Connect with us


20 Lesser-Known (Yet Powerful) Ahrefs Hacks



20 Lesser-Known (Yet Powerful) Ahrefs Hacks

Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. But there are more you’re missing out on.

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts.

1. Browse the most popular search queries in each country

Are you wondering what people around the world are searching for the most?

Run an empty search in Ahrefs’ Keywords Explorer and gain access to 19.2 billion keywords across 200+ countries and regions. The U.S. keyword database alone counts ~4.5 billion keywords (the largest one in the whole industry).

Empty search, via Ahrefs' Keywords Explorer

From here, you can use a couple of filters to find high-volume, low-competition keywords in a matter of seconds.

For example, let’s search for topics with these:

  • Keyword Difficulty: up to 20
  • Search volume: between 5,000 and 10,000 visits/month
  • Word count: max. 3 words

Once we’ve done so, our list is narrowed down to ~198,000 lucrative keywords. 

Find most popular search queries in U.S., via Ahrefs' Keywords Explorer

Rinse and repeat for your target country.

2. Find out if you can target multiple keywords with one page

Let’s say you have the following keywords:

Keyword metrics for "whipped coffee" and "whipped coffee recipe," via Ahrefs' Keywords Explorer

They seem to be the same topic. But how do you know whether you should target them with a single page or create separate pages?

We can find out by checking whether Google ranks similar search results for them.

There are two easy ways to see how their SERPs overlap:

A. Put the keywords in Keywords Explorer and go to the Traffic share by pages report.

Traffic share by pages report, via Ahrefs' Keywords Explorer

B. Use the SERP comparison tool under the SERP overview.

SERP comparison and similarity score, via Ahrefs' Keywords Explorer

It looks like the top-ranking pages for both keywords are nearly identical (7/10 common results). Something also indicated by our SERP similarity score.

This likely means that Google sees “whipped coffee recipe” as a subtopic of a more general query, “whipped coffee.” Which means you can likely rank for both keywords with a single page.

3. Monitor the pace at which your competitors release content

If your competitors publish a ton of content frequently, it may be difficult to compete with them.

You can find out if that is the case by using the Top pages report in Site Explorer: (1) filter for newly created pages, then (2) use the comparison mode to compare the current output of pages with, say, the one from three months ago.

By following these exact steps, it looks like our content writers have created over 200 pages for the Ahrefs blog in the past three months.

You can also consider using this as an argument to ask for a budget raise and build a larger content team.

Top pages report, via Ahrefs' Site Explorer

4. Filter out low-quality backlinks by website traffic (and vice versa)

If you’re a link builder, one of your main strategies is likely to reverse engineer your competitors’ link building tactics.

Rather than going through every backlink your competitor has, you can get quicker wins by filtering the backlinks by domain traffic. This weeds out links from low-quality websites.

For example, there are 760 links pointing at HubSpot’s #1 result for the keyword “seo tools”:

Backlinks report, via Ahrefs' Site Explorer

We have a post targeting the same topic ranking #3. If we want to rank higher on Google, we can prioritize our link building efforts by reaching out only to the websites that get at least 5,000 search visits per month. This gives us a manageable list of 90 websites. 

Backlinks report with a "Domain traffic" filter applied, via Ahrefs' Site Explorer

5. Find podcasts to be a guest on

Podcasts are a great way to build both backlinks and authority in your industry. 

To find potential podcasts to be interviewed on, enter the Twitter URL of a regular podcast guest in your industry. 

We’re using Twitter profiles because the host usually links to a guest’s social accounts.

For example, Rand Fishkin is a popular marketer and entrepreneur who has been featured on many podcasts. So I’ll paste his Twitter profile URL into Site Explorer and head to the Backlinks report. 

To narrow in only on podcasts, set a filter to show referring page titles that contain words like “episode” or “podcast.” And right away, we’ve found over 160 podcasts!

See also  6 Things I Love About Zapier's SEO Strategy: A Case Study
Backlinks report with a "Referring page title" filter applied, via Ahrefs' Site Explorer

Repeat this for other regular podcast interviewees in your industry and find tons of podcasts to pitch yourself to.

6. Find resource pages to get featured on

Thanks to its simplicity and scalability, resource page link building is still one of the most popular link building tactics.

The tactic works by acquiring backlinks from webpages that curate useful industry resources. 

And what better way to find them than to look at what resource pages your competitor has links to?

For example, let’s check’s backlink profile under the Backlinks report. But this time, I will filter for the referring page URLs that contain “resources.html” and “resources.php.”

Backlinks report with a "Referring page URL" filter applied, via Ahrefs' Site Explorer

Here, we have 250 links; we can potentially reach out to their site owners and request them to include Ahrefs as a resource.

7. Get a top-level view of your competitor’s SEO strategy

Gain valuable insights on what pages (product pages, category pages, etc.) bring the most organic traffic to your competitors.

Use the Organic pages by traffic chart under Overview 2.0 to see pages distributed by their organic search traffic.

For example, six pages are responsible for almost 25% of the traffic coming to Ahrefs’ blog. If you were a direct competitor, you could potentially compete with us and replicate those pages.

"Organic pages by traffic" widget, via Ahrefs' Overview 2.0

8. Find low-competition topics with high traffic potential

Low-competition topics with high traffic potential are the dream of every content marketer (especially those in saturated markets). But how can you discover such low-hanging fruits?

Just open Ahrefs’ Content Explorer, search for a broad topic like “backpacking,” and apply these two filters:

  • Referring domains: Up to 5
  • Page traffic: At least 1,000

This gives me a list of relevant pages that get lots of organic traffic and are easy to rank for.

Search results for "backpacking" with filters applied, via Ahrefs' Content Explorer

From here, you can dig further into the keywords driving the organic traffic and fill your content calendar for months to come.

"Organic keywords" tab for a search result, via Ahrefs' Content Explorer


You can also find low-competition keywords with high traffic potential by going to the Top pages report under Site Explorer and setting a maximum KD filter of 20.

Top pages report, via Ahrefs' Site Explorer

9. Find video topics to rank on Google

To get more views for your videos and improve their rankings on Google, the key is to target topics with video intent. If Google is showing videos for a particular search query, it means searchers prefer to watch a video rather than read.

To find such topics, open Content Explorer and paste the following query: inurl:watch title:[your topic]

We’ll go for “makeup.” From here, sort the pages by Page traffic and find video topics with traffic potential.

Video search results, via Ahrefs' Content Explorer


Pay close attention to page traffic numbers, as some of them might be cached. In such cases, look at the organic traffic trends instead to check the consistency of the traffic over longer periods of time (6+ months).

Page traffic numbers

What’s left is to check the keywords the page ranks for to get guidance on both on-page and video optimizations.

10. Get internal linking suggestions

Most SEOs sleep on internal linking and fail to realize what a valuable tactic it is.

Perhaps, its most noticeable benefit among numerous ones—from helping Google discover your pages to passing link equity—is that you control the target location of the link itself.

But finding potential internal linking opportunities is time consuming. Wouldn’t it be great to get internal linking suggestions on autopilot? You can, thanks to Ahrefs’ Site Audit

Run a site crawl, and the Internal link opportunities report will identify internal link opportunities by taking the top 10 keywords for your ranking pages—then find mentions of them on your other pages. This includes important keyword metrics and the keyword context.

Internal link opportunities report, via Ahrefs' Site Audit

We won’t suggest a link if one already exists between the pages. 

11. Discover local citation opportunities

A good practice to improve your local SEO is to get local citations. Those are mentions of your business’s name, address, or phone number on popular directories that help searchers find your business online.

To find them, check the directories where your competitors’ business profiles are mentioned.

See also  How to Make Big Commissions

Let’s say we own a plumbing company in Toronto. 

If you already know your competition (if not, Google your niche followed by the city you live in), go to Site Explorer and open the Link Intersect report.

Paste your competitors’ websites in the top section and yours at the bottom.

This will show you all the websites that link to your competitors’ URLs, but not to yours. Usually, the more targets the referring domains are linking to, the more likely it’s a business directory. As is the case with

Link Intersect report, via Ahrefs' Site Explorer

Next, reach out to them.

12. Find missed keyword opportunities 

Missed keyword opportunities are those keywords where your competitors rank for, but you don’t.

To increase your chances of ranking higher in search results, you need to close this content gap between you and the top-ranking pages (aka your organic search competitors).

To do so, open Ahrefs’ Keywords Explorer and search for a keyword that you know you don’t rank for in the top three. For us, this would be “affiliate marketing,” as seen in the SERP overview below.

SERP overview for the keyword "affiliate marketing," via Ahrefs' Keywords Explorer

Next, select all the top-ranking pages and send them to our Content Gap tool, which will give you a list of lucrative keywords that your website should be ranking for.

Open search results in Content Gap tool, via Ahrefs' Keywords Explorer

And we’ve got ~1,550 keywords that we can potentially target in our affiliate marketing post.

Content Gap tool, via Ahrefs' Site Explorer

13. Analyze which subfolders drive the most organic traffic

The Site structure report under Site Explorer breaks down a website’s structure into a tree-like format to help you make useful discoveries.

For example, three of our translated blogs (Italian, German, Spanish) generate almost as much traffic as our top blog article in English.

Site structure report, via Ahrefs' Site Explorer

You can go one step further and select the Columns dropdown to include certain metrics, like paid ones, which will lead to further discoveries.

Column dropdown for paid metrics in Site structure report, via Ahrefs' Site Explorer

Let’s go this time with If we compare the paid metrics with those from three months ago, we can actually monitor the ad spend over time for each top folder.

It looks like most of the ad spend went toward the blog, particularly the “task management” subfolder.'s blog structure, via Ahrefs' Site Explorer

14. Target featured snippet opportunities

The best way to shortcut your way to the top position in Google without building backlinks is to target featured snippet opportunities.

To increase your chances of ranking for them, open the Organic keywords report under Site Explorer and filter for organic keywords in positions 2–8. Then check the filter “SERP features: where target doesn’t rank for.”

Featured snippets in the Organic keywords report, via Ahrefs' Site Explorer

For the Ahrefs Blog, there are 4,803 keywords with high chances of ranking for a featured snippet—which requires less effort than ranking at position #1.

15. Reveal affiliates for a product

If you’re looking for affiliates, this is for you. This works best when you know the affiliate URL for a product. Most affiliate links have a “?” followed by the vendor’s ID, which may or may not be repeatable. 

If you already know it, (1) paste the repeating part of it into Site Explorer in the Path mode, (2) go to the Backlinks report, and (3) sort by Page traffic.

List of all affiliates for, via Ahrefs' Site Explorer

In return, you’ll get the top SEO affiliates for a given product. If you were a competitor of this product, you might increase your reach by partnering with them.

16. Discover keywords that have a “weak” page ranking high

A “weak” page is a page that ranks in the top 10 but has a lower authority—aka fewer referring domains.

This means that if you already have a website with higher authority, you can (in theory) easily outrank it.

To find such links, search for a keyword with high business potential in Keywords Explorer and open the Matching terms report. I’ll go with “marketing.”

Then apply the next filters:

  • Keyword Difficulty: Minimum 50
  • Lowest DR: Up to 50 in top 5

With these filters, we’re specifically looking for outlier pages that are ranking for a competitive keyword despite a lower website authority. 

"Lowest DR" filter, via Ahrefs' Keywords Explorer

For example, we’ve found a listicle from ranking #2 for “marketing courses” with only 11 referring domains.

See also  Send Photos, Receive AI-Generated Images

17. Build links with images

If you’ve created unique images for your website (charts, graphs, infographics), chances are people are linking to them and not to the pages where they were initially featured.

To find and claim improper image attributions, enter your website into Site Explorer and head over to the Backlinks report. Then search for .PNG or .JPG in the “Target URL” filter.

Backlinks report with a "Target image URL" filter applied, via Ahrefs' Site Explorer

18. Find broken link building opportunities for large websites

Broken link building involves finding a dead page with lots of backlinks and asking those linking to the page to swap the link to one of your website’s pages.

To put this tactic to work:

  • Check the Best by links report under Site Explorer for your competitor’s website
  • Set the “HTTP code” filter to 404 Not found
  • Sort by Referring domains
Best by links report, via Ahrefs' Site Explorer

For example, if you are a competitor of Canva (the design tool), you can potentially create a better resource for “zoom virtual backgrounds” or “resumes.”

After you’ve created the content, you can ask linkers to the broken page to link to you instead.

Best by links report, via Ahrefs' Site Explorer

19. See if a website has linked more times to your competitors than it did to your website

Publishers may favor some solutions or websites, which leads to more visibility (and eventually leads) for them.

Your job is to identify such publishers and build better relationships with them.

To compare how many times a website links to another website, go to the Linked domains report in Site Explorer.

Then add your and your competitor’s website URLs under the “Linked domains name” filter.

Example:, one of the largest resource websites for digital project managers, links to 103 pages from and only about a third of that to

Linked domains report, via Ahrefs' Site Explorer

Asana can potentially reach out and work with this website to see if it can increase its visibility on this platform. 

20. Optimize your internal link structure for conversion pages (using the TIPR lite model)

Conceived by SEO Kevin Indig, the True Internal PageRank (TIPR) model is a way to improve internal linking by identifying weak points, specifically: 

  • PageRank “wasters” – Pages with lots of internal links that don’t link out too much.
  • PageRank “hoarders” – Pages with few internal links that link out a lot.

He then came up with the TIPR lite model that is much easier to execute.

Here’s how to set it up in Ahrefs:

1. Crawl your website using Ahrefs’ Site Audit. Then head over to the Page explorer report to view all the raw data collected from the past crawl.

Page explorer report, via Ahrefs' Site Audit

2. Apply a filter Is valid (200) internal HTML page to show only links with 200 (OK) HTTP status codes. This has narrowed down our crawled pages from ~50,000 to ~8,000.

Advanced filter in Page explorer report, via Ahrefs' Site Audit

3. Click on Columns to customize the report.

Columns in Page explorer report, via Ahrefs' Site Audit

Add the following columns in this order:

  • No. of inlinks dofollow
  • No. of internal outlinks dofollow
  • No. of backlinks dofollow
  • No. of referring domains
Saving column preferences in Page explorer report, via Ahrefs' Site Audit

Then hit Apply. The last two mentioned columns are not necessary but useful for filtering out spammy/low-quality links, according to Kevin. 

"Page explorer" column headers, via Ahrefs' Site Audit

4. What’s left is to check for PageRank “wasters” and “hoarders” to either add or remove links.

To do so, export the Page explorer report into a spreadsheet.

Export Page explorer report, via Ahrefs' Site Audit

Add an additional column for deltas between inlinks and outlinks. Then sort by the highest or lowest delta.

TIPR lite model for

From here, compare the deltas with the number of backlinks.

A page with lots of incoming links and few outgoing links may link to other relevant pages. While a page with few incoming links and few outgoing links that has a lot of backlinks can be a great discovery.


There are some exceptions to this model, such as the homepage, terms of service, and so on. Just remove or ignore them.

Final thoughts

Without doubt, you can do even more with Ahrefs. But these handy use cases should help you crush your SEO tasks with less effort.

Have more Ahrefs hacks to share with us? Ping me on Twitter. 😊

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


Google Enhances Bard’s Reasoning Skills



Google Enhances Bard's Reasoning Skills

Google’s language model, Bard, is receiving a significant update today that aims to improve its logic and reasoning capabilities.

Jack Krawczyk, the Product Lead for Bard, and Amarnag Subramanya, the Vice President of Engineering for Bard, announced in a blog post.

A Leap Forward In Reasoning & Math

These updates aim to improve Bard’s ability to tackle mathematical tasks, answer coding questions, and handle string manipulation prompts.

To achieve this, the developers incorporate “implicit code execution.” This new method allows Bard to detect computational prompts and run code in the background, enabling it to respond more accurately to complex tasks.

“As a result, it can respond more accurately to mathematical tasks, coding questions and string manipulation prompts,” the Google team shared in the announcement.

System 1 and System 2 Thinking: A Blend of Intuition and Logic

The approach used in the update takes inspiration from the well-studied dichotomy in human intelligence, as covered in Daniel Kahneman’s book, “Thinking, Fast and Slow.”

The concept of “System 1” and “System 2” thinking is central to Bard’s improved capabilities.

System 1 is fast, intuitive, and effortless, akin to a jazz musician improvising on the spot.

System 2, however, is slow, deliberate, and effortful, comparable to carrying out long division or learning to play an instrument.

See also  What It Means For SEO

Large Language Models (LLMs), such as Bard, have typically operated under System 1, generating text quickly but without deep thought.

Traditional computation aligns more with System 2, being formulaic and inflexible yet capable of producing impressive results when correctly executed.

“LLMs can be thought of as operating purely under System 1 — producing text quickly but without deep thought,” according to the blog post. However, “with this latest update, we’ve combined the capabilities of both LLMs (System 1) and traditional code (System 2) to help improve accuracy in Bard’s responses.”

A Step Closer To Improved AI Capabilities

The new updates represent a significant step forward in the AI language model field, enhancing Bard’s capabilities to provide more accurate responses.

However, the team acknowledges that there’s still room for improvement:

“Even with these improvements, Bard won’t always get it right… this improved ability to respond with structured, logic-driven capabilities is an important step toward making Bard even more helpful.”

While the improvements are noteworthy, they present potential limitations and challenges.

It’s plausible that Bard may not always generate the correct code or include the executed code in its response.

There could also be scenarios where Bard might not generate code at all. Further, the effectiveness of the “implicit code execution” could depend on the complexity of the task.

See also  27 Best About Us and About Me Page Examples [+Templates]

In Summary

As Bard integrates more advanced reasoning capabilities, users can look forward to more accurate, helpful, and intuitive AI assistance.

However, all AI technology has limitations and drawbacks.

As with any tool, consider approaching it with a balanced perspective, understanding the capabilities and challenges.

Featured Image: Amir Sajjad/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Microsoft Advertising Boosts Analytics & Global Reach In June Update



Microsoft Advertising Boosts Analytics & Global Reach In June Update

Microsoft Advertising details several important updates and expansions in its June product roundup.

The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms.

Introducing Universal Event Tracking Insights

This month’s standout news is the introduction of Universal Event Tracking (UET) insights, a feature that gives advertisers a deeper understanding of their website’s performance.

The new feature requires no additional coding and will enhance the capabilities of existing UET tags.

“We’re introducing UET insights, a valuable new feature that we’ll add to your existing UET tags with no additional coding required from you. You’ll get a deeper understanding of your website’s performance and also enable Microsoft Advertising to optimize your ad performance more effectively via improved targeting, fraud detection, and reduced conversion loss.”

The new insights tool will roll out automatically starting July 3.

Cross-Device Conversion Attribution Update

Microsoft Advertising is introducing a cross-device attribution model later this month.

This update will enable advertisers to track and connect customers’ conversion journeys across multiple devices and sessions.

Microsoft explains the new feature in a blog article: “For example, if a user clicks on an ad using their laptop but converts on their phone, we’ll now credit that conversion to the initial ad click on the laptop.”

See also  420 Gift Guide | GreenState

While the update doesn’t introduce new features or settings, advertisers may notice a slight increase in the number of conversions due to improved accuracy.

Expanding to New Markets

In line with its expansion push throughout 2022, Microsoft Advertising announces it’s expanding its advertising reach to 23 new markets.

The new additions include diverse locations ranging from Antigua and Barbuda to Wallis and Futuna.

This expansion allows advertisers to reach their audiences in more parts of the world.

Seamless Integration With Pinterest & Dynamic Remarketing

Microsoft Advertising is releasing Pinterest Import in all markets via the Microsoft Audience Network (MSAN), allowing advertisers to import campaigns from Pinterest Ads.

Further, Dynamic remarketing on MSAN for Autos, Events & Travel is now available in the US, Canada, and the UK.

The remarketing tool enables advertisers to use their feeds to create rich ad experiences on the Microsoft Audience Network and match their target audience with items in their feed where they’ve shown interest.

In Summary

Key takeaways from the June product roundup include the automatic rollout of UET Insights starting July 3, introducing a new cross-device attribution model, expanding into 23 new global markets, and enhanced integration with Pinterest via the Microsoft Audience Network.

These developments collectively offer advertisers increased insight into campaign performance, improved accuracy in conversion tracking, and more opportunities to reach audiences worldwide.

See also  How to Implement an International SEO Strategy (Step-by-Step Guide)

Source: Microsoft
Featured Image: PixieMe/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust



Apple Safari 17's Hidden Gems: JPEG XL & Font-Size-Adjust

Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times.

Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust.

As Safari continues to evolve, these updates highlight the ever-changing landscape of web development and the importance of adaptability.

JPEG XL: A Game Changer For Page Speed Optimization

One of the most noteworthy features of Safari 17 is its support for JPEG XL, a new image format that balances image quality and file size.

JPEG XL allows for the recompression of existing JPEG files without any data loss while significantly reducing their size—by up to 60%.

Page loading speed is a crucial factor that search engines consider when ranking websites. With JPEG XL, publishers can drastically reduce the file size of images on their sites, potentially leading to faster page loads.

Additionally, the support for progressive loading in JPEG XL means users can start viewing images before the entire file is downloaded, improving the user experience on slower connections.

This benefits websites targeting regions with slower internet speeds, enhancing user experience and potentially reducing bounce rates.

See also  Here's How Much You Can Really Make From Affiliate Marketing

Font Size Adjust: Improving User Experience & Consistency

Safari 17 expands the capabilities of font-size-adjust, a CSS property that ensures the visual size of different fonts remains consistent across all possible combinations of fallback fonts.

By allowing developers to pull the sizing metric from the main font and apply it to all fonts, the from-font value can help websites maintain a consistent visual aesthetic, which is critical for user experience.

Conversely, the two-value syntax provides more flexibility in adjusting different font metrics, supporting a broader range of languages and design choices.

Websites with consistent and clear text display, irrespective of the font in use, will likely provide a better user experience. A better experience could lead to longer visits and higher engagement.

Reimagining SEO Strategies With Safari 17

Given these developments, SEO professionals may need to adjust their strategies to leverage the capabilities of Safari 17 fully.

This could involve:

  • Image Optimization: With support for JPEG XL, SEO professionals might need to consider reformatting their website images to this new format.
  • Website Design: The expanded capabilities of font-size-adjust could require rethinking design strategies. Consistent font sizes across different languages and devices can improve CLS, one of Google’s core web vitals.
  • Performance Tracking: SEO professionals will need to closely monitor the impact of these changes on website performance metrics once the new version of Safari rolls out.
See also  What It Means For SEO

In Summary

Apple’s Safari 17 brings new features that provide opportunities to improve several website performance factors crucial for SEO.

Detailed documentation on these Safari 17 updates is available on the official WebKit blog for those interested in delving deeper into these features.

Featured Image: PixieMe/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading