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Three Key Moments You Can’t Miss at Hero Conf London 2022

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Three Key Moments You Can't Miss at Hero Conf London 2022


Have you noticed how your productivity increases when you take a few seconds to read a powerful inspirational quote? Now, imagine how it would be with three 45-minute industry-targeted keynotes led by three renowned industry experts!

Here’s what you’ll take away from the Hero Conf London 2022 Keynotes.

Kirsty Hulse will inspire you to increase confidence, take risks, and get more done with her Keynote “Brave Marketers.” Together you’ll learn…

– How to regulate nerves before pitches, meetings, and calls.

– Practical ways to believe in yourself and your skills.

– Increase buy-in and engagement when presenting to clients or stakeholders.

Frederick Vallaeys‘ Keynote was a successful homerun at Hero Conf Austin 2022! Now it’s your turn to learn “The Anatomy of the Modern Marketer.” You’ll discover the many ways in which today’s marketers have evolved from the ones we networked with at the last Hero Conf London. 

You don’t get the nickname “Superhero of PPC” by accident. As a techno-optimist and advocate for the benefits of automation, Daniel Gilbert, Global CEO of Brainlabs, is ready to dive into the nitty-gritty to triumphantly mark his big return to Hero Conf. Hang tight, he’ll reveal the identity of his Hero Keynote soon!

Be prepared to walk away from Hero Conf London 2022 with new tactics and large doses of motivation, all aimed to awaken your inner Hero. Secure your seat today!

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“Measuring is easy”, said no one ever

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Cross-Channel Engagement Benchmarks for 2022


Source: Booster Box elaboration

Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. 

Multi-touch attribution models have been proven ineffective for two reasons: 

  • the platforms are sealed off from each other in terms of attribution;
  • the models are not good at tracking the real-life, messy-middle, customer journey and thus provide unreliable feedback. 

At Booster Box we have built MMMMachine – Marketing Mix Modeling Tester, a terrific weapon to combat this, accurately measuring the value of different marketing efforts.

The cookieless wasteland

Source: Vyshnavi Bisani, Unsplash

The advertising world must face the change that the cookie apocalypse is bringing. As of now, almost half of open web users’ actions are untraceable on Firefox and Safari. This number is bound to increase with the upcoming loss of third-party cookies. 

Faced with this situation, it is essential to safeguard the performance of marketing campaigns and limit any disruption to tracking and revenue. Unveiling the real path to conversion through Marketing Mix Modeling (a.k.a MMM) is a viable, ready-to-use solution in a landscape of new privacy norms.

Understanding incremental value

 

Source: Booster Box Photoshoot

Ad budgets don’t grow on trees or fall from the sky. Therefore, investing in ads where customers would have converted anyway, and/or investing in non-converting campaigns is a huge mistake and waste of resources.

Marketing teams who are keen to allocate capital efficiently are always at the frontline in the battle to understand incremental value, cross-channel impacts and marginal returns.They make data-driven ad spend decisions accordingly. 

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Not a pipe dream

A marketing team’s main ambition is to be able to forecast the likely outcomes when deploying a specific set of tactics, thus reducing any deadweight loss by reallocating inefficient spend to the most effective touchpoints. This can be achieved: with a lot of science, data analysis and modeling- three areas Booster Box excels in.  

Come and see me present on this topic in more detail at Hero Conf London.

 

 

The post “Measuring is easy”, said no one ever first appeared on PPC Hero.



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