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How to Migrate Wix to Shopify



How to Migrate Wix to Shopify

Wix and Shopify are renowned for being two of the most powerful giants in the eCommerce industry. Though they are both hosted platforms, Shopify is considered to surpass Wix in some ways.

Wix is suitable for small businesses or brand-conscious entrepreneurs but when you need a more functional and spacious website, Shopify seems to be better in the long term. That’s why many merchants who own a web store built with Wix tend to migrate to Shopify. This means it’s high time to move from Wix to Shopify.

Before diving right into how to migrate from Wix to Shopify with a shopping cart migration expert, let’s check some basic information about Shopify and Wix and find out how Shopify beats Wix in the eCommerce platform battle.

1.Wix and Shopify Overview

1.1.What is Wix?

Wix is known as a website builder for people who want to build content-based websites. Wix recently stepped up its game in eCommerce shop builders, introducing a lot of new apps and integrations. Wix is well-suited for freelancers and low-volume sellers.

Wix offers a drag-and-drop interface and a large library of free and dazzling templates, making it a great option for individuals looking to create a general-purpose website.

1.2.What is Shopify?

Shopify, a SaaS (software-as-a-service) eCommerce solution, is superb for the development of small-to-large full-featured online stores. It is favored by drop shippers and entrepreneurs. At present, there are 1,641,733 live stores running on Shopify.

In addition, individuals and small businesses wishing to sell online will find Shopify a terrific solution. And if you’re a large company with a higher volume in sales, you might prefer a more personalized experience – Shopify Plus. You can take a look at the comparison between Shopify and Shopify Plus to choose which is more suitable for your business.

Let’s discover why Wix users lean towards moving to Shopify!

2.Main advantages of Shopify over Wix

2.1.Robust POS service

POS, which stands for point of sale, is a place where customers execute the payment for goods or services in person or online.

Shopify POS can meet small-business owners’ demands with robust features such as customizing your app’s interface, checking out customers on the go, offering discounts, and delivering digital receipts. You can add and categorize as many as products you want, check inventory, and sync orders across retail locations, online stores, and other sales channels. Also, Shopify POS can help you make email and social media marketing campaigns illuminate, develop a customer loyalty program, and generate data from online and in-person sales.

Shopify eliminates other POS rivals thanks to its additional functionality, optional extra hardware, and wider availability.

2.2.Powerful functionality

Wix has some decent eCommerce options, but they are not nearly as good as Shopify’s since Shopify focuses entirely on eCommerce and provides more advanced eCommerce capabilities.

Payment gateways

A payment gateway is a software that allows your website to take payments. Shopify dominates Wix as Shopify has its own payment gateways – Shopify Payments. Shopify doesn’t charge you any transaction fees and supports more than 100 payment methods.

Selling in multiple currencies

If you’re selling globally, it had better let your potential customers choose their own currency. In a better way, you can present your products in your site visitors’ currency automatically.

Shopify supports full multi-currency transactions. Despite the fact that Wix lets you display prices in a variety of currencies via a currency converter drop-down menu, store visitors are still unable to check out in their own currency. And one of the major arguments for utilizing Shopify instead of Wix is the lack of comprehensive multi-currency support.

Inventory management

When it comes to inventory, Shopify is all you expect. You can quickly upload single or numerous products, manage your inventory, generate revenue reports, and find your way around the site.

Shipping options

From free shipping to coordinating with alternate shipping suppliers, Shopify is there for you at every stage of the difficult shipping cycle. You can configure your shipping charges (free shipping, flat rate, depending on region, etc).

2.3.Ideal loading speed

A site with a loading speed of fewer than 3 seconds is regarded as ideal for not being abandoned. There is no doubt that the longer you wait for your website to load, the more clients you’ll lose to a competitor’s site that is faster.

A Shopify website loads its essential details and becomes interactive in 1.3 seconds. Shopify also has the shortest load time compared to other eCommerce platforms, including Wix (3.2s).

Obviously, load time plays a vital role in determining the success of a website, especially eCommerce.

3.Migrate from Wix to Shopify – Step-by-Step Guide

You can cope with the task on your own in case you have basic technical knowledge and know unique characteristics of each platform. However, you can avoid making several mistakes that could jeopardize the security and performance of your website by using an automated migration service.

