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A Detailed Guide to Writing Listicle Articles

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Writing Listicle Articles

Listicle articles are popular among bloggers.

They don’t require writing tons of information on a particular topic. Instead, this type of article embraces a wide range of different service or product items in one place.

The goal of listicles is to get people familiar with various products.

So, how to write a listicle piece of content that would look stunning?

Let’s start!

The Basics of Listicle Articles

Listicles represent the posts that have a structure in the form of a list. As a rule of thumb, these posts consist of multiple items with additional information. The purpose of listicle articles is to provide readers with key information regarding specific services, products, or tools.

People like listicles due to a few obvious reasons:

  • It is easy to read listicle posts
  • Listicles have the advantage of a limited attention span
  • They are easy to digest
  • These articles bring order to chaos and many more

You should mix your content strategy with listicle articles for sure. The game is worth the candle.

Now, let’s run through the entire process of how to write listicles.

A Step-by-Step Process on Writing Listicles

It seems easy to write listicle articles at first glance. Everything you will have to do is to create a new Google Doc and fill it in with what you want to list. That’s all.

But when we’re talking about a listicle article that would drive traffic – it is a different story.

Here are nine steps you need to follow:

Brainstorm a topic idea

The first thing that you should do is to come up with a topic idea. Keep in mind that it makes sense to cover the topic that people are searching for in Google.

You know that search queries can represent the topics. Also, these queries equal keywords you need to explore. Therefore, by conducting keyword research, you will be able to find potential topics to cover.

You can use SEO tools for this purpose. For example, Keyword Explorer from Ahrefs works the best.

Let’s say you want to write a listicle article that would cover the best design tools. Use the term “design tools” as a keyword to start generating more topic ideas.

Review a report called “Phrase match”, which suggests other keyword ideas. You can consider some of them as the topic for your upcoming article.

ahrefs

There are two metrics you should draw your attention to – Keyword Difficulty and Search Volume. The first metric represents the information on how hard it is to rank for this keyword. The second metric stands for how many searches the keyword has per month.

The next step is to understand if this topic meets the requirements of the listicle article.

Analyze the topic

Obviously, not every topic is suitable for this format of posts.

For example, you can’t cover the topic “how to make an infographic” in the listicle article. This particular topic belongs to a “how-to” guide with a step-by-step process explained.

How to understand if your topic fits this format?

Go to Google and review top results per your search request.

serps

As you can see, the majority of the posts are listicles.

Think about the length of the post

Post length depends on how many items you’re going to introduce. There is no one-size-fits-all length you should consider. Instead, take into consideration how many items top-ranking listicles have.

long

The example above demonstrates that the first position belongs to the listicle article with 101 SEO tips.

Does it mean that you will have to suggest 101 tips to get the top-ranking position?

Nope.

Remember that quantity doesn’t mean quality. The rest top results cover from 10 to 24 SEO tips.

Decide on format

Listicle articles can be of two formats. Let’s review them:

Basic format

This format of listicles is based on writing short descriptions in a few sentences for each item. It makes sense to choose this format when you have many items to list in the post.

Detailed format

The detailed format is all about writing a comprehensive description of the items. It is opposite to a basic format. You can choose this format when you’re covering a complicated topic or have not so many items to highlight in the article.

Choose an angle

The angle of your listicle articles can vary. Again, review top results in Google to have a better idea of what angle you should focus on.

Here are the main angles for listicle articles you can consider:

  • “Best” article (“15 Best Email Marketing Tools for Your Business”)
  • “For beginners” article (“12 SEO Tips for Beginners”)
  • “Personal experience” article (“10 Blogging Techniques We Use at Visme”)
  • “Expert opinion” article (“50 Pieces of Advice on Digital Marketing From Experts”)

Whatever angle you choose – avoid clickbait intent. In other words, if you are not sure that your listicle article holds the angle, you should change it.

Work on bullet points

Every listicle article includes bullet points. It is an integral part of this type of post. Hence, if you just list the items taken from the third-party posts – you will neither impress your audience nor Google.

Moreover, your post won’t acquire backlinks and drive no traffic.

That’s why you should work on bullet points right before you start exploring top-ranking pieces of content on the same topic. All you will have to do is to note down potential ideas that come to your mind.

Don’t limit yourself to ideas

Even if you know the topic perfectly, you can’t include all possible points in it. Don’t shy away from asking advice from your colleagues who have some expertise in that particular topic.

However, if you want to generate more ideas by yourself, check out an “Also talk about” report. You can find it by browsing the Keywords Explorer tool.

For example, you want to write a listicle post that would suggest “X Ideas for Halloween”. Let’s see what this report suggests:

more-ideas

There are 134 keywords that you can skim through to get extra ideas. It is worth taking on board the following:

  • scavenger hunt
  • pumpkin carving
  • Halloween candy
  • Halloween games
  • Halloween costumes

And now create interesting points that you can add to your listicle post. It could be something like “Buy creepy Halloween candies”, “Rent Halloween costumes”, “Brainstorm Halloween games”, and so on.

Add visual elements

On one hand, listicles are easy to read and get the information you need. On the other hand, these posts might seem boring. They are not engaging.

Likely, if you add visual elements to your listicle post, it will look more appealing. It is up to you what type of visual content to implement – images, videos, clips from a webinar, infographics, etc.

However, try to avoid using stock images or including images taken from third-party posts. Instead, create visual content by yourself.

For example, GIFs can enrich your listicle post with funny visuals that would catch people’s eye. To create a GIF manually, you can use a GIF maker.

Use various types of visuals for each item that you cover in the post.

Write a conclusion

If you analyze the structure of listicle articles, you will see that the majority of the posts don’t have the final words.

Do you want to know why?

People tend to skim through the list of items and don’t read the post from A to Z. As a result, a conclusion isn’t necessary there.

If you want to show yourself as a professional content writer, you must stick to including all components of the written article. It means you should always finish your listicle article with the conclusion.

Besides, it helps to summarize everything covered in the post.

Don’t write a long conclusion. Make it short with the main bullet points included.

A few GREAT examples of well-done listicles:

[Editor’s note] To leave you with some samples of well-done listincles, here are a few:

  • Best gardening books: See the nice “Our picks” section giving you a nice summary of what is listed!
  • Real estate agents: Notice how the actual list is formatted as a chart which allows for great readability and offers some potential SEO benefits like structured snippets
  • Best WordPress plugins: Notice a handy table of contents allowing you quickly jump down to any listed plugin

To Sum Up

Listicle articles are one of the most common types of content.

Yes, listicles are not engaging. People don’t read them completely. Nevertheless, this sort of content has its benefits as well. And to get most of the listicles, you should know how to create these articles properly.

This guide helped you find out the basics of listicle articles and how to write them easily.

If you think this post lacks some tips, feel free to share your suggestions in the comments.

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A Detailed Guide to Writing Listicle Articles

Sergey Aliokhin

Sergey Aliokhin is a Marketing Specialist at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practice playing the bass, and visit the gym.

A Detailed Guide to Writing Listicle Articles

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Google To Upgrade All Retailers To New Merchant Center By September

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Google To Upgrade All Retailers To New Merchant Center By September

Google has announced plans to transition all retailers to its updated Merchant Center platform by September.

This move will affect e-commerce businesses globally and comes ahead of the holiday shopping season.

The Merchant Center is a tool for online retailers to manage how their products appear across Google’s shopping services.

Key Changes & Features

The new Merchant Center includes several significant updates.

Product Studio

An AI-powered tool for content creation. Google reports that 80% of current users view it as improving efficiency.

This feature allows retailers to generate tailored product assets, animate still images, and modify existing product images to match brand aesthetics.

It also simplifies tasks like background removal and image resolution enhancement.

Centralized Analytics

A new tab consolidating various business insights, including pricing data and competitive analysis tools.

Retailers can access pricing recommendations, competitive visibility reports, and retail-specific search trends, enabling them to make data-driven decisions and capitalize on popular product categories.

Redesigned Navigation

Google claims the new interface is more intuitive and cites increased setup success rates for new merchants.

The platform now offers simplified website verification processes and can pre-populate product information during setup.

Initial User Response

According to Google, early adopters have shown increased engagement with the platform.

The company reports a 25% increase in omnichannel merchants adding product offers in the new system. However, these figures have yet to be independently verified.

Jeff Harrell, Google’s Senior Director of Merchant Shopping, states in an announcement:

“We’ve seen a significant increase in retention and engagement among existing online merchants who have moved to the new Merchant Center.”

Potential Challenges and Support

While Google emphasizes the upgrade’s benefits, some retailers, particularly those comfortable with the current version, may face challenges adapting to the new system.

The upgrade’s mandatory nature could raise concerns among users who prefer the existing interface or have integrated workflows based on the current system.

To address these concerns, Google has stated that it will provide resources and support to help with the transition. This includes tutorial videos, detailed documentation, and access to customer support teams for troubleshooting.

Industry Context

This update comes as e-commerce platforms evolve, with major players like Amazon and Shopify enhancing their seller tools. Google’s move is part of broader efforts to maintain competitiveness in the e-commerce services sector.

The upgrade could impact consumers by improving product listings and providing more accurate information across Google’s shopping services.

For the e-commerce industry as a whole, it signals a continued push towards AI-driven tools and data-centric decision-making.

Transition Timeline

Google states that retailers will be automatically upgraded by September if they still need to transition.

The company advises users to familiarize themselves with the new features before the busy holiday shopping period.


Featured Image: BestForBest/Shutterstock

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Meta AI Introduces AI-Generated Photos to All Platforms

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Meta AI Adds AI-Generated Images to Social and Messaging Platforms and Expands Availability to More Languages and Countries

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages.

New Meta AI Creative Tools

Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is making a post or sending a message with a new tool called Imagine Me.

Imagine Me is a prompt that can be used to transform an uploaded image that can be shared. This new feature is first rolling out as a beta in the United States.

Meta explains:

“Imagine yourself creates images based on a photo of you and a prompt like ‘Imagine me surfing’ or ‘Imagine me on a beach vacation’ using our new state-of-the-art personalization model. Simply type “Imagine me” in your Meta AI chat to get started, and then you can add a prompt like “Imagine me as royalty” or “Imagine me in a surrealist painting.” From there, you can share the images with friends and family, giving you the perfect response or funny sidebar to entertain your group chat.”

New Editing Features

Meta products like Facebook, Messenger, WhatsApp and Instagram now have advanced editing capabilities that allow users to add or remove objects from images, to change them in virtually any manner, such as their example of turning a cat in an image into a dog. A new Edit With AI button is forthcoming in a month that will unlock even more AI editing power.

Adding AI generated images to Facebook, Instagram, Messenger and WhatsApp within feed, posts, stories, comments and messages is rolling out this week in English and coming later to other languages.

Screenshot of a Facebook user adding an AI generated image into their post

Meta AI In More Countries And Languages

Meta AI is now available in seven additional countries, bringing the total countries to to 22. It is also available in seven more languages.

List of Seven Additional Countries:

  1. Argentina
  2. Cameroon
  3. Chile
  4. Colombia
  5. Ecuador
  6. Mexico
  7. Peru

Meta AI is now also available in the following seven additional languages:

  1. French
  2. German
  3. Hindi
  4. Hindi-Romanized Script
  5. Italian
  6. Portuguese
  7. Spanish

Advanced Math And Coding

Meta AI is making their most advanced model, Llama 405B, available for users to take advantage of its advanced reasoning abilities that can answer complex answers and excells at math and coding.

Meta AI writes:

“You can get help on your math homework with step-by-step explanations and feedback, write code faster with debugging support and optimization suggestions, and master complex technical and scientific concepts with expert instruction.”

Read the official announcement:

Meta AI Is Now Multilingual, More Creative and Smarter

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System Builders – How AI Changes The Work Of SEO

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Kevin Indig's Growth Memo for SEJ

AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change.

Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show.

Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom line for providing training data.

Content platforms, social networks, SaaS companies and consumer apps coat their products with AI. A few examples:

  • Spotify DJ (AI-generated playlist).
  • AI Overview (AI answers in Google Search).
  • Instagram AI personas (celebrity AI chatbots).
  • Ebay’s magical listing (turn a photo into a listing).
  • Redfin Redesign (try interior designs on real house pictures).
Image Credit: Kevin Indig

The quality of machine-generated content (MGC) challenges human-generated content (HGC). I ran an experiment with my Twitter and LinkedIn followers: I asked them to choose which of two articles was written by a human and which by a machine – and they had to explain their answer.

Only a handful of people figured out that AI wrote both pieces. I intentionally framed the question in a leading way to see if people would challenge the setting or believe that one piece was written by a human if told so.

