SEO
10 Steps To Boost Your Site’s Crawlability And Indexability
Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter.
Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability.
There are roughly 50 billion webpages on 1.93 billion websites on the internet. This is far too many for any human team to explore, so these bots, also called spiders, perform a significant role.
These bots determine each page’s content by following links from website to website and page to page. This information is compiled into a vast database, or index, of URLs, which are then put through the search engine’s algorithm for ranking.
This two-step process of navigating and understanding your site is called crawling and indexing.
As an SEO professional, you’ve undoubtedly heard these terms before, but let’s define them just for clarity’s sake:
- Crawlability refers to how well these search engine bots can scan and index your webpages.
- Indexability measures the search engine’s ability to analyze your webpages and add them to its index.
As you can probably imagine, these are both essential parts of SEO.
If your site suffers from poor crawlability, for example, many broken links and dead ends, search engine crawlers won’t be able to access all your content, which will exclude it from the index.
Indexability, on the other hand, is vital because pages that are not indexed will not appear in search results. How can Google rank a page it hasn’t included in its database?
The crawling and indexing process is a bit more complicated than we’ve discussed here, but that’s the basic overview.
If you’re looking for a more in-depth discussion of how they work, Dave Davies has an excellent piece on crawling and indexing.
How To Improve Crawling And Indexing
Now that we’ve covered just how important these two processes are let’s look at some elements of your website that affect crawling and indexing – and discuss ways to optimize your site for them.
1. Improve Page Loading Speed
With billions of webpages to catalog, web spiders don’t have all day to wait for your links to load. This is sometimes referred to as a crawl budget.
If your site doesn’t load within the specified time frame, they’ll leave your site, which means you’ll remain uncrawled and unindexed. And as you can imagine, this is not good for SEO purposes.
Thus, it’s a good idea to regularly evaluate your page speed and improve it wherever you can.
You can use Google Search Console or tools like Screaming Frog to check your website’s speed.
If your site is running slow, take steps to alleviate the problem. This could include upgrading your server or hosting platform, enabling compression, minifying CSS, JavaScript, and HTML, and eliminating or reducing redirects.
Figure out what’s slowing down your load time by checking your Core Web Vitals report. If you want more refined information about your goals, particularly from a user-centric view, Google Lighthouse is an open-source tool you may find very useful.
2. Strengthen Internal Link Structure
A good site structure and internal linking are foundational elements of a successful SEO strategy. A disorganized website is difficult for search engines to crawl, which makes internal linking one of the most important things a website can do.
But don’t just take our word for it. Here’s what Google’s search advocate John Mueller had to say about it:
“Internal linking is super critical for SEO. I think it’s one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important.”
If your internal linking is poor, you also risk orphaned pages or those pages that don’t link to any other part of your website. Because nothing is directed to these pages, the only way for search engines to find them is from your sitemap.
To eliminate this problem and others caused by poor structure, create a logical internal structure for your site.
Your homepage should link to subpages supported by pages further down the pyramid. These subpages should then have contextual links where it feels natural.
Another thing to keep an eye on is broken links, including those with typos in the URL. This, of course, leads to a broken link, which will lead to the dreaded 404 error. In other words, page not found.
The problem with this is that broken links are not helping and are harming your crawlability.
Double-check your URLs, particularly if you’ve recently undergone a site migration, bulk delete, or structure change. And make sure you’re not linking to old or deleted URLs.
Other best practices for internal linking include having a good amount of linkable content (content is always king), using anchor text instead of linked images, and using a “reasonable number” of links on a page (whatever that means).
Oh yeah, and ensure you’re using follow links for internal links.
3. Submit Your Sitemap To Google
Given enough time, and assuming you haven’t told it not to, Google will crawl your site. And that’s great, but it’s not helping your search ranking while you’re waiting.
If you’ve recently made changes to your content and want Google to know about it immediately, it’s a good idea to submit a sitemap to Google Search Console.
A sitemap is another file that lives in your root directory. It serves as a roadmap for search engines with direct links to every page on your site.
This is beneficial for indexability because it allows Google to learn about multiple pages simultaneously. Whereas a crawler may have to follow five internal links to discover a deep page, by submitting an XML sitemap, it can find all of your pages with a single visit to your sitemap file.
