Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses...
Northwell Health diagnosed a multi-symptom problem in 2017. “We were undergoing a crisis of trust. Amid misinformation and manipulative messages, expertise had never been needed more,...
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will...
The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that...
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Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to...
I am a content creator. I create content—mainly blog posts—for the Ahrefs blog, which generates around ~300,000 visits per month (from Google alone). How did I become...
Wix and Shopify are renowned for being two of the most powerful giants in the eCommerce industry. Though they are both hosted platforms, Shopify is considered...
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. How do you know which keywords are bringing the...
You may end up confusing Google when you have “garbage” parameters trailing in your URLs, espesially when it comes to translated content parameters. There is this...
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison...
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