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A Detailed Guide to Writing Listicle Articles

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Writing Listicle Articles

Listicle articles are popular among bloggers.

They don’t require writing tons of information on a particular topic. Instead, this type of article embraces a wide range of different service or product items in one place.

The goal of listicles is to get people familiar with various products.

So, how to write a listicle piece of content that would look stunning?

Let’s start!

The Basics of Listicle Articles

Listicles represent the posts that have a structure in the form of a list. As a rule of thumb, these posts consist of multiple items with additional information. The purpose of listicle articles is to provide readers with key information regarding specific services, products, or tools.

People like listicles due to a few obvious reasons:

  • It is easy to read listicle posts
  • Listicles have the advantage of a limited attention span
  • They are easy to digest
  • These articles bring order to chaos and many more

You should mix your content strategy with listicle articles for sure. The game is worth the candle.

Now, let’s run through the entire process of how to write listicles.

A Step-by-Step Process on Writing Listicles

It seems easy to write listicle articles at first glance. Everything you will have to do is to create a new Google Doc and fill it in with what you want to list. That’s all.

But when we’re talking about a listicle article that would drive traffic – it is a different story.

Here are nine steps you need to follow:

Brainstorm a topic idea

The first thing that you should do is to come up with a topic idea. Keep in mind that it makes sense to cover the topic that people are searching for in Google.

You know that search queries can represent the topics. Also, these queries equal keywords you need to explore. Therefore, by conducting keyword research, you will be able to find potential topics to cover.

You can use SEO tools for this purpose. For example, Keyword Explorer from Ahrefs works the best.

Let’s say you want to write a listicle article that would cover the best design tools. Use the term “design tools” as a keyword to start generating more topic ideas.

Review a report called “Phrase match”, which suggests other keyword ideas. You can consider some of them as the topic for your upcoming article.

ahrefs

There are two metrics you should draw your attention to – Keyword Difficulty and Search Volume. The first metric represents the information on how hard it is to rank for this keyword. The second metric stands for how many searches the keyword has per month.

The next step is to understand if this topic meets the requirements of the listicle article.

Analyze the topic

Obviously, not every topic is suitable for this format of posts.

For example, you can’t cover the topic “how to make an infographic” in the listicle article. This particular topic belongs to a “how-to” guide with a step-by-step process explained.

How to understand if your topic fits this format?

Go to Google and review top results per your search request.

serps

As you can see, the majority of the posts are listicles.

Think about the length of the post

Post length depends on how many items you’re going to introduce. There is no one-size-fits-all length you should consider. Instead, take into consideration how many items top-ranking listicles have.

long

The example above demonstrates that the first position belongs to the listicle article with 101 SEO tips.

Does it mean that you will have to suggest 101 tips to get the top-ranking position?

Nope.

Remember that quantity doesn’t mean quality. The rest top results cover from 10 to 24 SEO tips.

Decide on format

Listicle articles can be of two formats. Let’s review them:

Basic format

This format of listicles is based on writing short descriptions in a few sentences for each item. It makes sense to choose this format when you have many items to list in the post.

Detailed format

The detailed format is all about writing a comprehensive description of the items. It is opposite to a basic format. You can choose this format when you’re covering a complicated topic or have not so many items to highlight in the article.

Choose an angle

The angle of your listicle articles can vary. Again, review top results in Google to have a better idea of what angle you should focus on.

Here are the main angles for listicle articles you can consider:

  • “Best” article (“15 Best Email Marketing Tools for Your Business”)
  • “For beginners” article (“12 SEO Tips for Beginners”)
  • “Personal experience” article (“10 Blogging Techniques We Use at Visme”)
  • “Expert opinion” article (“50 Pieces of Advice on Digital Marketing From Experts”)

Whatever angle you choose – avoid clickbait intent. In other words, if you are not sure that your listicle article holds the angle, you should change it.

Work on bullet points

Every listicle article includes bullet points. It is an integral part of this type of post. Hence, if you just list the items taken from the third-party posts – you will neither impress your audience nor Google.

Moreover, your post won’t acquire backlinks and drive no traffic.

That’s why you should work on bullet points right before you start exploring top-ranking pieces of content on the same topic. All you will have to do is to note down potential ideas that come to your mind.

Don’t limit yourself to ideas

Even if you know the topic perfectly, you can’t include all possible points in it. Don’t shy away from asking advice from your colleagues who have some expertise in that particular topic.

However, if you want to generate more ideas by yourself, check out an “Also talk about” report. You can find it by browsing the Keywords Explorer tool.

For example, you want to write a listicle post that would suggest “X Ideas for Halloween”. Let’s see what this report suggests:

more-ideas

There are 134 keywords that you can skim through to get extra ideas. It is worth taking on board the following:

  • scavenger hunt
  • pumpkin carving
  • Halloween candy
  • Halloween games
  • Halloween costumes

And now create interesting points that you can add to your listicle post. It could be something like “Buy creepy Halloween candies”, “Rent Halloween costumes”, “Brainstorm Halloween games”, and so on.

Add visual elements

On one hand, listicles are easy to read and get the information you need. On the other hand, these posts might seem boring. They are not engaging.

Likely, if you add visual elements to your listicle post, it will look more appealing. It is up to you what type of visual content to implement – images, videos, clips from a webinar, infographics, etc.

However, try to avoid using stock images or including images taken from third-party posts. Instead, create visual content by yourself.

For example, GIFs can enrich your listicle post with funny visuals that would catch people’s eye. To create a GIF manually, you can use a GIF maker.

Use various types of visuals for each item that you cover in the post.

Write a conclusion

If you analyze the structure of listicle articles, you will see that the majority of the posts don’t have the final words.

Do you want to know why?

People tend to skim through the list of items and don’t read the post from A to Z. As a result, a conclusion isn’t necessary there.

If you want to show yourself as a professional content writer, you must stick to including all components of the written article. It means you should always finish your listicle article with the conclusion.

Besides, it helps to summarize everything covered in the post.

Don’t write a long conclusion. Make it short with the main bullet points included.

A few GREAT examples of well-done listicles:

[Editor’s note] To leave you with some samples of well-done listincles, here are a few:

  • Best gardening books: See the nice “Our picks” section giving you a nice summary of what is listed!
  • Real estate agents: Notice how the actual list is formatted as a chart which allows for great readability and offers some potential SEO benefits like structured snippets
  • Best WordPress plugins: Notice a handy table of contents allowing you quickly jump down to any listed plugin

To Sum Up

Listicle articles are one of the most common types of content.

Yes, listicles are not engaging. People don’t read them completely. Nevertheless, this sort of content has its benefits as well. And to get most of the listicles, you should know how to create these articles properly.

This guide helped you find out the basics of listicle articles and how to write them easily.

If you think this post lacks some tips, feel free to share your suggestions in the comments.

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A Detailed Guide to Writing Listicle Articles

Sergey Aliokhin

Sergey Aliokhin is a Marketing Specialist at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practice playing the bass, and visit the gym.

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4 Ways To Try The New Model From Mistral AI

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4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.


Featured image: T. Schneider/Shutterstock



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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.


Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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