Submitting your sitemap to Google is particularly useful if you have a deep website, frequently add new pages or content, or your site does not have good internal linking.
4. Update Robots.txt Files
You probably want to have a robots.txt file for your website. While it’s not required, 99% of websites use it as a rule of thumb. If you’re unfamiliar with this is, it’s a plain text file in your website’s root directory.
It tells search engine crawlers how you would like them to crawl your site. Its primary use is to manage bot traffic and keep your site from being overloaded with requests.
Where this comes in handy in terms of crawlability is limiting which pages Google crawls and indexes. For example, you probably don’t want pages like directories, shopping carts, and tags in Google’s directory.
Of course, this helpful text file can also negatively impact your crawlability. It’s well worth looking at your robots.txt file (or having an expert do it if you’re not confident in your abilities) to see if you’re inadvertently blocking crawler access to your pages.
Some common mistakes in robots.text files include:
- Robots.txt is not in the root directory.
- Poor use of wildcards.
- Noindex in robots.txt.
- Blocked scripts, stylesheets and images.
- No sitemap URL.
For an in-depth examination of each of these issues – and tips for resolving them, read this article.
5. Check Your Canonicalization
Canonical tags consolidate signals from multiple URLs into a single canonical URL. This can be a helpful way to tell Google to index the pages you want while skipping duplicates and outdated versions.
But this opens the door for rogue canonical tags. These refer to older versions of a page that no longer exists, leading to search engines indexing the wrong pages and leaving your preferred pages invisible.
To eliminate this problem, use a URL inspection tool to scan for rogue tags and remove them.
If your website is geared towards international traffic, i.e., if you direct users in different countries to different canonical pages, you need to have canonical tags for each language. This ensures your pages are being indexed in each language your site is using.
6. Perform A Site Audit
Now that you’ve performed all these other steps, there’s still one final thing you need to do to ensure your site is optimized for crawling and indexing: a site audit. And that starts with checking the percentage of pages Google has indexed for your site.
Check Your Indexability Rate
Your indexability rate is the number of pages in Google’s index divided by the number of pages on our website.
You can find out how many pages are in the google index from Google Search Console Index by going to the “Pages” tab and checking the number of pages on the website from the CMS admin panel.
There’s a good chance your site will have some pages you don’t want indexed, so this number likely won’t be 100%. But if the indexability rate is below 90%, then you have issues that need to be investigated.
You can get your no-indexed URLs from Search Console and run an audit for them. This could help you understand what is causing the issue.
Another useful site auditing tool included in Google Search Console is the URL Inspection Tool. This allows you to see what Google spiders see, which you can then compare to real webpages to understand what Google is unable to render.
Audit Newly Published Pages
Any time you publish new pages to your website or update your most important pages, you should make sure they’re being indexed. Go into Google Search Console and make sure they’re all showing up.
If you’re still having issues, an audit can also give you insight into which other parts of your SEO strategy are falling short, so it’s a double win. Scale your audit process with tools like:
7. Check For Low-Quality Or Duplicate Content
If Google doesn’t view your content as valuable to searchers, it may decide it’s not worthy to index. This thin content, as it’s known could be poorly written content (e.g., filled with grammar mistakes and spelling errors), boilerplate content that’s not unique to your site, or content with no external signals about its value and authority.
To find this, determine which pages on your site are not being indexed, and then review the target queries for them. Are they providing high-quality answers to the questions of searchers? If not, replace or refresh them.
Duplicate content is another reason bots can get hung up while crawling your site. Basically, what happens is that your coding structure has confused it and it doesn’t know which version to index. This could be caused by things like session IDs, redundant content elements and pagination issues.
Sometimes, this will trigger an alert in Google Search Console, telling you Google is encountering more URLs than it thinks it should. If you haven’t received one, check your crawl results for things like duplicate or missing tags, or URLs with extra characters that could be creating extra work for bots.
Correct these issues by fixing tags, removing pages or adjusting Google’s access.
8. Eliminate Redirect Chains And Internal Redirects
As websites evolve, redirects are a natural byproduct, directing visitors from one page to a newer or more relevant one. But while they’re common on most sites, if you’re mishandling them, you could be inadvertently sabotaging your own indexing.
