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How To Check & Remove Toxic Backlinks

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How To Check & Remove Toxic Backlinks


1. Toxic Backlinks Are From Spammy Sites

Most people are smart enough to know a Nigerian prince doesn’t really want to give them $10 million, but are you just as smart when it comes to noticing spammy backlinks?

There are entire websites dedicated to selling illegal or irrelevant products and these sites are usually packed to the gills with spammy backlinks, sometimes to your site.

Not only are these annoying, but they can be downright harmful to your website.

And it’s not because you don’t want them associated with your brand – if you have too many backlinks from spam sites, search engines can penalize you, even though you may be completely innocent of any wrongdoing.

In fact, many times you may not even know that spammy sites have linked to your website.

So, it’s important to always be on the lookout for spammy, bad backlinks.

2. Paid Link Mills Often Produce Toxic Backlinks

Paid link schemes have been around almost as long as search engines, from the first time someone realized backlinks contribute to rankings.

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The way paid link schemes work is straightforward: links are sold either alone or as part of a package, to provide backlinks to site owners looking for a quick way to shoot up the rankings.

But search engines are aware of this tactic.

They don’t want top search engine results to just go to whoever bought the most backlinks, so these link exchanges are explicitly against Google’s Webmaster Guidelines.

As soon as search engines discover a new link mill, they start applying a penalty to sites using it.

3. Toxic Backlinks Can Come From Forum Or Blog Comment Links (Particularly Foreign Ones)

Let us start by stating: not all forum links are bad.

Those from quality sites with established users and with related content are beneficial.

However, like link mills, if you have hundreds of low-quality links coming in from foreign discussion forums, you’ll want to disavow them before they damage the ranking you’re working so hard to build.

4. Toxic Backlinks Are Sometimes Hidden

Possibly the very first black hat SEO tactic developed, unscrupulous webmasters are still trying to flimflam search engines with hidden backlinks, which are exactly what they sound like.

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By using text manipulation, background colors, or other means, backlinks are hidden from users and search engines.

This is a clear violation of Google’s policies.

It’s important to make sure any links back to your site are clear, visible, and within Google’s policies.

5. Paid Or Sponsored Links That Pass PageRank Are Toxic

Another backlinking no-no is passing PageRank to the buyer of the ad.

While buying or selling pay-per-click ads is a perfectly legitimate practice, Google frowns upon links that are paid for, rather than organic.

You should always use qualifying attributes (e.g. rel=”sponsored”) to identify these links and avoid being penalized.

Make sure you’re validating link attributes to stay within Google’s policies.

How To Check & Remove Toxic Backlinks

So, we’ve got it all figured out now: safe backlinks are good, toxic backlinks are bad. But now what?

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What’s the best way to check your links and clear out the ones that are harmful?

You could spend hours combing through every page of your Google Analytics account, identifying, visiting, and checking every individual link.

Or you could do it the easy way, with WebCEO Toxic Link Checker.

The most powerful and reliable spam link checker in the SEO sphere, WebCEO is integrated with Majestic, the largest link index database in the industry, which gives us access to data from over 2,371,111,956,878 URLs, with more being added daily.

It’s easy to use:

1. Quickly See All Of Your Backlinks: Analyze Your Backlink Profile At A Glance

Once you sign up for WebCEO, you’ll get a full list of domains linking to your website in a Linking Domains report.

The WebCEO Backlink Checker helps you quickly determine how many backlinks are pointing at your website, identify common anchor texts, check the diversity and authority of linking domains, and view the ratio of toxic/non-toxic links.

Screenshot from WebCEO, February 2022

2. Easily Discover Good Vs. Toxic Backlinks: Identify The Quality

WebCEO’s Toxic Pages report makes it easy to determine which backlinks are helping your search credibility – and which are having the opposite effect.

You can evaluate each backlink individually using analysis metrics like anchor texts, Domain Trust Flow, Domain Citation Flow, Alexa Traffic Rank to determine which links to keep.

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How To Check & Remove Toxic BacklinksScreenshot from WebCEO, February 2022

3. Instantly See Harmful Links: Which Links Are Causing Your Site To Lose Rankings?

With a proprietary toxicity formula, which can be fine-tuned to your needs, WebCEO helps you spot bad links so you can disavow them and eliminate the negative impact they have on your ranking.

How To Check & Remove Toxic BacklinksScreenshot from WebCEO, February 2022

4. Remove Toxic Links & Stop Them From Harming Your Site: Disavow With Ease

It has never been easier to create, import, and export disavow.txt files.

WebCEO has integrated functionality, allowing you to do it with just a few clicks.

How To Check & Remove Toxic BacklinksScreenshot from WebCEO, February 2022

5. Get Alerts When New Toxic Backlinks Show Up: Schedule Automated Scanning & Set Alerts

Once you’ve cleaned all those pesky bad backlinks, you want to make sure they don’t reappear.

And if they do, you should be ready to disavow them.

WebCEO has an automatic toxic link alert feature that can alert you when new links to your website are discovered.

How To Check & Remove Toxic BacklinksScreenshot from WebCEO, February 2022

You can set WebCEO to automatically scan websites you want to monitor.

You can also set email alerts to tasks, so you’ll know about changes immediately.

Between managing your website and staying on top of changing SEO algorithms, you have enough to do.

Take backlink evaluation and toxic link removal off your to-do list and try out WebCEO’s Backlink Checker. Sign up now and try it free for 14 days.

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SEO

A Marketer’s Guide To TikTok Analytics

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A Marketer's Guide To TikTok Analytics

While TikTok might be all fun and games for users, marketers know better.

This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: TikTok analytics.

Read below to learn what you’re looking for on TikTok’s analytics platform, how to interpret the data you find, and how to use that data to grow your brand’s presence.

Accessing Your TikTok Analytics

The first thing to know is that you must have a business or an influencer account to access TikTok analytics rather than a standard account.

Make the switch to a professional account by:

Tap the Hamburger icon (upper-right)> Settings & Privacy > Manage Account > Switch to a Business Account > Select your business category.

Composite image: screenshot from TikTok, annotations by author, September 2022

Once you’re set, you can navigate to your analytics by:

Tap the Hamburger (upper-right) > Click Creator Tools > Click Analytics.

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TikTok analytics creator toolsScreenshot from TikTok, September 2022

Reviewing TikTok Analytics Data

When you navigate your analytics page, you will see three different categories at the top of your screen that you can click into for more data: Overview, Content, and Followers.

Overview

Like other social analytics platforms, TikTok offers a snapshot of how your content has been performing over a select period and the % increase or decrease since the previous period (shown in blue).

This data includes two significant aspects of your channel:

  • Video views: Shown in a graphical format, you can easily pick out trends over the last month on your channel regarding how many people watched your videos.
  • Profile views: Here, you will see the number of likes, comments, and shares for each video you’ve posted over a given period.

Additional metrics offered under the Overview tab include:

  • Likes: The number of likes your videos received in the selected date range.
  • Comments: The number of comments your videos received in the selected date range.
  • Shares: The number of shares your videos received in the selected date range.
  • Followers: The total number of users that follow your account and how that has changed within the selected date range.
  • Content: The number of videos you have shared in the selected date range.

Followers

When you scroll down on that same overview page, you’ll next see that you can click into your “followers” analytics (also found as a tab at the top of your screen, as shown above).

Here you’ll be able to see:

  • How many followers your account has.
  • Your follower growth percentage since the previous period you selected.
  • Demographic information about your followers, such as gender and location.
  • The hours your followers are most active.
  • The days your followers are most active.
  • The sounds your followers have listened to.

Although the actual analytics page might not look like much, we consider this the essential metric TikTok offers (more on this later).

Content

Your analytics page’s “content” tab is a great way to see which content you post is getting the most attention.

You will see this tab broken up into several subsections showing data from the last seven days, including:

  • Video posts: Here, you can see the last nine videos you posted and determine which video had the highest number of views.
  • Trending videos: The videos with the fastest growth rate in views over the last week are presented here.
  • Video views by section: Here, you can see if people found your video via your profile, someone else’s profile, or if you appeared in their feed.
  • Video views by region: This helps you understand where your content is resonating geographically.
  • Average watch time: We love this metric because it helps show you what’s engaging!
  • Total playtime: Unlike average watch time per video, your total playtime shows you a cumulative watch time for anyone who has watched your videos.

Note: If you have more than 1,000 TikTok followers, you are eligible to host Live TikTok videos. With Live videos comes another analytics page for you to see precisely how your live video performed. Learn how to get started with a live TikTok video here.

Extra: Total Engagement Rates

SocialChamp offers a little hack to help you get another metric that could be useful: total engagement rates.

Just follow one of the below formulas to calculate this number:

formula for tiktok engagementImage from author, September 2022

Monitoring TikTok Hashtags

Metrics surrounding hashtags aren’t found in the same place as the metrics discussed above. However, it’s still worth analyzing different hashtags in your niche and seeing the number of times a post with a particular hashtag has been viewed.

To find this data, use the Search bar to find a hashtag.

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Here, you’ll be able to see the number of views that hashtag has, the top videos that use the hashtag, and related hashtags.

TikTok Analytics hashtagsComposite image: screenshots from TikTok, collage by author, September 2022

Using TikTok Analytics To Grow Your Channel

Each section of TikTok analytics provides you with the valuable insight needed to grow your page and influence the right audience. Here are the three main takeaways:

Know The Ideal Times To Post Content

This is low-hanging fruit. See when (the day and time) your followers are engaging on the platform, and that’s when you should aim to post.

Understand The Videos That People Like The Best

Look at which videos people engage with the most through likes, comments, and watch time.

If you find that your funny videos outperform your informative ones, you know what to do!

These metrics should help guide your content creation strategy.

Discover What Is Working With Your Audience Beyond Your Page

Look at the analytics for popular sounds your audience likes and what hashtags they are using, and start incorporating these into your future videos.

Final Thoughts

Love it or hate it, TikTok isn’t going anywhere anytime soon.

Even if your audience isn’t on TikTok yet, we suspect more and more will adopt this platform, just as they eventually did with Instagram.

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So, getting a head start on understanding how it works and creating a channel that resonates with and engages your target audience is best. (Remember, you can always repurpose your TikTok content for platforms like Instagram and Facebook!).

Happy analyzing!

More resources:


Featured Image: Petryshak/Shutterstock

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