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How to Migrate Wix to Shopify



How to Migrate Wix to Shopify

Wix and Shopify are renowned for being two of the most powerful giants in the eCommerce industry. Though they are both hosted platforms, Shopify is considered to surpass Wix in some ways.

Wix is suitable for small businesses or brand-conscious entrepreneurs but when you need a more functional and spacious website, Shopify seems to be better in the long term. That’s why many merchants who own a web store built with Wix tend to migrate to Shopify. This means it’s high time to move from Wix to Shopify.

Before diving right into how to migrate from Wix to Shopify with a shopping cart migration expert, let’s check some basic information about Shopify and Wix and find out how Shopify beats Wix in the eCommerce platform battle.

1.Wix and Shopify Overview

1.1.What is Wix?

Wix is known as a website builder for people who want to build content-based websites. Wix recently stepped up its game in eCommerce shop builders, introducing a lot of new apps and integrations. Wix is well-suited for freelancers and low-volume sellers.

Wix offers a drag-and-drop interface and a large library of free and dazzling templates, making it a great option for individuals looking to create a general-purpose website.

1.2.What is Shopify?

Shopify, a SaaS (software-as-a-service) eCommerce solution, is superb for the development of small-to-large full-featured online stores. It is favored by drop shippers and entrepreneurs. At present, there are 1,641,733 live stores running on Shopify.

In addition, individuals and small businesses wishing to sell online will find Shopify a terrific solution. And if you’re a large company with a higher volume in sales, you might prefer a more personalized experience – Shopify Plus. You can take a look at the comparison between Shopify and Shopify Plus to choose which is more suitable for your business.

Let’s discover why Wix users lean towards moving to Shopify!

2.Main advantages of Shopify over Wix

2.1.Robust POS service

POS, which stands for point of sale, is a place where customers execute the payment for goods or services in person or online.

Shopify POS can meet small-business owners’ demands with robust features such as customizing your app’s interface, checking out customers on the go, offering discounts, and delivering digital receipts. You can add and categorize as many as products you want, check inventory, and sync orders across retail locations, online stores, and other sales channels. Also, Shopify POS can help you make email and social media marketing campaigns illuminate, develop a customer loyalty program, and generate data from online and in-person sales.

Shopify eliminates other POS rivals thanks to its additional functionality, optional extra hardware, and wider availability.

2.2.Powerful functionality

Wix has some decent eCommerce options, but they are not nearly as good as Shopify’s since Shopify focuses entirely on eCommerce and provides more advanced eCommerce capabilities.

Payment gateways

A payment gateway is a software that allows your website to take payments. Shopify dominates Wix as Shopify has its own payment gateways – Shopify Payments. Shopify doesn’t charge you any transaction fees and supports more than 100 payment methods.

Selling in multiple currencies

If you’re selling globally, it had better let your potential customers choose their own currency. In a better way, you can present your products in your site visitors’ currency automatically.

Shopify supports full multi-currency transactions. Despite the fact that Wix lets you display prices in a variety of currencies via a currency converter drop-down menu, store visitors are still unable to check out in their own currency. And one of the major arguments for utilizing Shopify instead of Wix is the lack of comprehensive multi-currency support.

Inventory management

When it comes to inventory, Shopify is all you expect. You can quickly upload single or numerous products, manage your inventory, generate revenue reports, and find your way around the site.

Shipping options

From free shipping to coordinating with alternate shipping suppliers, Shopify is there for you at every stage of the difficult shipping cycle. You can configure your shipping charges (free shipping, flat rate, depending on region, etc).

2.3.Ideal loading speed

A site with a loading speed of fewer than 3 seconds is regarded as ideal for not being abandoned. There is no doubt that the longer you wait for your website to load, the more clients you’ll lose to a competitor’s site that is faster.

A Shopify website loads its essential details and becomes interactive in 1.3 seconds. Shopify also has the shortest load time compared to other eCommerce platforms, including Wix (3.2s).

Obviously, load time plays a vital role in determining the success of a website, especially eCommerce.

3.Migrate from Wix to Shopify – Step-by-Step Guide

You can cope with the task on your own in case you have basic technical knowledge and know unique characteristics of each platform. However, you can avoid making several mistakes that could jeopardize the security and performance of your website by using an automated migration service.

LitExtension – #1 shopping cart migration expert has already performed 160,000+ migrations around the world. They flexibly support a huge ecosystem of 120+ eCommerce platforms with the accuracy and consistency of data over the process. Besides, LitExtension supplies you with additional options such as Preserve Order IDs, Customer IDs on Target Store; Create 301 Redirects on Target Store; Migrate Customers Password, SEO URLs, etc.

So, just take a look at the detailed guide on how to move your Wix-based store to Shopify.


