-of-concept to the TED conference in California.

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This model was revolutionary, allowing advertisers to bid for placement in search results based on specific keywords, with the cost determined by the bid amount. This approach enabled advertisers to directly connect with potential customers actively searching for related information, products, or services online.

When Google introduced AdWords in 2000, the digital advertising landscape was ripe for innovation. Google’s entry with AdWords brought a new player into the field, initially offering a cost-per-impression model before shifting to Overture’s PPC model in 2002. This shift was a clear acknowledgment of the effectiveness of PPC advertising in connecting businesses with their target audiences in a measurable and cost-effective way.

Mutual Influence and Evolution

Overture felt Google’s approach was too similar to their’s and ended up filing a patent infringement lawsuit against Google, claiming that Google’s AdWords service violated its patents on PPC and bidding systems. The lawsuit was settled in 2004, with Google agreeing to issue 2.7 million shares to Yahoo (which had acquired Overture in 2003) in exchange for a perpetual license to the patents in question. This legal battle underscored the high stakes in the online advertising arena and the importance of intellectual property.

For the broader industry the relationship between Overture and Google AdWords is a classic example of competitive innovation, where the presence of each spurred the other to evolve and improve.

Google’s innovation wasn’t just in adopting the PPC model but also in enhancing it with a focus on ad relevance and targeting. Google introduced the Quality Score, a metric that determined ad placement not just on the bid amount but also on the relevance of the ad to the search query. This move forced Overture to refine its own algorithms and offerings to stay competitive, emphasizing the importance of ad quality and relevance.

Both companies played crucial roles in expanding and enriching the digital advertising ecosystem. Overture’s model laid the groundwork for keyword-based advertising, while Google AdWords introduced innovations that improved ad relevance and efficiency. These advancements helped attract more advertisers to online platforms, increasing the diversity and quality of ads presented to users.

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The competition and innovations brought forth by Overture and Google laid the foundation for subsequent advancements in digital advertising. It influenced the development of advertising platforms on social media and other online channels, highlighting the importance of targeted advertising, relevance, and the user experience.

1712832962 546 A History of Google AdWords and Google Ads Revolutionizing Digital

Early Challenges and Evolution of Google Adwords

The journey was not without its hurdles. As internet usage surged and Google’s popularity soared, the platform faced significant technical and scaling challenges. This period also saw the expansion of Adwords beyond search to include display advertising, marking the beginning of the Google Display Network.

Its rise to prominence in digital advertising can be attributed to several key factors:

1. Integration with Google Search

  • Vast Reach: Google’s dominance as a search engine provided a vast audience for AdWords ads, offering advertisers unparalleled access to potential customers.
  • Intent-Based Targeting: Ads on Google are shown based on user search queries, meaning that AdWords could deliver highly targeted advertising based on real-time intent, a significant advantage over traditional advertising mediums.

2. Pay-Per-Click (PPC) Model

  • Cost-Effectiveness: AdWords popularized the PPC model, where advertisers only pay when a user clicks on their ad. This efficiency made it an attractive option for businesses of all sizes, ensuring budget spend was tied directly to tangible results.
  • Accessibility to Small Businesses: The PPC model leveled the playing field, allowing small businesses to compete with larger companies for ad space, as long as their ads were relevant and of high quality.

3. Continuous Innovation

  • Quality Score and Ad Rank: Google introduced the Quality Score, a metric that assesses the relevance and quality of ads and their landing pages. This innovation ensured users saw more relevant ads, improving the user experience and increasing the likelihood of ad clicks, benefitting both advertisers and users. Ad Rank built on quality score and improved the quality of adverts for search users.
  • Advanced Targeting Options: Over time, Google introduced sophisticated targeting options, including location targeting, demographic targeting, and later, remarketing. These features allowed advertisers to refine their audience with precision, improving the effectiveness of their campaigns.

4. Comprehensive Analytics and Tools

  • Google Analytics Integration: AdWords’ seamless integration with Google Analytics provided advertisers with detailed insights into their ad performance and website traffic, enabling data-driven decision-making.
  • Robust Toolset: Tools like AdWords Editor and later, Google Ads Manager, allowed advertisers to manage and optimize their campaigns efficiently, saving time and enhancing campaign performance.

