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12 AI Overviews From SGE

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12 AI Overviews From SGE

Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist.

SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features.

How To Get Access To Google SGE Via Search Labs

To access SGE and other experimental features, you must sign up for the Search Labs waitlist.

SGE features will be available in Google Chrome for desktop users and in the Google app for iOS and Android users.

Watch for an email from Google or a notification from the Google app welcoming you to Search Labs.

Screenshot from Gmail, May 2023

Once you receive your welcome, you can find SGE on the Search Labs page and other new experimental features like Code Tips and Add To Sheets.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Note that Add to Sheets is not available for mobile users in the Google app.

SGE For Desktop & Mobile Users

Here’s a look at Google with SGE enabled in Google Chrome on a desktop. You can see AI conversation prompts below the search bar.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

SGE in the Google app on mobile offers a similar option, labeled Converse, below the search bar. This leads to a screen with prompts to start your SGE conversation.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Now, let’s look at Google SGE responses compared to standard Google SERP features.

1. SGE For SERPs With FAQ, People Also Ask, & Knowledge Panel Features

First, I tried a simple question: What is Google Bard?

Google SGE provided an answer using six sources to answer the question. Five of the six sources about Google Bard were from publishers, while one was an official Google Bard Help page.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

You can toggle the viewing option at the top right of the AI result to see which sources are used to craft the summary.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Beneath the generative AI response, you can see the standard Google search results appear with organic search results, people also ask, and a knowledge panel.

While you may have access to the Add to Sheets feature in Search Labs, it only appears on organic search results – not the AI-powered answer.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Add to Sheets simply adds the search result to an existing or new Google Sheet.

In the Google app with SGE, you can see a variation of the generative AI response, followed by the knowledge panel, people also ask, and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

In this example, you can see that the sources chosen by SGE do not always match the top organic search results.

2. SGE For SERPs With The Local Pack Feature

Next, I asked about the top Italian restaurants in Phoenix,

Google SGE provided an answer similar to the local pack.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The top three restaurants the generative AI chose slightly differed from those shown in the local pack on the desktop browser.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The generative AI response on mobile provided the same restaurants as the local pack, followed by the usual local pack and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

3. SGE For SERPs With Sitelinks

For this one, I searched for Semrush, which usually includes sitelinks, people also ask, and a knowledge panel.

In this instance, Google asked if I wanted to “Get an AI-powered overview for this search?”

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

SGE provided the following answer using third-party sources about Semrush after I clicked on Generate.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The generative AI provided a similar response in the Google app after asking if I wanted the AI results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

4. SGE For SERPs With Shopping & Reviews

Are you looking for a 4k camcorder under $500? Here are the shopping results with reviews provided by SGE, which include advice on what to look for in a camcorder.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Standard SERPs only show where to buy a camcorder that fits your search query, followed by shopping results with reviews.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

On mobile, SGE generates advice and a lot of suggestions on what camcorders to purchase before showing organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

5. SGE For SERPs With Product Details & Store Listings

When inquiring about a specific feature of a product, SGE can give you precise details, followed by reviews and the best purchasing options.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Typical search results would focus on content from the brand, followed by people also ask and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The mobile SGE response also includes a list of stores before returning to the official website in organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

6. SGE For SERPs With Sponsored Ads & Featured Snippets

For a broad search on link building, SGE offers a definition based on six sources about the topic.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Google SERPs would typically show several sponsored results from Google advertisers, followed by a featured snippet, people also ask, and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The generative AI response from the Google app was similar, although it used eight sources instead of just six.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

7. SGE For News And Top Stories

When searching for the latest AI news, SGE pulls from the five most recent news sources.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Google SERPs, on the other hand, typically display seven of the top headlines related to the search query.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

On mobile, SGE serves up six of the most recent new sources, followed by a different selection from the news and top stories results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

8. SGE For SERPs With Images

If you want a new pack of social media logos for your website, you must be more specific about SGE. Its response is the definition of social media logos from articles around the web.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Standard Google search results begin with image results from websites that offer social media logo packs and the ability to filter image results by criteria such as a transparent background.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The generative AI provides a similar definition and guidelines for using social media logos on mobile, followed by images, people also ask, and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

9. SGE For SERPs With Video

Do you need to fix a broken pair of glasses? SGE offers advice from three sources.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Without SGE, Google offers several videos with key moments to choose from based on the part of the repair you need assistance with, followed by people also ask, more YouTube videos, and organic search results.

