SEO
7 Exclusive Ways To Convert Webinar Viewers Into Customers
This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own.
Wish the time you spent on webinars was clearly reflected in your profit margin?
Want your dedicated webinar viewers to finally make a purchase?
Let’s turn your webinar experience into a successful profit machine.
What Is A Webinar?
A webinar is one of the best ways to convert interested clients into longtime customers.
In short, a webinar is a virtual, online experience in which speakers around the world can connect with a global audience within seconds.
This means that you can expand your brand on a global scale and convert shoppers from any location around the world.
By sharing insider tips, VIP knowledge, and exclusive how to’s, webinar hosts can:
- Captivate an audience.
- Increase brand awareness.
- Generate sales and real revenue.
Webinars can help you grow your brand into a worldwide presence without leaving your office.
With these successful techniques, your business can convince and convert more viewers into customers within minutes.
So, if you’re not earning sales from your webinars, you’re missing major opportunities to grow your business.
Do Webinars Work?
Yes – your viewers are in the best position to take action and convert.
9 out of 10 B2B buyers say online content has a moderate to major effect on purchasing decisions.
Webinars can be a successful marketing tool because the people who watch them are planning to make an immediate change in their lives – you are their catalyst.
Webinars help ensure that a viewer’s successful conversion is with your company.
The key is using your webinar time to educate and impress your way to more sales.
Give your audience insider webinar content, exclusive treatment, and perfectly-timed conversion opportunities.
Take the step to convert your webinar audience into customers with these seven tips to give your viewers the VIP treatment that will drive real sales and profits.
1. Set The Stage: Create Perfectly-Timed, Highly-Personalized In-Webinar Offers
Build up your customer’s excitement and then launch your in-webinar offer.
Think about where each viewer may be in their buyer’s journey.
New viewers may need background information, while repeat watchers will be looking for problem-solving content.
Plan your content stories around each viewer’s need.
This makes your viewer feel like you really hear and understand their needs, which helps generate more sales.
For an added punch, remember, the more relevant and personalized an offer is, the more likely a user will convert.
Think of it this way.
Winning a customer is like sealing any other relationship – you need to prove your value to that person’s specific needs before asking them to buy your product.
Centering your content strategy around your product is the easiest way to achieve that.
Get started with these steps:
- Think about and create content for specific stages in the sales funnel.
- Think about and create content for different buyer personas.
Step 1: Create Content For Specific Stages In The Sales Funnel.
Brainstorm
First, brainstorm different topics that will be useful for different stages of customers, including brand new audiences and those who are deeper in the sales process.
Topic Research
Ask your sales and customer support teams for the questions they get most often from prospects in each stage of the sales process.
Then, create webinars, stories, and online content around those knowledge gaps at each level of the sales and marketing funnel.
Examples Of Top-Funnel Lead Content
Let’s say you’re planning a webinar for a new webinar software company.
Since potential viewers may have little or no knowledge about your product, these top-funnel leads need to learn what your product does and why it matters before they decide to consider a purchase.
A good webinar topic to cover to get new customers interested in your product would be “How Webinars Support Marketing” or “How Webinars Generate Leads.”
Examples Of Mid-Funnel Lead Content
Once your viewers have a basic understanding of your webinar product, mid-funnel leads will want to know how to use your product to solve specific problems.
Consider topics like, “How to Increase Audience Engagement At Your Webinars,” etc.
Besides attracting more viewers, this also helps you qualify your leads, which allows your reps to better personalize their messaging to each prospect – and convert more of them, too.
Step 2: Create Content For Different Buyer Personas
Once you have built a content framework around where a viewer may be in their buyer’s journey, it’s time to consider what each type of person in the journey needs.
Buyer personas can help you drill down to each viewer’s individual needs, making it easier to satisfy and convert them in your webinar.
Consider Who Is Watching Your Webinar: B2B
In a typical firm with 100 to 500 employees, an average of seven people are involved in most buying decisions.
To make a B2B deal, you’ll need to win most – if not all – of those people over.
Think about the type of questions that would be asked by:
- Individual contributors and department leads.
- Company leaders (CEO, CFO, COO).
- Leaders of adjacent departments (marketing leads who work closely with sales & product leads).
Make it easier for viewers of your webinar’s sales pitch to communicate and convince their entire business to get on board.
How To Satisfy & Convert Each Persona
Creating tailored content and in-webinar answers for each viewer is easier than it sounds.
First, consider starting your webinar with information that the end-user will need.
Then, think about what their managers and business leaders may need to approve the purchase.
Make It Easy For Viewers To Get All Of Their Answers
Simply create downloadable handouts with frequently asked questions for each relevant persona, then include them in the webinar and/or follow-up email.