LitExtension – #1 shopping cart migration expert has already performed 160,000+ migrations around the world. They flexibly support a huge ecosystem of 120+ eCommerce platforms with the accuracy and consistency of data over the process. Besides, LitExtension supplies you with additional options such as Preserve Order IDs, Customer IDs on Target Store; Create 301 Redirects on Target Store; Migrate Customers Password, SEO URLs, etc.

So, just take a look at the detailed guide on how to move your Wix-based store to Shopify.


The first step in preparing for a migration is to back up your data. This stage can be completed manually or automatically by third parties. However, when using the LitExtension tool, you don’t need to back up all of the data since they will not interfere with data on your Source Store. LitExtension will transfer data only.

When you run Wix to Shopify migration, having a Shopify store is a must. Looking for a quick and easy guide to set up a Shopify store? Check out the video below :

It’s unnecessary to purchase one of the Shopify paid plans immediately, you can migrate while exploiting the 14-day free trial.

After finishing laying the groundwork for re-platforming, you are set to start off!

During the migration process

Step 1: Set up Source cart and Target cart

First of all, sign in on the LitExtension website with Facebook/Google or if you are new to this site, you have to sign up to start the migration process.

Then click the “Create New Migration” button at the top right of the screen. At this stage, choose Wix as your Source cart and fill in these information: URL, Admin email, and Admin password.

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About Target cart, select Shopify and fill in the blanks with your store URL and API password. If you don’t know how to acquire an API password from your Shopify store, watch this video for details. 

After that, click Next: Configure your Migration to go on the migration process.

Step 2: Select data you want to migrate

In this step, you can tick the entities you intend to switch from Wix to Shopify such as customers, orders, products, product categories, etc.

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Besides, LitExtension provides Additional Options for you to extend your data import functionality. For instance, Create 301 Redirects on your Target Store enable you to redirect your previous products and categories URLs from Source Store to Target Store, and Migrate categories and products SEO URLs allows you to migrate Products and Categories URLs from your Source Store to the Target Store which help keep the SEO ranking you have built up for years.

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Finally, you can try a demo first or perform an immediate Wix to Shopify migration. We can run the FREE DEMO migration first to observe how LitExtension handles the migration process. Remember that this sample only works with a small number of entities, but the technique is the same as the full migration.

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Step 3: Perform Full Migration

Let’s start the migration from Wix to Shopify. Once the migration process is kicked off, it will constantly run even when you turn off your browser.

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Here click “Check result” then you can double-check all of your data in both the backend and frontend.

After you’ve completed the Wix to Shopify conversion with LitExtension, you should focus on customizing your store. The following is a list of all the tasks that must be completed:

  • Choose a theme for your new Shopify store
  • Set up your shipping and payment methods
  • Run recent data migration
  • Change DNS and switch domain

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1.Is it possible to transfer from Wix to Shopify?

It is possible to re-platform from Wix to Shopify. You can handle the process either manually or by using the assistance of the #1 automated shopping cart migration service – LitExtension.

2.Is Wix faster or Shopify?

No, Shopify is faster than Wix when it comes to loading speed.

3.Is Shopify good for small businesses?

Shopify is an ideal platform for small enterprises because it is easy to get started, provides you with the robust features you need such as managing products, inventory, shipping, etc.


Choosing a feature-rich platform is critical when creating a huge full-fledged online store with hundreds of products and many functions. Both Wix and Shopify are two well-known platforms for creating an online store.

However, if you already own Wix and want to move to the next level, switching to Shopify is a cost-effective choice that will pay off in the long run because Shopify is a specialist eCommerce platform designed for the creation of massive online hypermarkets.

Hope that the guide helps you to move to a more suitable and powerful platform in an effortless way. If you are looking forward to maximizing your store’s profit, don’t forget to check out these helpful actionable tactics. Happy selling!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists



Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.


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A deeper dive into data, personalization and Copilots



A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)



Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.



To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

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Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

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So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

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  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

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So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

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The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.

Disruptive Design Raising the Bar of Content Marketing with Graphic

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