The Google app offers AI-powered advice, followed by a featured snippet, people also ask, organic search results, and videos.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

10. SGE For SERPs With Events

Want to see what events are coming up in your area? This SGE response for upcoming events in San Francisco offers a long list of suggestions from five sources.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Google search results commonly provide the following list of events in calendar format.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The SGE experience on mobile offers a similar list of events with more sources, followed by the events list calendar and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

11. SGE With Code Tips

Some queries, such as this for a Python SEO function, will result in a response from Code Tips if enabled in Search Labs.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Generative AI offers an immediate solution. Typical Google search results would give you links to find similar solutions.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

The Google app will also provide Code Tips for mobile users, followed by people also ask and organic search results.

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

12. SGE For Unavailable Queries

Some search queries will (ironically) result in the message, “An AI-powered overview is not available for this search.”

Google Search Generative Experience: A Look At SGE With 12 AI OverviewsScreenshot from Google, May 2023

Initial Observations About The Search Labs Preview Of Google SGE

Google seems to be placing publishers first in its new generative AI search experience.

Most AI-powered overviews included information from three to five publisher websites instead of the official website or social profiles for the topic at hand. While this could help increase traffic for publishers, it may decrease traffic for brand-owned properties.

When a generative AI response appears in search results on a desktop or mobile device, it pushes SERP features like featured snippets, images, videos, people also ask, knowledge panels, and organic search results below the fold.

While some SGE answers seemed to provide less value than typical SERP features, it’s important to remember that this is just the beginning of the future of AI search.


Featured image: 13_Phunkod/Shutterstock



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Meta AI Introduces AI-Generated Photos to All Platforms

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Meta AI Adds AI-Generated Images to Social and Messaging Platforms and Expands Availability to More Languages and Countries

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages.

New Meta AI Creative Tools

Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is making a post or sending a message with a new tool called Imagine Me.

Imagine Me is a prompt that can be used to transform an uploaded image that can be shared. This new feature is first rolling out as a beta in the United States.

Meta explains:

“Imagine yourself creates images based on a photo of you and a prompt like ‘Imagine me surfing’ or ‘Imagine me on a beach vacation’ using our new state-of-the-art personalization model. Simply type “Imagine me” in your Meta AI chat to get started, and then you can add a prompt like “Imagine me as royalty” or “Imagine me in a surrealist painting.” From there, you can share the images with friends and family, giving you the perfect response or funny sidebar to entertain your group chat.”

New Editing Features

Meta products like Facebook, Messenger, WhatsApp and Instagram now have advanced editing capabilities that allow users to add or remove objects from images, to change them in virtually any manner, such as their example of turning a cat in an image into a dog. A new Edit With AI button is forthcoming in a month that will unlock even more AI editing power.

Adding AI generated images to Facebook, Instagram, Messenger and WhatsApp within feed, posts, stories, comments and messages is rolling out this week in English and coming later to other languages.

Screenshot of a Facebook user adding an AI generated image into their post

Meta AI In More Countries And Languages

Meta AI is now available in seven additional countries, bringing the total countries to to 22. It is also available in seven more languages.

List of Seven Additional Countries:

  1. Argentina
  2. Cameroon
  3. Chile
  4. Colombia
  5. Ecuador
  6. Mexico
  7. Peru

Meta AI is now also available in the following seven additional languages:

  1. French
  2. German
  3. Hindi
  4. Hindi-Romanized Script
  5. Italian
  6. Portuguese
  7. Spanish

Advanced Math And Coding

Meta AI is making their most advanced model, Llama 405B, available for users to take advantage of its advanced reasoning abilities that can answer complex answers and excells at math and coding.

Meta AI writes:

“You can get help on your math homework with step-by-step explanations and feedback, write code faster with debugging support and optimization suggestions, and master complex technical and scientific concepts with expert instruction.”

Read the official announcement:

Meta AI Is Now Multilingual, More Creative and Smarter

Featured Image by Shutterstock/QubixStudio

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System Builders – How AI Changes The Work Of SEO

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Kevin Indig's Growth Memo for SEJ

AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change.

Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show.

Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom line for providing training data.

