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Google SEO 101: Here’s How to Update Your Search Results Snippets

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Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results.

Given that the information is geared toward beginners, what’s covered in the video may already be known to experienced SEOs.

If you’re new to SEO, or want to refresh your knowledge of search snippets, here is a quick recap of the video.

Importance of Search Snippets

A search snippet is the primary piece of information searchers use when deciding which result to click on.

Google SEO 101: Here’s How to Update Your Search Results Snippets

Selecting a page based on its snippet

A Google search snippet is more than just a meta description. A “snippet” refers to both the title and description, as well as other important information about the web page.

Beyond a title and description, a snippet could include:

  • Date the page was published
  • Author of the page
  • Price of a product
  • Whether a product is in-stock or not
  • And so on

Page titles should describe what the page has to offer, while a good description is a one or two sentence summary of the content on the page.

Google’s Recommendations: Writing Titles & Descriptions

When writing page titles, avoid vague terms like “home” for home page. Also avoid long titles as they may be truncated in search results

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Use descriptive terms in titles, but don’t be repetitive or use excessive synonyms. Doing so could look spammy to Google and searchers.

Using unique titles for each pages is important. Many content management systems allow you to manually enter your own page title.

Google SEO 101: Here’s How to Update Your Search Results Snippets

Writing a title and description in a content management system (CMS)

See: SEO Best Practices: How to Create Awesome Meta Descriptions

How Google Generates Search Snippets

The snippets you see in search results are auto-generated by Google. Snippets aim to emphasize the content on a page that best relates to a user’s specific search.

The same page might show different snippets depending on the searcher’s query. Google tries to pick a relevant and helpful title and description.

That means, even if you manually write out all your titles and descriptions, Google may still choose an alternative depending on the query the user entered.

There are two ways of influencing hot Google generates a snippet: rich results and meta description tags.

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This video focuses on only on meta descriptions, as a separate video was already made about rich snippets.

Google SEO 101: Here’s How to Update Your Search Results Snippets

Meta descriptions

Google’s Recommendations: Meta Descriptions

Google says a good meta description is a short, relevant summary of what a particular page is about.

Google suggests thinking of a meta description as a “pitch” to convince a potential customer to visit your website. As such, they should be distinctive and relevant to each page.

There’s technically no limit to how long a meta description can be, but they will be truncated in search results as needed.

For more guidance on search snippets, see Google’s full video below:

Searchenginejournal

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GOOGLE

Google Home App Gets an Overhaul, Rolling Out Soon

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Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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