5. Expanding Beyond Search

  • Google Display Network: AdWords expanded beyond search ads to include the Google Display Network, offering visual ads across millions of websites. This expansion allowed advertisers to reach users across different stages of the buying cycle, not just when they were searching for specific terms.
  • YouTube and Mobile Advertising: The acquisition of YouTube and the growth of mobile advertising opened new channels for AdWords advertisers, tapping into video and the increasing use of smartphones for internet access.

6. A User-Centric Approach

  • Enhancing User Experience: Google has consistently prioritized the user experience, refining its algorithms to display the most relevant ads and penalizing low-quality content. This focus on user satisfaction has kept users engaged and trusting in the Google ecosystem, indirectly benefiting advertisers by maintaining a high user base.

7. Global Reach and Local Relevance

  • Language and Localization: AdWords supported multiple languages and localized advertising, making it a powerful tool for businesses targeting global markets or aiming for hyper-local advertising.

1712832962 66 A History of Google AdWords and Google Ads Revolutionizing Digital

Key points in history and Milestones for Google Adwords

1. Launch and PPC Model Introduction (2000-2002)

  • 2000: Google AdWords launches with a cost-per-thousand (CPM) impressions model.
  • 2002: The introduction of the pay-per-click (PPC) model, significantly altering the online advertising landscape. This shift made advertising more accessible to businesses of all sizes, offering a more performance-oriented advertising solution.

2. Quality Score and Ad Rank Introduction (2005-2006)

  • 2005: Google introduces the Quality Score, a critical component that would determine the cost and placement of ads based on relevance, landing page quality, and click-through rate (CTR).
  • 2006: The Ad Rank formula, which decides the position of an ad on the search results page, now includes Quality Score along with the bid amount. This emphasized the importance of relevant, high-quality ads.

3. Expansion Beyond Search (2005-2008)

  • 2005: Launch of the Google Display Network (GDN), allowing advertisers to place ads on a wide network of websites beyond Google’s search results.
  • 2006: Introduction of local search ads, enabling businesses to target ads based on the geographical location of users.
  • 2007: Acquisition of DoubleClick, enhancing ad serving and providing advertisers with sophisticated tools for managing display ads.
  • 2008: Google introduces AdWords for Video, later integrated into YouTube, allowing for video-based advertising.

4. Mobile Advertising and Enhanced Campaigns (2010-2013)

  • 2010: With the rise of smartphones, Google focuses on mobile advertising, introducing features that allow advertisers to target mobile device users.
  • 2013: The launch of Enhanced Campaigns, making it easier for advertisers to target users across devices with the right ad type, size, and message based on user context, time of day, and device type.

5. Introduction of Machine Learning and Automation (2015-Present)

  • 2015: Google starts incorporating machine learning into AdWords to improve ad targeting and bidding.
  • 2016: Introduction of Smart Bidding, using machine learning to optimize bids for conversions.
  • 2017: Launch of Google Ads Data Hub, offering advanced analysis and reporting features.

6. Rebranding to Google Ads (2018)

  • 2018: Google AdWords is rebranded as Google Ads. This change reflects the platform’s growth beyond search to encompass a variety of advertising formats across Google’s vast array of services, including the Display Network, YouTube, and Google Maps.

7. Introduction of New Advertising Solutions and Platforms (2019-Present)

  • 2019 and beyond: Continuous introduction of new ad types and formats, such as Discovery Ads and Gallery Ads, aimed at providing more engaging and visually appealing advertising options. Expansion of automation and AI-driven tools to optimize campaign performance.

These milestones highlight Google Ads’ evolution from a simple text-based advertising system to a comprehensive digital advertising platform. By continually integrating new technologies and adapting to changes in user behavior and advertiser needs, Google Ads has maintained its position as a leading platform in the digital advertising space.

Impact on Digital Marketing and Economy

Google Ads has undeniably shaped modern digital marketing strategies, enabling businesses to reach their audience with unprecedented precision and efficiency. Its impact extends beyond marketing, contributing significantly to economic growth by providing businesses of all sizes with accessible and effective advertising tools.

