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14 Mobile Optimization Best Practices You Need To Know

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14 Mobile Optimization Best Practices You Need To Know

It has been a while since Google began rolling out its mobile-first index.

When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile development guidelines.

Optimizing for the mobile web is an entirely comprehensive sub-field within SEO, requiring specialist-level knowledge and its own best practices in order to be successful.

So much so, that many industries require a full, quality implementation of their website on mobile. And not everyone measures up.

In many cases, sometimes most sites fall short in fulfilling their goal to be compliant.

Clearly, this is a mistake because of the fact that mobile design is such a prevalent part of our digital society:

  • 96% of Americans aged 18-29 own a smartphone.
  • As of 2020, there were over 3.6 billion users who used a smartphone device worldwide. There will be 4.3 billion by 2023.
  • In 2020, mobile users spent 90% of their time in apps as opposed to mobile browsers.
  • Google accounts for 93.22% of the mobile search market share in the United States in 2021.
  • Initial mobile search result on Google tends to achieve a 26.9% organic CTR (click-through rate).

In order to take advantage of the absolute best possible online presence, you must optimize for many different types of devices and screen resolutions. Not just for desktops.

And now, Google is rolling out their desktop page experience update. But that update is beyond the scope of this article, although it does play into page experience overall.

To achieve the absolute best mobile implementation, it’s important to ensure that you create a mobile site that is in compliance with these best practices, and that also creates opportunities to increase your Core Web Vitals numbers.

By using a responsive design and not an m-dot subdomain, observing best practices with image creation and optimization, and observing compression and minification, you can achieve a quality mobile site that reaches as many people within your audience as possible.

That is where your mobile site is going to be successful.

1. Make Sure All Content Is The Same On Desktop & Mobile

The idea behind this best practice is to avoid duplicate content and accusations of cloaking.

To be safe, always make sure that all content is the same on the desktop version of your site as it is on mobile.

One of the best techniques to use to make sure this happens is responsive design.

Responsive design, for those who don’t know, involves creating a style sheet that uses “media queries” to automatically transition designs between a wide variety of platforms and devices.

If you want to squeeze out all possible speed and make your design lean and mean, consider looking into CSS sprites to reduce server-side requests.

2. Above The Fold Isn’t Gone Entirely

It’s important to remember that in a mobile environment, where things scroll endlessly, above the fold is not gone entirely.

It is still preferable to have at least some of the text content above the fold on a mobile design, to show someone that there is a reason to scroll.

The psychological benefits and desires of wanting to see what you offer are not gone entirely, so you do still have to optimize for this somewhat on many different mobile devices.

3. Use A ‘Top Down’ Development Approach

A “from the top-down” development approach means that you consider all potential consequences of each decision made in a design from start to finish.

You develop for mobile-first, rather than desktop-first, and then tacking on a mobile design after. This development approach is ideal because you don’t introduce issues into the final design.

Here’s an example: You create a desktop website. About three-quarters of the way through the process, you decide that you want to create a mobile site on top of it.

You create the mockup. But, after coding the mockup and moving throughout the transitions, you find a bug here. And you find a bug there. Then you find a bug over there. This is because the bottom-up approach does not work and causes scope creep.

This is the phenomenon where unseen issues crop up at the last minute, causing unforeseen bugs and increases in hours that were not originally provided for when the project was originally scoped out.

The truth is, if the top-down approach for mobile responsive design were considered straight from the beginning, these bugs and things that need to be worked out would not be popping up at the end, causing this dreaded issue.

4. Don’t Focus Exclusively On The Mobile Consumer, Though

As mobile and desktop merge, so too are the goals and desires of the users of these platforms.

When you focus on what your user wishes to achieve based on the platform, you create a holistic approach that reaches customers through your website more effectively.

Whether a user is purchasing a product or performing research on the services you provide, the blend of user goals and client acquisitions of the business will continue.

So much so, that specifically focusing on these ideals and values will become less necessary.

Not less important, mind you, just less necessary as this blend of mobile and desktop continues.

5. Use Responsive Design Techniques

The days of separate m-dot websites (m.example.com) are over.

There is no possible redeemable reason to use such an implementation in the mobile-first era.

The structure can be very messy, with multiple URLs creating duplicate content issues if they are not properly optimized.

There are many techniques available to ensure that an effective transition is completed, but otherwise, m-dot implementations have gone the way of the dodo with the advent of new technologies.

Today, the ideal implementation involves a responsive design. These designs use what are called media queries to define the display resolutions that the design will support.

