Connect with us

SEO

Bad Grammar or Broken HTML: Which Does Google Care about More?

Published

on

bad-grammar-or-broken-html:-which-does-google-care-about-more?

Imagine this…

You’re checking out a site that has two flashing, neon-red issues that need fixing:

  • Multiple spelling errors and grammatical mistakes
  • Broken HTML causing some funky spacing issues

You know that both issues can spoil the reader’s experience. Broken HTML can mess up how a page renders — and grammatical boo-boos are just…bad.

But, are both issues equally “bad” in Google’s eyes? Or, is one of the issues a bigger SEO deal?

In the immortal words of BuzzFeed, the answer may surprise you.

Here’s what Google says about broken HTML.

Google’s John Mueller, during a recent hangout, made the distinction between HTML (a technical issue) and content (a quality issue.)

Broken HTML is a pain, yes, but according to Mueller, “for the most part, we don’t care if HTML is broken or not.”

Sure, if your HTML is so bad that Google can’t crawl it, you WILL have Google issues.

Advertisement

But if you have the occasionally broken code snippet and weirdly-rendering page? You’re probably OK.

Are grammar and spelling more important than HTML? Yes.

According to Mueller, “I would almost say …like… spelling and grammar is probably for most websites a higher priority than broken HTML.”

Why? Because bunches of spelling errors make a page read poorly. It’s a quality issue — and Google only wants to reward high-quality pages.

Mueller said, “we try to find really high-quality content on the web, and sometimes it can appear that a page is lower quality content because it has a lot of …kind of… grammatical and technical mistakes in the text.”

See also  Google Warns Of Low Realtime Data In Universal Analytics Reports

Here’s the write-up by Roger Montti for Search Engine Journal if you want to read the entire scoop.

Plus, think about typos and grammatical issues from your prospects’ experience. How much will someone trust your firm if they see mistake after mistake?

Especially if you’re trying to establish yourself as an expert?

What do other SEO writers think about this news?

The news seems to have put a smile on many writers’ faces.

Advertisement

I posted the Search Engine Journal article to my SEO Copywriting Certification training Facebook group. The feedback was fun.

Michelle Lowery, a digital content editor, posted the single word, “VINDICATION!”

Helen McCrone, a freelance translator, pointed out machine-translated content is often chock-full of huge grammatical mistakes. If you’re translating your content into multiple languages, working with a person is a smarter bet than running your copy through translation software. 

Deb Ferguson, the in-house writer for a law firm, commented, “Grammar and spelling issues make the company or writer seem less of an expert. They can ruin a company’s credibility in the industry and amongst its clients.”

That’s true. Can you imagine visiting a legal site with lots of typos? After all, if the legal firm can’t handle little details like site spelling and grammar — how can you feel good about them taking your case?

So yes, know that any broken HTML will eventually need a tune-up. But if it’s between rewriting pages with lots of spelling errors and fixing minor HTML issues, making the content better for your readers should win. 

Every time.

What do you think?

Advertisement

Does this latest bit of Google news surprise you? Leave a comment and let me know!

See also  Why Keyword Research Is Useful for SEO & How To Rank

You can also keep up with the latest SEO writing news by signing up for my newsletter, or joining the SEO Writing Tips Facebook group. See you there!

Source: Heather Lloyd-Martin

SEO

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

Published

on

How Data Is Reshaping The SEO & Digital Marketer's Landscape

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.

To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the new opportunities it can bring.

SEO marketers of today and digital marketers of tomorrow will need to extract, structure quickly, and manipulate data to drive the most critical business outcomes.

Data has always been mission-critical to digital decision-making.

The Economist, back in 2017, declared it the world’s most valuable resource.

Fast forward to today and the future, and we can see that the exponential growth of data fuelling this revolution is staggering.

According to the IDC, the amount of digital data created over the next five years will be greater than twice the amount of data made since the advent of digital storage.

Advertisement

Think about that for a second!

Flash drives, for example, were introduced in 2000.

This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years!

The Data Revolution Means More Sources & Complexity For SEO

The data revolution has gone on for some time now, and it’s changed our concept of what counts as “data,” rightfully so.

In the past, we thought only numbers mattered.