Challenges and Controversies

However, the platform has not been without its challenges and controversies, particularly concerning privacy and regulatory issues. Balancing advertising effectiveness with user privacy remains an ongoing challenge for Google Ads.

The Future of Google Ads

Looking ahead, Google Ads is expected to continue its trajectory of innovation, with automation, personalization, and integration with emerging digital platforms at the forefront. Its role in the digital marketing ecosystem remains as vital as ever, adapting to the changing needs of businesses and consumers alike.

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31 Ready-to-Go Mother’s Day Messages for Social Media, Email, & More

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31 Ready-to-Go Mother's Day Messages for Social Media, Email, & More

Mothers and mother figures are the unsung heroes of our lives. They work hard, provide for their families, and often put their own needs aside for the sake of their loved ones. They deserve to be celebrated.

Mother’s Day is the perfect opportunity to help your customers express gratitude for the coolest “mom” in their life.

Whether you’re a small business or a large company, these tips and examples will help you create Happy Mother’s Day messages that will make your brand shine.

Contents

Tips for writing Mother’s Day messages

Are you looking to make the most of Mother’s Day and reach your target audience? Here are some tips for writing marketing messages.

  • Keep it concise. You don’t need a lengthy message to convey the spirit of Mother’s Day. Be sure to include a call-to-action that encourages people to visit your site, learn more about your offering, or make a purchase.
  • Be genuine and add some humor. A little humor goes a long way toward making your message stand out. Run your message by a few mothers in your organization to ensure it resonates.
  • Use personal stories and anecdotes. Tell unique Mother’s Day stories inspired by your employees or customers. These stories will help your customers relate to your brand and make them feel more connected.
  • Remember the kids. If you have kids of your own, they might love writing Mother’s Day cards or making gifts for Mom this year. Encourage them (and even let them help!) by ensuring that all of your marketing materials include something fun for children, too.
  • Make it shareable. Create a message that people will want to share with their friends and family. Use catchy phrases, humorous quips, or inspiring quotes to encourage people to share your message on social media—and don’t make your brand the focus.

inclusive mothers day social post on instagram

This business shared an inclusive Mother’s Day message on Instagram.

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Overall, center your message on feelings of love, gratitude, and appreciation. Use words that will evoke these emotions in your audience, and they won’t be quick to forget your brand.

⚡️ Want marketing ideas for every month of the year? Free guide >> The Mega Must-Have Marketing Calendar

Mother’s Day messages for sales

Mother’s Day is a great time to show your appreciation for moms. It’s also an opportunity for you to promote your business. You can use these Mother’s Day messages for sales in email marketing campaigns, on social media, and more.

  • Celebrate Mother’s Day in style with our exclusive sale! Get up to 50% off on all women’s fashion items, and give your mom a gift she’ll love. Hurry, the sale ends soon.
  • Mom deserves the best, and we’re here to help you give it to her! Enjoy our Mother’s Day sale and save big on all our products. We’ve got everything you need to make her day special.
  • Make your mom feel like a celebrity this Mother’s Day. We’re giving away a VIP experience for two at a popular event in town. Simply purchase $50 or more and stand a chance to win. Let’s make this day extra special for our moms!
  • Make Mother’s Day unforgettable with our exclusive sale. From personalized mugs to custom-made accessories, we have everything you need to make your mom feel special. Shop now and save up to 30% on all our products.
  • Looking for the perfect gift for your mom? Look no further than our Mother’s Day sale! We’ve got a wide range of gifts to make her day, and they’re all available at discounted prices. Shop now and show your mom how much she means to you.
  • Celebrate your superhero this Mother’s Day with our amazing collection of gifts. Get 20% off on all our products with code MOTHER20. Shop now and make this day extra special for your mom.
  • For all the moms out there, we’ve got gifts that will make you feel closer than ever before.
  • First Mother’s Day? No problem. We’ve got you covered with gifts and products that will make this day the most memorable one yet.

mothers day sale email examplemothers day sale email example

👀 Looking for sales promotion ideas? We’ve got you covered! Free guide >> 15 Insanely Effective Sales Promotion Examples to Win More Customers

Mother’s Day messages for social media

With Mother’s Day just around the corner, you can use social media to promote your products and connect with your customers meaningfully.