The first step in preparing for a migration is to back up your data. This stage can be completed manually or automatically by third parties. However, when using the LitExtension tool, you don’t need to back up all of the data since they will not interfere with data on your Source Store. LitExtension will transfer data only.

When you run Wix to Shopify migration, having a Shopify store is a must. Looking for a quick and easy guide to set up a Shopify store? Check out the video below :

It’s unnecessary to purchase one of the Shopify paid plans immediately, you can migrate while exploiting the 14-day free trial.

After finishing laying the groundwork for re-platforming, you are set to start off!

During the migration process

Step 1: Set up Source cart and Target cart

First of all, sign in on the LitExtension website with Facebook/Google or if you are new to this site, you have to sign up to start the migration process.

Then click the “Create New Migration” button at the top right of the screen. At this stage, choose Wix as your Source cart and fill in these information: URL, Admin email, and Admin password.

About Target cart, select Shopify and fill in the blanks with your store URL and API password. If you don’t know how to acquire an API password from your Shopify store, watch this video for details. 

After that, click Next: Configure your Migration to go on the migration process.

Step 2: Select data you want to migrate

In this step, you can tick the entities you intend to switch from Wix to Shopify such as customers, orders, products, product categories, etc.

Besides, LitExtension provides Additional Options for you to extend your data import functionality. For instance, Create 301 Redirects on your Target Store enable you to redirect your previous products and categories URLs from Source Store to Target Store, and Migrate categories and products SEO URLs allows you to migrate Products and Categories URLs from your Source Store to the Target Store which help keep the SEO ranking you have built up for years.

Finally, you can try a demo first or perform an immediate Wix to Shopify migration. We can run the FREE DEMO migration first to observe how LitExtension handles the migration process. Remember that this sample only works with a small number of entities, but the technique is the same as the full migration.

Step 3: Perform Full Migration

Let’s start the migration from Wix to Shopify. Once the migration process is kicked off, it will constantly run even when you turn off your browser.


Here click “Check result” then you can double-check all of your data in both the backend and frontend.

After you’ve completed the Wix to Shopify conversion with LitExtension, you should focus on customizing your store. The following is a list of all the tasks that must be completed:

  • Choose a theme for your new Shopify store
  • Set up your shipping and payment methods
  • Run recent data migration
  • Change DNS and switch domain


1.Is it possible to transfer from Wix to Shopify?

It is possible to re-platform from Wix to Shopify. You can handle the process either manually or by using the assistance of the #1 automated shopping cart migration service – LitExtension.

2.Is Wix faster or Shopify?

No, Shopify is faster than Wix when it comes to loading speed.

3.Is Shopify good for small businesses?

Shopify is an ideal platform for small enterprises because it is easy to get started, provides you with the robust features you need such as managing products, inventory, shipping, etc.


Choosing a feature-rich platform is critical when creating a huge full-fledged online store with hundreds of products and many functions. Both Wix and Shopify are two well-known platforms for creating an online store.

However, if you already own Wix and want to move to the next level, switching to Shopify is a cost-effective choice that will pay off in the long run because Shopify is a specialist eCommerce platform designed for the creation of massive online hypermarkets.

Hope that the guide helps you to move to a more suitable and powerful platform in an effortless way. If you are looking forward to maximizing your store’s profit, don’t forget to check out these helpful actionable tactics. Happy selling!

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Advocate | DigitalMarketer



Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When it comes to fashion we all love to show off our outfits. So a good example for Hazel & Hems would be to have customers write reviews for a discount code or points towards their next purchase. 

Better yet, follow up with the customers to ask them to share and tag themselves wearing the items in a social media post and providing them with something valuable as a reward.

For Cyrus & Clark Media, hopping on zoom meetings or a streaming service for live talks about them and their business could generate valuable awareness for them, and a live case study for the agency. They can use the questions Ryan provided during this lesson to conduct the interview.

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Drive Conversions and Generate Engagement With Instacart Promotions



Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.


What are Instacart Promotions?


Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”


– Ali Miller, VP of Ads Product at Instacart


Source: Instacart


How Do Instacart Promotions Work?


Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  


Example of Instacart Promotions

Source: Instacart


Instacart Promotions Benefits


Deliver Value and Savings to Consumers


With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.


Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  


Tailor Your Campaigns to Specific Objectives


With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 


Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 


Access Real-Time Performance Insights 


The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.


Hot tip: Make sure your budget matches your discount and objectives.


“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti


Interested in Instacart Promotions?


With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.


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(Re)Introducing your favorite Optimizely products!



(Re)Introducing your favorite Optimizely products!

It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 



Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 


Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 


Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 


Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 


Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 


Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 


Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 


So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  


Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  


Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 


Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 


Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | 


Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  

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