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Does Value of Internal Links Differ Based on Page Location?

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Does Value of Internal Links Differ Based on Page Location?


Google’s John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His answer was short and direct with zero ambiguity.

Does Value of Internal Links Vary By Page Location?

Internal links are a reference to links within a website from one page to another page.

The person asking the question wanted to know if the location of a link within a web page created a difference in “value” of the link, which presumably means SEO effectiveness.

Whether a link has more value depending on its location on a web page is a legitimate question.

Google’s Martin Splitt made it clear that Google divides a web page into sections and that the main section where the important content exists is called the Centerpiece Annotation.

This is documented in the article, How Google Analyzes Web Page Content and Weights It.

In the article, Martin explains that the main content section is what Google uses to understand what the page is about.

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Moreover, Martin said that the different sections are “weighted” differently.

Martin explained:

“And then there’s this other thing here, which seems to be like links to related products but it’s not really part of the centerpiece. It’s not really main content here. This seems to be additional stuff.

And then there’s like a bunch of boilerplate or, “Hey, we figured out that the menu looks pretty much the same on all these pages and lists. This looks pretty much like that menu that we have on all the other pages of this domain,” for instance, or we’ve seen this before. We don’t even actually go by domain or like, “Oh, this looks like a menu.”

We figure out what looks like boilerplate and then, that gets weighted differently as well.”

There are older Google patents and old statements by Googlers where they confirm that the location of content on a page can make a difference.

So the person asking the question has a very good reason to ask John Mueller this specific question.

Google’s John Mueller Discussing Internal Links

Value of a Link

The question is about the “value” of a link.

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But what does “value” even mean?

Does value mean effectiveness for communicating information or does it mean SEO value as a ranking related factor?

  • Google sometimes uses information in order to understand what content is about.
    For example, structured data communicates specific information about web page content. Google can’t rank what it doesn’t understand, so clarity is important. Structured data is not a ranking factor yet it nonetheless can help Google better understand the web page and promote the content to a prominent spot in the search results.
  • Google uses certain information as a ranking factor.
    The anchor text of a link is said to be a ranking factor. It both communicates what the meaning of a web page is and also serves as ranking related factor.

The difference between a bit of information that tells what a page is about and a bit of information that is a ranking factor can become quite blurred.

So when the person asks what the value of a link is and John Mueller answers the question, what is left unclear is what the meaning of the word “value” is within the context of the question.

The Value of Internal Links

The question asked of John Mueller is straightforward:

“Today I’m going to ask if the value of internal links are similar.

For example, is there a difference… of value of internal links in header, footer or in content?”

John Mueller answered:

“It’s pretty similar.

I don’t think there is anything quantifiably different about internal links in different parts of the page.

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I think it’s different when it comes to the content in different parts of the page, where we try to figure out what is unique to a page.

But with regards to links, I don’t think that’s anything.”

Location of Link Isn’t Quantifiably Different

The word “quantifiably” means something that can be measured. So when Mueller says isn’t anything quantifiably different that means there is no measurable difference.

So overall, when everything is considered, the location of the internal link essentially doesn’t matter.

Citation

SEO Value of Internal Links

Does it matter if internal links are in header, footer, or in content?

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies

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LinkedIn Lists This Year's Top 25 Marketing & Advertising Companies

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers.

The report aims to highlight the ‘best workplaces to grow a career’ in 2022.

Companies are chosen based on a methodology that looks at LinkedIn data across seven pillars:

  • Ability to advance
  • Skills growth
  • Company stability
  • External opportunity
  • Company affinity
  • Gender diversity
  • Educational background

LinkedIn’s data illustrates the demand for professionals with experience in search engine optimization. Within the top 10, there are three companies where the most notable skills are related to SEO.

In this article I’ll highlight the most relevant data for search marketers, followed by a skimmable list of all the top 25 companies.

Top Companies For People With SEO Skills

LinkedIn’s list of top 25 companies in marketing and advertising includes three that are top employers for SEO-related jobs.

At number two on the list, the most notable skills of workers at Merkle include web analytics, Google Data Studio, and PPC advertising.

Power Digital Marketing, at number six on the list, hires a notable number of search engine optimization specialists.

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SEO, Google Analytics, and social media marketing are the most notable skills among employees at Publicis Health, which is number 10 on the list. Search Engine Marketing Analyst is also the most common job title.

As LinkedIn’s report only includes companies with at least 500 employees, this list excludes smaller firms that may be considered top workplaces for SEOs.

LinkedIn’s Top 25 Companies In Marketing & Advertising

Below is the complete list of companies LinkedIn recognizes as the top workplaces in the marketing and advertising industry. It’s listed by company name followed by most common job titles.

  1. Havas Media Group: Media Planner, Media Supervisor, Investment Associate
  2. Merkle: Search Engine Marketing Analyst, Account Manager, Senior Analyst
  3. VMLY&R: Creative Director, Engagement Director, Account Manager
  4. Criteo: Account Strategist, Account Executive, Software Engineer
  5. Spark Foundry: Media Associate, Strategy Associate, Senior Analyst
  6. Power Digital: Marketing Strategist, Account Manager, Search Engine Optimization Specialist
  7. Quotient Technology: Customer Success Manager, Campaign Manager, Sales Director
  8. PHD: Strategy Supervisor, Media Strategist, Associate Media Director
  9. Digitas Art: Account Executive, Art Director, Producer
  10. Publicis Health: Search Engine Marketing Analyst, Account Manager, Pharmaceutical Sales Representative
  11. Area 23: Account Supervisor, Producer, Associate Creative Director
  12. RPA: Account Coordinator, Account Executive, Media Planner
  13. Intouch Solutions: Account Manager, Project Manager, Marketing Coordinator
  14. Digitas North America: Data Analyst, Account Manager, Art Director
  15. Horizon Media: Brand Strategist, Digital Media Planner, Strategy Supervisor
  16. Spectrum Reach: Account Executive, Account Planner, Local Sales Manager
  17. Ogilvy: Account Executive, Art Director, Copywriter
  18. Octagon: Account Executive, Event Specialist, Group Director
  19. McCann Workgroup: Account Executive, Art Director, Copywriter
  20. Starcom: Media Associate, Senior Analyst, Strategy Supervisor
  21. Saatchi & Saatchi: Account Executive, Art Director, Copywriter
  22. Walmart Connect: Partnerships Manager, Campaign Manager, Account Manager
  23. WPP: Researcher, Executive Assistant, Information Technology Operation Manager
  24. 360i: Media Manager, Account Manager, Art Director
  25. DDB: Account Executive, Art Director, Copywriter
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LinkedIn notes nearly all of the above companies are hiring. For more information, including links to available job openings, see the full blog post.


Featured Image: Tada Images/Shutterstock

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