Here are some Mother’s Day marketing messages to use as inspiration for your social media campaigns.

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  • Celebrate Mother’s Day with us and show your mom some love. Share your favorite memory with your amazing mother in the comments and stand a chance to win a gift from us.
  • Mother’s Day is just around the corner. Surprise your mom with a gift she’ll cherish forever. Visit our website and get a discount of 15% on all purchases.
  • Thank your mom for always being there for you. Let’s show our gratitude this Mother’s Day with a special message. Use our Mother’s Day filter and share it with your mom.
  • It’s Mother’s Day, and we want to make it special for your mom. Like and share this post and get a chance to win a gift basket for your mom.
  • Happy Mother’s Day to all the amazing moms out there! This day is all about celebrating you. Use our hashtag #MothersDayWith[YourBrandName] and show us how you’re celebrating.
  • You always look up to your mother, no matter how tall you grow. Happy Mother’s Day to the moms who inspire us to be our best selves.
  • We may not say it often, but we’re grateful for all you do, Mom. This Mother’s Day, let’s celebrate with a special gift. Use the code THANKSMOM at checkout and get a discount on all purchases.
  • Mom, you’re our hero, and we’re forever grateful for you. Let’s celebrate Mother’s Day with a special gift. Share a picture of you and your mom and stand a chance to win a gift card from us.
  • This Mother’s Day, take your mom on a road trip, cook her favorite meal, or go on an adventure together. It’s not always about the gift but the memories you make together. Share your special moments with us using #MomAndMe and stand a chance to win an exclusive Mother’s Day gift!

mothers day event post on instagrammothers day event post on instagram

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🚨 Get copy-and-paste social media posts ready for the whole year in our free social media template!

Mother’s Day messages for SMS

Use these short and sweet Mother’s Day messages for your SMS promotions.

  • Savings for mom? Yes, please. Use the code SUPERMOM at checkout and get an exclusive 15% discount on all beauty essentials.
  • It’s time to raise a toast to the ultimate superwoman! Get a discount of 25% on all our top-notch wines and spirits this Mother’s Day. Cheers, Mom.
  • For all the superhero moms out there, we’re offering a discount of 20% on our latest collection of graphic tees. Get ready to show off your superpowers.
  • Happy Mother’s Day! Stop in today for a special surprise.

Mother’s Day quotes

Quotes make an excellent social media caption, email addition, and more. Here are some Mother’s Day quotes you can use.

  • “A mother’s arms are more comforting than anyone else’s.” — Princess Diana
  • “Mothers hold their children’s hands for a short while, but their hearts forever.” — Unknown
  • “There is no way to be a perfect mother, and a million ways to be a good one.” — Jill Churchill
  • “Biology is the least of what makes someone a mother.” — Oprah Winfrey
  • “When you are a mother, you are never really alone in your thoughts. A mother always has to think twice, once for herself and once for her child.” — Sophia Loren
  • “To describe my mother would be to write about a hurricane in its perfect power. Or the climbing, falling colors of a rainbow.” –Maya Angelou

canva template with maya angelou mothers day quotecanva template with maya angelou mothers day quote

We curated some Canva templates for you, including one for quotes like the above image! Access them here.

Simple Mother’s Day messages for any business

In need of a simple Mother’s Day greeting for your audience. We’ve got you covered.

  • Happy Mother’s Day to all the mom and mother figures out there. Thank you for all you do!
  • If Mother’s Day is a difficult day for you, just know that you’re loved. We’re thinking of you.
  • Wishing everyone a very Happy Mother’s Day from all of us at [business name]!
  • Moms, you’re the best! Enjoy your day 💐

mindful mothers day message in emailmindful mothers day message in email

Make Your Mother’s Day messages stand out

Crafting great Mother’s Day quotes and messages is necessary for any brand looking to make a lasting impression on this special day.

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Whether celebrating a new mother’s role as her best friend, showing appreciation for a wonderful mother-in-law, or simply sending warm Mother’s Day wishes, your messaging can help strengthen customer relationships and boost sales.