There are several mistakes you can make when creating redirects, but one of the most common is redirect chains. These occur when there’s more than one redirect between the link clicked on and the destination. Google doesn’t look on this as a positive signal.
In more extreme cases, you may initiate a redirect loop, in which a page redirects to another page, which directs to another page, and so on, until it eventually links back to the very first page. In other words, you’ve created a never-ending loop that goes nowhere.
Check your site’s redirects using Screaming Frog, Redirect-Checker.org or a similar tool.
9. Fix Broken Links
In a similar vein, broken links can wreak havoc on your site’s crawlability. You should regularly be checking your site to ensure you don’t have broken links, as this will not only hurt your SEO results, but will frustrate human users.
There are a number of ways you can find broken links on your site, including manually evaluating each and every link on your site (header, footer, navigation, in-text, etc.), or you can use Google Search Console, Analytics or Screaming Frog to find 404 errors.
Once you’ve found broken links, you have three options for fixing them: redirecting them (see the section above for caveats), updating them or removing them.
10. IndexNow
IndexNow is a relatively new protocol that allows URLs to be submitted simultaneously between search engines via an API. It works like a super-charged version of submitting an XML sitemap by alerting search engines about new URLs and changes to your website.
Basically, what it does is provides crawlers with a roadmap to your site upfront. They enter your site with information they need, so there’s no need to constantly recheck the sitemap. And unlike XML sitemaps, it allows you to inform search engines about non-200 status code pages.
Implementing it is easy, and only requires you to generate an API key, host it in your directory or another location, and submit your URLs in the recommended format.
Wrapping Up
By now, you should have a good understanding of your website’s indexability and crawlability. You should also understand just how important these two factors are to your search rankings.
If Google’s spiders can crawl and index your site, it doesn’t matter how many keywords, backlinks, and tags you use – you won’t appear in search results.
And that’s why it’s essential to regularly check your site for anything that could be waylaying, misleading, or misdirecting bots.
So, get yourself a good set of tools and get started. Be diligent and mindful of the details, and you’ll soon have Google spiders swarming your site like spiders.
More Resources:
Featured Image: Roman Samborskyi/Shutterstock
SEO
Firefox URL Tracking Removal – Is This A Trend To Watch?
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and should marketers be concerned?
Is it possible that blocking URL tracking parameters in the name of privacy will become a trend industrywide?
Firefox Announcement
Firefox recently announced that beginning in the Firefox Browser version 120.0, users will be able to select whether or not they want URLs that they copied to contain tracking parameters.
When users select a link to copy and click to raise the contextual menu for it, Firefox is now giving users a choice as to whether to copy the URL with or without the URL tracking parameters that might be attached to the URL.
Screenshot Of Firefox 120 Contextual Menu
According to the Firefox 120 announcement:
“Firefox supports a new “Copy Link Without Site Tracking” feature in the context menu which ensures that copied links no longer contain tracking information.”
Browser Trends For Privacy
All browsers, including Google’s Chrome and Chrome variants, are adding new features that make it harder for websites to track users online through referrer information embedded in a URL when a user clicks from one site and leaves through that click to visit another site.
This trend for privacy has been ongoing for many years but it became more noticeable in 2020 when Chrome made changes to how referrer information was sent when users click links to visit other sites. Firefox and Safari followed with similar referrer behavior.
Whether the current Firefox implementation would be disruptive or if the impact is overblown is kind of besides the point.
What is the point is whether or not what Firefox and Apple did to protect privacy is a trend and if that trend will extend to more blocking of URL parameters that are stronger than what Firefox recently implemented.
I asked Kenny Hyder, CEO of online marketing agency Pixel Main, what his thoughts are about the potential disruptive aspect of what Firefox is doing and whether it’s a trend.
Kenny answered:
“It’s not disruptive from Firefox alone, which only has a 3% market share. If other popular browsers follow suit it could begin to be disruptive to a limited degree, but easily solved from a marketers prospective.
If it became more intrusive and they blocked UTM tags, it would take awhile for them all to catch on if you were to circumvent UTM tags by simply tagging things in a series of sub-directories.. ie. site.com/landing/<tag1>/<tag2> etc.
Also, most savvy marketers are already integrating future proof workarounds for these exact scenarios.
A lot can be done with pixel based integrations rather than cookie based or UTM tracking. When set up properly they can actually provide better and more accurate tracking and attribution. Hence the name of my agency, Pixel Main.”
I think most marketers are aware that privacy is the trend. The good ones have already taken steps to keep it from becoming a problem while still respecting user privacy.”
Some URL Parameters Are Already Affected
For those who are on the periphery of what’s going on with browsers and privacy, it may come as a surprise that some tracking parameters are already affected by actions meant to protect user privacy.
Jonathan Cairo, Lead Solutions Engineer at Elevar shared that there is already a limited amount of tracking related information stripped from URLs.
But he also explained that there are limits to how much information can be stripped from URLs because the resulting negative effects would cause important web browsing functionality to fail.
Jonathan explained:
“So far, we’re seeing a selective trend where some URL parameters, like ‘fbclid’ in Safari’s private browsing, are disappearing, while others, such as TikTok’s ‘ttclid’, remain.
UTM parameters are expected to stay since they focus on user segmentation rather than individual tracking, provided they are used as intended.
The idea of completely removing all URL parameters seems improbable, as it would disrupt key functionalities on numerous websites, including banking services and search capabilities.
Such a drastic move could lead users to switch to alternative browsers.
On the other hand, if only some parameters are eliminated, there’s the possibility of marketers exploiting the remaining ones for tracking purposes.
This raises the question of whether companies like Apple will take it upon themselves to prevent such use.
Regardless, even in a scenario where all parameters are lost, there are still alternative ways to convey click IDs and UTM information to websites.”
Brad Redding of Elevar agreed about the disruptive effect from going too far with removing URL tracking information:
“There is still too much basic internet functionality that relies on query parameters, such as logging in, password resets, etc, which are effectively the same as URL parameters in a full URL path.
So we believe the privacy crackdown is going to continue on known trackers by blocking their tracking scripts, cookies generated from them, and their ability to monitor user’s activity through the browser.
As this grows, the reliance on brands to own their first party data collection and bring consent preferences down to a user-level (vs session based) will be critical so they can backfill gaps in conversion data to their advertising partners outside of the browser or device.”
The Future Of Tracking, Privacy And What Marketers Should Expect
Elevar raises good points about how far browsers can go in terms of how much blocking they can do. Their response that it’s down to brands to own their first party data collection and other strategies to accomplish analytics without compromising user privacy.
Given all the laws governing privacy and Internet tracking that have been enacted around the world it looks like privacy will continue to be a trend.
However, at this point it time, the advice is to keep monitoring how far browsers are going but there is no expectation that things will get out of hand.
SEO
How To Become an SEO Expert in 4 Steps
With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in the topic, it’s down to you to carve your own path in the industry.
There are many ways to do this; some take longer than others.
In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again.
Understanding what search engine optimization really is and how it works is the first state of affairs. While you can do this by reading endless blog posts or watching YouTube videos, I wouldn’t recommend that approach for a few reasons:
- It’s hard to know where to start
- It’s hard to join the dots
- It’s hard to know who to trust
You can solve all of these problems by taking a structured course like our SEO course for beginners. It’s completely free (no signup required), consists of 14 short video lessons (2 hours total length), and covers:
- What SEO is and why it’s important
- How to do keyword research
- How to optimize pages for keywords
- How to build links (and why you need them)
- Technical SEO best practices
Here’s the first lesson to get you started:
It doesn’t matter how many books you read about golf, you’re never going to win a tournament without picking up a set of clubs and practicing. It’s the same with SEO. The theory is important, but there’s no substitute for getting your hands dirty and trying to rank a site.
If you don’t have a site already, you can get up and running fairly quickly with any major website platform. Some will set you back a few bucks, but they handle SEO basics out of the box. This saves you time sweating the small stuff.
As for what kind of site you should create, I recommend a simple hobby blog.
Here’s a simple food blog I set up in <10 minutes:
Once you’re set-up, you’re ready to start practicing and honing your SEO skills. Specifically, doing keyword research to find topics, writing and optimizing content about them, and (possibly) building a few backlinks.