  • Not an isolated experiment: A survey of 1,900 Americans found that 63.5% of people can’t distinguish between AI content and human content.1
  • People seek help: Google search demand for [ai checker] has reached 100,000 in May 2024 (Glimpse).
  • Dark side: scammers use MGC to make money, as 77% of AI scam victims lost money.2
Search demand for AI checkerImage Credit: Kevin Indig

The quality level of LLMs pushes SEO work towards automating workflows and learning with AI, while writers will take content from good to great instead of zero to one.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

How AI Changes The Work Of SEOImage Credit: Lyna ™

System Builders

Clients, podcasters and panel hosts often ask me what skills SEOs need to build for the AI future. For a long time, my answer was to learn, stay open-minded and gain as much practical experience with AI as possible.

Now, my answer is SEOs should learn how to build AI agents and workflows that automate tasks. AI changes the way search works but also the way SEOs work.

AI + No-code Allows SEOs To Automate Workflows

A few examples:

1/ Cannibalization

  • Old world: SEOs download search console data and create pivot tables to spot keyword cannibalization.
  • New world: SEOs build an AI workflow that sends alters, identifies true keyword cannibalization, makes content suggestions to fix the problem, and monitors the improvement.

2/ Site Crawling

  • Old world: SEOs crawl websites to find inefficiencies in internal linking, status code errors, duplicate content, etc.
  • New world: SEOs build an AI agent that regularly crawls the site and automatically suggests new internal links that are shipped after human approval, fixes broken canonical tags and excludes soft 404 errors in the robots.txt.

3/ Content Creation

  • Old world: SEOs do keyword research and write content briefs. Writers create the content.
  • New world: SEOs automate keyword research with AI and create hundreds of relevant articles as a foundation for writers to build on.

All of this is already possible today with AI workflow tools like AirOps or Apify, which chain agents and LLMs together to scrape, analyze, transform data or create content.

Moving forward, we’ll spend much more time building automated systems instead of wasting time on point analyses and catalogs of recommendations. The SEO work will be defining logic, setting rules, prompting and coding.

building automated systems Building workflows with AirOps (Image Credit: Kevin Indig)

You Can Learn (Almost) Anything With AI

I never made the time to really learn Python or R, but with the help of Chat GPT and Gemini in Colab, I can write any script with natural language prompts.

When the script doesn’t work, I can paste a screenshot into Chat GPT and describe the issue to get a solution. AI helps with Regex, Google Sheets/Excel, R, Python, etc. Nothing is off-limits.

Being able to write scripts can solve problems like data analysis, a/b testing and using APIs. As an SEO, I’m no longer dependent on engineers, data scientists or writers to perform certain tasks. I can act faster and on my own account.

I’m not the only one to figure this out. People are learning to code, write and many other skills with AI. We can learn to build AI workflows by asking AI to teach us.

Search demand for coding with AI is explodingImage Credit: Kevin Indig
Search demand for write with AI is explodingImage Credit: Kevin Indig
Search demand for learn with AI is explodingImage Credit: Kevin Indig

When you can learn almost anything, the only limit is time.

The Work Of Writers Changes

Against common belief, writers won’t be crossed out of this equation but will play the critical role of editing, directing and curating.

In any automated process, humans QA the output. Think of car assembling lines. Even though AI content leaps in quality, spot checks reduce the risk of errors. Caught issues, such as wrong facts, weird phrasing or off-brand wording, will be critical feedback to fine-tune models to improve their output.

Instead of leg work like writing drafts, writers will bring AI content from good to great. In the concept of information gain, writers will spend most of their time making a piece outstanding.

The rising quality work spans from blog content to programmatic content, where writers will add curated content when searches have a desire for human experience, such as in travel.

A mini guide to Los AngelesTripadvisor’s attraction pages feature human-curated sections. (Image Credit: Kevin Indig)

Unfair Advantage

As often with new technology, a few first-mover people and companies get exponential value until the rest catch up. My worry is that a few fast-moving companies will grab massive land with AI.

And yet, this jump in progress will allow newcomers to challenge incumbents and get a fair chance to compete on the field.

AI might be a bigger game changer for SEOs than for Google. The raw power of AI might help us overcome challenges from AI Overviews and machine learning-driven algorithm updates.

But the biggest win might be that SEOs can finally make something instead of delivering recommendations. The whole value contribution of SEOs changes because my output can drive results faster.

Survey: ChatGPT and AI Content – Can people tell the difference?

Artificial Intelligence Voice Scams on the Rise with 1 in 4 Adults Impacted


Featured Image: Paulo Bobita/Search Engine Journal

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