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10 Types To Engage Your Audience

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10 Types To Engage Your Audience

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience.

Many savvy businesses have a content marketing strategy, so it’s important to think of ways to make your content stand out from your competitors.

Let’s explore different ways you can turn static content into interactive posts and pages that will encourage your audience to stay engaged.

But first, let’s understand a bit more about interactive content and why it is so important.

What Is Interactive Content Marketing?

Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively.

It doesn’t necessarily need to be anything fancy, it could be as simple as clicking a button, or answering a poll.

This type of content can make the experience more fun for your audience, and therefore make you and your brand more memorable.

Plus, it’s also a great way to get to know your audience better and collect important data.

Here’s a recent example we’ve implemented in my business.

For about one year, I’ve been asking my community what new skills they would like to learn. I’ve done that in different ways and in different platforms – on our private Facebook group, on Instagram Stories, on social posts, and on YouTube.

Those questions have both generated more engagement and given me solid data to decide what to do next.

Why Is Engaging Your Audience Important?

From the content they consume to the products they buy, people have more options (and more information) than ever before – and this can make gaining their attention quite difficult.

With a highly competitive market, it’s more important than ever to learn the best ways to engage an audience and keep them connected with your brand.

Interactive content marketing is more effective than other types of content not only because it boosts engagement (which we know all algorithms love), but also because it keeps people’s eyes on your brand for longer.

How Do You Measure Interactive Posts

You may be wondering what makes a post successful.

When you start testing different types of content, it’s important to keep an eye on these metrics:

Social Media Metrics

  • Comments.
  • Saves.
  • Shares.
  • Direct messages.
  • Likes.
  • Traffic to links.

Most social platforms provide business and creator accounts access to analytics, and you’ll find some of this information there.

If you’re running a promotional campaign or giving your audience a link to click on, it may be useful to leverage link tracking so you know where your traffic comes from.

You can use Google Analytics to track those links, and we also use the WordPress plugin, Pretty Links, to make them less overwhelming.

Web Page Metrics

  • Session time.
  • Sign-ups & leads.
  • Conversion rate.
  • Backlinks.

10 Different Types Of Content To Boost Engagement

There are different ways to create interactive content, and my best advice for you is to pick a couple and start testing.

Try different things until you have enough data to decide which type of content your audience responds best to – and then keep creating more of that.

1. Live Videos And Q&As

Videos are truly taking over the internet – which has made it one of the most effective types of marketing.

Live video content can be scary at first, especially if you’re an introvert like me. But it does get easier with time, and it’s totally worth it!

Live content allows you to hang out with your community, get to know them better, and help them get to know you and your brand!

This personal element and interaction can make a huge difference.

2. Create Polls, Multiple Choice Questions, And Quizzes

Polls and multiple-choice questions are super easy for people to interact with, and are super easy to create.

They’re also incredibly engaging. Why? Because people love to share their own thoughts and opinions on topics, and contribute to the conversation!

You can use polls and questions on Instagram Stories and Facebook groups, or if you have a YouTube channel with more than 500 subscribers, you can also create polls on your YouTube Community tab.

People also love quizzes! They’re an effective way to spark interest and get people’s attention.

They are also shareable, so they can become a great lead-generation tool. You can use online tools such as Typeform or Paperform to create your quiz.

3. Let Your Audience Rate Your Content

Another great way to engage your audience with your content is to allow them to rate your content. You can add rating widgets to your blog posts and/or website pages.

Showing the rating results on your website can increase your credibility and help you create content that people are interested in.

4. User-Generated Content (UGC)

Testimonials and reviews are so important for a reason. Let your clients or customers speak for you!

Word of mouth is one of the most powerful tools in marketing, and even though it may happen naturally, there’s no reason why you can’t incentivize your audience to get involved.

For example, you can create shareable content (such as a meme) and have a call to action to share, tag, or send to a friend who can relate.

You can also give your current customers an incentive to share about you and your brand with a customizable story template or a giveaway, for example.

5. Gamification

Who doesn’t love a good game?

From simple word searches to sophisticated online games – gamification is a great way to engage your audience.

Big companies have had great success with such campaigns, and there’s no reason why you can’t scale them down and make them work for your audience.

6. Animations

Animations go a long way to catch people’s attention – so try adding some movement to your content!