Content platforms, social networks, SaaS companies and consumer apps coat their products with AI. A few examples:

  • Spotify DJ (AI-generated playlist).
  • AI Overview (AI answers in Google Search).
  • Instagram AI personas (celebrity AI chatbots).
  • Ebay’s magical listing (turn a photo into a listing).
  • Redfin Redesign (try interior designs on real house pictures).
Image Credit: Kevin Indig

The quality of machine-generated content (MGC) challenges human-generated content (HGC). I ran an experiment with my Twitter and LinkedIn followers: I asked them to choose which of two articles was written by a human and which by a machine – and they had to explain their answer.

Only a handful of people figured out that AI wrote both pieces. I intentionally framed the question in a leading way to see if people would challenge the setting or believe that one piece was written by a human if told so.

  • Not an isolated experiment: A survey of 1,900 Americans found that 63.5% of people can’t distinguish between AI content and human content.1
  • People seek help: Google search demand for [ai checker] has reached 100,000 in May 2024 (Glimpse).
  • Dark side: scammers use MGC to make money, as 77% of AI scam victims lost money.2
Search demand for AI checkerImage Credit: Kevin Indig

The quality level of LLMs pushes SEO work towards automating workflows and learning with AI, while writers will take content from good to great instead of zero to one.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

How AI Changes The Work Of SEOImage Credit: Lyna ™

System Builders

Clients, podcasters and panel hosts often ask me what skills SEOs need to build for the AI future. For a long time, my answer was to learn, stay open-minded and gain as much practical experience with AI as possible.

Now, my answer is SEOs should learn how to build AI agents and workflows that automate tasks. AI changes the way search works but also the way SEOs work.

AI + No-code Allows SEOs To Automate Workflows

A few examples:

1/ Cannibalization

  • Old world: SEOs download search console data and create pivot tables to spot keyword cannibalization.
  • New world: SEOs build an AI workflow that sends alters, identifies true keyword cannibalization, makes content suggestions to fix the problem, and monitors the improvement.

2/ Site Crawling

  • Old world: SEOs crawl websites to find inefficiencies in internal linking, status code errors, duplicate content, etc.
  • New world: SEOs build an AI agent that regularly crawls the site and automatically suggests new internal links that are shipped after human approval, fixes broken canonical tags and excludes soft 404 errors in the robots.txt.

3/ Content Creation

  • Old world: SEOs do keyword research and write content briefs. Writers create the content.
  • New world: SEOs automate keyword research with AI and create hundreds of relevant articles as a foundation for writers to build on.

All of this is already possible today with AI workflow tools like AirOps or Apify, which chain agents and LLMs together to scrape, analyze, transform data or create content.

Moving forward, we’ll spend much more time building automated systems instead of wasting time on point analyses and catalogs of recommendations. The SEO work will be defining logic, setting rules, prompting and coding.

building automated systems Building workflows with AirOps (Image Credit: Kevin Indig)

You Can Learn (Almost) Anything With AI

I never made the time to really learn Python or R, but with the help of Chat GPT and Gemini in Colab, I can write any script with natural language prompts.

When the script doesn’t work, I can paste a screenshot into Chat GPT and describe the issue to get a solution. AI helps with Regex, Google Sheets/Excel, R, Python, etc. Nothing is off-limits.

Being able to write scripts can solve problems like data analysis, a/b testing and using APIs. As an SEO, I’m no longer dependent on engineers, data scientists or writers to perform certain tasks. I can act faster and on my own account.

I’m not the only one to figure this out. People are learning to code, write and many other skills with AI. We can learn to build AI workflows by asking AI to teach us.

Search demand for coding with AI is explodingImage Credit: Kevin Indig
Search demand for write with AI is explodingImage Credit: Kevin Indig
Search demand for learn with AI is explodingImage Credit: Kevin Indig

When you can learn almost anything, the only limit is time.

The Work Of Writers Changes

Against common belief, writers won’t be crossed out of this equation but will play the critical role of editing, directing and curating.

In any automated process, humans QA the output. Think of car assembling lines. Even though AI content leaps in quality, spot checks reduce the risk of errors. Caught issues, such as wrong facts, weird phrasing or off-brand wording, will be critical feedback to fine-tune models to improve their output.

Instead of leg work like writing drafts, writers will bring AI content from good to great. In the concept of information gain, writers will spend most of their time making a piece outstanding.

The rising quality work spans from blog content to programmatic content, where writers will add curated content when searches have a desire for human experience, such as in travel.

A mini guide to Los AngelesTripadvisor’s attraction pages feature human-curated sections. (Image Credit: Kevin Indig)

Unfair Advantage

As often with new technology, a few first-mover people and companies get exponential value until the rest catch up. My worry is that a few fast-moving companies will grab massive land with AI.

And yet, this jump in progress will allow newcomers to challenge incumbents and get a fair chance to compete on the field.

AI might be a bigger game changer for SEOs than for Google. The raw power of AI might help us overcome challenges from AI Overviews and machine learning-driven algorithm updates.

But the biggest win might be that SEOs can finally make something instead of delivering recommendations. The whole value contribution of SEOs changes because my output can drive results faster.

Survey: ChatGPT and AI Content – Can people tell the difference?

Artificial Intelligence Voice Scams on the Rise with 1 in 4 Adults Impacted


Featured Image: Paulo Bobita/Search Engine Journal

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12 SEO Meetups You Should Have On Your Radar

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12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go.

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

But with so many events worldwide, it’s impossible to mention them all. So, here are some of the most talked-about SEO meet-ups I think you should have on your radar.

Okay—so I may be a little biased, but I wanted to start by sharing our Ahrefs’ SEO Events. We’ve run five Beer and Snacks Meetups in Singapore. We’ve also hosted an SEO Workshop and Networking meetup the day before BrightonSEO, and we just launched our London Meetup.

Tickets to the London Meetup sold out in a day and a half—it was our fastest-selling ticketed event ever.

Tim Soulo, Joshua Hardwick, and Ryan Law will speak at our inaugural event, covering topics such as improving your rankings, competitor research, and content marketing. To stay informed about our next event, follow our events page.

Sidenote.

Missed our meetups but still want to catch up with the Ahrefs team and a host of world-class speakers? Get Ahrefs Evolve tickets ✨

London SEO XL MeetupLondon SEO XL Meetup

The LondonSEO Meetup hosts an evening of networking with industry peers and leading experts featuring SEO speakers like Itamar Blauer, Steph Hugman, Reina Hanada, and many more.

The bigger XL event has even hosted prolific search engine news chronicler Barry Schwartz in 2023.

Search London Meetup PhotoSearch London Meetup Photo

With over 2,800 members, Search London is a popular meetup that has been around for over a decade.

Events are organized every 8-12 weeks, and members are from a mixture of agency, client-side, and start-up businesses.

The meet-up is open to anyone in SEO, PPC, or social media—and offers marketing professionals and first-time speakers a safe, supportive space to share their industry knowledge and experiences.

Search 'n Stuff Meetup PhotoSearch 'n Stuff Meetup Photo

Search ‘n Stuff meetups are an energetic and all-embracing community tailored to empower digital marketers, startups, in-house teams, and professionals. Expect sharings centered on strategies, campaigns, and other relevant SEO topics.

Neurodivergents In SEO Meetup PhotoNeurodivergents In SEO Meetup Photo

Neurodivergents in SEO provide a safe space for neurodivergent SEOs to network and learn.

The group holds in-person meetups at BrightonSEO, both in the UK and the US, and monthly pub quizzes with great prizes.

If you’re an SEO or marketer and identify as neurodivergent, you’re more than welcome to join the community. You can do so by signing up here.

Search Norwich PhotoSearch Norwich Photo

Search Norwich launched in 2018 as a free marketing meetup event. It often features top industry speakers who share their knowledge, tips, and advice with the search marketing community. At Search Norwich there are no sales agendas, fluff, or pitches—just valuable insights.

SEOFOMO Meetup PhotoSEOFOMO Meetup Photo

The SEOFOMO meetups are run by SEO superstar Aleyda Solis, who is a well-known SEO speaker and founder of SEO consultancy Orainti. She’ll also be the headline speaker for our first Ahrefs Evolve Conference.

SEOFOMO is a laid-back, free event perfect for learning, connecting, and sharing with other SEOs.

SEO Mastermind PhotoSEO Mastermind Photo

SEO Mastermind is a supportive, free, and friendly SEO community where you can grow your skills, meet like-minded people, and get answers to all your organic marketing questions.

SEO Mastermind meets around eight times a year, mainly in the Netherlands and Belgium—but they also occasionally have meetups in other locations, for instance, at Brighton SEO and ISS Barcelona.

Organizer Jeroen Stikkelorum told me that SEO Mastermind is on a mission to build the most valuable Dutch-spoken SEO and organic marketing community in The Netherlands and Belgium. So if you’re local, give it a go.

SEO Lager Fest Meetup PhotoSEO Lager Fest Meetup Photo

SEO Lager Fest is a fun SEO meetup that (apart from drinking) enables you to network with like-minded folks in the SEO industry. They hold an SEO quiz, run case study competitions, do AMAs, and even do SEO charades.

SEOnerd Switzerland Meetup PhotoSEOnerd Switzerland Meetup Photo

SEOnerdSwitzerland is a volunteer-run association that organizes events for SEOs in Switzerland and beyond.

Dedicated to fair opportunities and diversity, they provide training and coaching for people wanting to break through as a public speaker in the SEO industry.

SEOnerdSwitzerland also offers training and coaching for speakers, aiming for a diverse and inclusive panel.

WebSchrona Meetup Photo, Salzburg, AustriaWebSchrona Meetup Photo, Salzburg, Austria

WebSchrona is a free monthly meetup for SEO and online marketing professionals in Salzburg, Austria. They meet every second Thursday at 6 p.m.

There’s no fixed agenda, so discussions are often unplanned and spontaneous and often involve a drink of some description.

Organizer Alexander Außermayr tells me that everyone is welcome to join their SEO meetups. The aim is to provide a regular, uncomplicated meetup in an open space—often a beer garden, if the weather is good.

SEO Benelux Meetup PhotoSEO Benelux Meetup Photo

SEO Benelux started in 2018 as a Facebook community for Dutch and Belgian SEO specialists. The meetup grew into the largest in the Benelux region, with more than 3,000 members.

There are four meetups each year, two in Belgium (Ghent and Antwerp) and one in the Netherlands (mostly Amsterdam). Each meetup attracts 70–90 people and features three speakers.

If you don’t live in a big city, it may be difficult to find a good meetup, but that doesn’t mean there aren’t any in your local area.

Here are my tips to help you find new meetups near you.

Tip 1 – Use Google’s advanced search operators to uncover new meetups

As new meetups pop up all the time and often without notice, it’s worth doing some digging to see what’s out there.

You can just do a regular ol’ Google search, but we’re SEOs—so let’s use some advanced search operators and spice it up a bit.

In this example, I searched for the phrase “meetup” in the title, plus my location and my favorite SEO tool, and it managed to uncover Tim’s tweet on our London Meetup.

Advanced Google Search Operators ExampleAdvanced Google Search Operators Example

This is just a very basic example, and you could use any website or location, but it shows how you can uncover information about new meetups with a little research.

Tip 2 – Trigger the Events SERP feature

By searching for events or events near me, you can trigger the Events SERP feature. In the example below, I found a few SEO-related events by prepending “SEO” to the search.

Triggering the Events SERP Feature ExampleTriggering the Events SERP Feature Example

Once you’ve triggered the feature, scroll down until you find an SEO meetup that catches your eye.

Tip 3 – Use Meetup to find an SEO meetup

If you can’t find anything on Google then it’s a good idea to run a quick check on a specialist community platform.

One of the most popular platforms is Meetup. It allows you to find events near your location on any topic.

Meetup.com screenshotMeetup.com screenshot

Over the years, I’ve attended a lot of smaller meetups through this website, and they have always been interesting and a place to make new connections.

Tip 4 – No SEO meetup in your area? Start your own!

I started my own mini-meetup in 2018 on WhatsApp with some former colleagues, imaginatively titled #seodrinks.

#SEOdrinks meetup logo#SEOdrinks meetup logo

It started from humble beginnings in a room in a small pub in London, and it’s still in a room in a small pub—somewhere in London. (If you want an invite, let me know on LinkedIn.)

We only have semi-regular meetups in London and a small group, but every meetup has to start somewhere.

If you want to start your own SEO meetup, platforms like WhatsApp and Telegram are the best free places to start, but if you want a more specialized paid option, you could try Meetup or another similar platform.

Final thoughts

You don’t always have to attend a big SEO conference to meet other amazing people in the industry. Some of the smaller meetups I’ve been to have resulted in making more contacts than the bigger conferences.

As such, SEO meet-ups are one of my favorite ways to meet people who are just as interested in SEO and marketing as much as you are.

Did I miss an SEO meetup? Add your SEO meetup here, or let me know on LinkedIn.



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