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How Long Does It Take To See Results From Link Building?

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How Long Does It Take To See Results From Link Building?

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts.

They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links.

Realistically, though, it can take 3 to 12 months to see any change in your site’s visibility.

It’s helpful to consider a few important factors that influence the impact velocity of link building, too.

Let’s look at these factors and a few examples of how fast link building brings results in different niches.

6 Aspects That Influence The Effectiveness Of Link Building

In my experience building links for different companies, I’ve noticed these factors, but results will vary depending on individual cases.

Let’s break down these factors influencing link-building effectiveness in more detail.

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1. The Authority Of A Site

Domain ranking (DR) is a metric that includes how many backlinks a website has received from trusted resources. Usually, the higher the DR, the higher the website’s trust score. 

You can check your site’s DR with tools such as Ahrefs, Semrush, MOZ, and Majestic.

Sites that initially had a good DR will see the results faster.

The lower the website’s DR, the longer you’ll wait for the links built to bring positive changes. But it also depends on the niche.

Typically, the DR should be no less than 60 for B2B brands and 30 for B2C companies. If your domain ranking is lower, you’ll have to wait longer for results.

Essentially, a website with good online authority may get more chances to rank even better.

2. Positive And Negative Traffic Trends

Simply put, the positive trend speeds up the effects of a link-building campaign, while the negative can hinder the results in the short run.

Google tracks the dynamics and gives preference to those resources that show a stable growth trend.

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If a website has a negative traffic trend, it can be challenging to return to the initial point of growth because of reasons that impacted the website’s relevance and trust score.

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3. The Brand’s Popularity

One of the crucial factors in link building is whether a website you’re getting a link from is an authoritative brand or not.

A helpful indicator of this would be the percentage of branded traffic a given website receives.

You can check this with tools such as Semrush.

4. Types Of Pages

Typically, the links built to content pages bring positive results faster than commercial pages.

In general, commercial pages target only a handful of keywords, substantially lowering your chances for success.

Also, remember that Google search gives preferences to content pages.

5. Level Of Competition In A Niche

In B2B, for instance, link building is popular, so choosing just this strategy alone to grow your website may not be enough. You have to combine it with producing high-quality content and developing your brand.

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But if you come from B2C, link building can become your competitive advantage.

6. Monthly And Overall Link Building Budget

The average cost per link across the industry varies. For example, Ahrefs found that it’s around $350 while Siege estimates about $500.

However, the price per link depends on how authoritative a particular site is. For instance, a link on a site with a domain rating by Ahrefs of 50 and organic traffic of 2,000 per month is not equal to a link from a website with a DR of 80 and organic traffic over 100,000.

So, link-building agencies often set different pricing based on a site’s domain rating and organic traffic.

Based on this, a good starting point might include $3,000 monthly expenses and a $30,000 overall budget.

However, you may need to invest at least $10,000 a month in some niches to start seeing the results.

And, it’s always good to remain realistic about your individual situation and focus on targeting the right keywords rather than trying your luck and failing.

Which factor is the most crucial?

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All of them play a significant role to a certain extent.

However, building links on a brand website that sells a real product or service is important.

These websites have the highest growth potential, and the impact of building links to these sites will only grow over time.

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5 Examples Of How Link Building Works In Different Niches

Alright, we’ve discussed factors that can speed up or slow down link-building campaign results.

But to avoid making empty claims, let’s look at a few link-building campaigns and how fast they managed to show positive changes.

The first example is a real challenge many people might consider a lost cause.

This site had zero organic traffic, no authority, no branded traffic, and came from a very competitive niche – digital marketing.

So, it’s not surprising that the website didn’t show any changes in organic traffic in the first eight months, although the number of keywords the website ranked for in SERPs grew a bit.

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Then, more tangible results appeared after close to 12 months of work.  The website acquired 250+ links with an overall budget of $100,000.

Here’s what this site’s trend looks like now. The number of referring domains grew gradually between January 2021 and January 2022.

Screenshot from Ahrefs, May 2022

The graph below shows when the organic traffic to this website started growing compared to when it started building links – almost 10 months later.

organic traffic growth ahrefs resultsScreenshot from Ahrefs, May 2022

As of now, according to Ahrefs, the organic traffic to this brand’s website is 3,000.

However, Google Search Console shows it even higher.

Ahrefs organic traffic increaseScreenshot from Ahrefs, May 2022

This website took a little over a year to show results from link-building efforts.

The next example is a B2C brand in the niche of home improvement.

The company built 58 links to its website with an overall budget of less than $20,000.

The link-building efforts started in December 2021.

link building results ahrefs Screenshot from Ahrefs, May 2022

Significant changes in organic traffic started showing in less than five months after the brand launched its link-building campaign.

You can see how the traffic grew in the graph below.

growth graph from ahrefs link building effortsScreenshot from Ahrefs, May 2022

Here are a couple more cases to illustrate how link-building results appear for B2B vs. B2C.

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This is a new B2B brand’s website with absolutely no traffic. This website acquired 40 links for a $15,000 overall budget and ranked by search terms delivering traffic worth $1,600.

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ahrefs link building effortsScreenshot from Ahrefs, May 2022

The first impact of link-building efforts appeared three months after – approximately from November 2021 to December 2021.

all time results via ahrefsScreenshot from Ahrefs, May 2022

It’s worth mentioning that it is an absolutely new brand.

But would the link-building results come faster if the brand was already well-known?

Yes. This company has been around a while, with a website getting tons of traffic and links. It’s also from a competitive niche of SEO tools.

In this case, the site had a slight boost with only 27 links to a page that already had some links. So, it’s 27 links against those 40 that the previous website had to build.

As a result, the organic traffic to it doubled after five months.

ahrefs growth for new brand link building strategyScreenshot from Ahrefs, May 2022

This website had to build fewer links, but its effects also came much faster. The link-building campaign started in August 2021, and you can see the first results in October 2021.

Another example is a new B2C brand selling supplements in the self-care niche.

It built over 50 links to its site with an overall $12,000 budget.

ahrefs backlink profile Screenshot from Ahrefs, May 2022

As for the results, the link-building campaign started close to the end of 2021, and the first changes in organic traffic appeared after two to three months.

link building for B2B brand resultsScreenshot from Ahrefs, May 2022

Sometimes the deliverability of link-building campaigns is faster for B2C brands, proving that link building in this niche is far less competitive than in B2B.

Nevertheless, if you look at all the examples, you’ll see that the time when a company starts seeing its first tangible results depends on each case.

Over To You

In most cases, results from link-building efforts start showing up within three to 12 months.

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However, it still depends on a few crucial factors.

  • The site’s authority.
  • Positive and negative traffic trends.
  • The brand’s popularity.
  • Types of pages providing the links.
  • Level of competition in a niche.
  • Your link-building budget.

Also, build links on sites that represent trustworthy brands. This way, positive changes to your site’s performance will continue.

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Featured Image: alexdndz/Shutterstock

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SEO

10 Reasons You Need A Long-Term Content Strategy

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10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming.

However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end up losing out.

What do they lose?

The power inherent in high-quality content helps you:

Rushing content, meanwhile, gets you the opposite.

Marketers who view content marketing as a sprint rather than a marathon think they can write 20 short, low-quality blog posts, slap them online, and call it done.

Unfortunately, this is a recipe for major content failure.

For content to succeed – truly succeed, with the rankings, engaged readers, and conversions to prove it – you need to play the long game with your content marketing.

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You need to come to terms with the realization that it may take anywhere from six months to a year (or even longer, according to one study) to get your content ranking well.

You need to understand that your target audience is comprised of humans who need to be nurtured and respected continually over time if you want their trust and, ultimately, their buy-in.

You need to fully own that good content cannot be created in a rush. Great content takes even longer, but great content gets results.

Let’s get deeper into why you should be playing the long game with content.

Why Focusing On A Content Marathon, Not A Sprint, Is A Good Thing For Your Marketing

Think about a footrace for a moment: It’s pretty brutal, right?

To win a footrace, you don’t necessarily need technique or style; you just need speed (at least until you become a professional track athlete, at which point style and form are critically important).

Because of this, the winner of a footrace isn’t necessarily the best runner in the group. Put that same winner into a 10 km and he’d likely burn out at the beginning, right? I bet you see where I’m going with this.

The same thing applies to content.

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While anyone can sprint in a general direction towards the finish line with crappy content and poorly thought-out content strategies, not every marketer can devise an effective, long-term strategy for actually consistently ranking well with content.

This is the main reason that the long-term content strategy is so much better than a short-term content strategy.

In addition to being more sustainable, the long-term approach is also wiser and more fully thought out.

In the words of Tim Ferriss, “There will always be a need for high-quality, and there will always be a need for long-form.”

While short-term content strategies seek to produce instant and short-lived results, long-term content strategies allow marketers to bond with their audiences, build their voice, provide real value, and rank in an authentic and sustainable way.

Because of this, marketers who create long-term content strategies often publish more effective content, build bigger audiences, and garner more shares across the board.

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10 Reasons Long-Term Content Strategy Is Better

1. It’s A Better Use Of Your Money And Resources

Imagine going on a diet to lose weight. For two weeks, you eat only whole, clean foods and you exercise for two hours a day.

You feel great and – hey! — you lose weight. At the end of that two weeks, however, you stop exercising and go right back to your old diet habits.

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What happens?

Of course, you gain all of the weight back, and your guise of physical fitness takes a nosedive.

Not surprisingly, the same thing happens with content. Regardless of what you’re doing, content marketing takes money and resources.

If you’re paying someone to flood your accounts with content for two weeks and then laying off your strategy entirely, you can bet not only will your strategy be ineffective, but it will also be a waste of your money and resources.

Instead, you’re much better off allocating your resources to a long-term content strategy that will build readers over time and help you maintain steady levels of traffic and clicks over months or years.

Instead of wasting your resources, this funnels them right back into your company and ensures that you’re building value while also establishing a solid foundation of lasting, relevant content.

2. Long-Term Content Engages Readers

To keep readers interested and engaged for an extended period, you need to offer them comprehensive, in-depth content that helps them address their concerns and solve problems.

And that means long content, in terms of word count per article.

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Don’t think just because we live in an age where attention spans are short that long-form content won’t do well. In fact, it’s quite the opposite. 

An Orbit Media survey found that bloggers who write longer posts (anything over 1,500 words) get better results.

Why does long-form content perform so well as part of a long-term content strategy?

In addition to providing outstanding value for readers, long-form content also allows your company to build authority and establish dominance by showcasing your knowledge on relevant topics in your industry.

3. Content Changes All The Time

As search engines and readers progress, the demand for quality, informed, relevant content increases all the time. Because of this, a long-term content strategy is the best possible weapon.

Designed to insulate marketers against change and help them maintain their traffic and readership despite changing SEO, content, and marketing requirements, long-term content marketing allows space for the strategy to absorb and adapt to changing trends. This ensures more effective content and a more adaptive strategy that doesn’t have to scramble to keep up.

4. Long-Term Content Is Synonymous With Cornerstone Content

Every good house needs a solid foundation, and every good marketing strategy needs cornerstone content to provide long-lasting value and relevance to readers.

Cornerstone content is long-term content that might not draw a huge number of clicks right off the bat but remains valuable for months or years after the publishing date.

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Think of it as a down payment toward your own business.

See also  What It Is & How To Use It For Link Building

In fact, if you look at the aforementioned Tim Ferriss’s blog, you’ll notice most of his most popular blog posts were written up to two years ago. How’s that for an effective long-term strategy?

In contrast, short-term content strategies are largely aimed at ranking well for a specific keyword or phrase, so they all but neglect cornerstone content entirely.

Unfortunately, this leads to a less valuable and less relevant website for users of all types.

For attracting long-term clicks and ensuring that a website’s readers are engaged, entertained, and consuming value at all times, cornerstone content becomes more of an essential than a luxury.

5. Long-Term Content Doesn’t Turn Off With A Hard Sell

In today’s marketing environment, there is virtually nothing customers hate more than being hard-sold.

Nobody wants to know why they can’t live without your product or why it’s critical for them to “buy now!”

More often than not, these approaches simply alienate customers and make it harder for your company to sell products naturally.

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Unfortunately, the hard-sell is often a tone taken by short-term content.

Because short-term content is insistent by nature, it’s tough to engineer it so it doesn’t push on your customers.

As a result, short-term content strategies run a high risk of alienating customers and making it more difficult to sell your products.

Long-term content strategies, on the other hand, do no such thing. Because they’re not designed to elicit an immediate response from readers, they seek to provide value and relevance rather than insistence and immediacy.

In other words, they succeed in explaining a problem, helping the audience handle the problem, and then inviting them to engage in a discussion about the problem.

This, in turn, is a fantastic way to nurture long-term customer relationships and ensure that your company continues to meet the needs of your clients.

6. Long-Term Content Strategy Is An Effective Way To Approach Current Events

Do you think writing about trending news and industry events makes you a short-term content strategist? Think again.

Trending content-focused blogs are extremely important, and it’s a mistake to think of this as only a short-term strategy.

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In fact, trending news can be critical to your long-term strategy, and can help you establish your website as the source for up-to-date and relevant industry news.

When you focus on using trending, to-the-minute news pieces as a way to enhance and strengthen your long-term content strategy, it’s easy to see how you can improve your brand presence and boost your business overall.

7. Long-Term Content Promotes Itself

Failing to promote your content is one of the most dangerous mistakes in the entire content marketing industry and, unfortunately, it’s one many marketers make.

While short-term content needs aggressive promotion to succeed, long-term content essentially promotes itself.

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When you create high-quality, in-depth, well-researched, long-term content and push it out to your followers, it’s easy to rank well for your chosen keyword.

Because long-term content is meant to garner clicks and shares over time, it’s a great way to build steady, long-term rankings that can boost your SERP placement and improve your standing over time.

8. Long-Term Content Is Good Content

One of the differences between long-term content and short-term content comes down to priority and intention.

As a general rule, people who commit to the pursuit and development of content for the long term are much more in love with content.

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While all types of content are important, creating good long-term content requires a different mindset and series of priorities than creating short-term content.

Because of this, long-term content strategies often boast better content that caters more effectively to readers.

9. Long-Term Content Effectively Builds An Audience

When it comes to building an audience, you don’t want to aim for the largest audience possible. This will result in a massive but unengaged group of followers.

Instead, you want to build an audience of people who are genuinely interested in your concept and your content and will engage with it actively when it comes out.

This is one of the areas in which long-term content strategy is so powerful.

Fewer people have the attention span for long-term (or long-form) content today, and by making it a large part of your content strategy, you can build a better audience and earn more qualified leads.

10. Long-Term Content Is Best For SEO

SEO is a complex mix of strategies that companies need to succeed online.

In addition to optimizing content correctly, companies that want to use good SEO also need to ensure their content is high-quality, relevant, and useful to their readers.

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While this can be difficult with a short-term content strategy, a long-term content strategy suits the goal quite nicely.

In addition to the fact that long-term content is written with the reader in mind, it’s easier to target a group of keywords with a long-term content strategy than it is a short-term content strategy.

Finally, every piece of content written in a long-term content strategy goes to boost and improve SEO, contributing to more online visibility and more clicks to your website.

The Case For Long-Form Content Strategy

Treating content as a sprint rather than a marathon may seem easier at the outset, but it’s really just a quick way to stall out with content that doesn’t move the needle.

Good, results-driving content takes thought, time, and effort. It takes commitment to a long-term strategy because, by nature, content doesn’t work in the short term.

Ultimately, the time and commitment you invest in your long-term goals and strategy will pay off with higher dividends and a higher ROI. And that adds up to time well spent.

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Featured Image: alphaspirit.it/Shutterstock

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