Don’t underestimate the power of an inspirational Mother’s Day message to make this day even more meaningful for the special mother figure in your customers’ lives.



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Competitor Monitoring: 7 ways to keep watch on the competition

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Competitor Monitoring: 7 ways to keep watch on the competition

George Prodanov is the Head of Paid Media at Love Energy Savings – the UK’s leading utilities marketplace.

Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively.

Digital marketing offers a wide variety of innovative ways to monitor your competitors’ marketing operations at little to no cost.

Here are seven smart competitor tracking tactics to hone your competitive edge:

1. Track Your Competitors using Google Auction Insights

When it comes to competitor analysis in paid search, Google’s Auction Insights is one of the most valuable first-party data sources available. This report can be a good way to benchmark your relative performance across a specific keyword (or keyword set) against that of other advertisers.

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Auction Insights offers six primary metrics: impression share, overlap rate, position above rate, top of page rate, absolute top of page rate, and outranking share. Additionally, you can segment the report by time, device, and campaign type.

Keep in mind that you will only be able to see insights for keywords for which you have accumulated sufficient historical data. During periods of inactivity, you will also lose sight of competitor data. Furthermore, the Auction Insights report won’t include any data for keywords that aren’t in your account but may be in the accounts of your competitors.

Inside the Google Auction insights report

Competitor Monitoring 7 ways to keep watch on the competition

Tracking Auction Movements Over Time

To track advertiser activity, first select the keyword or keyword set you wish to monitor. Then click ‘Auction insights’ which will open the report. Specify the date range you wish to cover and press ‘Download’.  To break down the report by units of time, select ‘More options’ and under ‘Segments’ pick one or more of the following: Day, Week, Month, Quarter, Year, or Day of the Week. Lastly, choose your preferred file format and hit ‘Download’.

You can pivot the data and plot advertiser activity over time, allowing you to gauge who’s in the auction and when, as well as how aggressively they may be bidding. Additionally, you can reverse-engineer your competitors’ ad schedules based on their activity by Day of the Week and Time of Day. Regularly casting an eye on auction movements can help you spot trends and patterns that can inform your marketing strategy.

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If you plan to track competitors on an ongoing basis, labelling your chosen keyword set can be a good way to streamline the report for future use. Alternatively, you can schedule a recurring report to be delivered via email.

Mapping Your Competitors’ Keyword Presence

In addition to tracking auction movements, you can use this report to help you plot your competitors’ keyword coverage and ad frequency.

Consider a scenario where you’re marketing multiple products and wish to analyze how your competitors allocate their budgets across these products. You could create keyword segments corresponding to each product and use Action Insights to analyze your competitors’ presence across the different segments.

To effectively compare these segments, you’d have to convert Auction Insights metrics from percentages to absolute values. To do this, make note of the total impressions for each keyword segment prior to opening Auction Insights. Then open the report separately for each segment and multiply total impressions by your competitor’s impression share to convert percentages into actual numbers. For instance, if a keyword segment has 1,000 impressions and a competitor has 75% impression share, this means your competitor received 750 impressions (1,000 * 75%).

Now you’ve derived the impression counts for each competitor, you can also calculate the number of top of page and absolute top of page impressions. To do this, multiply total impressions by the Top of Page and Absolute Top of Page rates respectively. For example, if an advertiser has a 60% Top of Page rate and a 30% Absolute Top of Page rate, that means they’ve received 450 Top of Page impressions (750 * 60%) and 225 Absolute Top of Page impressions (750 * 30%).

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By calculating absolute values, you’re able to see how many impressions, impressions (top of page) and impressions (abs. top of page) each of your competitors has received across each of your product segments.

Mapping impression distribution by keyword segment

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To take this analysis a step further, you could extrapolate competitor impression data in order to estimate clicks, spend, sales, revenue, gross profit and even customer lifetime value (CLV).

2. Generate Keyword Ideas from Competitor Websites with Google Keyword Planner

While the default way to discover new keywords is by inputting seed keywords into Google Keyword Planner, you can also use it to generate keyword ideas based on your competitors’ websites.