You can do that with GIFs, hover effects, or even dynamic scrolling (where items move as the user scrolls through the page).

Especially on sales pages, when you usually have a lot of information to include, animations can help keep people interested – and maybe even improve your conversion rate.

And now, building HTML/CSS animations is even easier with ChatGPT – you can simply ask it to build one for you!

For example, you can run the below prompt and use the codes generated.

<<HTML/CSS and javascript animation to fade in text when it enters into a browser viewport>>

7. Infographics

Big chunks of text can often look overwhelming and this might be a turn-off for readers.

If you have a lot you want to communicate, the best way to do this is by creating an infographic.

They combine aesthetically pleasing design with important information – and often, people are more likely to read them than generic text.

8. Giveaways

Giveaways are a great marketing technique, as they pique people’s attention and encourage them to engage with your brand.

You can offer incentives for people to share the content, tag friends, or even encourage your audience to show up to live events.

If you can generate more shares of your content, this can also become a great lead generation tool, as you’ll reach more people who may not have heard of your brand.

And the prize could be a product or service you offer, or even gift cards from Amazon and Starbucks, for example.

9. Tabs & Carousels

Another way to break up text-heavy content is by using tabs and carousels.

Giving users an option to choose what they want to see. It also helps keep the content organized and easy to find.

Instead of having to scroll through long pages, they can easily click and find what they’re looking for.

It also adds more interactivity to your content, which can be far more interesting than just reading big blocks of text.

10. Repurposed Content

Creating content is very time-consuming and can be exhausting. So don’t be afraid of repurposing content.

Marketing is about repetition, it’s about finding different ways to transmit your message and reach the right people.

If you have a post that received tons of engagement, think of different ways you can share that again. Maybe you can create a quiz related to the topic, or even make some tweaks and share it again on a different platform.

Not only will you save time, but you’ll also create content more effectively, as you’ll be repurposing content you already know resonates with your audience.

Think YouTube videos, blog posts, and podcasts – longer forms of content can easily be repurposed into several small pieces of content.

Final Thoughts

As usual with marketing, there’s no one-size-fits-all recipe that’ll make your content stand out.

But interactivity is extremely important in the online world, and it will improve user experience.

Also important to note that your audience’s interests and expectations may change from time to time. What works well today may not be the best option one year from now.

Don’t be afraid of changing and testing as you go; that’s the best way to learn more about your target audience.

More resources:


Featured Image: Interactive Content/Shutterstock



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Attain Superior Growth & ROI With Organic & Paid Tips

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Holistic Search 2.0: Optimizing and Measuring Organic and Paid Performance

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately.

To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. 

You need to be front and center with your ideal customers at multiple touchpoints, including active interactions and passive awareness. An ideal marketing strategy has paid and organic campaigns working in tandem, and it’s becoming harder to succeed without doing both.

If you’re looking to drive quality growth in your own campaigns, iQuanti can help.

Join us live on July 24 as we delve into this intricate relationship between organic and paid search channels. You’ll get actionable insights for measuring success to maximize their combined potential.

You’ll gain a comprehensive, data-driven understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI for your business.

You’ll walk away with:

  • Integrated Metrics and KPIs: Learn how to define and track key metrics to capture the performance of your organic and paid search campaigns, so you can make informed strategic decisions that work.
  • Attribution Models: You’ll see firsthand how strong attribution models are crucial to understanding your customers’ journeys, allowing you to identify influential touchpoints and allocate budget effectively for maximum ROI.
  • Optimization Strategies: You’ve gathered data from your campaigns…now what? Take the data and leverage it to further optimize your paid and organic search campaigns, increasing conversions along the way.

Shaubhik Ray, Senior Director of Digital Analytics Solutions at iQuanti is an expert at crafting holistic search strategies to reach more of your ideal audiences at relevant stages in their journeys. Now, he’s ready to share his insights with you.

You’ll walk away equipped with the knowledge and tools necessary to execute a combined organic and paid strategy that improves the performance of each channel.  You’ll gain data-driven insights on how to align a combined strategy with business goals and lead your organization to success.

Sign up now and prepare to maximize the potential of combining your organic and paid campaigns.

At the end of the presentation, you’ll get a chance to ask Shaubhik your burning questions in our live Q&A, so be sure to attend.

And if you can’t make it that day, register here and we’ll send you a recording following the webinar. 

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Screaming Frog SEO Spider Version 20.0: AI-Powered Features

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What’s New with Screaming Frog SEO Spider 20.0?

For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess how well our websites are performing. Using the best tools can put you way ahead of other SEOs. One example (and one tool I’ve personally been using for years) is Screaming FrogIt’s a powerful, straightforward, and insightful website crawler tool that’s indispensable for finding technical issues on your website.

And the good news is that it keeps getting better. Screaming Frog just released its 20th major version of the software, which includes new features based on feedback from SEO professionals.

Here are the main updates:

  1. Custom JavaScript Snippets
  2. Mobile Usability
  3. N-Grams Analysis
  4. Aggregated Anchor Text
  5. Carbon Footprint & Rating

Custom JavaScript Snippets

One of the standout features in this release is the ability to execute custom JavaScript snippets during a crawl. This functionality expands the horizons for data manipulation and API communication, offering unprecedented flexibility.

Use Cases:

  • Data Extraction and Manipulation: Gather specific data points or modify the DOM to suit your needs.
  • API Communication: Integrate with APIs like OpenAI’s ChatGPT from within the SEO Spider.

Setting Up Custom JS Snippets:

  • Navigate to `Config > Custom > Custom JavaScript`.
  • Click ‘Add’ to create a new snippet or ‘Add from Library’ to select from preset snippets.

setting up custom JS snippets screamingfrog 20setting up custom JS snippets screamingfrog 20

  • Ensure JavaScript rendering mode is set via `Config > Spider > Rendering`.

Crawl with ChatGPT:

  • Leverage the `(ChatGPT) Template` snippet, add your OpenAI API key and tailor the prompt to your needs.
  • Follow our tutorial on ‘How To Crawl With ChatGPT’ for more detailed guidance.

Sharing Your Snippets:

  • Export/import snippet libraries as JSON files to share with colleagues.
  • Remember to remove sensitive data such as API keys before sharing.

Introducing Custom JavaScript Snippets to Screaming Frog SEO Spider version 20.0 significantly enhances the tool’s flexibility and power. Whether you’re generating dynamic content, interacting with external APIs, or conducting complex page manipulations, these snippets open a world of possibilities. 

Mobile Usability

In today’s mobile-first world, ensuring a seamless mobile user experience is imperative. Version 20.0 introduces extensive mobile usability audits through Lighthouse integration. 

With an ever-increasing number of users accessing websites via mobile devices, ensuring a seamless mobile experience is crucial. Google’s mobile-first indexing highlights the importance of mobile usability, which directly impacts your site’s rankings and user experience.

 Mobile Usability Features:

  • New Mobile Tab: This tab includes filters for regular mobile usability issues such as viewport settings, tap target sizes, content sizing, and more.
  • Granular Issue Details: Detailed data on mobile usability issues can be explored in the ‘Lighthouse Details’ tab.
  • Bulk Export Capability: Export comprehensive mobile usability reports via `Reports > Mobile`.

Setup:

  • Connect to the PSI API through `Config > API Access > PSI` or run Lighthouse locally.

Example Use Cases:

  • Identify pages where content does not fit within the viewport.
  • Flag and correct small tap targets and illegible font sizes.

mobile usability analysis on screamingfrog 20mobile usability analysis on screamingfrog 20

With these new features, Screaming Frog SEO Spider version 20.0 streamlines the process of auditing mobile usability, making it more efficient and comprehensive. By integrating with Google Lighthouse, both via the PSI API and local runs, the tool provides extensive insights into the mobile performance of your website. Addressing these issues not only enhances user experience but also improves your site’s SEO performance.

N-grams Analysis

N-grams analysis is a powerful new feature that allows users to analyze phrase frequency across web pages. This can greatly enhance on-page SEO efforts and internal linking strategies.

Setting Up N-grams:

  • Activate HTML storage by enabling ‘Store HTML’ or ‘Store Rendered HTML’ under `Config > Spider > Extraction`.
  • View the N-grams in the lower N-grams tab.

n-grams analysis on screamingfrog 20n-grams analysis on screamingfrog 20

Example Use Cases:

  • Improving Keyword Usage: Adjust content based on the frequency of targeted N-grams.
  • Optimizing Internal Links: Use N-grams to identify unlinked keywords and create new internal links.

Internal Linking Opportunities:

The N-grams feature provides a nuanced method for discovering internal linking opportunities, which can significantly enhance your SEO strategy and site navigation.

The introduction of N-grams analysis in Screaming Frog SEO Spider version 20 provides a tool for deep content analysis and optimization. By understanding the frequency and distribution of phrases within your content, you can significantly improve your on-page SEO and internal linking strategies.

Aggregated Anchor Text

Effective anchor text management is essential for internal linking and overall SEO performance. The aggregated anchor text feature in version 20.0 provides clear insights into how anchor texts are used across your site.

Using Aggregated Anchor Text:

  • Navigate to the ‘Inlinks’ or ‘Outlinks’ tab.
  • Utilize the new ‘Anchors’ filters to see aggregated views of anchor text usage.

aggregated anchor text report on screamingfrog 20aggregated anchor text report on screamingfrog 20

Practical Benefits:

  • Anchor Text Diversity: Ensure a natural distribution of anchor texts to avoid over-optimization.
  • Descriptive Linking: Replace generic texts like “click here” with keyword-rich alternatives.

The aggregated anchor text feature provides powerful insights into your internal link structure and optimization opportunities. This feature is essential if you are looking to enhance your site’s internal linking strategy for better keyword relevance, user experience, and search engine performance.

Aligning with digital sustainability trends, Screaming Frog SEO Spider version 20.0 includes features to measure and optimize your website’s carbon footprint.

Key Features:

  • Automatic CO2 Calculation: The SEO Spider now calculates carbon emissions for each page using the CO2.js library.
  • Carbon Rating: Each URL receives a rating based on its emissions, derived from the Sustainable Web Design Model.
  • High Carbon Rating Identification: Pages with high emissions are flagged in the ‘Validation’ tab.

Practical Applications:

  • Resource Optimization: Identify and optimize high-emission resources.
  • Sustainable Practices: Implement changes such as compressing images, reducing script sizes, and using green hosting solutions.

The integration of carbon footprint calculations in Screaming Frog SEO Spider signifies a growing recognition of digital sustainability. As more businesses adopt these practices, we can collectively reduce the environmental impact of the web while driving performance and user satisfaction.

Other Updates

In addition to major features, version 20.0 includes numerous smaller updates and bug fixes that enhance functionality and user experience.

Rich Result Validation Enhancements:

  • Split Google Rich Result validation errors from Schema.org.
  • New filters and columns provide detailed insights into rich result triggers and errors.

Enhanced File Types and Filters:

  • Internal and external filters include new file types such as Media, Fonts, and XML.

Website Archiving:

  • A new option to archive entire websites during a crawl is available under `Config > Spider > Rendering > JS`.

Viewport and Screenshot Configuration:

  • Customize viewport and screenshot sizes to fit different audit needs.

API Auto Connect:

  • Automatically connect APIs on start, making the setup process more seamless.

Resource Over 15MB Filter:

  • A new validation filter flags resources over 15MB, which is crucial for performance optimization.

Page Text Export:

  • Export all visible page text through the new `Bulk Export > Web > All Page Text` option.

Lighthouse Details Tab:

  • The ‘PageSpeed Details’ tab has been renamed ‘Lighthouse Details’ to reflect its expanded role.

HTML Content Type Configuration:

  • An ‘Assume Pages are HTML’ option helps accurately classify pages without explicit content types.

Bug Fixes and Performance Improvements:

  • Numerous small updates and fixes enhance stability and reliability. 

Screaming Frog SEO Spider version 20.0 is a comprehensive update packed with innovative features and enhancements that cater to the evolving needs of SEO professionals like us. From advanced data extraction capabilities with Custom JavaScript Snippets to environmental sustainability with Carbon Footprint and Rating, this release sets a new benchmark in SEO auditing tools.

Key Takeaway

Add this to your toolbox, or update to version 20 to explore the rich array of new features from Screaming Frog to optimize your website’s SEO, usability, and sustainability. It’s a no-fuss tool with tons of features that will help you stay ahead of your competitors, and ensure your websites perform optimally in terms of user experience and search engine visibility.

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Google Simplifies Adding Shipping & Return Policies For Online Stores

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woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies.

  • Google now allows online stores to manage shipping and return policies via Search Console.
  • This simplifies providing vital information to customers.
  • The feature can potentially boost sales for retailers.

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