Connect with us


How Dominates Product Niches (SEO Case Study)



How Dominates Product Niches (SEO Case Study) (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners. It ranks high even for some of the most generic, fat-head keywords like “tv,” which has an estimated volume of 462K monthly searches in the U.S. alone.

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: 

SEO metrics for from Ahrefs' Site Explorer

Like many other successful affiliate websites, it started by just reviewing televisions. It’s best known for its straight-to-the-point, in-depth, and data-driven reviews. 

However, unlike Wirecutter, doesn’t come up in conversations in SEO communities during discussions on affiliate marketing or case studies in general. But there’s a lot to learn from its website’s success.

When I started my research, something that impressed me the most was its website structure and the usage of programmatic SEO. Here are the most interesting takeaways:

1. Building a scalable website structure 

A properly planned website structure is invaluable when building your SEO foundation. It helps visitors and search engines quickly discover and navigate content while supporting your SEO efforts. 

But it’s easier said than done, especially when designing one for a large website. The approach needs to be scalable by keeping the future of the website in mind.

With over 20K+ indexed pages (based on the site: search operator), requires a robust website structure to win on the SERPs. And it’s nailed it.

Let’s understand its structure better by analyzing its “tv” subfolder, which has over 2.1K pages and is responsible for 23% of the total organic traffic:

Site structure report of
Screenshot taken from the Site structure report in Ahrefs’ Site Explorer.

Below are the top organic keywords for the “tv” subfolder. And if you look closely, you’ll find that the website ranks on the first page for all sorts of keywords with various search intents:

Organics keywords report in Site Explorer

In general, we can classify most of the articles as: 

  1. Reviews of individual products (e.g., lg c1 review).
  2. Best of posts (e.g., best samsung tv, best 120 hz tv).
  3. Informational posts (e.g., what is refresh rate, oled vs qled).
  4. Comparison articles (e.g., lg c1 vs c2).

Here’s a bird’s-eye view of its website structure:

Flowchart showing website structure

It’s worth going into more detail here.

Brand categories and product pages

All the television reviews are hosted inside their own brand subfolders: 

Top pages report in Ahrefs' Site Explorer

You can see that one of the brand pages with the highest traffic is the brand category page. These are all dedicated articles that are often updated:'s post about best Samsung TVs

And they pass valuable link equity to the individual product review pages chose to feature there. These pages then shine on the SERPs, thanks to their schema markup implementation:

Product review page with ratings schema markup

Best by [parameter] pages

Finding the best television that fits your budget and requirements likely starts with broader search queries than specific product reviews. It can be on the basis of the size of the TV (e.g., best 65 inch tv), on the usage (e.g., best tv for playstation), or refresh rate (e.g., best 120 hz tv). In fact, has content for six such overarching parameters with a proper subfolder for each. 

Site structure report for TV parameters of

This is how the parameters navigation looks like on the website:

Best TVs parameters page on

Learn (tv/learn/)

Informational articles create great support for the review content seen above. For example, besides reviewing OLED televisions, has content about the technology behind them and the pros and cons as well.

Here’s a look at the top “learn” pages in the TV niche:

Top pages report in Site Explorer
Screenshot taken from the Top pages report in Ahrefs’ Site Explorer.

The subfolder shown above drives 83.3K organic traffic, which is nice. But it pales in comparison to what drives to its review content. However, such informational content further educates readers and boosts topical authority. These are invaluable benefits, which this supporting content provides.

2. Using programmatic SEO strategically

With so many products on the market and more released every other day, it only makes sense to compare one with the other before making a purchase decision. But covering all of this content usually requires a huge team of writers.

This brings the question of whether complete human content curation is necessary in this case. The team seems to have taken a hybrid approach and makes use of programmatic SEO to make things easier to produce and scale.

Programmatic SEO is a method used to generate many pages from a set of data using the power of automation with the goal of ranking on Google.

For example, rather than writing a dedicated review comparing AirPods’ first generation with the second generation and other alternatives, it’ll compare the two on the basis of certain parameters like the battery life, bass, fitting, and more.'s comparison tool

Something to note here is the focus on visual comparisons too:'s comparison tool used this method and created a comparison tool for multiple consumer electronic categories like televisions and headphones. The Headphones Comparison Tool, for example, currently has 2.4K pages published and drives over 200K organic search clicks every month. 

Top pages report in Site Explorer
Screenshot taken from the Top pages report in Ahrefs’ Site Explorer.

What could be surprising to many is that it’s also monetizing the comparisons through a monthly subscription that provides users with unlimited access to all its tools and early access to test results for new products. So if you’re in two minds about programmatic SEO, you should keep in mind that there’s an audience ready to pay for such content. subscription options

Each comparison page is hosted on a different URL that looks to be generated by some sort of algorithm. Each individual page can be indexed and drive organic traffic.

However, the team still likely takes on quite a bit of manual work on those pages, including writing review summaries, creating title tags, and so on. Here’s a look at the top-ranking comparison keywords:

Organic keywords report in Site Explorer

If you’re interested in another example of using programmatic SEO, check out the Wise SEO case study as well.

3. Stitching it all together with proper internal linking

Continuously adding and updating internal links is a rather low-hanging SEO fruit for many websites. Internal links not only pass link equity but also help with discoverability and creating a delightful experience for the reader (as long as they’re relevant, of course).

The Best by links report in Ahrefs’ Site Explorer shows us that some of’s pages, even deep down the site structure, get thousands of internal links: 

Best by links report in Ahrefs' Site Explorer sorted by internal links

For example, individual TV reviews can be mentioned in “best of” posts, as done below:'s blog

Additionally, it has a dedicated “related article” section, which likely promotes its most important pages and contributes to the huge number of internal links some pages get.

Suggested reads and recommended articles on

Improving navigation 

Once a website starts counting its pages in the tens of thousands, the user experience from the navigation and discoverability point of view becomes critical to success. A good UI/UX is equally important to a properly planned website structure here. And there’s a lot we can learn about that from

For example, look at its homepage and how good a job it does to show new and updated posts. It’s minimal yet usable. 

Navigation elements of

All the articles are tagged under “New,” “Update,” or “Early Access.” It also shows the number of articles published under each category, instantly adding a lot of credibility. The best part for me is the menu bar for each category. 

4. Running a successful YouTube channel

We’re in 2022, and there are many who prefer watching a video review to reading a detailed article. Since all of’s devices go through so many tests, it only makes sense to document everything and share it in a video. The team figured this out early on—2013, to be exact.

As of October 2022, its channel has 327K subscribers and over 58M views:'s YouTube channel

Most of its videos are either product reviews or comparisons. All the videos are linked to the review articles it publishes, and this is where we start to create the SEO connection.

The thing is that its website and YouTube channel both rank on the first page for many keywords, maximizing its SERP “real estate.”

SERP result for Samsung nu8000 review

While it hasn’t seen a hockey stick growth in terms of subscribers, its videos have consistently garnered views monthly.

Social Blade report showing steady growth of subscribers and video views
Screenshot taken from a Social Blade report.

Overall, YouTube is the perfect channel it can double down on to increase its organic visibility. There’s tremendous potential. In fact, it ranks on the first page for over 100K keywords where Google shows videos in the SERP results. All it needs to do is identify the right products and publish videos about them. 

Keywords with video results in the SERP, via Ahrefs' Site Explorer

Last but not least, I love how it uses the Community tab to connect with subscribers by showing them behind-the-scenes content of upcoming reviews. 

Behind-the-scenes content under Community tab, via's YouTube page

Just think about the content distribution benefits of having a highly engaged community. Connections to SEO are pretty much everywhere.

Final thoughts has created a strong moat in a few product niches over the years. This has helped it to grow from an already impressive monthly organic traffic of 2M two years ago to over 9M today. 

There’s a lot to learn from it, especially if you’re looking for tips on improving website structure or planning to run experiments using programmatic SEO.

Got any questions? Ping me on Twitter.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


Should You Invest In Twitter Blue Or Meta Verified?



Should You Invest In Twitter Blue Or Meta Verified?

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally.

You can check any blue checkmark on Twitter to see if it is a Twitter Blue or legacy verified checkmark by clicking or tapping it.

Screenshot from Twitter, March 2023

Twitter Blue Benefits And Eligibility

Eligibility requirements for a verified blue checkmark include having a confirmed phone number, an account older than 90 days, and no changes to your name, username, or profile picture within 30 days. Accounts with a verified blue checkmark cannot engage in misleading or deceptive practices, such as impersonating someone else or using fake identities.

The premium subscription plan offers Twitter users several exclusive features, including the following.

