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10 interesting marketing facts you need to know asap

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Consistently, the marketing business advances in new and surprising manners. Luckily, it’s conceivable to stay aware of the latest trends by following the several investigations distributed around promoting best practices.

From customer bits of knowledge to high forecasts regarding the business’s future, all around, inquiries about examinations help shape the marketing techniques of a portion of the world’s most notable brands.

Beneath, we’ve aggregated 10 of the most exciting marketing facts from legitimate industry studies to enable your business to remain in front of the competitor in the long haul. From influencer marketing insights to the ascent of online video, each is ready to change the marketing scenario in the coming years.

1. Word of Mouth generates more business effectively

Word of Mouth generates more business effectively

Word-of-Mouth comes directly behind search as a route for clients to discover organizations—and it acquires twice the same number of clients as social-media life.

One of the most significant ways of word-of-mouth marketing plays out for private companies is online reviews. As indicated by an ongoing study of U.S. purchasers, 91% of them usually or every person so often read online surveys. The detail about verbal exchange could be more prominent because such a large number of individuals utilize online reviews, which are just a digital version of word-of-mouth.

Surveys incredibly influence whether a client will bolster a business, as well. As indicated by the same research, 86% of clients won’t attempt a company that does not have a three-star review. Also, 55% won’t waste time with a business if it’s gotten not exactly a four-star review.

2. Small Business doesn’t outsource their marketing

Small Business doesn't outsource their marketing

Another fascinating thing about how small businesses handle marketing: They’re starving it both spending budget-wise and time insightful. We found that just 14% of small companies outsource their marketing, advertising, and promotion.

However, it’s now like small business owners don’t have a clue how to outsource—54% of them outsource web-designing and graphic designing. These undertakings are so integral to promoting that it’s astounding all the smaller business owners who don’t outsource work.

They do it because, presumably, they aren’t extremely excited about doing in the first place.

We realize they battle to discover the ideal opportunity for promoting. “Discovering time and assets for marketing” is their greatest challenge by any small business owner.

3. Only 26% of organizations integrate social media into their business strategies

Only 26% of organizations integrate social media into their business strategies

Despite the fact about the clear benefits of social media, it’s regularly a reconsideration for organizations that don’t pay attention to it as a marketing tool. Just about a quarter of organizations incorporate it into their marketing plans.

It’s difficult to accept that such a significant number of organizations are missing a substantial opportunity for the potential benefits from robust social media platforms. Yet, in case you’re going back and forth about putting resources into social media, this is a piece of uplifting news. Coordinating it into your business’ overall marketing strategy could put you in front of 74% of your competitors.

4. 80 % of B2B social media drives come from LinkedIn

80 % of B2B social media drives come from LinkedIn

If you’re a B2B marketer, you should be on LinkedIn as it’s as straightforward as that. Taking into account that 4 out of 5 B2B social media drives originate from this platform. It’s the conspicuous decision for organizations that need to try out web-based social media marketing and a natural choice for the individuals who have the assets to put resources in multiple.

Also, presently, half of the Internet clients with an advanced degree are LinkedIn members. It’s a critical enrolling tool for organizations hoping to hire tech-savvy employees.

5. Content marketing costs 62% less than traditional marketing and generates about three times as many leads

Content marketing costs 62% less than traditional marketing and generates about three times as many leads

Content marketing isn’t only incredible for demonstrating your knowledge and skill in your general vicinity, and preferably, it’s practical and cost-effective as well. Traditional marketing, which consolidates paid advertising and expensive Public Relations, has constrained organizations to cut back in different vicinity. In this way, content marketing decreases your expense so that you can utilize your money to gain up leads and customers.

6. The average consumer attention span is 8 seconds

The average consumer attention span is 8 seconds

As indicated by time, the average attention span of a goldfish is one second longer than a consumer. From a measurement outlook, a user is 106% more likely to bounce on mobile when the heap speed is six seconds.

Marketers ought to streamline web-pages for speed and make blog content eye-catching to increase the time spent on the page.

7. 75% of the total marketing budget will go on digital marketing

75% of the total marketing budget will go on digital marketing

Salesforce research found that marketing executives will burn through three-fourths of their complete marketing budget plan on advanced over traditional channels in 2021.

In 2011, advertisers spent about 62% of their complete marketing budget plan on digital channels, which means digital marketing spending will become 21% within ten years.

This expansion in digital marketing spends reflects precisely how much the advertising industry has changed. Brands are diminishing spend on traditional channels as digital continues to dominate other business strategies.

8. Influencer marketing can mean better consumers

Influencer marketing can mean better consumers

Over half (51%) of marketers accept that influencer marketing encourages them to procure better customers. While any customer can mean conversions, more fabulous customers can bring about repeating purchase and brand advocacy.

With more expanding ROI and deals, top-notch clients are bound to discuss your brand, suggest your products, and create social verification. It helps support your digital presence and get more individuals to your website or social media profile.

Turning customers into brand advocates could be tested; however, and influencer advertising isn’t the only tool you’ll have to utilize. Tying in your influencer campaigns with work to improve customer experience and maintenance could guarantee you capitalize on the clients brought by influencers.

9. 82% of consumer internet traffic will be video by 2021

82% of consumer internet traffic will be video by 2021

Video is anticipated to enormously beat all other online mediums of marketing in the coming years. Brands are getting ready for the move. Online video advertisement spends expected to hit $17 billion by 2021. To stay aware of the trend, marketers must work on increasing investment in digital video.

Many have proposed that 2017 was maybe the year satellite TV kicked the bucket. During the first quarter of the year, the U.S. link industry lost 410,000 supporters. In comparison, one of the web’s most popular streaming services, Netflix, included 8.3 million supporters during 2017’s final quarter. Online video, particularly on social media channels, seems to be progressively integral to marketing success.

10. Content with relevant images get 94% views

Content with relevant images get 94% views

Content marketing strategy is a rising priority for many advertisers. The present consumers are attracted to pictures, so marketers must incorporate visuals with written related captions and contents.

Purchaser’s inclination for image-rich content additionally relates to the recently referenced rise of online video. Marketers will keep on increasing interest in content designs to make convincing symbolism and source quality photographs.

Conclusion

Marketing your business and doing it well is essential to each business’s prosperity and success.

We hope you utilize these facts and statics as a jumping-off point for a progressively educated, directed, and effective marketing plan for your business.

by Nisha SinghJuly 17, 2020

MARKETING

Drive Conversions and Generate Engagement With Instacart Promotions

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Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.

 

What are Instacart Promotions?

 

Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

 

– Ali Miller, VP of Ads Product at Instacart

 

Source: Instacart

 

How Do Instacart Promotions Work?

 

Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  

 

Example of Instacart Promotions

Source: Instacart

 

Instacart Promotions Benefits

 

Deliver Value and Savings to Consumers

 

With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.

 

Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  

 

Tailor Your Campaigns to Specific Objectives

 

With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 

 

Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 

 

Access Real-Time Performance Insights 

 

The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.

 

Hot tip: Make sure your budget matches your discount and objectives.

 

“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti

 

Interested in Instacart Promotions?

 

With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.

 

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(Re)Introducing your favorite Optimizely products!

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(Re)Introducing your favorite Optimizely products!



It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 

Meaning… 

DXP 

Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 

Welcome 

Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 

DAM 

Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 

PIM 

Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 

Web 

Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 

Personalization 

Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 

ODP 

Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 

 

So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  

 

Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  

 

Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 

 

Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 

 

Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com 

 

Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  


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Email Marketing Trends 2023: Predictions by the Industry Stalwarts

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts


Every year, we see new trends entering the world of email marketing.

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