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Google Search Trends Show How Customer Expectations Are Changing



Google Search Trends Show How Customer Expectations Are Changing

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.

Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later.

If customers are out shopping in person then they want the ability to do it late at night, and if they’re shopping online they want items to arrive as soon as tomorrow.

They also want new experiences from businesses, such as the ability to bring their pet out for dinner.

Data in the report is compiled by the Google Ads Research and Insights team from an analysis of billions of recent search queries.

Staying informed about consumers’ changing expectations can help your business meet their needs better, ensuring they continue to choose you over competitors.

The report provides insight into how customers are phrasing their needs when looking for information in Google Search.


You can meet customers where they are in Google by emphasizing some of these key phrases on your website or business listing.

Here are the top insights from Google’s report on the latest developments in consumer behavior and market trends.

Rising Consumer Expectations

Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing searches for:

  • “Late night shopping”: Up 100% year over year.
  • “24/7 customer service”: Up 500% year over year.
  • “Dog friendly restaurants”: Up 100% year over year.
  • “Next day flower delivery”: Up 800% year over year.

These trends highlight the immediacy with which consumers expect to have products in hand.

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Further, they want extended hours of customer support after the purchase.

When going out to visit local businesses, customers are expecting more of the comforts of home. Such as the ability to bring their dog to a restaurant.

If your business caters to these needs, make sure it’s highlighted on your website so you can get found by searchers.

In-Person Events Are Back

Consumers are eager to get out of their home and enjoy some in-person events again.

Searches are on the rise for:

  • “Cinema near me”: Up 300% year over year.
  • “Seating chart”: Up 600% year over year.
  • “Spring break”: Up 100% year over year.
  • “Unique things to do in”: Up 100% year over year.

These trends indicate that consumers are comfortable with attending events in-person this year, which is a good sign if you’re planning on hosting one.

However, people don’t want everything the same as it used to be, as evidenced by the “unique things to do” search trend.

In-person events are back on, but consumers won’t necessarily settle for the same old things they did before.

Pandemic Trends That Stuck

Several of what Google calls “pandemic-related trends” continue to stick.

Searches are still on the rise for:

  • “Makeup game”: up 700% year over year.
  • “Best movies to stream right now”: Up 300% year over year.
  • “Nursery plants near me”: Up 100% year over year.
  • “Hair trends female”: Up 800% year over year.

For more data, see the full report on Think With Google.

Featured Image: VectorMine/Shutterstock

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Search Engine Journal Promotes Miranda Miller To Senior Managing Editor



Search Engine Journal Promotes Miranda Miller To Senior Managing Editor

It is with tremendous pride and excitement that I announce the promotion of Miranda Miller, an editorial and content strategy champion, to Senior Managing Editor.

While this promotion actually happened in January, having recently joined SEJ myself, I wanted to celebrate Miranda’s growth and leadership within the organization.

In this role, her areas of ownership will include core elements of SEJ’s editorial operations in this advanced role, including its rich educational and evergreen content.

“The word that comes to mind is blossom,” said Jenise Uehara, CEO of SEJ’s parent company Alpha Brand Media.

”Miranda dove into organizational management, cross-department collaboration, and business process design, while also tackling inefficiencies and challenges.”

An exceptional writer and editor, Miranda also brings considerable experience and expertise in content strategy.

Over the past several months, Miranda has truly shone as an organizational leader, working to grow SEJ’s editorial blueprint, talent, and operations exponentially.


“And all the while, Miranda somehow kept the publishing crank turning out exceptional content and breaking news,” Jenise added.

“I’ve been thrilled to watch Miranda so quickly engage and take on a meatier leadership role.”

Having followed her work since joining SEJ, I can personally speak to Miranda’s diversified wealth of knowledge to the editorial team – not to mention the publication at large.

“I joined SEJ early in 2021 to help lead the editorial team in a period of great growth and opportunity,” Miranda said.

“We’ve been able to increase expert and educational content production by over 60% even while introducing a data-driven approach to content strategy and optimization,” she added.

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This year, we’ll publish 50% more ebooks than in 2021, and our contributing author program has grown to over 130 digital marketing and SEO experts with her guidance.

Prior to coming in-house, Miranda spent over 15 years leading her own marketing agency which served clients as wide-ranging as the world’s leading polar expeditions company, fintech and app startups, Fortune 100 companies, and several government agencies.

She’s been a prolific ghostwriter for brands and executives in SEO, tech, and finance, and has authored thousands of articles for clients that have appeared in the best-known B2B publications, technical journals, and mainstream media.


As Editor-in-Chief, I’m beyond excited to watch Miranda’s leadership undoubtedly contribute to SEJ’s ongoing substantial growth.

SEJ’s brand and content offerings continue to evolve, to serve an audience of marketers and business leaders – and there has never been a more inspiring or energizing time to cultivate, promote, and be part of this remarkably talented team.

“Content quality has always been my number one priority, and so it’s refreshing to see that this is a shared value across the SEJ team,” Miranda said.

“I love to see the new ebook formats and article types we’re creating now and am really looking forward to continuing to innovate and teach, to bring the most useful and helpful educational content possible to the SEJ audience.”

Miranda is a part-time digital nomad and runs a location-independent content studio for enterprise organizations.

Three to four months of the year, she works in coworking spaces and cafes around Europe, Latin America, and the Caribbean.

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“But not at the beach,” Miranda adds. “That’s a myth. Ever had sand in your laptop? No bueno.”

At her home base on Georgian Bay in Canada, she’s the wife of a talented chef; mother bear to two teens, two Shepherds, and three budgies; and a patron of the local live music and literary scenes.


She’s also a huge fan of adrienne maree brown, Lizzo, Phoebe Waller-Bridge, Margaret Atwood, AOC – and hockey.

Featured Image: Miranda Miller


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