(Need help generating this kind of position-specific content? Ask people from your own company how they evaluate products and approach purchase decisions, then structure your content around those concerns.)
Step 3: Place In-Webinar CTAs That Naturally Show Up When Audiences Need Them To
Now that you have your downloadables and resources planned out, along with the flow of your webinar’s topic, it’s time to place your CTAs.
- Map out your webinar story to appeal to each type of viewer.
- Anticipate where your viewers may naturally have a question. Place a CTA to download resources that answer their questions.
- Decide where your viewers may naturally feel an impulse to buy or schedule a meeting. Place a CTA to connect with your sales team.
2. Become Your Prospect’s Divine Guide: Improve Conversions With Polls To See Who’s Ready To Buy
At any one time, only a small percentage of your audience is actively looking to buy your product.
So, how can you identify which of your attendees are ready to buy right away?
How can you show up as their hero instead of the cold-email salesman?
Asking poll questions during your webinar is the best way to learn about your audience’s buying intent and timelines.
With the information generated with polls, you can reduce the number of cold calls and customize the sales (or remarketing) experience.
Start with the following questions:
- How many people are at your company?
- For what purposes do you use [product/service]?
- How many teams in your company use [product/service]?
- Are you planning to increase your spend on [product/service] this year?
Once you generate this information, use integrations to push it to your CRM or MAS of choice.
Now, your sales team can use it to tailor their pitches for each prospect’s individual needs and questions.
3. Be Clear: Create Well-Crafted Calls-To-Action
By this point, your attendees should resonate with your content.
Your conversions should be increasing.
If they aren’t responding to your offers, it may be because your call-to-action message is not clear enough.
CTAs Should Be Need-Specific
If your call to action message isn’t specific enough, people may not know what you want them to do or why it matters.
So as you design your webinar, confirm that your offer tells people what action to take and why it matters.
CTAs Should Be Visibly Clear
If the offer itself is too small or blurry to be seen, viewers may ignore it.
Consider the screen size and other factors that may reduce the size or clarity of your in-webinar CTA.
CTAs Should Be Bright & Attention-Grabbing
Make your call-to-action offer brightly colored and big enough to draw attention.
Track Attribution, Test & Revise Your CTAs For Success
Anytime you make a change to the style of your CTAs:
- Use your webinar platform’s analytics.
- Track the performance of your offers and tweak copy/strategy as needed.
You may discover that your prospects might prefer webinars to ebooks or product demos.
You might see that more people click on a large, red CTA.
With this knowledge, you can further optimize your future lead nurturing efforts – and earn more customers.
4. Conversations Create Conversions: Involve Your Sales Team In The Webinar
Get your sales team to take over a Q&A at the end of your webinar.
They can speak directly to potential buyers and begin building relationships with them during the session.
This gives your brand major opportunities to increase conversions because your:
- Sales teams will know which features to emphasize and which questions to anticipate.
- Attendees have a personal connection when they receive a follow-up email from that rep.
- Attendees are more likely to reach out and ask follow-up questions and advance further in the sales funnel.
(PS: If your sales reps can’t attend the session, have them send their top prospects a recording after the fact.)
5. Prioritize Your VIPs: Use Data To Qualify & Excite The Right Leads With A Post-Webinar Report
Use findings from your post-webinar report to better prioritize your new prospects.
Now, you can strategically reach out to sales-qualified leads instead of messaging the first 100 people on your list and hoping for the best.
Use Registration Responses To Prioritize Follow-Ups
On your registration form, ask attendees to provide their industry, company size, and/or job title.
This will help you segment your list and prioritize your outreach strategy accordingly.
So, if your sales team converts more marketing managers than they do event managers, they can reach out to the marketing managers first and place event managers on the backburner, etc.
Make Your Dedicated Viewers Feel Special
Your webinar reports should display your attendees’ engagement levels throughout the session.
You can see exactly which attendees were engaged for the longest amount of time and also see who was actively watching at each 5-minute interval of the session.
Use this to identify your most active participants and prioritize them during your follow-up campaign.
Use Q&A, Chat & Poll Responses To Discover Bottom-Funnel Prospects
Similar to engagement metrics, Q&A and poll activity reveals the most interested viewers in your audience.
But beyond that, most webinar reports show the transcript of each question, chat message, and poll response.
So if Suzy asked the host about integrations, her sales rep knows to mention integrations in the follow-up email.
The more you understand your audience’s needs, the more your team can meet those needs – and earn their business.
Connect & Serve Prospects Who Are Long-Time Engagers
The average B2B buyer consumes 13 pieces of a company’s content before making a purchase.
So, it’s important to consider each audience member’s past engagement with your brand, including website visits, content downloads, prior webinar attendance, and on-demand viewing activity.
High levels of activity indicate that the person finds your content valuable, making it more likely that they will become a customer.
6. Be There For Them Wherever They Are: Run Retargeting Campaigns For Previous Attendees
Using the behavioral data generated by your post-webinar reports, create retargeting campaigns for attendees at different stages of the sales funnel.
With inboxes becoming more cluttered than ever, retargeting helps you to continue communicating with leads without relying on email.
How To Create A Solid Post-Webinar Retarteging Campaign
In your ads, refer back to your webinar content and use it to reinforce your product’s value.
Create messages and calls to action that reflect each lead’s place in your sales funnel.
Better yet: The data generated by your webinar will help you tailor these appeals more precisely than ever.
7. Check-In Like Friends: Continue The Relationship
B2B buying decisions are made by committees and often take months to complete.
So it’s possible that your prospects just need more information – or time – to learn about your product before booking a meeting.
In that case, keep the door open by giving them more content.
This way, they can keep you top of mind while they move toward a decision.
Want to host engaging webinars, virtual, and hybrid events?
BigMarker is here to help: Contact us or schedule a demo to get started.
Image Credits
Featured Image: Image by BigMarker. Used with permission.
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
SEO
WordPress Announces New Executive Director
Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many comments focused on the recent WordPress controversy.
New Executive Director
Mullenweg announced that Mary Hubbard, was hired as the new Executive Director. Hubbard was formerly the Chief Product Officer for WordPress.com from 2020 and will begin her new position on October 21st. She recently resigned as the Head of TikTok Americas, Governance and Experience.
The Executive Director position at WordPress.org opened up after the resignation of 8.4% of Automattic employees, including the previous Executive Director Josepha Haden Chomphosy. Mullenweg offered employees who wished to leave $30,000 or the equivalent of six months pay, whichever was higher. The severance package was offered after the recent issues between Automattic, Mullenweg and WP Engine (WPE) which resulted in WPE filing a federal lawsuit against Mullenweg and Automattic, alleging attempted extortion.
Muted Response To Announcement
A post in the popular Dynamic WordPress Facebook Group generated 21 responses within seven hours, with most of the comments a discussion about the recent drama and the Mullenweg’s ownership of WordPress.org and other similar topics (view the discussion here, must join the private group to view).
The response to the official WordPress.org announcement on X was muted, with about equal amounts of people posting welcomes as those who were taking the opportunity to post their displeasure and opinions about recent events.
Seven hours after posting the announcement there were only 15 responses, 21 retweets, and 117 likes.
Screenshot Of Tweet
Typical Expressions Of Welcome
Welcome!
— Robert Jacobi (@RobertJacobi) October 8, 2024
Welcome Mary!
— Michael Potter (@Michael_6of7) October 8, 2024
Typical Other Responses
What does the E.D. do for https://t.co/sbi8NmJkOL? Is https://t.co/sbi8NmJkOL part of the Foundation? Part of Automattic? Something else? Unlike WPEngine, the differences between these organizations, their ownership, and governance are incredibly confusing.
— Jeff Severson (@jeffseverson) October 8, 2024
“Our”? I thought Matt owns this establishment, with foundation having nothing to do with https://t.co/Duw3H6Qbg3. 🤨🤷
— Viktor Nagornyy (@V1ktor) October 8, 2024
Fire @photomatt
— Shay Grafdelver (@shaygrafdelver) October 8, 2024
Read the official announcement on WordPress.org
Featured Image by Shutterstock/michaelheim
Daily Search Forum Recap: October 3, 2024
How To Stop Filter Results From Eating Crawl Budget
How Open Source Collaboration Enhances Studio – WordPress.com News
Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More
WP Engine sues WordPress co-creator Mullenweg and Automattic, alleging abuse of power
YouTube Extends Shorts To 3 Minutes, Adds New Features
Automattic demanded web host pay $32M annually for using WordPress trademark
Google’s AI Overviews Avoid Political Content, New Data Shows
8% Of Automattic Employees Choose To Resign
5 Most Profitable Online Businesses You Can Start Today for Free!
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: October 3, 2024
-
SEO7 days agoHow To Stop Filter Results From Eating Crawl Budget
-
WORDPRESS7 days agoHow Open Source Collaboration Enhances Studio – WordPress.com News
-
SEARCHENGINES5 days agoGoogle Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More
-
WORDPRESS6 days agoWP Engine sues WordPress co-creator Mullenweg and Automattic, alleging abuse of power
-
SEO6 days agoYouTube Extends Shorts To 3 Minutes, Adds New Features
-
WORDPRESS5 days agoAutomattic demanded web host pay $32M annually for using WordPress trademark
-
SEO4 days agoGoogle’s AI Overviews Avoid Political Content, New Data Shows
You must be logged in to post a comment Login