Each separate resolution is what’s called a “breakpoint” in the design, or the point at which the responsive design transitions from one resolution to the next.

The benefit to using this kind of structure is that you do not run into the duplicate content issues that you would on an m-dot implementation.

Also, your mobile implementation will be on the latest technology.

6. Think ‘Code’ Instead Of ‘Images Everywhere’ To Increase Site Speed

Do you really need to use that two-color background as the 2-pixel wide by 1200-pixel high repeating background?

If you don’t, and you can code it instead, code it instead.

While something so small won’t make a major dent in site speed, the optimizations can add up as they are completed.

Next time you perform a site audit or otherwise create a website, think: “Do I really need this image here or can I simply code it instead?”

If the image really isn’t necessary, coding the object could help increase site speed exponentially, especially on-site designs that utilize an overabundance of graphics.

7. Customize WordPress For Mobile

There are many plug-ins available for WordPress.

So much so, that some even provide functionality for increased mobile compatibility.

The most useful plug-ins for this purpose are Duda Mobile, W3 Total Cache, as well as plug-ins for minifying HTML and CSS.

8. Don’t Use Intrusive Interstitials To Sell Your Product

Yes. We know. Your product is the greatest, most awesome thing to grace this planet. That’s why we are probably visiting your website and doing research on it before we buy.

But, we do not need to have an intrusive ad that blocks our activity throughout your site to bug us on the sale.

Where possible, keep the intrusive interstitials to a minimum, and keep the ads towards the bottom or off to the side with an option to click on the ad and remove it at the very least.

It is important to note that Google does penalize intrusive interstitials.

It is worth reading their developer guides along with their webmaster guidelines on this issue, as well as their blog post on this topic.

9. Check Your Site On Multiple Operating And Display Systems

Any SEO should know how to identify weaknesses in a website’s existing implementation, including where and how to find problems on various displays and devices.

You want to check your site on more than one operating system, as well as more than one display device. Doing this ensures that your site is compatible with as wide a range of displays and platforms as possible.

But, what if you cannot afford a thousand devices in order to check them?

This all comes down to a few applications. Yes! It’s possible to check these types of issues with more than one application.

Google’s Web Developer Chrome Extension

If you’re on a budget, using Google’s Web Developer Chrome Extension can help you examine how your site looks in many different screen sizes and resolutions.

It also offers the ability to see how your site looks through different device orientations, how touch inputs interact through simulation, and much more.

It’s also possible to use their debugging tool to examine a site’s code for problems.

BrowserStack

BrowserStack.com is a great tool for testing on many different browsers, operating systems, and display resolutions. They also have a Google Chrome extension you can take advantage of for this purpose.

You can test any site on over 2,000 real devices, browsers, and operating systems.

By having a paid account, you get unlimited access to their browser extension for testing.

Cross Browser Testing

CrossBrowserTesting.com is an alternative to BrowserStack that you can use for testing browsers and devices.

Offering more than 1,500 browsers and platforms for testing, its product offering is not short on what you can do.

Screenshot comparisons are possible with their tool, along with being able to simulate how your website behaves on real-world devices.

10. Follow Mobile Video Best Practices

Yes, there are mobile video SEO best practices! Google still needs to have some signals embedded on the page so its search engine better understands the video that’s on that page.

This article from Search Engine Journal’s own Matt Southern details Google’s five recommended video SEO best practices.

Things like on-page text, referral links, structured data, and video files are important.

There are also other things you want to watch out for as you create videos

For example, you want to make sure that your videos are accessible to the public. This means making sure that your YouTube privacy settings are set to public, and that you should have a Google-accessible webpage with that video.

With structured data, using the VideoObject data type on Schema.org is recommended.

Google recommends using the following mobile video best practices for a flawless mobile video implementation:

  • Using custom controls with a div root element, along with a video media element, and a div child element that is dedicated to video controls.
  • Using a play/pause video button.
  • Ensuring that the user can seek backward and forward.
  • Their comprehensive technical implementation of a mobile video is second to none and walks you through the process step-by-step.

As Google says:

“If the user’s primary reason for visiting is for video, this user experience must become immersive and re-engaging.”

Aside from the obvious, other mobile video SEO best practices include:

Making it as easy as possible for Google to actually find your videos. This means:

  • Using a video sitemap: If you don’t submit a video sitemap, Google may not be able to find your videos directly. A video sitemap makes it even easier for you to submit this sitemap in Google Search Console, which makes it even easier for Google to crawl and potentially index your videos.
  • Don’t use complex user actions or URL fragments: If these are used to load your videos, it’s possible that Google may not find your videos at all, because these things on your page are too complex for Google to understand.
  • Use an easily-identifiable HTML tag: Some of the valid ones include video, iframe, object, or embed. It’s easier for Google to identify videos when they are embedded within common tags.
  • Make sure your videos can actually be indexed. It happens: sometimes somebody may make a change to a robots.txt file that blocks video files from being crawled (through no fault of your own…hopefully). If your videos were being indexed, and now all of a sudden they are not, it’s worth taking a look at your robots.txt file to make sure they are not being blocked.
  • Use Google-supported thumbnail formats: There are also thumbnail best practices that you need to follow in the above Google web developer documentation

Mobile video SEO is not always as easy as one may think.

While not every single box needs to be checked, there are things that could be detrimental to your mobile video crawling and indexing if they are not.

11. Use Schema.org Structured Data

Schema.org structured data is important for not only identifying pages on your site that have special, structured information the search engines need to see but when the mobile index comes into full play, expect to see an increased reliance on Schema.

This is a concise, easy method of understanding information that can then be translated into rich snippets in the mobile search results.

But, either way, it is this author’s opinion that Schema structured data be used even on desktop implementations because it can help you appear in rich snippet results based on your targeted keyword. This can help enhance the visibility of your site when implemented correctly.

12. Don’t Block Supporting Scripts Like JavaScript, CSS, Or Things Like Images

This should be common sense when developing sites for any platform, whether desktop or mobile, but some people still do it.

It is important to make sure that supporting scripts for your mobile design is not blocked, because this blockage can result in issues like mobile soft 404s down the line. It can also result in desktop 404s.

But, if you block these files from being crawled by Google, they cannot crawl these files to see that your website works correctly.

When they can’t do this, this can result in lower rankings because they can’t fully understand your website.

13. Image Compression And Optimization

For the mobile web, image optimization is a critical component to get right. This means that you must ensure that images are properly optimized for all image sizes on all possible resolutions.

It’s not possible to create one image and ensure that it is viewable everywhere. Well, you can. But it will look distorted on resolutions it was not made for.

Instead, using holistic SEO best practices and making sure that you create images that are high quality at every resolution but also load quickly is something that is recommended.

This is why there are several responsive design best practices that Google recommends using in order to optimize your images for the mobile platform. They recommend the following:

  • Use relative image sizes. If you use relative image sizes, you end up preventing them from overflowing the container tag that houses the image.
  • Use inline images. It’s possible to reduce page speed by ensuring that inline images are used in order to reduce file requests. These should be used on pages that may not be used elsewhere on your site.
  • For higher DPI devices, use the srcset attribute for images. This helps you add more than one image file for different devices.
  • If you are doing e-commerce SEO, you may want to make your product images expandable. Customers may want to enlarge the image that they are potentially purchasing on their device in order to see it better. So, providing this option makes sense.

The trick to integrating images in your mobile optimizations is: Striking a balance between image size, loading them on a mobile device, and ensuring the right page speed without lowering image quality on any major device that your audience is searching for.

14. Optimize Overall Page Size

Page size is a major consideration for a mobile-friendly website. To be truly mobile-friendly, page size must load fast. To do this, optimizing the overall DOM size is necessary.

To do this effectively, you must take into consideration not only what I discuss in the above link, but also the following:

Don’t Use Unnecessary Custom Fonts

Using unnecessary custom fonts can complicate your page load process and increase the number of scripts that are required in order to process your page.

This translates to increased page load time and can increase your Core Web Vitals scores out of the desirable range.

Where possible, use system fonts instead and you can bring the impact that this causes down to a minimum.

Optimize Your Images

You also want to make sure that you optimize your images while preserving image quality. It’s not a professional result if someone arrives on your site and your image’s quality is grainy because of over-compression, you have not achieved the best result.

Ideally, you should be using image file sizes that are in line with what will produce the highest quality on the mobile devices that your site is optimized for while making sure that you don’t dip below that quality point.

This is a delicate balancing act and requires someone with expertise in optimizing images in order to arrive at the desired results.

Reduce The Amount Of Resources The Overall DOM And Critical Rendering Path Need

The more resources that your page needs in order to render, the higher your page download speed will be. You should never need more than 10 plugins (max) and three to four script files in order to process a webpage.

This author has seen situations where there are 160 plugins loading and the page file size is 10 MB. This is absolutely not where you want to be.

To be the most effective, this author’s opinion is that pages on a WordPress site should never exceed 150-250 KB – on average – and should not include more than five to seven resources max (CSS, external font if needed, an ad file, a JavaScript file, and three plugins). If you require more, then you may not be as optimized as you think.

And, don’t underestimate the savings that utilizing system fonts over external web fonts will save you.

Minify Your Pages

The process of minification on your pages involves compressing your files in order to save space and reduce their overall page load times as a result.

Using minification as a process will help you get rid of unwanted white space in your code, and compress that code so that it takes up the absolute least possible space necessary.

Ideally, the best process will involve no plugins. You would want to hire a developer to manually minify your pages.

If you’re already overloaded with plugins, adding another one to minify your pages is a bad idea. In these cases, you would want to use a professional-level developer in order to ensure the best result.

If you have minimal plugins already, then using a professional developer for this task will help you achieve even better page load times and Core Web Vitals scores.

If you absolutely must use a plugin, just be sure to use it as a temporary measure until you can have a professional developer go in and manually minify your code.

Mobile-First Is Here; The Need For Implementation Has Reached Critical Mass

With the arrival of Google’s mobile-first index, implementing your cross-platform, cross-device, cross-compatible website has now reached massive priority.

This means that the longer you delay, the more that not having just a mobile implementation, but not having the right mobile implementation is going to cost you in many ways.

Not just rankings.

If you haven’t yet made the jump to mobile, why not?


Featured Image: Dragana Gordic/Shutterstock

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Google Updates Discover Follow Feed Guidelines

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Google Updates Discover Follow Feed Guidelines

Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized.

Google Discover Feed

The Google Discover follow feed feature offers relevant content to Chrome Android users and represents an importance source of traffic that is matched to user interests.

The Google Discover Follow feature is a component of Google Discover, a way to capture a steady stream of traffic apart from Google News and Google Search.

Google’s Discover Follow feature works by allowing users to choose to receive updates about the latest content on a site they are interested in.

The way to do participate in Discover Follow is through an optimized RSS or Atom feed.

If the feed is properly optimized on a website, users can choose to follow a website or a specific category of a website, depending on how the publisher configures their RSS/Atom feeds.

Audiences that follow a website will see the new content populate their Discover Follow feed which in turn brings fresh waves of traffic to participating websites that are properly optimized.

According to Google:

“The Follow feature lets people follow a website and get the latest updates from that website in the Following tab within Discover in Chrome.

Currently, the Follow button is a feature that’s available to signed-in users in English in the US, New Zealand, South Africa, UK, Canada, and Australia that are using Chrome Android.”

Receiving traffic from the Discover Follow feature only happens for sites with properly optimized feeds that follow the Discover Follow feature guidelines.

Updated Guidance for Google Discover Follow Feature

Google updated their guidelines for the Discover Feed feature to emphasize the importance of the feed <title> and <link> elements, emphasizing that the feed contains these elements.

The new guidance states:

“The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these elements.”

Presumably the absence of these two elements may result in Google being unable to understand the feed and display it for users, resulting in a loss of traffic.

Site publishers who participate in the Google Discover Follow feature should verify that their RSS or Atom feeds properly display the <title> and <link> elements.

Google Discover Optimization

Publishers and SEOs are familiar with optimizing for Google Search.

But many content publishers may be unaware of how to optimize for Google Discover in order to enjoy the loads of traffic that results from properly optimizing for Google Discover and the Google Discover Follow feature.

The Follow Feed feature, a component of Google Discover, is a way to help ensure that the website obtains a steady stream of relevant traffic beyond organic search.

This is why it’s important to make sure that your RSS/Atom feeds are properly optimized.

Read Google’s announcement of the updated guidance and read the complete Follow Feature feed guidelines here.

Featured image by Shutterstock/fizkes



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Is Wix Good for SEO? Here’s Everything to Know About Wix SEO

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Is Wix Good for SEO? Here's Everything to Know About Wix SEO

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings.

In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share some tips on how to make your Wix website more search-friendly if you’re already a Wix user.

Does Wix have everything you need for SEO?

Wix has a bit of a bad reputation for SEO. This is because from its launch in 2006 until its first big update in 2016, it lacked many basic SEO functionalities like adding alt text and being able to change URL structures.

However, that is no longer the case. You can now do virtually every on-page SEO task using the Wix platform. It even hired expert SEOs, such as Mordy Oberstein and Crystal Carter, who have pushed for more SEO features and better communication.

Back in 2019, we ran a study comparing Wix SEO to WordPress SEO analyzing over 6.4M websites. We found that, on average, far more WordPress websites get organic traffic than Wix websites. 

WordPress vs. Wix organic traffic

However, we believe that this is due to the website owners, not the platforms themselves. On average, Wix website owners are less tech-savvy (and less educated on SEO) than WordPress users, simply because of the extra learning curve that comes with using WordPress.

Editor’s Note

The study and its methodology weren’t great. Given that there are so many variables involved, we didn’t see a way to rerun it properly. We decided to replace the study with this guide, providing more value to readers and being more fair to Wix.

That said, we had the Wix’s SEO team provide feedback on this article as part of the editing process to ensure accuracy and increase objectivity.

Michal Pecánek

Let’s also see what Googlers have to say about Wix.

Here’s a quote by John Mueller, Google’s senior search analyst, on the topic of Wix SEO:

Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it.

What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO).

If Wix works for them, and they don’t need more, there’s no reason to switch.

John Mueller

So overall, Wix has the majority of features most website users would need to manage SEO. But there’s more to the story…

While Wix has no major SEO issues, it does have three minor issues that may stop you from wanting to use it if you’re serious about search:

  1. Website builders will typically load slower than custom code – Wix inevitably has code bloat from features you will never use. This is true even if you use WordPress and install a theme builder like Elementor or Thrive Architect, so this isn’t exclusive to Wix. That said, it’s only a minor issue, and it already has great Core Web Vitals compared to other CMS types.
  2. Less-than-ideal multilingual support – If you plan on publishing your blog posts in multiple languages, you may want to skip Wix. For example, you don’t have full control over the URLs for different language versions of your site. However, some of these aspects are in its feature requests and may be available soon.
  3. Limited advanced SEO control – Wix lacks some advanced SEO features. For example, it’s difficult to edit the auto-generated sitemap. Additionally, Wix generates cryptic file names for images (e.g., 09a0ab7~mv2.jpg/), which is not good for ranking on Google Images. 

Ultimately, Wix’s SEO features will work for most website owners out there. 

If you are a business owner who wants to focus more time on running your business and less time on learning how to build the perfect website with the best features, Wix is an excellent choice.

To help you decide if Wix is right for you, we made this helpful table of who should and shouldn’t use Wix to build their website:

Type of website Is Wix a great solution? Explanation
Personal website Yes Wix provides all you need for small websites.
Local business Yes Wix provides all you need to create a quick and easy local business website and rank in local search results.
Affiliate website Maybe Wix can handle your needs for affiliate marketing and SEO well. But if you’re aiming to create a big, complex website, it may be worth your time to learn WordPress instead.
Content website Maybe Wix can handle your needs for content used to show display ads. But if you’re aiming to create a big, complex website, it may be worth your time to learn WordPress instead.
Services website Maybe If you offer a service such as SaaS, banking, etc., then Wix may be a good choice depending on the specific features needed. You’ll have to do your own research.
E-commerce website Maybe There’s no perfect out-of-the-box CMS for this. The most common choices are Shopify or WooCommerce, but Wix is a solid option for e-commerce SMBs too. It can handle even some of the more complex e-commerce SEO stuff.

I personally would never build a website on Wix over WordPress for myself. That’s because WordPress has more features and customizability. And even though it comes with a much steeper learning curve, that is something I’ve overcome. (I’ve been building WordPress websites for over a decade.)

That said, I built my dad a website for his remodeling business using Wix. I did this because it’s much easier for him to go in and edit things himself than it is with WordPress. And he’s able to rank for local keywords just fine on the Wix platform. The website is fairly new, and I will come back in a few months to update this page with the progress of his rankings.

One last thing to keep in mind is that switching your content management system (CMS) can be a massive pain. So whichever tool you choose, be ready to stick to it for a long time.

Five tips to make your Wix website SEO-friendly

Deciding to stick with Wix? Here are five Wix-specific tips to help you make sure your website is search-optimized:

1. Complete the Wix SEO Setup Checklist

Wix has a really easy-to-use SEO Setup Checklist built in its platform. To use it, navigate to the Marketing & SEO page, then click Get Found on Google.

Wix SEO Setup Checklist

From there, you’ll be asked a few questions to get started, such as your business name and the top three to five keywords you want your website to rank for. If you’re not sure which keywords to target, I highly recommend reading our guide to keyword research.