Google Keyword Planner will scan their website and generate a list of keyword ideas based on the site’s content. The resulting report will show you insightful metrics, including average monthly searches, three-month change, YoY change, and top of page bids. To further refine your search, use filters such as language, location, network, and date range. To download the report, click on the download icon located at the top right.

Repeating the process for multiple competitors and consolidating the reports can be a quick and easy way to maximize your keyword coverage.

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Fast-Track Your Negative Keyword Research

Google Keyword Planner can also be a good way of learning what not to do without having to spend any money in the first place. Use this report to anticipate low-intent search queries and fast-track your negative keyword research.

To do this, click on the ‘Keyword (by relevance)’ column header to sort the report by how relevant each keyword is to your business. Then download the data and work your way up from the bottom of the report to identify irrelevant searches and expand your negative keyword lists.

3. Perform Keyword Gap Analysis Using Third-Party Software

Because Google has direct access to real-time search data from its platform, it’s better placed to provide accurate reporting than any external party.

However, Google Ads only discloses competitor data on keywords for which you have accumulated historical data, and the insights are limited to a handful of performance metrics. Moreover, even if you’re actively in the auction, you won’t be able to see competitor data for keywords that aren’t in your account.

To further your keyword expansion you can overlay Keyword Planner data with reports from third-party SEO tools such as Ahrefs, SEMrush, SpyFu, or Moz Pro.

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Using Ahrefs’ Paid Report

The report will show you keywords your competitors are bidding on including keyword difficulty score, associated ad copy and landing page, estimated average CPC (cost-per-click) and traffic volume. One particularly useful feature is the ad history, which uses Gantt charts to neatly visualize which advertisers have been bidding on each keyword and when.

You can filter your report by date range, country, position, volume, keyword difficulty, CPC, traffic volume, and more. Combining filters such as CPC and keyword difficulty score could be a quick way to identify untapped opportunities. For example, a high CPC may indicate higher commercial value, which, coupled with a low keyword difficulty score, may point to low-hanging fruit on organic search.

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Ahrefs and other such tools rely on web crawling and clickstream data to approximate the metrics included in their reports. These are neither exhaustive lists nor an accurate reflection of the true numbers which remain hidden inside the Google black box. 

Therefore, third-party reports should be used as a guide rather than as an absolute source of truth. Still, using insights from third-party software in conjunction with first-party data from Google can make for a more comprehensive competitor analysis.

4. Explore Your Competitors’ Google Search, Display, and YouTube Ads

Google announced the launch of the Ads Transparency Center in March 2023 in an effort to enhance transparency around the digital advertising ecosystem.

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The Google Ads Transparency Center provides visibility into advertisers and their ads across Google Search, Google Display Network, as well as YouTube. 

To see your competitors’ ads, navigate to Google Ads Transparency Center, select the date range, location, and ad format, and search by advertiser or website.

Competitor ads in Google Ads Transparency Center

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Downloading Google Ads:

You may wish to download your competitors’ ads for further analysis or to include in your swipe file for future reference. Unfortunately, while Google allows you to view the ads, it doesn’t provide a direct download feature. This means you will require a workaround.

One way of downloading the ads is using a screen capture browser plugin such as GoFullPage to download the page as an image or a PDF. Then upload the file into ChatGPT and convert into text format. Alternatively, for long-form PDFs, use a free Optical Character Recognition (OCR) tool such as OCR Space. You can use ChatGPT to perform semantic analysis to unpick the underlying messages or organize the data to your liking.

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To download video ads, click on the ad you wish to download. Next, right-click on the embedded YouTube video and select ‘Copy video URL’. Then paste the URL into a free YouTube video downloader such as yt1s.ltd. Choose the video quality you would like and download the file(s).

5. Explore Your Competitors’ Facebook and Instagram Ads

Meta, formerly Facebook, launched its Ad Library in March 2019. The Meta Ad Library, similar to the Google Ads Transparency Center, is a searchable database which provides visibility of the ads run by advertisers across Facebook, Instagram, Audience Network or Messenger.  