But, in this new digital world where everything is converted into ones and zeros, data is broader and contains text, audio, and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data are growing at a rate of 10x faster than conventional business data.
  • Machine-created data is increasing exponentially at a 50x the growth rate. This data revolution is primarily marketing-driven and consumer-oriented who are “always on.”
  • In just the last 18 months, the volume of site processing data we have been generating at BrightEdge has increased by 11x!
See also  Transitioning, Rebranding & Leading In SEO: Q&A With Rachel Heseltine

As a result of these increasingly demanding trends, SEO and digital marketers need to adapt and become more like data analysts and scientists in approaching the extraction of structured data insights and business intelligence – without adding more manual work.

Fortunately, SEO is well-positioned to take advantage of this new data revolution.

  • Increasing your keyword universe – More keywords mean more data points to look at with reporting and fuelling insights. While focusing on conversion rate metrics is very important, it wouldn’t be possible without opening the scope of your audience and getting more people in the door. SEO has drifted away from writing for a primary dedicated keyword and is now way more advanced with advancements in search engines like Google’s understanding of intent of searches through RankBrain and BERT.
  • Increasing your search footprint – will also help you discover unexplored of informing your future content strategy or ideate new keyword ideas. However, sometimes you might miss the boat, like the transition of Content Management Systems slowly turning into “Experience Platforms” as they offer more functionality to meet the needs of today’s webmaster or marketer.

Read More On SEJ

Data Is The Currency Of An Accelerated SEO & Digital Age

By 2025, Worldwide data will reach 175 zettabytes.

But unfortunately, the human brain can’t process, structure, and analyze all that data.

Advertisement

So technology engines have to help, and digital marketers should be the driver.

There is a massive opportunity for companies that can utilize data to create more engaging experiences.

A recent study showed that 95% of business leaders recognize this as their biggest growth lever over the next three years, which means there’s plenty at stake here!

See also  ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites

Robust data analysis ensures decisions are evidence-based and have more accountability.

Drawing on existing and new data sources to fully integrate business acumen and analytical skills into decision making, sourcing, managing, and analyzing large amounts of unstructured data will ensure continued use and success.

SEO began with data and has evolved.

From the introduction of real-time SEO in 2019 and Page Experience Updates in 2021, SEO’s future lies again with data and the creation of intelligent systems. Here marketers can leverage combined data sources that structures data for them.

As a result, they can achieve business objectives and stay ahead during all data and digital transformation stages.

Advertisement

Read More On SEJ

Technology & AI Are Helping SEO Evolve

Advancements in technology and, in particular, AI and Natural Language Processing has meant that SEO and digital marketers can become data analysts without having to become an actual data scientist.

This is key to unlocking structured insights from your company’s big data to make more precise predictions about what is coming next based on existing information.

Digital marketers can evolve, understand key trends, and learn in new areas such as:

  • Predictive modeling of future trends and forecasting based on multiple types of data.
  • Real-time identification of opportunities and intelligence.
  • Digital research at scale with both historical and real-time data.
  • Leveraging automated visualizations for various stakeholders.
  • Improved data security and compliance.
  • Market and business intelligence at a macro level.
  • Consumer behavior at the most granular level.

SEO and digital marketers can learn critical skills such as statistics, data analysis, data visualization, and strategy.

See also  A Full Year Blueprint (+Template) [Ebook]

AI, NLP, and machine learning are helping them do this without needing expertise in computer programming and software applications.

What digital marketers must do is combine their communication skills and analytics skills with stakeholders who cannot think outside of the advertising box.

Read More On SEJ

Data Analysis & Intelligence As Competitive Advantage

The application of technology will be the driving force behind the next generation of data analysis technology.

Therefore, SEO and digital marketers of today should learn how to better utilize insights from data analysis.

It’s becoming more apparent that the marketing platforms of tomorrow will require the capabilities of data analysis and science infrastructure at their core.

Advertisement

The future of marketing will blend technological know-how, business sense, and an understanding of data analysis.

The next generation of SEO will touch all components of marketing, from video, email, and voice, to digital performance of content.

SEO and data science will converge into one evolved discipline that drives omnichannel acquisition and democratizes data.

Marketers who embrace this new era of SEO will be well-positioned to succeed in the years to come.

Data is reconfirming its role as the new competitive advantage, and as SEO and digital marketers, you must evolve if you want to be part of the future.

More resources:


Featured Image: ra2 studio/Shutterstock

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

Advertisement

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘seo-data-and-digital-marketer’,
content_category: ‘trends-digital enterprise’
});

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending