Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands...
Google explains the guiding principles behind search result previews that took the results page from 10 blue links to where we are today. This was explained...
During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers....
Are you utilizing HTML tags in your SEO process? HTML tags are code elements with the back-end of all web pages, but there are also specific...
Are you looking for ways to build your presence on Google? Trying to implement an SEO strategy for your website? The team from MicroCreatives share their copywriting...
Google’s John Mueller and Martin Splitt teamed up for another edition of the ‘Ask Google Webmasters’ video series to answer questions about JavaScript SEO. Together, they...
Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results. Given that the information is geared toward...
by Gianluca Fiorelli Sometimes you do not need a Google update for seeing your traffic and revenues tanking. If you are thinking that a Core Update is...
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one...
Backlinks are important to SEO. When another site links to your site, a backlink is created. If, for example, a brand finds one of your blog...