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Top 10 Key Questions to Ask Before Hiring a PPC Agency



Pay-Per-Click advertising is helping many businesses to get substantial leads & sales. PPC ads are effective to target the bottom of the sales funnel to get quick results, and that’s why most of the online businesses consider it or about to get it on. You need to pay for the PPC campaigns to show your ads in search engines result pages and well-optimized ad campaigns offer handsome ROI.

As you are reading it, you are also enticed by the benefits of the PPC ads and looking for an expert or PPC agency to handle your ad things.

However, if you don’t hire the right PPC management agency, you end up losing your money. The baseline is money and time, and a wrong agency can risk both. 

The question is how to find the right PPC agency or expert for your online business? 

You will need some questions to get the answer to the above question. You can test the reliability of a PPC ads agency with these questions that you must ask before hiring a PPC agency.

Q1. Are You Certified for Paid Ads?

Search engines like Google and Bing offer courses for PPC experts, and one needs to pass the test in order to get the certification. If your PPC prospect is Certified, then he has the knowledge to handle your PPC campaigns.

However, you can’t scale the reliability with this only. It only shows that that particular individual has spent substantial time and passed the exam, ensuring his knowledge. It’s not always mandatory that your ideal PPC candidate should have the certificate because he might be so good that he has lots of clients and can’t find time to pursue the certification course.

Still, consider the candidate who has a certificate, because the tests are not that easy and a one with ample knowledge can pass the test. 


Q2. Do You Offer Free Assessments?

When you interview your PPC management agency, you can ask the agency representative for a free assessment. Most PPC management services always approach you with a complimentary report about existing or new ad campaigns. Although, if they don’t then you ask them for one to analyze their efforts and seriousness. 

Q3. Who Will Have the PPC Account Ownership?

PPC ads need Adwords or Bing ad accounts to create and manage the ad campaigns. For your business, you should have the account ownership to keep track of the things. You can set up a different setup for the PPC experts to access the account. From your account, you can give him manager access. You can set up different credentials for the manager, and they can only manage your campaigns. Your credit card details will be accessible by you only. So, ask who will own the account and don’t give the ownership ever.

Q4. Will You Provide Ongoing Management of the Account?

If you want to manage your account by yourself, you must disclose it to the expert and let him know that you only need the instructions. 

If you need regular support, then your PPC agency must have the proper direction and process of managing accounts on a daily basis. You can also ask them about the process they support you. They need to monitor your campaigns regularly to optimize the campaigns for the best performance. 

One should analyze both analytics and AdWords in order to examine all over performance and suggest the required changes. A good agency also suggests some website changes to better handle user persona and boost conversion rates.

Q5. Who Will Handle Your PPC Campaigns?

Sometimes it happens that PPC companies have too many clients, and they can’t give suitable time to your account. So, ask for the dedicated person who will manage your campaigns so that you can approach him directly whenever you need something. 

You should also ask how many accounts are managed by that particular guy. You can consider one with 15-20 or fewer ad accounts. If they don’t assign a specific person for your account, then you need to think. Consider the one who can promise dedicated time and person for your PPC campaigns.

Q6. What is Your PPC Process?

The PPC process of your prospective expert lets you know their marketing approach. The answers should include your business analysis, market analysis, user intent research, user pain points research, conversion action for you, target audience research, etc. 


If he/she talks about their process only and doesn’t ask about your business information, then it’s a red flag, and they might not deliver what you are seeking.

Many agencies talk about different tools and their advanced strategies, but they can’t deliver the results without knowing your business. 

Consider the one who talks about your business instead of theirs all the time.

Q7. Do My Business Need PPC?

There are many types of generating leads online. PPC is not the only option, and some businesses can earn the business without paid ads.

Every business has different needs, and depending on your situation, it’s possible you might thrive without considering paid marketing. 

So, know if your business needs the PPC or not.

If you want to reach more customers and spread brand awareness in a short time, then PPC is your cup of coffee. 

Q8. What is the Fee Structure of PPC Advertising?

There are PPC agencies that will charge you a percentage of your ad spend, and the rest works on a flat fee. It’s good to have flat fee agencies if your ad budget is high because the percentage of your budget will cost you extravagantly. On the other hand, with a low budget, a high flat fee isn’t feasible, as well. So, make the decisions according to your budget.


Additionally, if you are short on budget and need the PPC services, you can also consider an audit and initial account and campaign setup. If you see some profitable results, then you can spend more on professional advertising services.

Q9. Do You Have Any Relevant Experience?

There are many PPC agencies that come up every day, and you should consider the one with experience. It’s not like that all the new companies aren’t reliable, but it’s a plus point to have some experience.

If they have some experience, then you should ask for case studies and client results that you have achieved. Furthermore, you can also approach the particular client to get feedback on the services.

Also, consider the agency’s retention rate like how many clients were and are there and how much time the client stays with the agency. If there are more clients for a long time, that means the agency is reliable.

So, go drill down some client information to scale the reliability.

Q10. Is There Any Contract?

You should be very careful before signing any contract because many PPC agencies make you sign annual contracts, and you can’t discontinue the services if you don’t like it. So, to not be stuck in a situation like this, ask for the contracts and tenure policies. 

There are some agencies that offer monthly services and allow the flexibility to move. If the rest is fine, but they ask for an annual contract, then try to negotiate. The reason behind the good retention rate of your prospective agency might be this contract thing. So, don’t sign annual contracts.

You should have the freedom to stop the services whenever you feel like. 


These are the top 10 key questions to ask before hiring a PPC agency. These questions let you know a lot about your PPC services and whether you should hire or not. Only correct PPC optimization can help you get the desired results. So, hire the right PPC management agency to uplift your business to new heights.



How to Expand Your eCommerce Business Globally



How to Expand Your eCommerce Business Globally

The Ecommerce industry boomed throughout the COVID-19 crisis, and continues to grow in this post-pandemic world. Now that global trade and commerce are on the rise, eCommerce businesses can rapidly expand into neighboring markets and establish a digital brand presence across the globe.

Of course, this is often easier said than done, no matter how many resources for expansion you have. The sheer competitiveness of the Ecommerce sector hinders the expansion of many small eCommerce ventures. That said, with the right strategy and the necessary tools, you can take your online store from a local to a global brand.

That’s why today we’ll detail the essential steps you need to take to ensure efficient and effective growth in new markets, and how to establish a powerful brand presence on the global scene.

Optimize and Redefine Customer Profiles

A customer profile, or customer avatar, is an all-encompassing overview of your ideal customer(s). Every growth-oriented eCommerce brand needs to create detailed customer profiles to empower marketing, sales, and support teams to do their best work — but of course, that’s just the tip of the iceberg.

The overarching importance of customer avatars for eCommerce growth and expansion can’t be overstated. When it comes to global expansion, however, customer avatars will allow you to improve the buyer’s journey and optimize the overall customer and brand experience in every new market you enter.

To that end, make sure to:

  • Identify your most important markets for marketing and conversion focus
  • Research the local customer bases and compare them with your existing customer profiles
  • Identify the key motivators, drivers, values, goals, and needs of your new target demographics
  • Observe global expansion as a chance to establish a meaningful connection with numerous new markets

Automate as Much as You Can

Automation might be a buzzword, but it’s important to remember that it allows us to achieve many short, mid, and long-term business goals — if properly implemented. You can automate many things in the eCommerce world, saving you time and money. Furthermore, automation can empower all of your teams to achieve better results — because they’ll be focused on solving complex problems rather than wasting time on menial tasks.

However, for all the benefits of eCommerce automation, it can be a tricky endeavor. You have to be careful with your investments. You can easily overspend on the tools you don’t need, so you need to streamline your automation strategy and choose only the tools that will allow you to expand more efficiently and effectively.


Consider the following essential automation opportunities:

  • Inventory and order management
  • Email marketing
  • Customer support with chatbot technology
  • Gathering feedback and customer data
  • Targeting and segmentation based on buyer behavior
  • Social media scheduling and posting

Become an Authority Figure in New Markets

To expand your business globally, you need to think beyond how you’re going to ship products internationally or how many payment methods you should accept. Those are all important considerations, but today we are focusing on the strategic questions. With that in mind, let’s talk about the importance of building an authoritative brand presence.

You might be a popular brand in your local market, but if you want to establish yourself internationally, you need to double down on brand experience, trust, and social proof. To build trust, you need to publish truly relevant content in the form of articles and videos, as well as live events and an on-demand webinar that will educate your audience, share relevant information, and make your brand more relevant and engaging in competitive markets.

With diversified content offering a deeper understanding of your audience and what they need, you will be able to optimize your content output to engage people on your website, social media, email, and all other customer touchpoints.

Make It Easy to Access Your Products and Offers

Reduce customer effort. Why? It entices people to buy from you instead of the established local brands. To do this effectively, research your top competitors in all your relevant markets around the world and focus on improving their processes.

For example, if your competitors have a long checkout process, shorten yours to make it easier for people to complete a purchase. If people are having trouble reaching the right product pages and categories, then you can generate dynamic QR codes that people can scan to quickly reach the exact page they were looking for. Likewise, make sure to allow customers to place orders via email, social media, and other channels to make it even easier for people to buy quickly.

Localize Your Content and Adapt Your Entire Brand

Finally, think of global expansion as a way to dominate many individual markets. Global expansion, in a practical sense, is not about dominating the world — it’s about dominating the high return on investment markets and customer bases.

To that end, start localizing your brand, messaging, content, and all your strategies. Remember that e-commerce translation and localization are not just about translating your website, but about adapting your entire brand experience and product descriptions to the unique culture, trends, and language of the local community.

Once you have identified your most lucrative markets, you can go ahead and localize your sales and marketing strategies to maximize their potential in the mid and long-term.


Over to You

While global expansion might have seemed like a pipe dream for many small eCommerce leaders in the past decade, nowadays any online store can transition from a local player to a global brand. By allocating your resources wisely and investing in the right tools and tactics, you can quickly expand into new markets while truly connecting with local customers and audiences.

Now that you know the best practices, you can kick-start your journey to become a global eCommerce brand by the end of 2022.

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