In contrast to the Google Ads Transparency Centre, the Meta Ad Library offers more comprehensive insight into each advertiser. It allows you to filter ads by date range, language, platform, media type and active status.

Furthermore, the library includes metrics such as launch date, ad status, platform placement as well as the different ad versions. Clicking on each ad takes you to the landing page associated with that ad along with the campaign UTM still intact. 

In addition, some ads may show estimated audience size, amount spent and number of impressions. Drilling down into individual ads could provide a breakdown of ad delivery metrics including impressions by location, age, and gender.

To view your competitors’ ads, navigate to Meta Ads Library and select a country and ad category, then search by keyword or advertiser.

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Competitor ads in Meta Ads Library

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Downloading Meta Ads:

Unlike Google’s Ads Transparency Center, all ads in the Meta Ad Library are clickable and the ad text is copiable. You can bulk copy the ad text, by pressing ‘Ctrl + A’ to select all content on the page, then copy-paste your selection into Chat GPT and ask it to organize the text in a format of your choosing.

To download image and video ads, simply right-click each ad and select ‘Save image as’ or ‘Save video as’ respectively. 

6. Unveil Your Competitor’s Tech Stack

Knowing what technology powers your competitors and how they deploy it can be a competitive advantage in itself. Competitive intelligence tools such as Wappalyzer, SimilarTech, BuiltWith, or WhatRuns are designed to reveal the technology profile of any website in seconds. This allows you to take a sneak peek under the hood of your competitors’ digital framework and draw meaningful insights.

Such insights can help you spot opportunities, be it adopting a more cost-effective A/B testing tool or smarter analytics software. Furthermore, tracking changes over time can give away your competitors’ strategic direction. For example, the consistent reliance on specific software might suggest its effectiveness and potential return on investment.

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Conversely, a pattern of trial and error with certain technologies can signal their ineffectiveness or failure to deliver the intended result. This knowledge enables you to learn from the mistakes of others and avoid incurring unnecessary costs.

Analyze Your Competitors’ Digital Systems with Wappalyzer

Simply add the Wappalyzer extension from the Chrome Web Store. Then, navigate to your competitor’s website and click on the extension icon.

Wappalyzer will generate a comprehensive list of the technologies associated with that website, from analytics and marketing software to CMS, payment systems, web frameworks, server technologies, and many more.

Inside the Wappalyzer Chrome extension

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7. Build Your Own Competitor Monitoring System for Free

While there are various “all-in-one” competitor intel solutions out there, you can easily build a fully automated surveillance system yourself. Here are three ways to do so without spending any money:

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Set up a Competitor Monitoring Inbox

Create a new email inbox solely dedicated to tracking your competitors and subscribe to each of their newsletters. This is a simple, yet effective way to automatically collect competitor marketing communications all in one place. This way you can be the first to see your competitors’ latest eCRM campaigns and draw inspiration from a steady stream of new ideas with minimal time and effort.

Set up Social Listening Accounts

In a similar vein to a monitoring inbox, you can set up social media accounts solely dedicated to following the competition. Choose the social media platform(s) that are most relevant to your industry and follow your main competitors. This will enable you to monitor their social media content and observe how they engage their customers in the public domain.

Track Landing Page Changes

Visualping is a website monitoring tool designed to track changes on specific web pages. All you need to do is specify the URLs of the pages you wish to track and the tracking frequency. When a change is detected, you will receive an email alert accompanied by a snapshot of the old and new versions. This can be an effective way to track competitor landing page optimizations, pricing changes, job posts and new content. Currently, the free version allows you to monitor the changes on up to five pages for free. 

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Closing Thoughts

The main challenge of competitive analysis lies not in the collection of data, but in its accurate interpretation. Just because you know a competitor is doing something doesn’t mean you can infer its commercial impact. Moreover, even if you successfully gauge the cause and effect of your competitor’s actions, replicating them doesn’t guarantee you the same business outcome. 

The more pieces of the puzzle you put together, however, the more likely you are to accurately identify the missing components. Of course, knowledge for the sake of knowledge is not the end goal. Competitor intelligence can only become a strategic asset when acted upon. Ultimately, the purpose of competitor analysis is to convert insights into actions that advance your business objectives.



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