  • A verified blue checkmark.
  • The ability to post longer Tweets and longer videos.
  • The chance to undo a Tweet before it’s sent.
  • The chance to edit some Tweets within the first 30 minutes.
  • A feed of Top Articles shared by those you follow and the people they follow.
  • Account security with two-factor authentication via SMS or authentication apps.
  • Increased visibility when you reply to other users’ Tweets.

Pricing varies based on your country and device. In the United States, it is $8 – $11 monthly.

Twitter also offers distinct profile labels for organizations (a gold checkmark), government officials (a gray checkmark), and other account types.

Meta Verified Benefits And Eligibility

Meta is also rolling out a paid subscription bundle, Meta Verified, that includes verification of Facebook and Instagram profiles.

Eligibility requirements on Facebook and Instagram include having an active profile with your real name and profile photo matching your government-issued ID.

Two-factor authentication must be used to secure your account, and your account must always adhere to the Terms of Service and Community Guidelines for each network.

The paid subscription offers Facebook and Instagram users several exclusive features, including the following.

  • A verified checkmark that lets your audience know you are who you say you are.
  • Exclusive stickers to use on Facebook and Instagram.
  • 100 stars per month to support your favorite Facebook creators.
  • Help from a real person when you experience issues with your account.

Pricing varies based on the device you sign up on and is limited to select users over 18 years old in the U.S., New Zealand, and Australia. It is $11.99 – $14.99 monthly.

The Downsides To Paid Verification

While it offers people who never had the chance to be verified in the past the option to pay for the blue checkmark, paid verification is controversial for several reasons.

For starters, many Twitter Blue users complain that they haven’t noticed an increase in engagement since paying for the subscription and feel they are now paying to be ignored.

Another major concern is the lack of distinction between notable public figures and people who have paid for the checkmark. Previously, accounts had to belong to prominently recognized individuals or brands based on news coverage, industry references, and audience size. Now, notable accounts will have to pay for verification with everyone else.

This new false “notability” could allow bad actors to spread misinformation and scam people based on the account’s status as a verified profile. Some agencies have released consumer alerts in response to growing reports of scams committed by Twitter blue verified accounts.

While these actions violate social platforms’ terms of service and community guidelines, these verified accounts could continue spreading misinformation and scamming others until someone reports an issue. A lot of damage could be done in the time it takes for someone from the social network to investigate reported users.

Some Twitter users strongly oppose paid verification. Some accounts have launched campaigns encouraging others to block Twitter Blue users to decrease the reach of accounts with the paid blue checkmark.

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?Screenshot from Twitter, March 2023

Others will dismiss opinions shared by users simply because the account has a Twitter Blue verification.

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?Screenshot from Twitter, March 2023

Is Paid Verification Right For You?

It’s important to weigh the benefits of being verified through Twitter Blue or Meta Verified and the potential implications of paying for notability on social media.

As a social network user, it’s also important to remember some basic safety rules.

  • Regardless of verification status, never give out personal information or account details to other social media users.
  • If you are asked to send money for a specific cause or reason, research it outside social media to ensure it is a legitimate request, not a scam.
  • Fact-check information before you share it with others to prevent spreading misinformation to larger, susceptible audiences. This especially applies to images and video thanks to AI content generation.
  • Utilize two-factor authentication to secure your accounts and save your backup/recovery code for Twitter, Facebook, and Instagram, just in case.

Featured Image: Fantastic Studio/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


WordPress WooCommerce Payments Plugin Vulnerability



WordPress WooCommerce Payments Plugin Vulnerability

Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin.

The vulnerability allows an attacker to gain Administrator level credentials and perform a full site-takeover.

Administrator is the highest permission user role in WordPress, granting full access to a WordPress site with the ability to create more admin-level accounts as well as the ability to delete the entire website.

What makes this particular vulnerability of great concern is that it’s available to unauthenticated attackers, which means that they don’t first have to acquire another permission in order to manipulate the site and obtain admin-level user role.

WordPress security plugin maker Wordfence described this vulnerability:

“After reviewing the update we determined that it removed vulnerable code that could allow an unauthenticated attacker to impersonate an administrator and completely take over a website without any user interaction or social engineering required.”

The Sucuri Website security platform published a warning about the vulnerability that goes into further details.

Sucuri explains that the vulnerability appears to be in the following file:


They also explained that the “fix” implemented by Automattic is to remove the file.

Sucuri observes:

“According to the plugin change history it appears that the file and its functionality was simply removed altogether…”

The WooCommerce website published an advisory that explains why they chose to completely remove the affected file:

“Because this vulnerability also had the potential to impact WooPay, a new payment checkout service in beta testing, we have temporarily disabled the beta program.”

The WooCommerce Payment Plugin vulnerability was discovered on March 22, 2023 by a third party security researcher who notified Automattic.

Automattic swiftly issued a patch.

Details of the vulnerability will be released on April 6, 2023.

That means any site that has not updated this plugin will become vulnerable.

What Version of WooCommerce Payments Plugin is Vulnerable

WooCommerce updated the plugin to version 5.6.2. This is considered the most up to date and non-vulnerable version of the website.

Automattic has pushed a forced update however it’s possible that some sites may not have received it.

It is recommended that all users of the affected plugin check that their installations are updated to version WooCommerce Payments Plugin 5.6.2

Once the vulnerability is patched, WooCommerce recommends taking the following actions:

“Once you’re running a secure version, we recommend checking for any unexpected admin users or posts on your site. If you find any evidence of unexpected activity, we suggest:

Updating the passwords for any Admin users on your site, especially if they reuse the same passwords on multiple websites.

Rotating any Payment Gateway and WooCommerce API keys used on your site. Here’s how to update your WooCommerce API keys. For resetting other keys, please consult the documentation for those specific plugins or services.”

Read the WooCommerce vulnerability explainer:

Critical Vulnerability Patched in WooCommerce Payments – What You Need to Know

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


How Do You Clean Up Content Without Effecting Rankings?



How Do You Clean Up Content Without Effecting Rankings?

Today’s Ask An SEO question comes from Neethu, who asks:

My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings?

Contrary to what some SEO pros tell you, more content is not always better.

Deciding what content to keep, which content to modify, and which content to throw away is an important consideration, as content is the backbone of any website and is essential for driving traffic, engagement, and conversions.

However, not all content is created equal, and outdated, irrelevant, or underperforming content can hinder a website’s success.

Run A Content Audit

To effectively clean up your website’s content, the first step is to conduct a content audit.

This involves analyzing your site’s content and assessing its performance, relevance, and quality.

You can use various metrics such as traffic, bounce rate, and engagement to identify which pages are performing well and which ones are not.

Once you have identified the pages that are not performing well, it’s important to prioritize them based on their importance to your website.

Pages that are not driving traffic or conversions may need to be prioritized over pages that are not performing well but are still important for your site’s overall goals.

Distinguish Evergreen Vs. Time-Sensitive Content

Additionally, it’s important to consider whether a page is evergreen or time-sensitive.

You can update or repurpose evergreen content over time, while you may need to remove time-sensitive content.

After prioritizing your content, you can decide what action to take with each page.

For pages that are still relevant but not performing well, you may be able to update them with fresh information to improve their performance.

For pages that are outdated or no longer relevant, it may be best to remove them altogether.

When removing content, implement 301 redirects to relevant pages to ensure that any backlinks pointing to the old page are not lost.

Monitor Your Stuff

It’s important to monitor your search engine rankings after cleaning up your content to ensure your changes do not negatively impact your SEO.

But don’t just look at rankings.

Content optimization projects can affect traffic, conversions, navigation, and other items that impact your overall search engine optimization efforts.

Watch Google Analytics closely. If there are traffic declines, you may need to re-evaluate a few changes.

It’s important not to have a knee-jerk reaction, however.

Before you throw out your optimization efforts, be sure that the changes you made are actually what is causing a drop – and make sure those changes are stable within the search engines index.

Remember that it may take some time for your rankings to stabilize after a content cleanup, so it’s important to be patient and monitor your website’s performance over time.

To further optimize your content cleanup, consider using Google Search Console to identify pages with high impressions but low click-through rates.

These pages may benefit from content updates or optimization to improve their performance.

Additionally, consolidating pages that cover similar topics into one comprehensive page can improve user experience and help avoid keyword cannibalization.

In Summary

Cleaning up your website’s content is crucial for maintaining a high-quality site.

By conducting a content audit, prioritizing your content, and deciding whether to keep, update, or remove the content, you can effectively clean up your site without negatively impacting your rankings.

Remember to monitor your rankings and be patient as your site adjust.

More Resources: 

Featured Image: Song_about_summer/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading