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25 Top Movies About Social Media To Watch

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25 Top Movies About Social Media To Watch

Social media is a part of modern life, so, naturally, more movies should embrace it as central to the experiences of the characters in the movies.

An interesting trend with social media-based movies is more comedies and the mixture of comedy with horror.

Here’s a list of movies with some new additions, in no particular order.

1. Not Okay (2022)

Comedy/Drama – Hulu 

On the surface, “Not Okay” is a comedy about a misfit millennial anti-hero longing for social media fame who accidentally stumbles into it and subsequently becomes the internet’s most hated person. It’s also a gentle satire about the social media ecosystem.

British author Terry Pratchett observed that satire is best when it is aimed at the powerful.

In this movie, the powerful are the faceless social media consumers who both crown and cancel with brutal fickleness.

The movie’s star is Zoey Deutch, whose comedic performance had me laughing out loud from the very first minutes while also feeling dread because the outcome is known from the beginning of the movie.

It’s quite a feat to play an unlikable person in such a way the viewer can’t help but root for them, simultaneously cringing and laughing.

I enjoyed this movie very much.

2. Untraceable (2008)

Thriller – Hulu

“Untraceable” is a cat-and-mouse crime thriller starring Diane Lane as an FBI detective who is tracking down a killer who live streams murders while the faceless crowd eggs the killer on.

The movie subtly investigates empathy and society’s appetite for the gruesome. An early scene depicts a traffic jam caused by motorists pausing to glance at a body on a pavement beside the wreckage of an automobile accident.

A cop frantically waves his arms, yelling to the motorists to keep on driving, but the drivers ignore him and pause to gawk, a reminder of everyone’s capacity to be voyeurs of the macabre.

That scene is followed by another in which it is implied that a kitten is being tortured to death online. The detective and her boss watch the scene play out.

She is clearly distressed and disturbed by the lack of empathy expressed in the comments by the mob of digital rubberneckers. She speaks up and vows to take down the perpetrator.

Her boss scoffs and tells her to move on because it’s “just a kitten,” betraying his own lack of empathy.

The movie is about more than a quest to catch a killer. It explores the darkness of online social interactions and casual everyday cruelty.

A colleague of the detective later in the movie comments about the murder website that “it’s a jungle in there.” In an understated manner, his comment also hints that we’re all just a few clicks away from becoming part of that jungle.

If you like thrillers with serial killers, this is a good one that’ll scare you and leave you thinking.

3. Tragedy Girls (2017)

Horror Comedy – Amazon, Roku Channel, Tubi 

Surrealism is based on the insight that sparks happen when you join two things that wouldn’t ordinarily come together. The first surrealist combination was a sewing machine on an operating table.

There’s a similar quality to horror comedy.

A feature of horror comedy is that the plots are absolutely ridiculous and utterly realistic.

For example, “Freaky” (2020) is about a high school girl who switches bodies with a serial killer, and “Serial Mom” (1994) is about a sweet all-American mom who is secretly an unhinged psychopath.

“Tragedy Girls” continues in the comedy horror tradition of ridiculous plots and gore mixed with comedy. The plot is bonkers but in a good way.

It’s about two high school girls who want to become internet famous, so they devise a convoluted plan to serial-kill to provide content for their website and ultimately pin the blame on an actual serial killer.

“Tragedy Girls” stars Alexandra Shipp and Brianna Hildebrand.

Shipp starred in “X-Men: Apocalypse,” “Dark Phoenix,” and will be in the upcoming Margot Robbie’s “Barbie” movie. Hildebrand starred in “Deadpool,” “Deadpool 2,” and the TV show “Lucifer.”

“Tragedy Girls” also stars Craig Robinson (“The Office”/”Hot Tub Time Machine”), Jack Quaid (“The Boys” TV series), and Josh Hutcherson (“The Hunger Games,” “Future Man” TV show).

4. The Social Dilemma (2020)

Documentary – Netflix

A popular movie that can’t be recommended enough.

Even if you’re in the business, there are parts of this movie that will still startle.

Featuring interviews with people who invented various algorithms, this movie balances the shock factor of what’s going on behind the scenes of social media with insights into how social media can be improved.

5. Love, Guaranteed (2020)

Romantic Comedy – Netflix

Stars Rachael Leigh Cook, Damon Wayans Jr., Heather Graham, and Kandyse McClure (Dualla on “Battlestar Galactica”).

Social media is defined as a social network, and what kind of network is more social than a dating app?

This romantic comedy follows an attorney and her client who claims that a dating site that guarantees love is offering a false promise.

As evidence, he offers himself, who has engaged in a thousand dates and failed to find love.

6. The Hater (2020)

Thriller – Netflix

This is a great movie that you might never have heard of but should definitely check out.

It’s a fast-paced thriller and drama about using social media to settle personal scores.

The hero of the movie is both likable and worthy of loathing.

Don’t be put off because this is a Polish movie, and you might have to read subtitles.

This movie tells the story of harnessing the power of social media like a weapon against those who may or may not deserve it.

It’s highly relevant in today’s world of disinformation amplification, yet it’s not really about social media in the same way that a movie like “Taxi Driver” is not about guns.

Both movies, “Taxi Driver” and “The Hater,” share a theme of the misfit trying to fit in and not really able to find a way in until circumstances create an opportunity.

7. Emily In Paris, 2020

Comedy – Netflix

Ok, this isn’t a movie.

But so many who are interested in social media marketing and movies will find this so interesting that I had to fit it in.

The central character – Emily (duh!) – is a social media marketer from Chicago who is sent to a Paris office where she’s met with skepticism.

She changes her Instagram handle to @emilyinparis and starts posting photos; her account goes viral.

The series is from the mind of Darren Star, the writer behind such hits as “Beverly Hills 90210,” “Melrose Place,” and “Sex and the City.”

If any of those are your favorites, then you’ll likely enjoy “Emily in Paris” as well.

There’s a bit of suspension of disbelief necessary regarding social media, but “Emily in Paris” is fundamentally a fantasy, not a documentary.

A little fantasy helps to get through these dark and pandemic times.

8. Spree (2020)

Comedy Horror – Amazon, Vudu

A spree is defined as a sustained period of time during which an unrestrained activity is indulged.

In keeping with the genre of comedy horror, the plot is unrealistic and fun at the same time.

The movie is about a rideshare driver who wants to become a social media star by live streaming himself while murdering his clients.

But the live streams fail to go viral, so he hatches a plan to take it up a notch.

“Spree” stars the lovable Joe Keery (Steve in “Stranger Things”). It’s a dark and violent comedy featuring cameos from former “Saturday Night Live” cast members.

9. Hard Candy (2005)

Thriller/Horror/Revenge – Amazon, iTunes, Vudu, YouTube

This is an under-the-radar movie that might make some uncomfortable.

It stars Elliot Page (“Juno,” “Umbrella Academy”), Patrick Wilson (“Conjuring,” “Watchmen,” “Aquaman”), and Sandra Oh (“Killing Eve,” “Grey’s Anatomy,” “Sideways,” “Princess Diaries”).

The movie won several awards, including three at the 2005 Sitges Film Festival (Best Motion Picture, Best Screenplay, and an Audience Award for Best Motion Picture) and four awards at the 2006 Spanish Malaga Film Festival (Best Film, Best Director, Best Actress, and Best Cinematographer).

Elliot Page won Best Actress at the 2006 Austin Film Critics Association Awards.

This is an intelligent suspense and thriller.

But it’s not for the squeamish; it can get grueling for some.

Page stars as a 17-year-old teenager who entraps an older man via a chat room.

Expecting illicit activities, the teenager turns the table on him.

Again, I must warn you that this movie is not for those with delicate sensibilities.

10. Searching (2018)

Thriller – Amazon, Vudu, YouTube

A movie starring John Cho (“Harold & Kumar,” “Star Trek”) in the missing person genre.

The daughter goes missing, and the police lack leads, so the father takes to the internet to trace the daughter’s virtual steps to find her.

11. Ingrid Goes West (2017)

Comedy Drama – Hulu

Stars Elizabeth Olsen and Aubrey Plaza.

Plaza is a great actress who consistently surprises with the quirky nuance she brings to her roles, and that’s also the case here.

This film is a stalker comedy with drama mixed in. It’s also a satire of the influencer world.

But ultimately, this is a quirky Aubrey Plaza movie that’s pretty fun to watch.

12. A Simple Favor (2018)

Comedy/Thriller – Amazon, Hulu, Sling TV, Vudu, YouTube

This is a Paul Feig movie about a video blogger who gets in over her head after she befriends a woman who causes her viewership to soar.

It’s like a noir because it has a femme fatale.

The mystery and thriller quality of the story kept me watching.

13. Smosh: The Movie (2015)

Comedy – Amazon, iTunes, Vudu

Satire of YouTube stars starring two actual YouTube stars.

Directed by Alex Winter, star of “Bill and Ted’s Excellent Adventure.”

14. Friend Request (2016)

Mystery/Horror – Amazon, Hulu, Vudu, YouTube

A woman accepts a friend request whose mysterious death sets off a series of deaths of those who are friends with the woman.

15. Unfriended (2015)

Social Media Horror – Amazon, iTunes, Netflix, Vudu

Instead of a group of young people at a camp getting murdered, it’s people on a group chat that are meeting their demise one by one.

16. The Assistant (2019)

Comedy/Satire  – Amazon

Short film (13 minutes), available on Amazon Prime.

Comedy/satire of being an assistant to a social media influencer.

17. The Circle (2017)

Thriller – Amazon, YouTube, Vudu, iTunes

Starring Emma Watson, John Boyega, Bill Paxton, and Tom Hanks.

This is a cautionary tale of living life on social media based on Dave Egger’s novel.

18. Lo And Behold, Reveries Of The Connected World (2016)

Documentary – YouTube

A documentary that explores how the internet affects the society today and may affect it tomorrow.

It asks probing questions like, “Will our great, great-grandchildren grow up in a world where they do not need human companionship?”

Werner Herzog is a consistently thought-provoking filmmaker.

19. The Great Hack (2019)

Documentary – Netflix

A chilling documentary not just about Cambridge Analytica but about the surveillance internet.

20. The Social Network (2010)

Drama – Netflix

Starring Jesse Eisenberg, this movie is based on the story of how Mark Zuckerburg came to found Facebook.

Highly acclaimed and a must-watch movie.

21. American Meme (2018)

Documentary – Netflix

Featuring Paris Hilton and DJ Khaled, it’s a behind-the-scenes look at what it means to be a social media star and the conflicts between reality and what’s presented.

22. Disconnect (2012)

Drama/Thriller – Amazon, iTunes, Vudu, YouTube

Starring Jason Bateman, Hope Davis, Alexander Skarsgård, and Frank Grillo.

Three stories interweaved around human interaction via social media.

Lives are changed, conflicts arise, and some characters face a reckoning.

All of the actors are top shelf, including a strong performance by Frank Grillo – a character actor who’s been in dozens of popular films, including “Mambo Kings,” “Minority Report,” “Zero Dark Thirty,” and several of the recent Marvel superhero movies.

23. Catfish (2010)

Documentary – Netflix

Documentary and indie film of two brothers who strike up a relationship with a woman over Facebook, with both sides misrepresenting who they are and their motives.

The movie is the origin of the term catfishing, which is the practice of pretending to be someone you are not – like pretending to be an associate of a famous person over the internet to woo someone.

24. Chef (2014)

Comedy/Drama – Amazon (free), iTunes, Pluto (free), Vudu, YouTube

Starring Jon Favreau, Scarlett Johansson, John Leguizamo, Sofía Vergara, and Robert Downey Jr.

This is a feel-good dramedy.

A chef gets a bad review on Twitter, and he responds in kind.

The Twitter argument went viral and resulted in unanticipated events in his personal and business life.

It’s partially about the transformative effect that social media can have on a life.

25. Airplane Mode (2020)

Comedy – Netflix

A comedy about a social media influencer who finds herself without an internet connection. The comedy is in the protagonist dealing with change.

Social Media At The Movies

Many of today’s movies about social media seem to reflect the generational gap of those in power who make the movies who don’t live on social media in the way today’s generation does.

It’s reminiscent of the early days of rock and roll when the movies of the time implied that youth were untethered and even violent in movies such as “Rebel Without a Cause” and “Blackboard Jungle.”

The first rock-and-roll generation was also superficially portrayed in movies such as “Beach Blanket Bingo.”

It wasn’t until the rock-and-roll generation made movies that more thoughtful portrayals made it to the movie screen with movies such as “American Graffiti” and “Rock and Roll High School.”

So, it seems to be today that the portrayal of social media tends to lean toward the horror of it at one extreme and the belittling of the Millennial and GenZ generations as shallow on the other end.

And we’re starting to see more sensitive and realistic portrayals of these generations as Millennials.

More Resources:


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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.


Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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