Once you answer the questions, you’ll see a screen with steps you can take to optimize your website for search engines, starting with your homepage.

Wix's steps to optimize site for search engines

SEO Setup Checklist will guide you through the process of updating your pages’ meta tags, making your website mobile-friendly, and more.

Go through each of these steps, and you’ll be well on your way to a search-optimized website.

2. Set up Google Search Console and Analytics

You’ll notice one of the steps is to connect your site to Google Search Console (GSC). This is Google’s suite of tools designed for website owners like you to more easily monitor your search rankings and find issues preventing your pages from being indexed by Googlebot

Performance report, via GSC

You can set up GSC with the click of a button using the SEO Setup Checklist. If you want to learn more, check out our complete guide to Google Search Console.

Wix SEO Wiz connecting Google Search Console

Once GSC is set up, you can connect Google Analytics (GA) to your website to get more insights into where your traffic is coming from and which pages your visitors are going to.

To connect GA, navigate to the Marketing Integrations tab under Marketing & SEO. It’s the first box that appears—click Connect.

Wix marketing integration with Google Analytics

Wix will instruct you on how to create a Google Analytics Property ID and connect that ID with your Wix website. If you need more help, we also have a guide on Google Analytics 4.

Once it’s set up and your website starts getting traffic, you’ll be able to see traffic and webpage reports. This can help you identify which pages may need improvements or how many conversions you get from organic traffic.

Google Analytics traffic report

That’s it—you’re done with step #2.

3. Create search-optimized content

If your website just has the basic homepage, as well as “about” and “contact” pages, chances are you won’t be able to rank well for much (if anything).

A crucial step in SEO is creating content that can be crawled and indexed by Googlebot. That means creating service pages if you’re a local business and possibly also creating blog content targeting relevant keywords to your industry.

Rather than making this whole article about content, I will leave you with a resource. Go check out our guide to SEO content to learn more.

4. Add internal links

Backlinks—links from another website pointing to your website—are one of the most important ranking factors in Google’s algorithm. However, they can be difficult to obtain.

Internal links from one page on your site to another on your site are almost as important as backlinks. But they are much easier to add. You just highlight some text and add the link in.

If you have pages on your website that you want to rank better, simply add more internal links to that page and you’re already on the path to higher rankings. Obviously, just adding some internal links won’t suddenly make you rank #1 for a keyword. But it’s an important—and often overlooked—step on the road to better rankings. 

To add an internal link with Wix, simply highlight the text you want to add a link to, click the “chain link” icon, then choose the page you want the link to point to.

Wix internal link settings

Check out our internal linking guide to learn more about this important SEO task.

5. Schedule regular SEO audits

Once your Wix website is set up and optimized, it’s important to schedule regular SEO audits to keep tabs on your rankings and make sure nothing gets broken.

While you can do this manually, it is time consuming and easy to overlook something. 

For example, you may not realize one of your pages broke and is now a 404 page, or that a certain blog post isn’t showing up in your sitemap, or that you’re missing metadata on a certain page… the list goes on.

Instead, you can use Ahrefs Webmaster Tools to automatically run weekly or monthly audits of your website. This free tool will give you a health score from 0 to 100 on how “healthy” your website is from an SEO perspective.

Health Score overview, via Ahrefs' Site Audit

You can then see specific tasks you need to do in order to fix these issues on your site. Go to the All issues report and check the issues we found while crawling your website.

All issues report, via Ahrefs' Site Audit

You can click the error and see exactly what it means and how to fix it.

Issue details, via Ahrefs' Site Audit

From there, you can click “View affected URLs” and go to those pages to fix the issues. Easy peasy.

Final thoughts

Overall, Wix is a perfectly capable website builder for SEO. While it isn’t as advanced and capable as more complex CMSs like WordPress, it’s plenty good for people who just want to build a website and don’t have the time for or interest in a giant learning curve.

I still use Wix for certain client sites and to build sites for friends and family who want a website where they can still make small edits themselves. It’s my favorite website builder compared to other tools like Squarespace or WordPress.com (not to be confused with WordPress.org, which I use all the time).

One more benefit to using a website builder like Wix is that it’s a complete solution and takes care of the hosting and security. In fact, John doesn’t recommend self-hosting your websites. 

That said, if you want more advanced features and to dive deeper in SEO, I suggest learning WordPress.

Ready to keep learning? Here are some other helpful guides:



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Top YouTube Videos, Shorts, And Ads of 2022

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Top YouTube Videos, Shorts, And Ads of 2022

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that they can apply in 2023.

But, it helps if you have a secret decoder ring to decipher why there are three lists – and why each one uses a different methodology to come up with the rankings.

YouTube unveiled its first list of the 10 most-watched YouTube videos back in December 2010. Unfortunately, that list taught many marketers that “view count” was the only metric that mattered.

But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.

In other words, YouTube replaced “view count” with “watch time.”

This was a significant shift, because “watch time” gives you a sense of what content viewers actually watch, as opposed to videos that they click on and then abandon.

In December 2012, YouTube shifted from unveiling its 10 “most-watched” videos of the year to unveiling its “top trending videos,” based on time spent watching, sharing, commenting, liking, and other factors.

In other words, “watch time” and “engagements” were now the metrics that mattered.

Today, YouTube’s algorithm rewards “viewer satisfaction.”

In other words, YouTube doesn’t pay attention to videos; it pays attention to viewers.

So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.

This brings us to YouTube’s lists of “trending videos” and “top Shorts” for 2022.

To learn important lessons that can be applied in 2023, we need to realize that YouTube’s discovery system uses both absolute and relative watch time as signals when deciding audience engagement.

Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos, and absolute watch time is more important for longer videos.

Top 7 Trending Videos Of 2022

1. “So Long Nerds“ By Technoblade (6:32 long, 88.3 million Views, 10.2 million engagements)

In this moving tribute, the father of beloved Minecraft creator Technoblade reads a farewell letter from his son.

The gamer lost his battle with cancer in June, but his legacy remains on YouTube.

2. “Watch The Uncensored Moment Will Smith Smacks Chris Rock On Stage At The Oscars, Drops F-bomb” By Guardian News (1:24 long, 104 million Views, and 1.8 million engagements)

It was the smack heard ‘round the world: Academy Award winner Will Smith went off-script and slapped Chris Rock, live on-stage, at the film industry’s most prestigious event.

3. “Hi, I’m Dream” By Dream (5:42 long, 48.5 million Views, and 4.7 million engagements)

Dream’s ingenuity within Minecraft has led him to become a top creator with a devoted fanbase.

But no one knew what he looked like IRL, until now.

4. “ Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent Full Pepsi Sb Lvi Halftime Show” By NFL (14:41 long, 146 million Views, and 3.5 million engagements)

Lose yourself in this epic Super Bowl halftime show packed with some of the biggest artists in hip-hop history: Dr. Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lama, and 50 Cent.

5. “I Built Willy Wonka’s Chocolate Factory!” By Mrbeast (17:01 long, 132 million Views, and 5.1 million engagements)

In a “Willy Wonka” inspired warehouse, MrBeast challenges contestants to traverse a chocolate river, climb a candy wall, compete in confection-themed games, and indulge in their sweetest fantasies.

6. “Pranks Destroy Scam Callers- Glitterbomb Payback” By Mark Rober (26:41 long, 55.9 million Views, and 2.2 million engagements).

Engineer Mark Rober exacts dazzling revenge on a scam call center in the latest version of his glitterbomb series.

7. “Being Not Straight” By Jaiden Animations (15:22 long, 17.8 million Views, and 1.7 million engagements)

In this coming-out video, Jaiden Animations depicts a personal journey from adolescence to adulthood, sharing how they discovered their sexual identity along the way.

Top 7 Shorts Of 2022

1. “Diver Cracks Egg At 45 Ft Deep #Shorts” By Shangerdanger (0:56 long, 251 million Views, and 12.3 million engagements)

The ocean floor is a mysterious place. It’s full of unknown sea creatures, strange plants, and…chicken eggs?!

Join Shangerdanger as he cracks up the internet and dives egg-first into the blue depths.

2. “Sarah Trust Challenges” By Hingaflips (0:31 long, 142 million Views, and 6.5 million engagements)

Better than parkour? This is Trampwall: an epic sport where acrobats defy gravity and leap off a wall, onto a trampoline, to pull off mind-blowing aerial stunts.

3. “Come With Me To Shave My Fluffy Dog! #Doggrooming #Grooming #Goldendoodle” By Brodie That Dood (0:52 long, 108 million Views, and 6.8 million engagements)

For years, his long fluffy fur has made Brodie one of the most iconic dogs on YouTube. So, the heartbreak was real when it was decided that he needed a close trim.

4. “Dave and Busters Bet Me 1000 Tickets I Couldn’t Do This…” By Chris Ivan (0:59 long, 83.6 million Views, and 6.3 million engagements).

No one does trick shots like creator Chris Ivan. In this Short, he attempts to land a plunger on a Dave & Buster’s sign.

The prize? 1,000 tickets … if he can pull it off.

5. “That Gap Between Your Car Seat and Center Console” By Jay & Sharon (0:58 long, 182 million Views, and 6.4 million engagements)

We’ve all lost something in the dreaded gap between the car seat and the center console.

In this comedic sketch, creators Jay & Sharon show us what’s really going on down there.

6. “Welcome To The Stomach #Shorts” By Adrian Bliss (0:34 long, 118 million Views, and 7.0 million engagements)

In this bite-sized skit, witty creator Adrian Bliss brings to life all the characters trying to gain entrance – and party in – his space-limited stomach.

7. “This Magic Trick Explained (America’s Got Talent)” By Zack D. Films (0:34 long, 97.4 million Views, and 5.6 million engagements).

How did he do it? The judges of “America’s Got Talent” were confounded by this magic trick.

But not internet-sleuth Zack D., who unveils its clever secret.

Top 7 YouTube Ads Of 2022

Meanwhile, YouTube uses an entirely different methodology to determine the top YouTube ad for its 2022 year-end wrap-up Leaderboard. This makes sense.

The top ads are generally the ones with the biggest budgets, which drive up view counts, but not always engagements.

1. “Amazon’s Big Game Commercial: Mind Reader” By Amazon (1:31 long, 69.7 million Views, and 25,700 engagements)

The creative agency for this ad was Lucky Generals and the media agency was IPG – Rufus.

The ad’s description asks, “Is Alexa reading minds a good idea? No. No, it is not.”

2. “Welcome To Clan Capital! Clash Of Clans New Update!” By Clash Of Clans (1:20 long, 52.9 million Views, and 212,000 engagements)

The creative agency was Psyop, and the media agency was in-house.

The ad’s description says,

“Welcome to the ultimate clan destination! A place where you and your clan can BUILD and BATTLE together! A place called CLAN CAPITAL!”

3. “Goal Of The Century X BTS | Yet To Come (Hyundai Ver.) Official Music Video” By Hyundaiworldwide (4:08 long, 40.5 million Views, and 886,000 engagements)

The ad’s description says,

“Our ‘Goal of the Century’ can’t be achieved by one individual alone, but we can achieve it if we all join forces and unite.

Just like football players come together as a team to score goals, we aim to use the power of football to go forward together in pursuit of the greatest goal – ‘A united world for sustainability.’”

4. “Harry Potter 20th Anniversary: Return To Hogwarts | Official Trailer | HBO Max” By HBO Max (1:58 long, 27.3 million Views, and 739,000 engagements)

The creative agency was in-house, and the media agency was Hearts & Science.

The ad’s description says,

“Harry Potter 20th Anniversary: Return to Hogwarts invites fans on a magical first-person journey through one of the most beloved film franchises of all time as it reunites Daniel Radcliffe, Rupert Grint, Emma Watson, and other esteemed cast members and filmmakers across all eight Harry Potter films for the first time to celebrate the anniversary of the franchise’s first film, Harry Potter and the Sorcerer’s Stone.”

5. “Introducing iPhone 14 Pro | Apple” by Apple (4:20 long, 23.8 million views, and 571,000 engagements)

The ad’s description asks, “What lies beyond a traditional smartphone? Let’s find out. This is iPhone 14 Pro.”

6. All of Us Are Dead | Official Trailer | Netflix” by Netflix (2:35 long, 22.6 million views, and 518,000 engagements)

The creative agency was The Refinery, and the media agency was in-house. The ad’s description says,

“All of us will die. There is no hope.” The school turned into a bloody battleground and our friends into worst enemies. Who will make it out alive?”

7. Sally’s Seashells (Extended) | Big Game Commercial 2022“ by Squarespace (1:07 long, 21.6 million views, and 67,600 engagements)

The media agency was in-house. The ad’s description says,

“See everything that Sally sells in this extended cut of our 2022 Big Game commercial. Starring Zendaya as Sally and narrated by andré 3000.”

Most Important Lesson That Marketers Can Apply In 2023

Looking back at YouTube’s lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: one size does not fit all.

Different metrics matter when measuring different types of video, and different types of ads are better for different marketing objectives.

Or, as the British say, “There are horses for courses.”

Now, that’s a lesson that all of us can apply in 2023, and beyond.

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