For example, according to Ahrefs’ Keywords Explorer, the keyword “neopolitan pizza dough recipe” has a monthly traffic potential of 4.4K as well as a relatively low Keyword Difficulty (KD) score:
Even better, there’s a weak website (DR 16) in the top three positions—so this should definitely be quite an easy topic to rank for.
Given that most of the top-ranking posts have at least a few backlinks, a page about this topic would also likely need at least a few backlinks to compete. Check out the resources below to learn how to build these.
It’s unlikely that your hobby blog is going to pay the bills, so it’s time to use the work you’ve done so far to get a job in SEO. Here are a few benefits of doing this:
- Get paid to learn. This isn’t the case when you’re home alone reading blog posts and watching videos or working on your own site.
- Get deeper hands-on experience. Agencies work with all kinds of businesses, which means you’ll get to build experience with all kinds of sites, from blogs to ecommerce.
- Build your reputation. Future clients or employers are more likely to take you seriously if you’ve worked for a reputable SEO agency.
To find job opportunities, start by signing up for SEO newsletters like SEO Jobs and SEOFOMO. Both of these send weekly emails and feature remote job opportunities:
You can also go the traditional route and search job sites for entry-level positions. The kinds of jobs you’re looking for will usually have “Junior” in their titles or at least mention that it’s a junior position in their description.
Beyond that, you can search for SEO agencies in your local area and check their careers pages.
Even if there are no entry-level positions listed here, it’s still worth emailing and asking if there are any upcoming openings. Make sure to mention any SEO success you’ve had with your website and where you’re at in your journey so far.
This might seem pushy, but many agencies actually encourage this—such as Rise at Seven:
Here’s a quick email template to get you started:
Subject: Junior SEO position?
Hey folks,
Do you have any upcoming openings for junior SEOs?
I’ve been learning SEO for [number] months, but I’m looking to take my knowledge to the next level. So far, I’ve taken Ahrefs’ Beginner SEO course and started my own blog about [topic]—which I’ve had some success with. It’s only [number] months old but already ranks for [number] keywords and gets an estimated [number] monthly search visits according to Ahrefs.
[Ahrefs screenshot]
I checked your careers page and didn’t see any junior positions there, but I was hoping you might consider me for any upcoming positions? I’m super enthusiastic, hard-working, and eager to learn.
Let me know.
[Name]
You can pull all the numbers and screenshots you need by creating a free Ahrefs Webmaster Tools account and verifying your website.
SEO is a broad industry. It’s impossible to be an expert at every aspect of it, so you should niche down and hone your skills in the area that interests you the most. You should have a reasonable idea of what this is from working on your own site and in an agency.
For example, link building was the area that interested me the most, so that’s where I focused on deepening my knowledge. As a result, I became what’s known as a “t-shaped SEO”—someone with broad skills across all things SEO but deep knowledge in one area.
Marie Haynes is another great example of a t-shaped SEO. She specializes in Google penalty recovery. She doesn’t build links or do on-page SEO. She audits websites with traffic drops and helps their owners recover.
In terms of how to build your knowledge in your chosen area, here are a few ideas:
Here are a few SEOs I’d recommend following and their (rough) specialties:
Final thoughts
K Anders Ericsson famously theorized that it takes 10,000 hours of practice to master a new skill. Can it take less? Possibly. But the point is this: becoming an SEO expert is not an overnight process.
I’d even argue that it’s a somewhat unattainable goal because no matter how much you know, there’s always more to learn. That’s part of the fun, though. SEO is a fast-moving industry that keeps you on your toes, but it’s a very rewarding one, too.
Here are a few stats to prove it:
- 74.1% of SEOs charge clients upwards of $500 per month for their services (source)
- $49,211 median annual salary (source)
- ~$74k average salary for self-employed SEOs (source)
Got questions? Ping me on Twitter X.
SEO
A Year Of AI Developments From OpenAI
Today, ChatGPT celebrates one year since its launch in research preview.
Try talking with ChatGPT, our new AI system which is optimized for dialogue. Your feedback will help us improve it. https://t.co/sHDm57g3Kr
— OpenAI (@OpenAI) November 30, 2022
From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI for almost any task.
a year ago tonight we were probably just sitting around the office putting the finishing touches on chatgpt before the next morning’s launch.
what a year it’s been…
— Sam Altman (@sama) November 30, 2023
In this article, we take a journey through the past year, highlighting the significant milestones and updates that have shaped ChatGPT into the versatile and powerful tool it is today.
a year ago tonight we were placing bets on how many total users we’d get by sunday
20k, 80k, 250k… i jokingly said “8B”.
little did we know… https://t.co/8YtO8GbLPy— rapha gontijo lopes (@rapha_gl) November 30, 2023
ChatGPT: From Research Preview To Customizable GPTs
This story unfolds over the course of nearly a year, beginning on November 30, when OpenAI announced the launch of its research preview of ChatGPT.
As users began to offer feedback, improvements began to arrive.
Before the holiday, on December 15, 2022, ChatGPT received general performance enhancements and new features for managing conversation history.
As the calendar turned to January 9, 2023, ChatGPT saw improvements in factuality, and a notable feature was added to halt response generation mid-conversation, addressing user feedback and enhancing control.
Just a few weeks later, on January 30, the model was further upgraded for enhanced factuality and mathematical capabilities, broadening its scope of expertise.
February 2023 was a landmark month. On February 9, ChatGPT Plus was introduced, bringing new features and a faster ‘Turbo’ version to Plus users.
This was followed closely on February 13 with updates to the free plan’s performance and the international availability of ChatGPT Plus, featuring a faster version for Plus users.
March 14, 2023, marked a pivotal moment with the introduction of GPT-4 to ChatGPT Plus subscribers.
Screenshot from ChatGPT, March 2023This new model featured advanced reasoning, complex instruction handling, and increased creativity.
Less than ten days later, on March 23, experimental AI plugins, including browsing and Code Interpreter capabilities, were made available to selected users.
On May 3, users gained the ability to turn off chat history and export data.
Plus users received early access to experimental web browsing and third-party plugins on May 12.
On May 24, the iOS app expanded to more countries with new features like shared links, Bing web browsing, and the option to turn off chat history on iOS.
June and July 2023 were filled with updates enhancing mobile app experiences and introducing new features.
The mobile app was updated with browsing features on June 22, and the browsing feature itself underwent temporary removal for improvements on July 3.
The Code Interpreter feature rolled out in beta to Plus users on July 6.
Plus customers enjoyed increased message limits for GPT-4 from July 19, and custom instructions became available in beta to Plus users the next day.
July 25 saw the Android version of the ChatGPT app launch in selected countries.
As summer progressed, August 3 brought several small updates enhancing the user experience.
Custom instructions were extended to free users in most regions by August 21.
The month concluded with the launch of ChatGPT Enterprise on August 28, offering advanced features and security for enterprise users.
Entering autumn, September 11 witnessed limited language support in the web interface.
Voice and image input capabilities in beta were introduced on September 25, further expanding ChatGPT’s interactive abilities.
An updated version of web browsing rolled out to Plus users on September 27.
The fourth quarter of 2023 began with integrating DALL·E 3 in beta on October 16, allowing for image generation from text prompts.
The browsing feature moved out of beta for Plus and Enterprise users on October 17.
Customizable versions of ChatGPT, called GPTs, were introduced for specific tasks on November 6 at OpenAI’s DevDay.
Screenshot from ChatGPT, November 2023On November 21, the voice feature in ChatGPT was made available to all users, rounding off a year of significant advancements and broadening the horizons of AI interaction.
And here, we have ChatGPT today, with a sidebar full of GPTs.
Screenshot from ChatGPT, November 2023Looking Ahead: What’s Next For ChatGPT
The past year has been a testament to continuous innovation, but it is merely the prologue to a future rich with potential.
The upcoming year promises incremental improvements and leaps in AI capabilities, user experience, and integrative technologies that could redefine our interaction with digital assistants.
With a community of users and developers growing stronger and more diverse, the evolution of ChatGPT is poised to surpass expectations and challenge the boundaries of today’s AI landscape.
As we step into this next chapter, the possibilities are as limitless as generative AI continues to advance.
Featured image: photosince/Shutterstock
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