Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad...
It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are...
Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are,...
One of the questions I get asked often is: “What’s better, organic website traffic, or Pay-per-click (PPC) ads on Google?” In 2019, Google reported 113.26 billion...
There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit...
Google’s John Mueller advises SEOs on the correct, and incorrect, ways to use hreflang attributes on a web page. In a thread on Reddit, a user...
Sometimes I sit down to write a serious blog about marketing. More often than not my blogs are about pay-per-click (PPC) and all the things you...
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and...
Considering whether to outsource PPC or keep it in-house? If you’ve got a business that you are trying to grow online, then you should consider PPC...
DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which...
